Customer Insight Analyst Job Description
Customer insight analyst
provides contributions in rigorous statistical modeling, fast programming, and reporting using SAS, SQL, R, Python and Tableau etc.
Customer Insight Analyst Duties & Responsibilities
To write an effective customer insight analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included customer insight analyst job description templates that you can modify and use.
Sample responsibilities for this position include:
Define key commercial opportunities and issue recommendation in terms of retail contact strategy plans and customer activities
In partnership with the CVM analyst, issue monthly CVM reports aimed at evaluating the progress of the programme and highlighting key opportunities
Standardise the way commercial impact of the CVM programme is measured
Address ad-hoc analysis as per business needs
Partner with Data Scientist to embed Propensity Analysis into the CVM programm
Supporting the Client Services Ecommerce Management team to generate data driven insights and opportunities, problem solving for clients
Partner with product managers, business insight analysts and product data analysts on Customer Strategy analytics initiatives
Serve as an authority on a given business domain and provide business expertise to place context around analytics discovery
Educate business partners and build awareness on how to interpret the data and analytics to drive decision making that will move the business forward
Develop analytic solutions to support insight generation that align to strategy and drive shareholder value
Customer Insight Analyst Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Customer Insight Analyst
List any licenses or certifications required by the position: NPS
Education for Customer Insight Analyst
Typically a job would require a certain level of education.
Employers hiring for the customer insight analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Business, Economics, Marketing, Mathematics, Education, Computer Science, Business/Administration, Engineering, Technical
Skills for Customer Insight Analyst
Desired skills for customer insight analyst include:
SQL
Statistical techniques
At least one programming language
Excel
Python
Tableau
R
SAS
Database development
Excel and Powerpoint
Desired experience for customer insight analyst includes:
4+ years developing BI applications
Develop and maintain global customer segmentations to inform CRM and Digital Marketing strategies channel propensity, price sensitivity, lifetime value, customer behaviour (new/existing/lapsed)
Take lead on insight, analysis and reporting for key business propositions
Carry out weekly, monthly, annual database reporting to track health of customer base
Experience in a Customer Insight Analyst role or equivalent
Previous use of CRM/Insight/Data Querying software also beneficial
Customer Insight Analyst Examples
1
Customer Insight Analyst Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of customer insight analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for customer insight analyst
- Challenge analytical thinking within personal banking product and guide junior analysts through tactical analytic plans and identify best practices
- Lead cross product analytics initiatives and projects
- Build understanding of big data and advanced analytics capability within Personal Banking
- Support delivery of Store facing reporting, Senior Management roll ups to ensure our retail teams have visibility of the key metrics to drive weekly performance
- Promote personalized engagement and targeting efforts by utilizing all aspects of customer data, including customer segmentation, demographic and transactional data, customer’s historical engagement and operational experience profile
- Lead or Participate in Reporting & Analysis assignments and projects in other areas of Contact Centre operations, Workforce Management, as required
- Supporting the development of data-driven customer focused solutions working across teams within UK Home to meet the UK Home Strategy whilst also meeting customer’s needs
- Extracting, manipulating and analysing data to provide critical insight, creating analytical solutions, deriving the insights and recommendations with a clear focus on delivering actionable insight
- The insight generated will need to support the key strategic goals of UK Home including customer growth through acquisition, cross-sell and retention, and customer segmentation
- Uses the power of data to drive strategy, affect change, and solve complex challenges by collaborating with business leaders and other business owners
Qualifications for customer insight analyst
- Previous experience within retail and/or marketing organisations would also be beneficial
- Bachelors Degree or equivalent in Engineering, Mathematics, Computation or Economics
- A passion for data analysis and problem solving
- The ability to work under own initiative, effectively prioritise workload and thrive in a fast paced environment
- Strong communication & interpersonal skills, and a good team player
- Knowledge of market research tools and practices, relevant experience in reporting and analysis
2
Customer Insight Analyst Job Description
Job Description Example
Our growing company is looking to fill the role of customer insight analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for customer insight analyst
- Generates and maintains regular reports, scorecards, and dashboards by gathering various data points from internal databases and other reports
- Creates and designs new reports, dashboards, and measurements methods as needed
- Supports the growth of the customer loyalty program through analysis of acquisition and retention efforts
- Develops and refines scoring methodologies to measure customer value
- Analyzes and interprets large data sets to research trends in customer perception, customer feedback, preferences, and behaviors across all customer touch points
- Creates and presents data and recommendations to stakeholders and executives
- Creates, manages, and maintains documentation and repositories for analytical information, training documentation, implementation documents, and critical internal process documents
- Assists with data integrity validation and works with multiple groups (e.g., IT, CRM, Flight Operations, Network Planning, and Revenue Management) to determine data and usage requirements and to ensure that data elements are accurate and current
- Serves as subject matter expert on customer data and supports data governance requirements including data privacy, data security, data quality, and data ownership
- Conducts ad-hoc reporting and analysis as needed
Qualifications for customer insight analyst
- Knowledge of the cosmetic industry is appreciated
- Ideally you will have CRM experience, knowledge of advanced statistical analysis and an excellent understanding of data-led marketing
- Microstrategy knowledge and experience is an asset
- Microsoft Office software (Word, PowerPoint, Access)
- Capable of learning new computer applications quickly
- RHS - SAS and econometric modeling is an asset
3
Customer Insight Analyst Job Description
Job Description Example
Our company is growing rapidly and is looking for a customer insight analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for customer insight analyst
- Works closely with outside technology partners who provide consulting services or the platforms and tools needed for data collection and analysis
- Understands and complies with Data Governance principles including data privacy, data security, documentation, data use, and data quality best practices
- Utilising sophisticated analysis to develop actionable insights into customer experience performance
- Generate Insight that supports the key strategic goals of our brands including customer growth through acquisition, cross-sell and retention, and customer segmentation
- Identify and implement opportunities to advance analytical processes, methodologies and ways of working and share with the wider Insight teams
- Work across all insights teams to build a view of our customers
- Quickly establish themselves as a ‘virtual member’ of their stakeholders’ teams who advises on the appropriate use of data rather than being the person who provides the data and leaves the interpretation open to chance
- Using your passion for our customers to influence corporate decision making
- Ownership of the delivery and accuracy of Marketing’s MI output, which is visible across all areas of the business
- Follow an analysis methodology that increases data quality and minimise the risk of error
Qualifications for customer insight analyst
- Quantitative data analytics skills
- Ability to use predictive analytics, customer segmentation, and sensitivity analysis to develop detailed business cases and explain business value of projects
- Technical understanding to challenge business cases and analysis
- Ability to work in and across teams, manage stakeholders and align leadership – including demonstrated teamwork and ability to build deep relationships with different business partners
- Strong understanding of test and experimental design (Test and Learn)
- Aspirations to build in-depth industry knowledge, including current big data trends and challenges globally
4
Customer Insight Analyst Job Description
Job Description Example
Our company is looking for a customer insight analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for customer insight analyst
- Have demonstrable experience of using data analysis skills
- Discovering stories told by data and presenting them to the business through rich visualizations
- Participating in a full development cycle from product inception, research and prototyping to release into production
- Act as a senior business partner to capture requirements and provide consultancy to the Senior Marketing team
- Analyze the data, effective address and evaluate customer needs
- Collaborate with multiple departments, including Loyalty, Marketing, Revenue Management, Email Marketing, Operations Research and customer-facing workgroups to identify opportunities to make customer data more accessible and to help apply customer insights for better decision-making
- Advance key enterprise capabilities including Customer Identity and Customer Profitability
- Support other analysts by providing tools, training, reference materials and subject matter expertise
- Interrogate large databases of transactional, lifestyle and behavioural data
- Undertake analysis to support CRM activities
Qualifications for customer insight analyst
- A strong analytical approach with excellent knowledge of Excel and Powerpoint
- Strong proficiency with Microsoft Excel (pivot tables, macros, VBA)
- Strong organizational, project management, planning and time management skills
- Work experience in data science
- Exposure to analytical tools used in the private economy
- Experienced in delivering high calibre analysis that drives commercial impact within a business
5
Customer Insight Analyst Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of customer insight analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for customer insight analyst
- Create regular and ad hoc reports requested by internal / external clients
- Gain insight into customer behaviour and identify trends in the data to guide marketing strategy
- Communicate findings of analysis throughout the business / to non-data specialists
- Weekly dashboards to enable course-correction and actioning
- Partnering with the local and regional merchandizing teams to understand the customer types driving success of different products
- Make recommendations for improved online / digital performance for users
- Be proactive in briefing out requests for information/analyses and ensure high calibre outputs are delivered on time
- Partner and be a subject matter expert across department
- Make commercially sound recommendations based on analytical findings
- Manage web analytic projects from initial analysis to implementation (covering Site Operations reporting, Multi Variant testing, Email and Customer Journey)
Qualifications for customer insight analyst
- Just as important is the ability to take your natural curiosity about the data and turn this into something clear and concise for your audience using MS Office tools
- Excellent written / oral communication skills, strong presentation skills, well-rounded interpersonal skills and a great team-working ethic
- Strong can-do attitude and will show great enthusiasm, tenacity and desire for delivering strong output in a timely manner through effective planning and prioritisation
- A minimum of 5 years of advanced-level experience using business intelligence tools, with the ability to merge multiple data sources, run direct queries of data sources, generate reports and report automation
- Demonstrated understanding of descriptive statistics required
- Demonstrated excellence with verbal and written communication skills, with experience making and delivering presentations to wide and diverse audiences