Senior Manager, Media Cover Letter

I submit this application to express my sincere interest in the senior manager, media position.

In my previous role, I was responsible for a high level of channel expertise and collaborate with the media agency on digital and traditional media channel strategy and with the investment teams, and provide strategic guidance on digital and traditional plans, platforms, activations and performance KPIs.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Drive strategy and tactics resulting in program growth
• Consistently disseminate results and strategy through written and verbal communications to senior leadership and global stakeholders
• Monitor program execution and ensure appropriate levels of quality and growth in-line with targets
• Experience making pragmatic decisions based on data and analysis
• Proven track record of delivering results within scope, time, budget and quality
• Practical and theoretical knowledge of analytics tools Google Analytics, Adobe Analytics
• Able to manage numerous projects concurrently and consistently to deliver high-quality work to timescale (works well under pressure and to short deadlines)
• An organized individual with excellent mentoring skills

I am excited to be applying for the position of senior manager, media. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for analysis on media delivery, performance, trends and future implications that lead to informed media buying.

My experience is an excellent fit for the list of requirements in this job:

• Identify new business opportunities to strengthen the Academy brand
• Assist in department budget management and planning
• Collaborate with digital media managers on all campaigns
• Customer-facing retail experience, especially eCommerce, digital media or video games related
• Lead and oversee the planning process and execution of national and local media buys to increase brand awareness, drive qualified traffic and increase conversion rates
• Collaborate with management and agencies to provide inputs, market intelligence and other support as needed throughout the briefing and strategic planning process
• Lead external media planning and buying agencies to establish effective and efficient media plans to deliver against company objectives
• Serve as the day-to-day manager of media planning and buying agencies and facilitating coordination between planning, stragegy and buying functions to assure buys are executed and stewarded in alignment with prescribed strategy and tactics

I am excited to be applying for the position of senior manager, media. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for thought leadership on trends, innovations, and changes that affect media buying.

Please consider my qualifications and experience:

• Financial awareness and understanding
• Detail oriented and meticulous by nature
• Able to work in a team environment that promotes collaboration
• Team player able to build and maintain strong working relationships with management and peers
• Good self-esteem, confidence and strength of character – able to be assertive without being aggressive
• Advanced understanding of the internet market and its current role in media consumption
• Startup work experience
• Both corporate and agency experience

Please consider me for the senior manager, media opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for daily support to the linear media applications and ancillary tools at Horizon Media in New York and Los Angeles offices.

My experience is an excellent fit for the list of requirements in this job:

• Content Management Systems (Polopoly, Drupal, WordPress)
• A role model for the team, developing skills and expertise whilst inspiring and motivating the team
• Strong commercial, communication and influencing skills, resilient and tenacious and acts with integrity
• Partner with the Analytics team to develop, maintain and report media performance metrics across multiple channels
• Maintain all broadcast and print agency vendor relationships for buying and placement of all traditional media content
• Oversee the leadership and management of the Media Managers
• Manage traditional media reporting on a weekly and monthly basis
• Support Sr Media Director with all campaigns, including but not limited to budget management, overall strategy, and execution

I submit this application to express my sincere interest in the senior manager, media position.

Previously, I was responsible for expertise and leadership in performance media across all integrated channels: traditional, digital and emerging media.

My experience is an excellent fit for the list of requirements in this job:

• Deliver recommended media buys, budgets, updated flowcharts and measurement and performance reporting in support of business objectives and providing real time performance evaluation and action recommendations
• Develop, create, maintain and optimize the national and local advertising budget and constantly identify ways to improve efficiency
• Collaborate with cross-functional team members to communicate national media buys and performance to licensees, marketing specialists, store sales and operations
• Partner with Enterprise Field Marketing Managers and Teams to execute local media buys to drive local market goals and communicate buys and media performance to licensees, marketing specialists, store sales and operations
• Oversee media audits, facilitating collaboration between agencies and media audit firm and report key findings and make recommendations to appropriate constituent groups
• Assure that execution is consistent with strategic media plans and that direction to buying agencies, via buying guidelines, is in complete alignment with planning strategies and tactics
• Provide detailed measurement and reporting of advertising campaign impact on traffic, acquisition, conversion, retention and revenue while identifying and recommending changes to improve effectiveness and efficiency
• Evaluate current buying guidelines, order letters, media contracts and agreements, and provide enhancement recommendations