Promotions / Marketing Manager Cover Letter

I am excited to be applying for the position of promotions / marketing manager. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for counsel to the leadership team and cross-functional partners on the US landscape (media and societal trends, growth opportunities, competitive landscape).

My experience is an excellent fit for the list of requirements in this job:

• Conduct marketing effectiveness analyses to help forecast future promotions
• Partner with cross-brand teams and vendors to develop and execute customer engagement, segmentation and personalization strategies to optimize email engagement and maximize email performance for the brand, including all triggered email programs
• Lead all cross brand promotional efforts with Gap, Old Navy, Athleta counterparts
• Manage & develop direct report, providing inspirational and sound leadership
• Experience working with creative marketing
• History of building effective cross-functional partnerships & navigating multiples of an organization, up to Executive Leadership team
• Knowledge of social media and online marketing initiatives and strategies
• Manage & present monthly omni North America promotional strategy to BR Global leadership team

In response to your job posting for promotions / marketing manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for support for registration, enrollment, and advising of students in ESL, Bridge and MS TESOL programs (including building of sections in the registrar’s platform).

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Working knowledge of Google Analytics, Google AdWords, Google Search Console
• Possess foundational knowledge in credit economics
• Understand gift card partnership ecosystem (B2C, B2B, third-party)
• Strong project management and communications skills - experienced in navigating across organizations and collaborating cross-functional
• Possess analytic skills to produce dashboard, hindsight, reviews to report on the performance of the programs
• Understand and ensure compliance with all company policies, procedures and guidelines
• Excellent with Microsoft Office Suite (Word, Excel, PowerPoint) and proficient with Google platform
• Good graphic arts creative abilities with common programs (In-design, Illustrator)

I am excited to be applying for the position of promotions / marketing manager. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for management of the Sounders brand via integrated strategies and action plans across multiple platforms including advertising, internal promotions while collaborating with in-stadium entertainment, social media, video production, communications and special events.

Please consider my experience and qualifications for this position:

• Passion for Banana Republic and the retail/fashion industry and a track record of being customer focused in ecommerce, omni channel experience ideal
• Strong creative skills, out-of-the-box thinking with keen attention to detail
• Excellent understanding of emerging and non-traditional marketing tactics
• Effectively presents to and interacts with all levels of management
• Analyze promotional vehicles, category performance and drive the analytical development of the team
• Understand levers that drive top & bottom line financials, elicit business influences and present recommendations/solutions to senior leadership team
• Create visual presentations, facilitate meetings, and communicate all finalized products to internal cross functional teams throughout company
• Creating top down strategies with the Senior Director on marketing calendars, business process and reporting cadences

In response to your job posting for promotions / marketing manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for key leadership and analytical support to create effective retail marketing programs and key action plans for film, TV, and family/animation releases.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Proven track record working with creative agencies and creating and executing promotional messaging tactics
• Strong analytical skills capable of effective and efficient use of market research, business forecasts and other quantitative and qualitative data
• Present a portfolio of stellar work
• Previous digital couponing and/or digital promotions highly preferred
• Experience in Marketo or other marketing automation software
• Understanding of / experience with SalesForce.com
• Experience in analytics and web tracking
• Proficiency in Microsoft Office Suite, Adobe Creative Suite

I am excited to be applying for the position of promotions / marketing manager. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for advising to students and alumni interested in advertising, arts and entertainment, marketing, media, public relations, and front-end technology creative careers;.

Please consider my experience and qualifications for this position:

• Lead annual OTC Coupon Strategy, Planning & Execution in partnership with Brand marketing, Sales, and Finance
• Lead Promotional Display Strategy, Planning & Execution in partnership with Shopper Marketing and Sales teams
• Develop and secure Brand and Leadership approval of annual coupon plans
• Lead analysis reporting and insights on Coupon and Promotional Display from external data, competitive and internal benchmarks
• Oversee delivery of Quarterly Reviews including lessons learned, tactical & budget recommendations strategic changes to plan
• Prior experience with Shopper/Customer marketing highly preferred
• Extensive Knowledge of Las Vegas Hispanic market
• Strong non-linear editing portfolio and visual communication experience