Director, Retail Marketing Cover Letter

I submit this application to express my sincere interest in the director, retail marketing position.

In my previous role, I was responsible for customer expertise and leadership to the retail organization through participation in retail meetings when appropriate, insuring that, both personally and all indirect reports, spend adequate time in the field to assess retail conditions, coach and develop retail personnel and translate strategies and opportunities into retail execution.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• International/Regional experience is preferred
• Excellent research, planning, organizational and time management skills
• Requires strong oral and written communication skills, as well and interpersonal and team building capabilities with internal functional groups and well as with markets
• Previous experience working with in the Healthcare Industry, pharmaceutical is an advantage
• Experience developing marketing plans, with a company ROI
• Build and leverage cross functional relationships
• Strong people management experience and developing a team while leading through ambiguity
• Experience with organizational structure and how to build and develop a team

I submit this application to express my sincere interest in the director, retail marketing position.

Previously, I was responsible for a robust, independent and internally audited quarterly inventory outlook each week for the Consumer Retail business.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Proficient at sales analysis and strategic planning and execution
• Experience working with both Domestic and International Retailers (Ulta, Sephora, SIJCP, Macy’s, Sephora Europe, Debenhams, and Selfridges)
• Energetic and passionate with an entrepreneurial, flexible spirit
• Team player with a positive, professional and enthusiastic “can-do” attitude
• Strong coaching and motivation skills
• Develop effective retail marketing programs using digital transformation to close the loop
• Regionalize marketing plan including creative messaging, collateral and animation
• Build retail marketing plans for eventing including trial and sampling, services and experiences

I am excited to be applying for the position of director, retail marketing. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for business support to others in Cross Border Retail & Leisure Services and other retail teams across EMEA.

Please consider my qualifications and experience:

• Strong Healthcare knowledge and experience
• Proficiency in Word, Outlook
• Experience in social media strategy, with a demonstrated track record
• Experience leading and developing a professional marketing staff
• A track record of individual and team success, accomplishment and high performance
• Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research, product development/packaging, program development, Microsoft software suite of products, visual communication software products and creative services
• Experience managing external PR and communication consulting firms and contractors
• Strong software/technical aptitude

In response to your job posting for director, retail marketing, I am including this letter and my resume for your review.

In the previous role, I was responsible for senior strategic marketing thought partnership to the head of retail and retail CORE.

My experience is an excellent fit for the list of requirements in this job:

• Experience with managing software or retail systems products (POS) or payments products a strong advantage
• Experience with payment networks a strong advantage
• Excellent strategic planning skills, organisation and prioritisation alongside creative marketing skills
• CFA or IMC preferable
• Development and applied marketing background
• Financial and strong analytical skills
• Demonstrates strong leadership capabilities
• Experience with both point-of-sale (POS) data longitudinal consumer data

I would like to submit my application for the director, retail marketing opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for forecasting, tracking and reporting oversight to the management working closely with the Marketing Budget Manager for all Retail Marketing related budgets on behalf of the Corporation and Dealers as well as the Brand Marketing budget.

Please consider my experience and qualifications for this position:

• Create effective execution strategies including guest experiences, beauty advisor engagement activities and in-store execution tools
• Analyze and understand in detail the “why” behind the results and formulate action plans on how to accelerate, partner with senior leadership regarding strategic changes as necessary
• Provide strategies for merchandising and category management within the retail channel
• Present and communicate retail marketing programs to key stakeholders as needed
• Align with overall NA marketing strategies to ensure a consistent guest experience across all Aveda channels
• Awareness, passion and fluency in consumer digital platforms (social, crm, email)
• Passion for sneakers
• Experience working across an internal organizational matrix