Director, Brand Marketing Cover Letter

Please consider me for the director, brand marketing opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for input to Global Research to brief agencies for Purchase Intent, Media Planning, and TV Spot testing.

My experience is an excellent fit for the list of requirements in this job:

• Experience working closely with product managers, design, sales, and marketing on the delivery of large digital brands
• Interface with the GEO teams to ensure timely and effective execution of Marketing tactics and programs
• Experience across traditional and digital marketing
• Experience leading both internal and external cross-functional teams in the design and execution of go-to-market plans and demonstrated success in designing integrated, omni-channel go-to-market strategies and activation plans, developing integrated demand-generation plans
• Exceptional strategic thinking, analytical and problem-solving skills, excellent written and verbal communication skills to effectively articulate business/product strategies, influence outcomes and lead through influence
• Experience managing and marketing lifestyle brands is strongly preferred
• Brand thought leader
• Industrial industry knowledge

I am excited to be applying for the position of director, brand marketing. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for supervision and direction to web, digital advertising, content planning, and social media focused personnel.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Knowledge of the functions and process of product development, marketing, package design, operations, manufacturing, and sales and their effect on project execution and risk
• Experience in global product launches and their effect on project execution and risk
• Able to identify and clearly communicate key risks and make timely, sound strategic judgments in uncertain situations
• OEngaging and inspiring leader
• OCollaboration and Influence – excellent verbal and written communication skills
• OProactive, resourceful and quick
• OFlexible problem solver
• OOmni-channel experience

I am excited to be applying for the position of director, brand marketing. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for oversight of advertising and digital strategy (including web design, social media), corporate sponsorships (primarily PGA Tour interface, branding for Southern Company, but NOT operating companies).

Please consider my qualifications and experience:

• Experience growing a global healthcare brand and demonstrated results of improving the client experience
• Serve as a subject matter advisor to help scale event excellence throughout the university including recruitment and community events on campus and scholarship award ceremonies
• Create multi-faceted project plans for event logistics, communications, branding, and staffing
• Manage entire planning process – date selection, contracts, legal approvals, staffing, A/V
• Coordinate and oversee all event logistics including catering, venue selection, transportation, décor and furniture/linens, floor plan, equipment, IT support, and facilities requests per event
• Develop SOP documents to drive repeatable and scalable execution of successful event practices
• Understand and consider our students’ perceptions, motivators, and barriers when planning
• Complete administrative duties and manage special projects or additional events upon request

I submit this application to express my sincere interest in the director, brand marketing position.

Previously, I was responsible for direction and oversee cross-channel tradeshow planning including establishing strategic objectives, cohesive messaging and developing demos, sponsorships, media outreach and social media plans.

My experience is an excellent fit for the list of requirements in this job:

• Track record of successful hands-on execution of an array of events types within limited budgets
• Recent work experience in an established company or brand with large-scale event operations
• Able to develop strong partnerships up, down, and across with the team, the executive leadership team, and the peer leadership team
• Strategic thinking, business savvy, strong background in contract management and negotiation
• Deep network of industry resources across talent agencies and production companies
• Creative capabilities
• Innovative and inspiring creative solutions across marketing channels
• Confident, hands-on leader with a collaborative, open management style that fosters participation and contribution among others

I am excited to be applying for the position of director, brand marketing. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for input to objectives and strategy; provide strategic inputs and brand imperatives for the media communications brief (lead by media team) and ensure alignment for ensuing media plan.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Consumer and/or player marketing skills honed across the product lifecycle
• Consumer marketing experience strongly preferred
• A proven track record of accomplishment in the area of brand management
• Previous experience in analytics or market research function
• Has a track record of generating growth through innovative, disruptive marketing programs
• Is a self-starter who sets and achieves aggressive objectives for him/herself
• Demonstrated strong professional growth at all levels
• Analytical excellence and empirical discipline to drive business recommendations