Director, Digital Media Cover Letter

In response to your job posting for director, digital media, I am including this letter and my resume for your review.

Previously, I was responsible for key data and analysis of digital consumer engagement and social media efforts; monitor, measure and report results to improve future campaigns.

Please consider my experience and qualifications for this position:

• CRM Data Analysis (Customer Segmentation, Churn, Lifetime Value, Acquisition)
• Experience in recruiting, retaining, and developing a digital marketing team
• Expertise in digital design tools, including InDesign, Photoshop, and After Effects
• A understanding of Search and Social strategy and tactics
• Experience with educational technology for online education courses
• Knowledge of current instructional and social technologies/media
• Experience with web-based conferencing tools
• Audio and video production experience

I am excited to be applying for the position of director, digital media. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for on brand, award-winning visuals for ecommerce websites, digital ad campaigns, mobile projects, social media, emails and more, applying best practices, and strong design principles.

My experience is an excellent fit for the list of requirements in this job:

• Previous experience leading social media and mobile initiatives to drive engagement and support acquisition and retention targets
• Well-developed planning capabilities
• Prior experience with AEM and other Adobe tools
• People leader and good cross cultural leadership skills
• Manage and promote key web and digital platforms including owned, earned and paid digital & social platforms including accelerating the importance of social as a core marketing muscle to move the business metrics
• Local digital marketing thought leadership for issuer, merchant and partners, contributing to, and learning from AP & global team
• Hospitality or retail industry knowledge preferred
• Excellent time management, prioritization, communication and collaboration skills

I am excited to be applying for the position of director, digital media. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for deep consumer understanding and insight, and overall thought leadership -- particularly in the digital and social media spaces.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Technology training experience
• Specific Skills Employed
• Experience with Learning and Content Management Systems
• Experience defining functional specifications and needs assessment for educational technology
• Experience managing technical projects and teams
• Deep knowledge of the higher education technology landscape
• Working knowledge of instructional design or learning theories
• Experience working with communities and social media platforms

Please consider me for the director, digital media opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for guidance on US regulatory considerations to inform development of frameworks for utilizing next-generation, omni-channel digital and social media tools and platforms in accordance with business goals and objectives.

Please consider my qualifications and experience:

• Strong data analysis skills with a well-developed knowledge of online learning tools including Learning Management Systems (Blackboard and non-credit LMS technologies), synchronous web-based communication tools and social networking platforms, and self-paced learning tools
• Strong skill as an editor content packager and marketer
• Open to experimenting with new content types and persistent reinvention
• Specific experience in B2B, B2C and B2B2C web site strategy development and implementation of online marketing programs
• Experience initiating and building mutually beneficial marketing relationships with internal and external partners critical
• Experience working with technology partners
• Strong background in using and leveraging data from various analytics tools to develop scalable reports and drive decisions
• Robust proficiency with Search Engine Optimization and Search Engine Marketing

I am excited to be applying for the position of director, digital media. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for guidance and local expertise on the regulatory space, consumer activism, social media trends/issues affecting the affiliate.

Please consider my qualifications and experience:

• Creative, diplomatic, cool under pressure and strong presentation skills
• Experience managing staff and operational budget
• History of working collaboratively with other team members, agency partners, and vendors
• Social media expertise from a strategy, execution and crisis communications standpoint
• Possess a strong technical understanding and familiarization with social media monitoring tools
• Personally/professionally active on multiple social media platforms
• Excellent verbal, writing, and interpersonal communications skills
• Excellent editorial skills, including editing, revising, and proofreading