Digital Media Cover Letter

Please consider me for the digital media opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for support and training to local markets for tools such as Google Analytics & DoubleClick.

Please consider my qualifications and experience:

• Generating content daily, including producing original content packaging highlights from Big 12 member schools and various media partners to issue across appropriate Big 12 communications platforms
• Building and maintaining an ongoing editorial content calendar to effectively plan a content strategy incorporating appropriate degrees of Conference and member school content
• Working closely with the Media Services team to ensure timely, comprehensive and engaging content is published to all digital, mobile and social platforms
• Keeping informed of emerging new media tools, platforms, techniques and strategies to utilize for Big 12, as appropriate to engage audiences
• Experience shooting on location in-studio video
• Superior knowledge of Microsoft Office with a focus on Powerpoint and Excel including VLookups, Pivot Tables and Macros
• Knowledge of 3rd party ad serving tags (PointRoll, Sizmek, Flashtalking)
• Flexibility with both schedule and responsibilities

I am excited to be applying for the position of digital media. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for key consumer insights, market trends and opportunities to improve effectiveness of Local Acquisition Programs by soliciting input from key stakeholders and leveraging syndicated research.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Plan, analyze, track, measure, recommend, develop, and implement short-and long-term digital and social media strategies
• Provide writing and editorial support to business units and internal departments
• Proficiency in Drupal
• Prior television production experience strongly preferred
• Knowledge of Ardome digital asset management system and iNews production application preferred
• Experience conducting keyword research, site optimization, and content marketing
• Experience with website analytics tools (e.g., Google Analytics, Google Search Console, Google Keyword Planner Tool)
• Understanding of key levers that drive media and business results

I submit this application to express my sincere interest in the digital media position.

In my previous role, I was responsible for digital expertise and up-to date information of the TI product, digital offer and processes to cross-platform sales and local teams.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Client service professionalism, maturity, and diplomacy
• Strong understanding of digital strategy
• Eagerness to take ownership of assigned tasks and work as a digital media expert
• Strong verbal and written communication skills with people at all levels of an organization
• The responsibilities are many, various, and not limited to those written in this document
• Experience in SEO, digital advertising, email marketing, and social media
• Strong Excel skills (formulas, filters, pivot tables, macros)
• A thorough understanding of the programmatic planning and buying opportunity and its underlying technologies (DSPs, DMPs)

I would like to submit my application for the digital media opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for deep, strategic insight into the competitive landscape and bring perspective to Spectrum Reach’s leadership team in order to achieve best in class status for our digital sales.

Please consider my experience and qualifications for this position:

• Research Diver Certification
• Knowledge of current and emerging e-commerce related technologies such as Yotpo and others
• Experience with social media software management technology
• Understands fundamentals of social media for retail and lead generation
• Results-driven with analytical skills
• Extract data to develop reports that provide insight and visualization into campaign performance relative to KPIs, projections and historical statistics
• Perform analysis and provide recommendations to teams to make smart decisions
• Produce web/social media content and business documents that clearly and effectively communicate company messages and information using software most appropriate to work assignments and in accordance with user requirements for function, format, schedule, and cost

I would like to submit my application for the digital media opening. Please accept this letter and the attached resume.

Previously, I was responsible for market analysis to the company across various platforms (Google Analytics, Bizible, Salesforce, etc).

Please consider my experience and qualifications for this position:

• Understanding of expense management and how it impacts business results
• Business and financial acumen, with understanding of the direct to consumer marketplace
• Prefer experience with Photoshop, Illustrator, Google Analytics, Content Management Programs and Email
• Microsoft office suite experience, especially Visio, Word and Excel
• Immaculate written and verbal communication
• Proficient in MS Office, Photoshop and Adobe CS4
• Knowledge of Adobe Premiere, Photoshop, After Effects and other non-linear editing platforms, file based post-production workflows
• Perform analysis and provide recommendations to teams to make smart decisions based on data, not assumptions, to drive measurable results