Director, Digital Content Cover Letter

I am excited to be applying for the position of director, digital content. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for guidance on CMS (front and back-end) architecture and development focusing on content modeling, authoring, governance and distribution, with an emphasis on Adobe AEM/CQ.

My experience is an excellent fit for the list of requirements in this job:

• Serving as primary communications contact for social and digital content, working in conjunction with Conference staff, member schools and media, as
• Ensuring content is balanced across member schools, sports, academics and the Conference to bring further understanding and/or clarity to each topic
• Guiding best practices for the Conference and colleagues in using paid social media and content distribution to engage with schools and fans, including helping Big 12 remain current on how content marketing is evolving and how audiences are receiving, consuming and acting on information
• Contributing to communications activities and team, as
• Maintaining the Big 12 content library and Big 12 website
• Experience with web technologies (SEO, content management systems, digital analytics)
• Knowledge of Converse's global marketplace
• Experience leading content/editorial teams

I would like to submit my application for the director, digital content opening. Please accept this letter and the attached resume.

Previously, I was responsible for input on content management system design and use, including providing training on content authoring.

Please consider my qualifications and experience:

• Experience with digital commerce and B2B/B2C environments with a proven track record of growing these channels and an excellent understanding of retail business models and how technology enables marketing and sales
• Thrives in an entrepreneurial environment which requires out of the box thinking and is future oriented
• Strong intercultural competencies and international experience preferred
• Commercially and financially astute with a sound grounding in operational and strategic demand roles and proven business judgement with an understanding of the commercial impact of one’s own decision making
• Outstanding writing skills including the concepting and development of compelling story lines
• Strong experience concepting, editing and producing professional quality videos through their own capabilities and through managing others
• Strong understanding of the use of various social media channels and how best to develop and deploy content for each
• Teaching and mentoring students and less experienced team members

I submit this application to express my sincere interest in the director, digital content position.

Previously, I was responsible for thought leadership to develop innovative content strategies, track and optimize content performance, review others work, and train others in the development of authentic content in Pure’s voice.

Please consider my qualifications and experience:

• Record of successfully launching digital products into the marketplace
• Possess exceptional portfolio of work that demonstrates elegant solutions with a solid track record of content design success
• Skilled in managing large array of stakeholders
• Lead a creative team while maintaining workflows that deliver weekly video and social content optimized for multiple screens
• Work with project managers and production coordinators to set, track and communicate major milestones to the larger team, planning ahead to create sustainable production schedules
• Collaborate with multiple functional groups including digital marketing, video operations, product and tech, and programming to ensure we are leveraging our content to drive the most impact for the business
• Be a nimble thinker and help come up with new ideas in brainstorms that are fresh and within resource limitations and deadlines
• Proactively identify and develop sound point of view for workflow and storytelling improvements and communicate up to SVP to implement positive, meaningful change

I would like to submit my application for the director, digital content opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for input in optimizing or adapting the authoring experience and workflows to make a business and the content team more agile and efficient.

Please consider my qualifications and experience:

• Collaborate with department heads to maximize the sharing of information and to leverage innovation and best practices among departments
• Support teams in daily management of their projects, providing creative problem solving for complex challenges
• Encourage and nurture creativity and act as a role model and mentor to inspire individuals to deliver excellence, leading by example and drive an entrepreneurial spirit within the team
• Experience generating brand awareness through existing and emerging social media and online communities and platforms
• Experience implementing digital strategies for new website builds and community engagement campaigns
• Advanced knowledge through experience using social media to drive brand awareness, engagement, and traffic to a website/social media pages in relation to broader media mix
• To inspire, design, build & deploy optimal programs & promotions to attract & engage shoppers to purchase in the digital ecosystem
• To transfer direct to consumer & CRM best practices from M&Ms Retail to core business

In response to your job posting for director, digital content, I am including this letter and my resume for your review.

Previously, I was responsible for thought leadership, as well as influence and direct change in support of a modular approach to content creation, authoring, tagging and delivery.

Please consider my experience and qualifications for this position:

• Prior experience with staff management
• Experience in photography and Photoshop
• Familiarity with graphic design applications including Dreamweaver, Illustrator and the broader Adobe Creative Suite
• Prior experience managing agency or other creative resources
• Appropriate demonstrated knowledge in managing print and digital media projects to create integrated communications is essential
• Demonstrated success supervising an integrated team of communications professionals (writers, photographers)
• Attention to detail when writing, editing and proofreading
• Experience working as an account manager, traffic coordinator or project manager in a creative, fast-paced environment