Digital Acquisition Cover Letter

In response to your job posting for digital acquisition, I am including this letter and my resume for your review.

Previously, I was responsible for day-to-day management of digital channels including: Websites, Organic & paid search, Email drip campaigns, text messaging, social media support, and data feeds to partner systems and websites.

Please consider my qualifications and experience:

• Exceptional professional writing and editing skills
• Proficient working with Facebook Power Editor, FMPs, DSPs (DBM, Trader, other), Google Adwords, and other programmatic platforms (both managed and self serve) and third party search tools (DS, Marin, Kenshoo)
• Experience with analytics, tag management solutions, and testing software
• Some proficiency with reporting Dashboards such as Tableau, and Domo preferred
• Experience with DMP platforms, 3rd party data providers, and measurement solutions (Oracle, Adobe, Krux, Lotame, Drawbridge, Blue Kai ) considered an asset
• Digital marketing experience campaign management experience
• Superior project management skills - proficient at time management and campaign co-ordination
• Experience managing multiple stakeholder relationships with strong negotiation and influencing skills

Please consider me for the digital acquisition opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for consistent oversight of all digital messaging and creative across all relevant channels and communicates changes/updates/edits/optimizations to internal and external partners.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Sharing success and learnings in digital with the digital sales tribe
• A second language would be preferable
• Experience working in digital and/or call center environment
• Knowledge of banking (Credit and Deposits) products and services
• Concord, CA
• East Hartford, CT
• Top performer with a proven track record of driving results across a number of complex projects
• Broad understanding of user-centred design and UX principles

In response to your job posting for digital acquisition, I am including this letter and my resume for your review.

In the previous role, I was responsible for counsel to communications and marketing teams on digital communications strategy, digital communications value, content performance analytics, SEO / SEM strategies and channel management.

My experience is an excellent fit for the list of requirements in this job:

• Proficiency in site tracking tools such as Omniture would be an advantage
• Proven track record of driving strong results
• Experience in managing large marketing budgets
• Subject matter expertise in digital acquisition channels
• Attention to detail and unrelenting focus on quality
• Highly analytical mindset and a history of establishing and running robust test & learn programs
• Creative thinking and a history of formulating innovative strategies to solve complex problems (especially in the digital space)
• Strong communication, storytelling and persuasion skills

I would like to submit my application for the digital acquisition opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for high-quality visual communications and creative services to meet strategic marketing goals through an assortment of publications, digital communications, web and social media sites for the College of Engineering and Applied Science and related departments and programs.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Clear willingness to listen, learn and grow as a leader
• Proven track record of attracting, inspiring, leading and developing diverse talent
• Cooperative mindset that puts the success of the organization first and is willing to help others achieve their goals
• Owning the acquisition targets for online, traffic numbers and conversions
• Gathering ideas, sizes and determines roadmap to hit those targets
• Pushing acquisition squad (10 FTE) to meet the milestones
• Pushing for the best offers for digital that meet the needs of the prospects
• Being the interface with the rest of the marketing organization for acquisition

I submit this application to express my sincere interest in the digital acquisition position.

In the previous role, I was responsible for direction to agency partners, to achieve effective brand messaging, creative development, brand stewardship and digital media investment.

Please consider my qualifications and experience:

• Demonstrable experience of owning marketing projects and managing agency/vendor partners from brief conception to delivery
• Specific marketing experience of UX and the customer journey
• A natural collaborator who enjoys working across teams
• Experience in planning, buying, or optimizing digital media campaigns
• Full working knowledge of Direct Response, customer acquisition techniques in digital
• Actively participates in government digital services acquisition professional forums/organizations that provide up-to-the-minute awareness of emerging digital services acquisition trends and best practices
• Delivers instructional content in the classroom or an alternative learning environment, such as a synchronous or asynchronous web-based learning environment
• Draws upon subject-matter and domain expertise to provide insight into digital services acquisition mission and challenges