Consumer Insights Analyst Cover Letter

I submit this application to express my sincere interest in the consumer insights analyst position.

In the previous role, I was responsible for support and guidance to sales and marketing teams on consumer insights and data analysis utilization for effective tactics and strategy development.

My experience is an excellent fit for the list of requirements in this job:

• Experience in using analytical tools is an advantage
• Proficient in MS Office applications (especially PowerPoint & Excel)
• Have good working knowledge of SPSS (statistical tool)
• Analytical with strong numerical aptitude
• Good at crafting insights to tell stories
• Self-motivated, organized and priority driven
• Proficiency in Microsoft Office with focus on Word, PowerPoint, Excel
• High level of expertise with Business Intelligence tools such as Microstrategy, Business Objects, Cognos with experience writing and tuning SQL queries in an online or offline environment

Please consider me for the consumer insights analyst opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for required support in the analysis of primary and secondary/syndicated consumer insights data to respond to information requests.

Please consider my experience and qualifications for this position:

• Maintain and develop existing products and projects by engaging with stakeholders
• Deliver advice and best practice through project consultation from conception, delivery and maintenance
• Build and expand on data-driven audience insights for our clients, to ensure we are providing a unique point of view on their segments
• Have and further develop a good knowledge on wider data and analytics technologies, their merits and short falls
• Understand data technology and business intelligence solutions in the context of projects
• Working knowledge of digital and social analytics platforms Social Bakers, Sysmos, AdWords
• Hands-on experience of audience data platforms Ibope, TGI
• Understanding of digital media (adserving, cookies, pixels) and KPIs

I submit this application to express my sincere interest in the consumer insights analyst position.

In my previous role, I was responsible for support in the analysis of primary and secondary/syndicated consumer insights data to respond to information requests.

Please consider my experience and qualifications for this position:

• Assist in the development and implementation of qualitative, quantitative, and/or secondary market research projects
• Determine appropriate test design and methodology that aligns with the business issues and research objectives
• Scope projects including associated costs, timing and other factors relevant to completion of the project
• Design questionnaires and discussion guides as needed
• Monitor expenses to stay within established budget for assigned projects
• Commitment to learn about the client’s business / industry to inform analysis of market research and improve generation of insights
• Analyze data and prepare formal reports and presentations for clients – always following CCMI best practices and templates
• Be committed to delivering results right and on time

I am excited to be applying for the position of consumer insights analyst. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for strategic and tactical advice to partners and stakeholders on the application of data analytics and consumer insights to address specific business and marketing opportunities and challenges.

Please consider my qualifications and experience:

• Have strong written and verbal communication skills, including influence and storytelling techniques, and strong interpersonal skills
• Studying any subjects related to Research, Marketing, Media, and/or Advertising
• Act proactively to anticipate research needs
• Good MS Office skills, specifically Excel and PowerPoint
• Strong story teller, able to explain best nuggets of insights derived from data in an easy and relevant way
• Comfortable working under pressure and prioritizing when needed
• Google Adwords or similar digital marketing certification will be an added advantage
• Experience in both supplier and client-side research roles preferred

Please consider me for the consumer insights analyst opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for day-to-day tactical support utilizing market research data, data portal training, answering FAQs, preparing data insights and presentations, email and meeting follow up.

Please consider my qualifications and experience:

• User level experience with Web Analytics Packages – Adobe, Google Analytics
• Experience of data manipulation and statistical analysis
• A passion for uncovering insights and leading clients into new spaces
• Fully bilingual in English and Japanese in speaking and writing (will need to write and read business emails in Japanese and communicate to vendors)
• Strong experience writing queries regularly and using Tableau
• Experience with / interest in survey-based and social data
• Strong statistical knowledge, Proficiency with a statistical analysis tool such as R preferred
• Knowledge of how to create and analyze customer surveys/research experience preferred