Customer Insights Cover Letter

Please consider me for the customer insights opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for subject matter expertise in the areas of customer research, enterprise loyalty survey, data/analytics and insights generation, CX measurement, experience design and enablement.

My experience is an excellent fit for the list of requirements in this job:

• Aggregate and synthesize research findings and analysis with other Customer Knowledge sources internal and external to Marketing in order to contribute to the pursuit of actionable customer insights
• Establish regular report metrics, using the panel tools, including recommendations and insights on ways to improve panel health
• Program surveys, and perform analysis and presentation of findings to the appropriate team members/organizations
• Develop/improve program processes and research project pipeline management
• Collect, analyze and present panel-related data on customer behaviors, engagement, and member-suggested projects
• Create and post engaging share backs, polls, news, and other collateral to keep the panel fresh and interactive
• Familiarity with online communities
• Preferred experience with online community/panel, survey development, and/or reporting tools

I submit this application to express my sincere interest in the customer insights position.

Previously, I was responsible for guidance to the management team and functional leaders on KPI's, metrics, and business decisions including accurate analysis of user and business data.

Please consider my qualifications and experience:

• Experience in statistical analysis and statistical software
• Experience designing reports and presentations that tell a story with data, clearly identify opportunities and point to actions
• Experience in analyses and interpretation of quantitative and qualitative data into actionable insights
• Experience establishing working relationships with C-level executives and other business leaders
• Innovation capabilities development experience
• Strong customer and marketing analytics
• Travel related industry experience is an advantage
• Energetic and passionate champion

I am excited to be applying for the position of customer insights. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for market research project design, data collection, and analysis in support of brand and business performance such as a Voice of the Customer initiative.

Please consider my experience and qualifications for this position:

• Detail-oriented, flexible, organized, collaborative, fun and customer-centric
• An understanding of payor market research methodologies
• Shopper insights analysis knowledge
• Extensive experience leading and executing primary research projects
• Proficiency in designing surveys, writing discussion guides, moderating interviews, analyzing data, translating findings into recommendations, and presenting work
• Experience with tracking studies, longitudinal research, and customer journey mapping
• Experience managing 3rd party vendors (recruiting, full service agencies)
• Experience with questionnaire design, survey analysis and translating data into actionable insights

I submit this application to express my sincere interest in the customer insights position.

In the previous role, I was responsible for insights and strategic direction to key stakeholder; applies methodologies to future strategic decisions metrics, and performance of scenario-based outcomes and predications.

Please consider my qualifications and experience:

• Experience in qualitative research including focus groups and online bulletin boards
• Experience managing community panels and survey programming using DIY tools is preferred
• Effective Leader, Teacher, Coach, and Mentor
• Able to interact effectively with marketing management, with strong Influence Skills
• Effectively balances direction with delegation
• Team leadership and development history
• Matrixed leadership experience in a multi-client environment
• Experience in working with R&D in the product development/productivity/innovation process

I submit this application to express my sincere interest in the customer insights position.

Previously, I was responsible for a detailed and complete understanding of the Moda Operandi customer, maintaining a close view of customer KPI’s and performance metrics on customer acquisition, engagement and retention.

Please consider my qualifications and experience:

• Deep cultural understanding of Asian markets/consumers and Asian organization cultures, in particular, Greater China and Hong Kong
• Instinctive customer empathy
• Extensive previous experience in a similar customer research role, either client or agency-side
• Previous experience in the luxury retail and fashion industry, either client or agency-side
• Highly numerate and analytical and capable of working with quantitative data and using statistical analysis tools such as SPSS, Excel to work with large sets of data
• Experience designing and leading workshops and brainstorming sessions with cross-functional teams to synthesize insights (attitudinal and behavioral) and drive customer-centric action taking
• BA/BS in a psychology, sociology, marketing, economics or other research-related major
• Whole brain thinker - comfortable with both data analysis (survey platforms, statistics) and conversational research (focus groups, shop-alongs)