Marketing Manager Resume Samples

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MW
M Wisozk
Margaretta
Wisozk
10393 Lonnie Motorway
Detroit
MI
+1 (555) 445 2865
10393 Lonnie Motorway
Detroit
MI
Phone
p +1 (555) 445 2865
Experience Experience
Phoenix, AZ
Marketing Manager
Phoenix, AZ
Gusikowski, Labadie and Howell
Phoenix, AZ
Marketing Manager
  • Assist in the development of key metrics and performance indicators to measure overall financial performance and provide foundation for continuous improvement
  • Provide project management leadership to develop, create, and execute marketing initiatives and campaigns on tight timelines
  • Manage the marketing budget, working with Northern Europe management to establish the plan, manage ongoing spend, and monitoring. 5%
  • Individual will work closely with the Solution general manager, product managers, and sales teams to create customer value propositions by customer segments
  • Work with the Group Licensed Account Sales Managers to manage the development and delivery of specific retention marketing plans and campaigns that
  • Make recommendations on process improvements and tests that can be run to improve the efficiency or performance of the campaign
  • Work closely with partners and senior managers to help develop and execute pursuit plans for significant strategic targets
San Francisco, CA
Junior Marketing Manager
San Francisco, CA
Conroy LLC
San Francisco, CA
Junior Marketing Manager
  • You will work closely with Marketing Communications Manager to coordinate and execute large tradeshows and customer events
  • Working with the internal design and online and developments teams to produce content and materials which help drive our brand presence
  • Classic product marketing e.g. build and execute a plan including product launches, pricing strategy, channel strategy and campaign development
  • Providing support on customising pricing and asset management documents
  • Taking the framework from corporate marketing to create campaigns within the brand guidelines and budget
  • Providing support on developing proposal documents
  • Create and execute marketing plans (in line with regional marketing strategy)
present
Detroit, MI
Interactive Marketing Manager
Detroit, MI
Hickle-Glover
present
Detroit, MI
Interactive Marketing Manager
present
  • Responsible for management of our digital media planning and buying roadmap, including the launch of our robust attribution modeling infrastructure
  • Work closely with offline and direct marketing teams to ensure integration of digital marketing strategy and tactics with other marketing efforts
  • Work closely with relationship marketing managers in the development of marketing/creative to help ensure successful online marketing campaigns
  • Heavy research of artist communities and word-of-mouth analysis (Reading and analyzing message boards, blogs, other artist sites, etc.)
  • Develop annual community marketing budgets; manage $4 million national advertising budget
  • Implement web performance tracking mechanisms on new and existing websites
  • Present the digital marketing plan, and rationale as well as the results of digital marketing efforts to senior management and key stakeholders
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
The Ohio State University
Bachelor’s Degree in Marketing
Skills Skills
  • Excellent organisational skills, good attention to detail and the ability to multi-task
  • Excellent organization and prioritization skills; able to assimilate and manage variables in a non-routine, detailed working environment
  • Basic Photoshop and web design skills, ability to optimize graphics for the web, and ability to learn our in-house tools quickly
  • Ability to meet deadlines without compromising accuracy, excellent product quality and attention to detail
  • Excellent command of the English language, with excellent written, presentation and verbal communication skill with a strong attention to detail
  • Highly responsible & reliable, strong analytical skills, excellent decision making skills
  • Excellent organizational skills, detail and deadline oriented; highly skilled in time management and capable of multi-tasking
  • Detail-oriented, self-motivated, strong work ethic, professional, goal-oriented, strong team player
  • Excellent understanding of the ability to leverage marketing/communications in multiple sales channels to drive profitability and growth
  • Strong detail orientation and ability to produce quality results in competing priorities
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15 Marketing Manager resume templates

1

Marketing Manager Resume Examples & Samples

  • Create a proposal for how we should structure our value-added marketing support in the North American market
  • Develop compelling PowerPoint presentations for our North American Spokesperson to deliver at key industry and firm conferences
  • Lead brainstorming sessions to generate ideas for new value-added programs, topics and sales tools
  • Maintain current knowledge of financial advisor needs through trade publications and other resources
  • Research, write, and develop new marketing materials
  • Manage, maintain, enhance and merchandise a library of existing marketing tools
  • Support key marketing campaigns initiated by the larger team
  • Remain current with FINRA compliance rules and understand how to apply them to the materials developed
  • 7 years of marketing experience
  • Mutual fund/asset management experience with a focus on the financial advisors market
  • Mutual fund sales experience or financial advisor experience a plus
  • Strong writing skills, with examples of successful projects
  • Strong project management skills, including the ability to independently manage multiple projects, meet deliverable dates, prioritize and organize effectively
  • Strong communication and presentation skills for interfacing with senior management
  • Experience developing captivating PowerPoint presentations
  • Interest in financial markets, mutual funds and the investment industry
  • Superior teamwork skills, specifically when working with internal partners in other departments
  • Bachelor’s degree, preferably with a major in marketing, communications, journalism, English, or finance. MBA a plus
  • Series 6 or 7 FINRA license preferred
2

Marketing Manager Resume Examples & Samples

  • Ideally you will have marketing management experience in professional services or similar B2B commercial environments
  • Account marketing and/or pursuits experience
  • Degree qualified
  • Possess excellent marketing planning and delivery capabilities
  • Have coached and lead teams before in a dynamic environment
  • Your networking and influencing skills have been proven at a strong management level
  • Skilled in managing multiple projects, competing demands and stakeholders
  • Knowing how clients think and what they want from their professional services advisors would be a distinct advantage
3

Marketing Manager Resume Examples & Samples

  • Collaborate with leadership to identify our buyers’ business issues and their diverse needs
  • Drive integrated marketing and communications programs that align with these issues and the practice’s overall strategy
  • Develop and deploy feedback loops that help inform leadership and ensure effectiveness of messaging and programs
  • Adjust marketing and communications programs based on effectiveness, manage the program’s annual budget, track the return on investment (ROI) of activities and provide reports and status updates
  • Serve as part of the wider BMC team to drive performance goals and, in particular, assist with the delivery of an integrated GTM marketing strategy and plan across markets served
  • Effectively project manage multiple initiatives simultaneously
  • Operate independently to resolve challenges while maintaining an active dialogue with all stakeholders
  • Working closely with subject matter experts, supervise and manage the development and distribution of thought leadership and coordinate the creation of marketing collateral
  • Develop and execute effective proprietary and industry events’ programs
  • Team effectively with counterparts across BMC and business development, including and EY global sector centers and Executive BMC service line teams to identify global programs and content that is relevant for the buyer audience supported. Identify regional content and program sponsors and oversee customization, including translation (if required)
  • Develop methods for supporting innovation and change
  • Maintain up-to-date knowledge on brand, marketing, and communications issues and trends; market issues; and the long-term implications for EY within the areas supported and financial services sectors
  • Provide strong leadership in coordination with peers to drive performance goals of delivering stakeholder value, quality and operational efficiency
  • Serve as an advisor and single point of contact to the team supported for all things BMC related
  • Understanding of advanced marketing and communication principles, and exposure to IT and data marketplace issues, ideally within financial services
  • Strong project management skills and proficiency at effectively managing multiple, complex and time-sensitive projects
  • Proven talent at building relationships and influencing without authority to gain support and commitment from others; mobilize people to take action; motivate others to meet EY and BMC strategic goals; and engage with leaders effectively
  • Adept at effectively interfacing with senior leadership and navigating a matrix management structure
  • Excellent written and verbal communication skills, including a proficiency in converting complex technical concepts into compelling market messages
  • Proactively develop others; see learning and development as a critical input to delivering exceptional client service to BMC clients; seek to inspire
  • Enable and demonstrate innovative thinking and follow through to action
  • Be a point of integration; enable knowledge sharing throughout the region, the BMC team and across EY; be able to synthesize information from others; connect all facets of the business when initiating, developing and implementing marketing and communications projects
  • A minimum of 7 years of related work experience
4

Marketing Manager Resume Examples & Samples

  • Develop and support client engagement and marketing retention programs through frequent and positive interaction (i.e. newsletters, emails, economic forecasts, marketing updates, web tools). Develop additional marketing tools and resources to support direct marketing efforts of mortgage loan officers
  • Represent key LOB issues with understanding of financial services (i.e., mortgage products), legal regulations and compliance guidelines
  • Work with LOB Marketing teammates and LOB managers to develop and drive marketing programs that support the LOB production goals (i.e. direct marketing, email marketing, online advertising, branch promotions, digital marketing, web development, collateral support)
  • Meet with the LOB to discuss marketing objectives and recommend strategy and value propositions. Represent Marketing in key LOB meetings and initiatives
  • Work with the LOB and Corporate Marketing to track campaign performance and present results to management. Assess results to determine effectiveness of marketing initiatives
  • Work with bank partners to develop and produce creative marketing materials. Help manage marketing library content for Retail and Consumer Direct mortgage divisions ( i.e., flyers, brochures, newsletters, presentations, email templates, signage)
  • Must have a minimum of 5 years experience in financial marketing. Mortgage experience a plus
  • Track record that demonstrates passion, commitment and ability to achieve and exceed objectives
  • Team player who welcomes hard work and challenges with positive attitude
  • Ability to quickly adapt to changing roles and assignments
  • Ability to build and maintain productive relationships with business partners
  • Proficiency in Excel, PowerPoint and Word
  • BA/BS in Marketing or Communications or significant relevant experience
5

Marketing Manager Resume Examples & Samples

  • Lead the development of new collateral creative, the significant overhaul as well as routine updates of existing collateral creative to meet customer, banker and internal partner needs, including research and development where appropriate. Recommend updates based on banker feedback and internal product and marketing strategies. Present recommendations to senior leadership to secure approval of proposed changes and manage the process for implementing those changes
  • Collaborate with a cross functional team to actively support the marketing collateral program (brochures, placemats, etc) for Retail branches. Work with internal partners and external vendors to develop new and improved processes for providing this marketing support for the branches
  • Support the communication and distribution process for marketing materials to all Retail branches. Monitor inventory levels for branch collateral
  • Develop business cases to request budget approval to support the creation and production of branch collateral items
  • Create, review and analyze collateral usage trends to forecast and budget collateral spend estimates
  • Explore options for electronic delivery of marketing elements to branches
6

Marketing Manager Resume Examples & Samples

  • Collaborate with the Italian sales team to help define and evolve the value proposition for our services. Tailor the message to suit different segments, testing the value proposition in the market, refine message as services evolve. 5%
  • Enable the sales effort (marketing collateral, content management)
  • Manage the client communication agenda
  • Clear communication, both written and verbal
  • Fluent Italian
  • University undergraduate degree or equivalent qualification / equivalent experience
7

Marketing Manager Resume Examples & Samples

  • Collaborate with the Northern Europe team to help define and evolve the value proposition for our services. Tailor the message to suit different segments, testing the value proposition in the market, refine message as services evolve. 5%
  • Develop and execute an integrated plan of marketing activities to support delivery of the Northern Europe business plan through the following activities
  • Build Russell’s brand, and recognition for Russell’s excellence in Northern Europe (advertising, PR, thought leadership, events)
  • Ensure the Northern Europe website content is always accurate and up to date, in order to drive demand
  • Significant experience as a senior marketer working for a financial organization, focusing on a Northern European market
  • Understanding of the Northern Europe asset management market: service providers, client types, consultants, services provided
  • Fluent Dutch and English (both written and verbal), and preferably another Nordic language
8

Marketing Manager Resume Examples & Samples

  • Work closely with NY Affiliate group to ensure Golf Channel representation adheres to promotional priorities, brand consistency and distribution needs
  • Develop and Execute marketing plans to grow interest in a variety initiatives including NCAA platform, Long Drive and other corporate initiatives
  • Manage International material needs
  • Manage hotel and alternate channel distribution requests, and help develop strategy to better position Golf Channel with distribution partners
  • Minimum 5 years experience in marketing position
  • Strong Knowledge of Golf
  • Ability to Multi-Task and work in a fast-paced, team-oriented environment
  • Affiliate Marketing experience a plus
  • College Degree
  • A familiarity with TV ratings, digital metrics and media math (GRPs, reach/frequency, etc.)
  • Detail oriented and superior organizational skills
  • Ability to work in fact paced environment
9

Marketing Manager Resume Examples & Samples

  • Must be proficient in MS applications: PowerPoint, Word and Excel
  • Minimum 2 years marketing or ad agency experience
  • Minimum 2 years working in the television or in another field of entertainment
  • Exceptional communication skills
  • Excellent computer skills
  • Creative and strategic thinker
  • Demonstrated leadership and negotiation skills with both internal teams and external clients
  • Extremely strong writing and presentation deck creation skills
  • Proven ability to translate marketers’ needs into tangible business objectives and revenue producing solutions
  • Exceptional multi-performer who thrives in a deadline-driven environment
  • Ability to interact with and understand technical subjects and emerging technologies and their relevance to the marketplace
  • Familiarity with broadcast and digital research; advertising and media; production; promotions; sweepstakes construction and fulfillment
10

Marketing Manager Resume Examples & Samples

  • The Marketing Manager Shanghai is responsible for assisting in the development of marketing strategies to generate brand awareness, affinity and conversion in order to achieve planned visitation and revenue goals for Shanghai Disney Resort from the local Shanghai market
  • This role is also responsible for leading the strategy and communications planning for component products such as the RD&E area, Theater and Lakefront district
  • The Manager will support marketing leadership in leading cross-functional teams comprised of all marketing disciplines including digital/social, PR, Alliance, CMR, and Synergy as well as cross-discipline partners such as Consumer Insights, Sales, Online, Public Affairs, WDI and Operations, and external agencies
  • In addition, this position will serve as a stakeholder as-needed on other SHDR project teams as well as help manage financial planning and resource allocation and planning
  • This position will report to Director Marketing Strategy Shanghai and will be based out of Shanghai
  • Lead development of business reviews and strategic marketing plans for the Shanghai Market supporting the Shanghai Disney Resort and its component products (Shanghai Disney Resort, RD&E, Lakefront District and Theater
  • Maintain a pulse on the changing consumer insights, media landscape, seasonal needs, and upcoming product opportunities
  • Analyze and interpret data sources in order to help guide complex business decisions and form viable recommendations. Partner across lines of business with RMA, Pricing and Finance to consider annual strategies to drive visitation
  • Provide leadership, development and coaching to direct report, as well as external agency partners to optimize work flow efficiency and effectiveness, ensure consistent strategic direction and execute plans on time and on budget
  • Direct creative development in partnership with the Director Communications, evaluating concepts, working with internal creative team and agency partners to deliver the biggest impact in communication efforts
  • Support management of program budgets as well as longer-term financial planning including AOP and FYP responsibilities
  • At least 10 years’ related work experience
11

Marketing Manager Resume Examples & Samples

  • Attained or in the advanced stages of completing the CIM Diploma in marketing or equivalent
  • Considerable marketing experience, preferably in a professional services environment
  • Customer focus with a track record in working effectively with business development teams
  • Professional, confident, enthusiastic team player with a flexible, “can do” attitude
  • Excellent interpersonal skills with the ability to build effective relationships with the Assurance Marketing team and corporate/digital communications
  • Able to thrive in and adapt to a fast-changing, growing and high-activity environment
  • Excellent verbal and written communication skills with a high degree of accuracy and attention to detail,
  • Ability and proven experience of building relationships and influencing effectively at a senior level
  • Commercial and passionate about marketing’s role in business development and growth
  • Strong work ethic with an ability to remain calm under pressure and juggle numerous commitments at any one time
  • People management skills - managing x1 or 2 Marketing Executives
  • Experience of professional services marketing
  • Experience of new media marketing projects and tools
  • Experience of working in a regulated environment with complex sign off procedures
  • Experience of contact database management
  • Ability to think creatively, use initiative, problem solve and confidence to make appropriate marketing recommendations
12

Marketing Manager Resume Examples & Samples

  • Assist in development of unique redemption and loyalty technologies working cross-functionally across marketing, technology, and vendor teams
  • Develop launch support strategies working closely with operational readiness and online servicing teams to ensure excellent advisor and customer experiences
  • Discover insights on needs and wants around loyalty through customer and market research. Through these insights, build pipeline of redemption and loyalty innovations
  • Evaluate current capabilities across the JPMC Enterprise for delivery of identified capabilities that may fit the insights discovered
  • Prepare and present insights and development work to senior management within Card Services
  • 5 Years experience in marketing, product development, or an innovation role. Innovation and product development experience specifically with mobile and agile project methodology a plus
  • Strong leadership capabilities
  • Strong people skills
  • Strong communication and presentation abilities
  • Proficiency at identifying business opportunities and evaluating alternative solutions
  • Experience in leading a cross-functional team responsible for numerous projects of varying scope at the same time
  • Ability to drive initiatives across multiple areas of the organization through thought leadership and effective communication
  • Ability to work in the face of ambiguity and uncertain environments
13

Marketing Manager Resume Examples & Samples

  • Play a leadership role in improving ultimaterewards.com and related digital marketing to increase conversions and create a best in class customer experience for existing cardmembers
  • Manage digital marketing strategy, creative agencies and internal resources to drive business results against a defined segmentation strategy award winning ultimaterewards.com site
  • Build and maintain collaborative working relationships with Product Lines of Business to support enterprise initiatives and product-specific objectives
  • Partner closely with the Customer Experience team and Analytics to continuously improve the online customer experience
  • Developing a campaign web analytics framework to effectively measure and optimize core marketing initiatives
  • Launch/manage the ultimaterewards.com marketing platform while adhering to all Chase Controls and procedures
  • 5-7years of related marketing experience
  • Must have substantial experience in the Internet space with a customer-centricfocus and application of segmentation and campaign measurement strategies
  • Strong preference for candidates with experience managing profitability and performance of an online channel (e.g. e-commerce property for top brand) inside or outside of financial services
  • Passion for all things digital with fresh ideas and the know-how to get them done
  • Working knowledge of content management tools
  • Experience working with external creative agencies required
  • Working knowledge of web analytics and ad serving engines (X 1, Omniture, Insight, Dart For Advertisers, Dart For Publishers, Google Analytics)
  • Analytical skills with the ability identify and recommend new opportunities is desired
  • Strong project management,multi-tasking, and leadership skills with sharp attention to detail
  • Strong communication skills, both written and oral, with the ability to present information clearly
14

Marketing Manager Resume Examples & Samples

  • Work with marketing and sales team in various ongoing projects including: o Developing national marketing materials as well as supervising the upkeep of local media kits, incentives & collateral internally/externally
  • 3-4 years professional experience. Advertising agency/marketing experience highly preferred. Experience managing a junior level direct report is a plus
  • MUST be able to work in fast-paced environment; meet strict deadlines & handle multiple ongoing projects concurrently
  • Ability to interface professionally with all levels of management internally and externally
  • Must be able to take initiative, introduce new ideas with an emphasis on ‘forward thinking&#8217
  • Understanding of marketing/advertising and how our business fits into ‘The Big Picture&#8217
  • Strong eye for design/visual aesthetics
  • Experience managing corporate social media accounts (Facebook, Twitter, Instagram etc.)
  • Stellar writing, organizational and time management skills
  • Heavy experience utilizing Adobe Creative Suite & Microsoft Office
  • Must successfully pass a background check
15

Marketing Manager Resume Examples & Samples

  • Play a leadership role in improving the credit card acquisitions experience and related digital marketing to increase conversions and create a best in class customer experience for prospective cardmembers
  • Manage digital marketing strategy, creative agencies and internal resources to drive business results against a defined strategy·
  • 5 - 7 years of related marketing experience
  • Must have substantial experience in the Internet space with a customer-centric focus and application of segmentation and campaign measurement strategies
  • Working knowledge of web analytics and ad serving engines (X+1, Omniture, Insight, Dart For Advertisers, Dart For Publishers, Google Analytics)
  • Strong project management, multi-tasking, and leadership skills with sharp attention to detail
16

Marketing Manager Resume Examples & Samples

  • 3+ years marketing and communications experience from a leading financial institution – ideally experience in Markets but not mandatory
  • Experience working in complex global institutions with teams and functions across multiple geographies
  • Bachelor’s degree required/Graduate degree preferred
  • Must be organized and proficient at prioritizing and multi-tasking
  • Ability to interact at all levels
  • Highly-effective influencing skills; the ability to be persuasive towards internal and external constituents
  • Ability to work effectively under pressure and to tight deadlines
  • Ability to work as part of a team or individually on a proactive or reactive basis
  • Professional demeanor in all facets
  • Exercise high levels of discretion and manage confidential information on a regular basis
  • Excellent communication skills, written and oral
  • Flexibility and ability to demonstrate initiative
  • Proven proficiency in Microsoft applications, including advanced PowerPoint, Excel, Word
  • Experienced in the use of Graphics applications and Digital Marketing Tools a must
  • Experience using graphics programs including InDesign and Quark preferred
17

Marketing Manager Resume Examples & Samples

  • Manages creative development and implementation of marketing campaigns working closely with VP of Marketing to develop messaging, themes and tangible product selling hooks for each product release as well as for seasonal and thematic campaigns.Directs development of media and sales assets working with in-house and external designers to meet communications goals of marketing plans while communicating strategic directives and coordinating overall campaign details
  • Creates implementation and tracking schedules for all assigned marketing campaigns ensuring all stakeolders are aware of planned efforts, due dates and responsibilities
  • Manages vendor quote requests, expense projections and budget development for assigned campaigns
  • Develops and manages relationships with vendor and freelance partners
  • Works alongside editorial teams to create product descriptions for use in populating catalogs, sales sheets and other product-specific collateral materials, focusing on consumer needs-based messaging
  • Manages online and social media assets including content development
  • Executes media buys with VP of Marketing input and approval
  • Manages trade show and conference planning and materials development including design details
  • Tracks marketing campaign results and generates data reporting for measuring effectiveness and ROI
  • Manage the M&P budget, establishing title budget parameters, tracking budget spends by verifying POs and spend are aligned, participating in monthly budget reviews and reporting to Bible Group leadership
  • 5-7 years experience within a marketing-related, sales-driven industry preferably publishing, bookselling or other retail experience or consumer goods background; relevant and recent experience with social media; experience supervising design, fulfillment and trade show vendors
  • Extremely detail oriented and experienced in multi-tasking in the coordination of all aspects of marketing campaigns; knowledge of Christian retail market; a passion for the mission of Thomas Nelson Inc; proficient with MSOffice and MAC applications, especially PowerPoint
  • 4 year degree in marketing communications, advertising, design or marketing-related field
18

Marketing Manager Resume Examples & Samples

  • Create strategy and manage relationship, communication, and training of Customer Experience Group and Digital Success Team members to ensure cross-functional groups are equipped with latest information on products and services
  • Be aware of initiatives taking place at the school or state level and build contacts to help influence and partner in those initiatives
  • Prepare, execute, and evaluate marketing and business development plans for portfolio
  • Lead technology focused product presentations for customers, as well as at national, regional and district sales meetings and conferences
  • Partner with Create Team compelling content to differentiate programs and drive demand for digital products
  • 2+ years driving digital marketing campaigns
  • Strategic thinker who can collaborate with a diverse set of stakeholders and a proven ability to influence cross-functional teams and external partners
  • Proven success in driving and tracking conversions from print based products to 100% digital activation
  • Deep knowledge of all digital marketing tools and models for email service providers and social media platforms
  • Strong social media skills with an established online presence
  • Ability to make decisions and recommendations based on Analytics
  • Team player who enjoys a collaborative and communicative environment
  • Strong awareness of the challenges being faced in Higher Education and the role technology can play in improving retention and results
  • Excellent interpersonal and communication skills, verbal and written, with demonstrable customer focus
19

Marketing Manager Resume Examples & Samples

  • Develop and execute marketing plans for various venues in and throughout San Diego County
  • Engage in active dialogue with agents and artist management to secure marketing approvals
  • On-site event day show coverage, as required by VP, Marketing and/or Sr. Marketing Director
  • Work as a part of a collaborative team made up of personnel in booking, marketing, ticketing, sponsorship, operations and production
  • Forge and maintain relationships with area promotions directors, sales representatives, and various media personnel
  • Additional database, digital marketing and social marketing as needed for shows and required by VP, Marketing and/or Sr. Marketing Director
  • Min 3-5 years of Manager level or above experience in the field of music marketing
  • Bachelor’s degree in Marketing or related entertainment industry or equivalent relevant experience
  • Working knowledge of music, the music industry, audiences for varying artists, and potential markets for artists. Passion for music is essential
  • Strong digital and social media knowledge and able to execute such knowledge
  • Experience with media buying in major markets
  • Strong writing and interpersonal communication skills
  • Familiarity with the local media markets a plus
  • Knowledge of Microsoft Word/Excel/Office and the Internet required
  • Strategic thinking; creativity and strong attention to detail required
  • Ability to juggle multiple priorities and to work in an environment that is constantly changing
20

Sponsorship Marketing Manager Resume Examples & Samples

  • Support the Account Management and Ticketmaster/Ticketmaster Resale teams by formulating innovative, fan-centric media activation plans that help grow business and optimize ROI
  • Work collaboratively with cross-functional teams to ensure programs are delivered on time and on budget
  • Negotiate and build out solid traditional and digital media plans based on data, optimization and engaging creative that increase awareness and drive traffic online
  • Deliver specific sales targets related to the orders generated through Ticketmaster and partner assets
  • Forecast, track and measure performance of media plans
  • Develop insights and recommendations that allow the company to secure the right asset, at the right time with the right message
  • Work with in-house design, marketing and legal teams to develop promotional material within adherence to brand specification
21

Marketing Manager Resume Examples & Samples

  • Be intimately familiar the Miami area and other outlying markets
  • Be familiar with live event marketing including theatrical and family entertainment
  • Prepare and execute unique, comprehensive marketing and promotional campaigns for Live Nation concerts within designated territory
  • Coordinate with other team members to create, develop, and implement new online marketing & social media strategies including the distribution of targeted e-cards, weekly newsletters to the Live Nation database & social media engagement/content management
  • Work with the venues to create brand awareness and marketing opportunities
  • Create, monitor and adjust advertising budgets as needed
  • Work with other team members to coordinate effective promotions and take advantage of related promotional inventory
  • Buy media including, but not limited to, radio, TV, print, outdoor and online
  • Work closely with the VP of Marketing (NAC) in cross-promoting relevant events
  • Coordinate street team and grass roots marketing efforts with local market contacts
  • Craft, distribute and track press releases to media outlets
  • Work closely with the team to create and implement ticketing promotions and programs
  • Assist in the development and fulfillment of sponsorship programs
  • Coordinate pre-show/day of show press with independent publicists and managers for Live Nation concerts
  • Coordinate with other team members to create, develop, and implement additional content for dark nights including but not limited to local live showcases, club nights, dance nights and regional showcases
  • Experience in entertainment industry marketing, show marketing a plus
  • Excellent communication skills, including verbal and written
  • Ability to trouble shoot and problem solve independently
  • Ability to work in a team situation
  • Some graphic design experience helpful
22

Marketing Manager Resume Examples & Samples

  • Conceive and execute the marketing campaigns of eight to twelve hardcovers, paperbacks originals, paperback reprints and ebooks each season
  • Communicate directly with editors, authors, agents, talent managers and cross-promotional partners about campaigns – from presentation through execution
  • Work closely with the Director of Marketing to maintain and increase Dey Street Books online presence through various social media channels and direct to consumer email lists
  • Secure title specific, as well as imprint-wide, cross promotional partnerships with third party brands and companies
  • Oversee and execute seasonal departmental activity, including catalog, galleys orders, sales requests and more
  • Must possess college degree or equivalent work experience
  • Must have at least 3-4 years of consumer marketing experience in book publishing or media with relatable marketing experience
  • Strong interest in and knowledge of pop culture
  • Experience using social media (such as Instagram, Facebook and Twitter) as a marketing and sales tool
  • Experience marketing ebooks to consumers and a knowledge of ebook devices and retail channels
23

Marketing Manager Resume Examples & Samples

  • Directs the development of creative strategies to ensure consistent overall branding message – from public relations, promotions, events and tradeshows to national advertising, social media platforms and outreach
  • Oversees production of all photo shoots
  • Manages the day-to-day aspect of the marketing team’s revolving projects, including point-of-sale materials, visual merchandising, trade show booth collateral and promotions
  • Works with our internal corporate marketing team, as well as the VP of Marketing, to contribute to and help drive the development of the brands
  • Maintain direct, hands-on responsibility for the execution of day-to-day marketing department activities relating to Laundry by Shelli Segal, C&C California and Rafaella
  • Assists with amending, revising or developing brand strategies in response to feedback from the creative team and corporate direction
  • Reviews trends, research, consumer surveys and other relevant data to help formulate and inform creative approach
  • Works hand in hand with production vendors on set/in the field and ensures proper follow through to meet expectations
  • Attends and/or directs all pre and post production photo editing sessions and ensures images, catalogs and other creative collateral meet brand needs
  • Ability to work in a fast-paced department and manage multiple projects simultaneously
  • Ability to develop innovative creative work that’s in line with brand strategy
  • Attention to detail in writing and editing for PR as well as on set for campaign shoots
  • Strong conceptual and problem solving skills
  • Enthusiastic, collaborative and open to other people’s ideas
  • Highly organized with keen attention to detail
  • Possesses a strong sense of urgency
  • Strong follow-through and excellent time-management skills
  • Ability to identify opportunities to increase efficiencies and productivity through better processes
  • Excellent communication skills and ability to communicate strategies to relevant departments
  • Base knowledge of retail marketing/merchandising
  • Ability work with retailers to effectively communicate brand message and increase brand exposure at retail level
  • Keen eye for identifying opportunities to expand brand awareness through multiple media and distribution channels
24

Marketing Manager Resume Examples & Samples

  • Develop, maintain, update and execute marketing plan and calendar for all activity supporting Joe Fresh New York
  • Identify new partnerships for cross promotion, grass-root activations and in-store events to drive topline sales and build brand awareness
  • Responsible for overseeing monthly Joe Fresh signage programs. This includes overseeing the content gathering, confirming receipt of product samples for photography, working with creative team, managing the review and approval process with category teams and the printing and distribution to stores
  • Identify new opportunities for US database growth in-store and through strategic partnerships
  • Assist in the development and management of a detailed CRM strategy and program to help drive repeat sales and consumer insight
  • Partner with Merchandising and Operations teams, to provide regular communication of sales promotion activity and execution details and directions to internal stakeholders
  • Assist with the briefing and development of US Digital/Ecommerce and weekly Eblasts
  • Provide creative support or asset development support for Social Media activations
  • Responsible for creating Purchase Orders and managing all invoicing, for all marketing programs, on an ongoing basis, ensuring payments are being processed in a timely manner
  • Work collaboratively and seamlessly with the Toronto marketing team
  • Monitor all competitive communication activities and recommend appropriate responses
  • Manage within established program budgets and approval processes
25

Marketing Manager Resume Examples & Samples

  • Develop marketing and sales support plans, including implementation of regional and corporate market development strategies
  • Oversee the lead generation, direct marketing and sales support strategies of CRM/sales force automation. Provide leadership in design and production of all aspects of digital marketing
  • Manage the development and execution of local marketing campaigns to ensure brand messages are consistently built across multiple channels meeting revenue volume goals and brand perception objectives
  • Managing relationships with local market employee engagement, communication, external community partners and special events/sponsorships
  • Senior leadership level experience with a track record in building and managing a highly effective team
  • Demonstrated responsibility and accountability for delivering significant revenue in a competitive business-to-business environment
  • Excellent organizational, written and verbal communication skills
  • Ability to build and direct a sales support organization and the ability to gain and maintain a deep understanding of the markets and associated industry trends
  • Lead effective collaboration with editorial and CSS teams to develop and implement targeted consumer marketing campaigns that leverage content plans and sequence with direct response sales and retention programs
  • Negotiation skills and Demonstrated ability to work effectively in a matrixed organization with local and remote stakeholders
26

Marketing Manager Resume Examples & Samples

  • Minimum 5-7 years of relevant work experience in marketing/direct marketing and /or retail store operations
  • Experience in email marketing (in particular, credit card or loyalty marketing) preferred
  • Exposure working with or in a customer-facing field or operational environment
  • Must have the maturity and presence to partner and present to senior leadership. Strong oral and written communications skills are critical
  • Strong analytical and problem solving skills required
  • Experienced in prioritizing and performing multiple tasks simultaneously
  • Strong project management and organizational skills, with ability to work autonomously and as part of a team
  • Organized, self-starter, strong communication and interpersonal skills to work effectively and build strong relationships with business partners
  • Comfort in working with creative team and creative development process
  • Proficient with MS Office, especially Excel and Powerpoint
27

Marketing Manager Resume Examples & Samples

  • Bachelor's degree required. Masters is a plus
  • 5+ years of relevant marketing or marketing-related experience, preferably in the cosmetics/fragrance business (in a similar or related industry)
  • Willingness to travel up to 25% of the time
  • Fully bilingual,English & Spanish (Read, Write, and Speak) required. Portuguese a plus
  • Strong Computer skills in Microsoft Word, Excel, PowerPoint (Office & MAC). Illustrator and Photoshop experience preferred
  • Digital- Social Media experience preferred
  • Good communication and human relations skills
  • Ability to identify critical concerns and prioritize; problem-solving abilities
  • Creative/innovative thinking
  • Excellent team player and interpersonal skills; the ability to interact with all levels within an organization
  • Interest in learning and the ability to integrate information to identify the implications of macro trends for the business
  • Open-minded and adapts to change. Actively elicits different points of view and understands different perspectives
28

Marketing Manager Resume Examples & Samples

  • Participate in creating and developing appropriate events and activities in our outlet stores to create consumer excitement and bring customers into our outlet stores
  • Work closely with Customer Service and Store Management
  • Research and understand the consumer demographics of outlet shoppers and determine how best to market to them
  • Develop promotional calendars for in-store outlet events
  • Work with on-hand warehouse and store inventory to determine excess inventory for use in events
  • Facilitate and action all event collateral, including its development and shipment to stores; also including posters for light boxes, counter cards and other promotional material for each event
  • Develop training materials for each event when necessary
  • Track and analyze results of all events
  • Determine special sale pricing to increase select product sell-through
  • Work closely with PALC Management to ensure the timely movement of event inventory
  • Interact with outlet Marketing Management to determine how we can leverage their activities to drive traffic to our stores
  • Test and try new activities to determine what works and what doesn't work to help drive and increase sales
  • Minimum five years’ experience – Field Sales and Marketing a plus
  • Position requires a flexible, independent, well-organized individual with superior written and verbal communication skills
  • Candidate must demonstrate strong interpersonal skills for collaborative team environment
  • Candidate must be a detail-oriented, self-starter and a team player
  • Candidate should also demonstrate the ability to handle multiple projects in a fast-paced environment
  • Strong computer skills required, especially in Excel, Word and PowerPoint
29

Marketing Manager Resume Examples & Samples

  • Ensure the Pacific brand/s image is aligned with the global strategy and reflects at the same time the individual market needs. Underpin global objectives such as #1 Driver
  • Extend global market initiatives and campaigns to our market and ensure translation into cost efficient media plans and implementation across all appropriate communication channels and tools
  • Set goals and manage agency agreements where appropriate to ensure the most effective ROI
  • Develop market-specific initiatives, events, activations etc. that excite the consumer and fully develops brand awareness and relevant sell through
  • Develop relationships and work closely with our retail partners to deliver initiatives to grow brand awareness, sell through and ultimately drive market share/share of buy increases
  • Leverage the full range of brand assets for example Tour assets from Sports Marketing
  • Develop a strategy to increase and improve the quality of the in-store proposition of our brands
  • Manage the budgeting process and the MWB spending. Constantly analyze effectiveness of spend by tracking ROI for key projects
  • Lead and coach the Digital Marketing Executive
  • Work effectively with the MD & Sales Manager to deliver promotional programs to help drive sell through with constant awareness of effect on all stakeholders, i.e. retailers and consumers
  • Establish and manage an effective communication strategy with our retails partners
  • Manager with strong interpersonal, influencing skills (e.g. relationship management, facilitation) and broad marketing knowledge and experience
  • Consumer and customer-minded brand builder and implementation driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels
  • Minimum of 3 years of experience in all marketing disciplines
  • Minimum of 2 years leadership experience
  • Industry experience or an in depth knowledge of the golf industry required
  • IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced
30

Vans Apparel Marketing Manager Resume Examples & Samples

  • Develops multifaceted campaigns by season that promote hero stories across all marketing mediums available and within budgetary parameters
  • Collaborates with product peers on design and development input
  • Measures return on investment of all marketing projects and is in continuous communication with category peers across all Vans divisions
  • Works closely with Sales, Vans Retail and Vans.com E-commerce teams to drive campaign placement and sell through and support key partners
  • Represents category goals and objectives to athlete and lifestyle managers, identifying and organizing relevant resources to achieve project objectives
  • Leads go-to-market strategy and planning for global adoption
  • Partners with brand design team on seasonal photoshoot planning and execution for campaign assets
  • Partner with action sports footwear teams and product teams on athlete head-to-toe strategies
  • Years of Related Professional Experience: 5+
  • Bachelor’s Degree - or equivalent from a four-year college - or 5+ years related experience and/or training - or equivalent combination of education and experience Action sports industry participation/experience helpful
  • Proficient computer skills, Photoshop, Microsoft Office
  • Detail oriented and able to multi task
  • Ability to work/communicate with all levels of the organization
  • Develops collaborative and diverse relationships
  • Ability to work independently with minimal supervision and acquire new
31

Marketing Manager Resume Examples & Samples

  • 4-5 years marketing, event planning/execution experience required
  • Detail oriented with strong organizational skills & excellent follow through
  • Ability to multi-task & prioritize
  • Proficient in Word, Excel and other Microsoft Office applications
  • Excellent verbal and written communication skills
  • Creative copy writing skills
  • Excellent graphic design skills: Adobe Illustrator, Photoshop & InDesign
  • College degree or equivalent experience
  • Ability to attend various corporate promotions and events (including air travel), shop for collateral items
  • May require walking in downtown area and/or car to attend events
  • Ability to assist in the packing and sending of promotional materials, lifting boxes weighing up to 20lbs
32

Marketing Manager, Math Resume Examples & Samples

  • Plan and execute measurable marketing campaigns to drive lead generation, customer acquisition, and retention
  • Develop marketing & sales tools to support annual revenue goals
  • Manage national and regional events
  • 3 years of marketing or education experience
  • Proven knowledge of Sales Force
  • Expertise in the K-12 mathematics education market
  • Strategic, analytical marketer with a passion for the customer
  • Experience championing new ideas and marketing programs
33

Marketing Manager, ELA Resume Examples & Samples

  • Analyze sales data and trends to develop targeted, regional marketing and promotional campaigns
  • Deliver persuasive, customer-focused sales presentations
  • Manage and execute social media plan
  • Maintain strong, ongoing channels of communication with Sales, Product Marketing, Product Management, Editorial, and other internal departments
  • Provide feedback to product management with respect to product needs, competitive information and other data to inform product plans and roadmaps
  • 3+ years of marketing or education experience
  • Proven experience with competitive analysis
  • Proficiency using Sales Force
  • Proven written and verbal communication skills
  • Ability to travel 30-40% of the time
  • Expertise in the K-12 ELA market
  • Outstanding problem solving skills with demonstrated success managing projects of varying size, complexity and length in a fast-paced environment
  • Outstanding communication skills, including the ability to summarize key points & implications
34

Marketing Manager, UPI China Resume Examples & Samples

  • Initiates and executes all aspects of marketing - corporate promotions, publicity, in-theatre, digital, and media buys
  • Assumes the role of the marketing resource for UPIP’s Chinese-language films including the creation of content, publicity and creative marketing materials for all international releases
  • Substantive experience within theatrical market in China an advantage. Agency background desirable
  • Knowledge of the Chinese theatrical market and landscape preferred
  • Experience of supporting and driving successful territory-wide marketing campaigns
  • Demonstrable experience in the production and presentation of key analysis, data and metrics
  • Experience in supporting and working closely with a senior management team
  • Able to work to deadlines coupled with experience of working within a dynamic and fast-paced demanding environment
  • Strong budget management skills
  • Able to work effectively in a complex, matrixed multinational organisation
35

Marketing Manager Resume Examples & Samples

  • Marketing lead in the development and execution of integrated marketing campaigns including creative and media
  • Optimizing partner channel activities to maximize exposure to the partners’ loyal customers
  • Driving growth and engagement to the portfolio through acquisition and client management initiatives
  • Work with integrated team and agencies to effectively leverage and drive partnership goals
  • Budget Control management for each strategic partner
  • Participation in Joint Product & Marketing meetings to manage day to day aspects of the relationship and make key decisions
  • Manage partner status meetings and a key contributor to quarterly business reviews
  • Key contact for day to day partner marketing needs – creative approvals etc
  • Develop deep understanding for the partners’ categories to drive added value, insights and relevant marketing solutions
  • Monthly campaign reporting and measurement analysis
  • Ensure compliance with brand standards and legal requirements
  • Legal Liaison and subject matter expert across cross functional teams
  • Proven marketing experience
  • Ability to strategize, develop, and execute successful integrated marketing campaigns
  • Ability to challenge status quo, think outside the box and follow through
  • Excellent project management and organizational skills. Strong ability to work in a collaborative, supportive way
  • Advanced Microsoft Office skills (Outlook, Word, Excel and PowerPoint) and Adobe Acrobat
  • Strong collaboration and relationship management skills including the ability to influence and present a compelling point of view
  • Strong analytical skills. Successful candidate will have the ability to analyze campaign results to spot actionable opportunities and build strategies
  • Financial experience in managing budgets
  • Ability to leverage consumer insights and translate those into high-impact marketing activity
  • Excellent communication and writing skills. Comfortable liaising with internal and external partners, as well as an external agency
  • Ability to prioritize, multi-task, trouble shoot and perform in a deadline-oriented environment
36

Marketing Manager Resume Examples & Samples

  • Ensure the handling all publicity requests including press releases, solicited stories for upcoming events, day of show photo/media requests
  • Direct the maintenance and updates of press and contact lists (radio, television, print, web)
  • Ensure the compiling and sending of press releases, publicity materials and photos to writers, editors and other promoter partners as directed
  • Direct the distribution of spots to both radio and television stations
  • Direct the in house graphics department on print ads, flyers, postcards and posters for upcoming shows
  • Ensure the arrangement of artist/media interviews; phone-ins, remotes, in-studio, etc
  • Develop creative marketing/promotional plans with outside agents and managers
  • Implement creative marketing/promotional plans with local media including the negotiation of rates and the implementation of paid/trade advertising schedules
  • Assist the Sponsorship Department with year round maintenance and end of year recaps for each show and series as assigned
  • Direct show and non-show related marketing projects and initiatives
  • Direct the creation of high impact promotions and strong consumer awareness for various events with a focus on non- paid media which results in driving ticket sales
  • Build strong relationships with record labels, publicity firms, artist management, internal employees and management and other industry stake holders
37

Marketing Manager, BMO Wealth Management Resume Examples & Samples

  • Bachelor’s degree in business, marketing or related field experience in marketing including communications, digital and traditional media, sales and acquisition campaigns
  • Sound knowledge of investment products and competitive environment
  • Analytical marketer with comfort looking at data to optimise campaigns and report on results
  • Ability to analyze campaigns and LOB effectiveness
  • Excellent relationship management skills, including communication (written & verbal) and interpersonal skills
  • Self-motivated, strong work ethic and results-oriented
38

Marketing Manager Resume Examples & Samples

  • Ownership of brand social media presence, including content planning and review, measurement of channel KPIs, and process management
  • Project management of specific touchpoint communications to existing cardmembers across traditional and digital channels
  • Cross-team support on priority projects as needed
  • Partner with Portfolio Analytics team to improve tracking and measurement of program performance and portfolio health
  • Ownership of Sapphire Marketing Claims and Procedures
  • Financial tracking and invoice management
  • Bachelor's Degree required, MBA preferred
  • 5 years marketing experience. Digital and social marketing strategy, project management experience, and/or Affluent consumer marketing a plus
  • Strong business and marketing acumen with an ability to identify business opportunities, deliver results, and adjust plans as appropriate
  • Experience either working for or with agencies
  • Ability to succeed in a fast paced, fluid environment with tight deadlines
  • Good sense of humor, positive attitude and ability to be flexible
  • Strong communication, interpersonal skills and leadership potential
  • Proven ability to lead and function effectively in a matrix organization
39

Marketing Manager Resume Examples & Samples

  • Driving campaign execution from strategic planning to implementation through all functional marketing areas as well as internal & external agencies
  • Lead the invitation, engagement and follow-up strategies for face to face and virtual client interactions including live events, virtual events and webinars
  • Evaluating external awareness and thought leadership opportunities that aid in promotion of the Bloomberg Professional service brand as well as the specific businesses they support
  • Coordinating email marketing programs from contact strategy to production to deployment that support out lead generation and nurturing efforts
  • Executing targeted on-terminal marketing strategies to engage our user base around specific products and services that align to the businesses they support
  • Establishing relationships with the various business teams including product, sales and R&D
  • Gaining knowledge of the Core Terminal product that will ultimately help in the development of marketing programs that provide significant value to the business
  • 7 years of relevant marketing experience, most preferably in a Marketing, Integrated Marketing Communications, agency or consulting environment in an account management or a similar role. Experience in Financial Services is also highly preferred
  • Track record of success in working in and influencing a fast-paced, fast-growing global
40

Marketing Manager Resume Examples & Samples

  • Develop marketing and promotional plans for events in Scranton, State College, Hershey, Philadelphia, Atlantic City and the surrounding area including radio, television, print, outdoor, grassroots and online marketing efforts
  • Execute promotional efforts on site at Live Nation events
  • Manage marketing budget of $1,500,000 for assigned shows
  • Maintain relationships with area promotions directors, sales representatives, and various media personnel
  • Min 1-3 years of Manager level or better experience in the field of music marketing
  • Strong familiarity with the local media markets
41

GTM Marketing Manager Resume Examples & Samples

  • Partner with Head of Activation in the development of specific GTM marketing strategies, activities and tools
  • Develop the brief for brand and seasonal marketing tools
  • Drive and improve upon current GTM tools to enhance sell-in opportunities (ref: Virtual Showroom, Marvin)
  • Drive the development for all sell in tools (retail, events, promotions etc.) for markets to initiate
  • Guide the markets to ensure proper implementation of brand and category specific marketing strategies and tools
  • Monitor rollout and execution of marketing at market level
  • Identify opportunities in all key markets and initiate action
  • Work cross functionally with product and marketing teams to organize and prepare seasonal plans for execution at retail (owned & wholesale)
  • Work directly with the product team to create clear briefs for submission to the marketing concepts team to enhance copy needs as well as product features and benefits
  • Self-motivated Team Player: Able to manage projects on a granular level and accomplish all deliverables in a timely manner, independently
  • Analytical Skills: Able to assimilate a combination of qualitative and quantitative information to develop cohesive and focused output as it relates to the development of asset management
  • Project Management Skills: Able to manage both high and detail level tasks across multiple concurrent projects both internally & externally across multiple work streams
  • Superb Communication Skills: Able to articulate brand messaging upon the intended target audience, and continuously refine the “voice of the brand”
  • Strong Attention to Detail; Is extremely process oriented and creative while able to adapt to changing environments
42

Credit Cards Marketing Manager Resume Examples & Samples

  • 5+ years Marketing or Product management experience including multiple years in a fast growing environment
  • Demonstrated results in building market share, product awareness, product launch and profit contribution
  • Very strong interpersonal, influential and communication skills
  • Highly structured, analytical and strategic thinker
  • Customer focus – intensely about insights and customer experience
  • Goals and performance standards setting for self and subordinates
  • Ability to lead cross function projects Ability to influence peers in different geographies to adapt and adopt
  • 5+ years Marketing or Product management
43

Marketing Manager Resume Examples & Samples

  • Ensuring cost efficiency of all marketing activity and meeting budget forecast
  • Developing and driving strategic and impactful marketing activity based on specific industry issues
  • Liaison with business development and media relations
  • Strong influencing skills at a senior level
  • Excellent project management, logistics and analytical skills
  • Understanding of marketing discipline and EY’s business
44

Marketing Manager Resume Examples & Samples

  • Implement short and long-term domestic and international marketing plans for individual titles across WWE platforms (including Live Events, TV, Digital, Social)
  • Help to create and execute marketing strategies that increase demand for and engage with consumers about the WWE Studios brand
  • Liaise with marketing departments at distribution partners to ensure external and WWE specific campaigns align
  • Assist in defining creative, PR, and promotional strategies for individual titles
  • Manage production and gallery photography for titles on an as needed basis
  • Handle talent appearances for film promotions on an as needed basis
  • Develop and maintain relationships with key WWE departments to ensure every film takes advantage of all WWE promotional opportunities
  • Plan and implement Studios & film related promotions at WWE and Film Industry events (e.g. WrestleMania, SummerSlam, ComicCon)
  • 4+ years of marketing experience, including experience in the Film industry
  • Able to write, develop, and execute successful marketing strategies and functional plans
  • Experience in film or similar product marketing
  • Experience in social media marketing
  • Excellent relationship building and interpersonal skills
  • Excellent communication skills (verbal, written, and presentation)
  • Strong MS Office skills, particularly PowerPoint
  • Willing and able to travel as needed (approximately 10%)
  • Knowledge of WWE product a plus
  • Bachelor degree in Marketing, Film, or related field of study
45

Marketing Manager Resume Examples & Samples

  • Develop, pitch and implement third party promotional (non-cash) partnership programs to create added exposure for events and to enhance ticket sales
  • Generate leads, negotiate agreements and activate trades to reduce departmental spending and to help offset budgeted line items
  • Activate on-site sponsorship and program details for (local or national) initiatives assigned by internal Arena departments, AEG corporate, concessionaire, and/or event promoters
  • Assist Director of Marketing with activation of internal and external venue communications initiatives
  • Update social media tools (i.e.: Facebook and Twitter) and serve as member of Arena social media committee
  • Assist with content updates on Arena’s website
  • Manage email marketing
  • Utilize power point, Photoshop and other graphic design tools to create promotional pieces for activation on partnerships as well as other venue projects
  • Conduct online research and solicitation of new promotional, trade and paid partners
  • Initiate, develop and maintain relationships with national and local partners
  • Assist with Sponsor fulfillment and activation
  • Update venue assets
  • Ability to work flexible schedule including evenings, weekends and holidays
  • Manage other marketing projects as assigned by Director of Marketing and/or Sr. Director of Marketing and Event Services
  • Be passionate about success and teamwork
  • Have a great work ethic and attitude
  • Highly organized with good coordinating and project management skills
  • Able to meet tight deadlines and work effectively in a high pressure environment
  • Must be able to work evenings, weekends and holidays, as required
  • Four-year degree required; Marketing or Communications degree preferred OR equivalent combination of education and experience
  • 2-3 years marketing and/or public relations experience
  • Sponsorship Sales/Relationship Building experience preferred. Live event or sports industry experience preferred
  • Creative thinking, strong initiative, and verbal presentation skills
  • Self-starter, strong organizational skills, ability to prioritize and meet deadlines
  • Proficient in power point, word, excel, Photoshop, illustrator, and web research strategies
  • Proficient in social platforms such as Facebook, Twitter, Google +, Instagram, YouTube and Pintrest
46

Marketing Manager Resume Examples & Samples

  • Candidate must have knowledge of Contemporary, Alternative, Pop, Country and Urban music
  • Candidate must have ability to architect, negotiate & execute promotional partnerships
  • Candidate must be simultaneously creative and analytical
  • Candidate must have strong written and oral communication skills
  • Candidate must be highly organized and focused
  • Candidate must be self-motivated with the ability to work in a fast-paced environment
  • Candidate must be creative, detail-oriented with an outgoing personality
  • Candidate must have strong ability to work on multiple projects under challenging time constraints with discretion and integrity
  • Candidate must have the ability to work with many personality types internally and externally
  • Candidate must be able to effectively manage, nurture and train Jr. Marketers/Coordinators/Interns
  • Candidate must be available the entire month of April for in office and/or on-site festival needs
  • Candidate will be knowledgeable about marketing initiatives and strategies
  • Candidate will be internet/social media savvy
  • Candidate will be passionate about music
  • Ability to use Photoshop a plus
  • Live Entertainment experience
  • Strong computer skills including Microsoft Outlook, Word & Excel
  • 5-7 years’ experience in Entertainment Marketing
47

Marketing Manager Resume Examples & Samples

  • Partner with regional marketing manager to field, review and analyze all event promotions, partnerships and/or sponsorship opportunities
  • Partner with Nordstrom corporate social media team to support events, sales promotion, and customer service through active management of Nordstrom Puerto Rico social channels
  • Develop Nordstrom Puerto Rico social team comprised of department representatives
  • Develop and maintain local social influencer program of relevant bloggers and influencers in Puerto Rico
  • Manage the planning and execution of major store events and promotions while training store teams to put on smaller turn-key events and promotions following Nordstrom brand standards
  • Represent Nordstrom at community events to network and maintain an understanding of the competitive landscape
  • Act as the fashion public relations contact for Puerto Rico—serving as a company spokesperson, managing fashion and event media coverage and fielding media inquiries
  • Create and manage the social media presence for the store
  • Ensure that all event budgets are met
  • Bilingual in English and Spanish required (reading, writing and speaking)
  • Have a high school diploma, or equivalent, preferred
  • Understanding of cross-channel marketing concepts
  • Event related experience preferred
  • Analyze business needs and develop effective action plans
  • Proficiency in MS Word, Excel and PowerPoint and Oracle Financials
  • Strong attention to detail
  • Ability to manage competing priorities in a fast-paced environment
  • Proven ability to develop relationships with various business partners
  • Ability to work independently while supporting a team environment
  • Ability to work a flexible scheduled based on department and store needs
48

Marketing Manager, Cnbc Primetime Resume Examples & Samples

  • Develop and Manage consumer marketing campaigns for individual primetime shows, including the execution of all internal and external elements (TV, radio, print, digital, and out-of-home)
  • Act as liaison between marketing, on-air graphics, and digital graphics teams to develop comprehensive cross-platform marketing materials
  • Assist in the strategy and creative execution of social media and web elements, partnering with both the Primetime Website Director and Primetime Director of Social Media
  • Manage and Support the external marketing efforts of the Ad Sales and Affiliate Marketing groups
  • Attend on-site marketing events as needed in support of consumer marketing initiatives
  • Support VP of Primetime Marketing with all marketing efforts
  • College or University Degree
  • Minimum of 5 years marketing experience, preferably in the media entertainment space
  • Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
  • Ability to multi-task and prioritize projects
  • Must be a team player, self-motivated and able to perform tasks accurately and in a timely fashion while working in a fast-paced environment
49

Marketing Manager, Skycastle Resume Examples & Samples

  • Create Innovative Sales Marketing Campaigns For Advertisers That Generate Incremental Revenue for NBC
  • Develop integrated sales marketing solutions utilizing the platforms, (TV, OOH, Digital, Mobile, Social, etc.,) properties, (Prime, Sports, Specials, Local Programming, etc.) and resources of the NBC Owned Television Stations
  • Create, present and pitch innovative and effective sales marketing proposals that deliver measurable results
  • Ability to ascertain client needs and apply to NBC platforms
  • Execute a wide variety of details that involve the creation and execution of your marketing plans
  • Track your campaigns, review performance analysis reports, and make recommendations for corrective modifications
  • Must monitor and measure a campaign’s Return on Investment (ROI)
  • Ensure over-delivery on campaign results to extent possible, resulting in delighted clients and renewals
  • Create Communication Materials and Manage Communication Tools
  • Assist in the creation of new presentation templates, case study/recap decks, capabilities presentations, and sales materials for different properties, events, and platforms. Ensure these materials are current, accurate, thorough and free of errors at all times
  • Assist with updating and maintaining the B2B website for NBC OTS, as well as the internal sales portal, ClearSlide library and presentation archives. (Training on admin tools provided.)
  • Assist with the communication and distribution of sales marketing materials via email and periodic newsletters
  • Proactively identify new sales opportunities and develop marketing materials for those ideas with guidance from your supervisor
  • Proactively analyze business and capitalize on industry/consumer trends, new technology, and promotional opportunities
  • Strong written and verbal presentation skills are essential in communicating marketing concepts that sell and generate revenue
  • Create advertiser category solutions and presentations
  • Maintain open lines of communication with all organizations
  • A bachelor’s degree is required, preferably in business, advertising or marketing
  • Minimum of 3 years of traditional and digital media/marketing experience is required, preferably within a media company or agency
  • Must possess strong communication skills and a sound understanding of television advertising/marketing
  • Understanding of the latest digital technologies and how to apply them to advertiser solutions a plus
  • Must have an understanding of the role of social media and mobile applications in marketing campaigns
  • Must be proficient in the programs of Office 2010 (Word, Excel, PPT)
  • Experience creating engaging PowerPoint presentations, including ideation, copywriting and PPT design, is required
  • Familiarity with both Quantitative and Qualitative research tools (Scarborough, Simmons, Nielsen) required – along with the ability to derive insights and craft sales stories based on relevant data
  • Proficiency with graphics program such as Photoshop or Fireworks helpful - use of programs will be required as part of the job
  • Excellent project management skills required. Must have the ability to manage multiple priorities in a fast-paced environment
  • Experience managing multiple vendors and business partners
  • Ability to operate under pressure and meet tight deadlines. Nights /weekend work is sometimes required
  • Be self-motivated, confident, energetic, and creative. Highly innovative with positive energy
  • Knowledge of the Hispanic marketplace and proficiency in Spanish a strong plus (speak, read & write)
  • Knowledge of sports a plus
  • This position is based Los Angeles. Must be willing to work at the office in Universal City, CA
50

Marketing Manager Resume Examples & Samples

  • Highly skilled (as evidenced by academic credentials and minimum of 7 years professional experience) in SQL programing and relational databases
  • Knowledgeable in direct marketing tactics and testing methodology
  • Demonstrated experience in project management and leadership
  • Ability to effectively communicate to senior management and articulate technical terms in non-technical language
  • Minimum 10 years experience in the Financial Services, Retail or Consumer Products industries
  • Minimum 8 years experience in project management
51

Ishares Marketing Manager Switzerland Resume Examples & Samples

  • All business marketing functions, e-marketing and digital, creative services, events, media buying and advertising, as well as all regional marketing teams under the Global Chief Marketing Officer (CMO)
  • All internal and external communications, media relations and public relations efforts of BlackRock under the Head of Global Corporate Communications (GCC)
  • Business management, analytics and research functions for the GMC organisation under the Global Chief Operating Officer (COO)
  • All brand initiatives and strategic messaging under the Head of Global Brand and the Head of Strategic Messaging
  • Work closely and effectively with the pan-European marketing team, maintaining local agency relationships and liaison with key stakeholders within BlackRock’s iShares business (sales, product, compliance)
  • Develop marketing objectives and strategy in line with the iShares local, EMEA and Global businesses objectives and goals
  • Set, manage and report on the Switzerland iShares marketing budget
  • Develop and implement the marketing and communications programme to effectively target key segments, including the coordination and execution of activities across the full range of marketing disciplines - advertising, direct marketing, events, e-business, sponsorship, literature and coordinating with the PR team
  • Develop co-marketing programmes with key clients, including websites, events, campaigns, PR, training etc
  • Adapt marketing campaigns and collateral developed by the central London marketing teams so they are relevant in the local market (including translation and local copy changes)
  • Take ownership of the Swiss iShares Institutional and Retail websites. Content management (working in partnership with Digital Marketing) to ensure sites are topical, relevant to local markets, up to date and in line with global institutional we strategy and messaging
  • Responsible for defining the local event strategy and content for all sponsored events, partnership events, seminars as well as iShares’ proprietary event activity, working closely with the regional Event team on event logistics and organisation
  • Assume responsibility for the quality of marketing executions for Switzerland
  • Develop a full understanding of the Switzerland investment market in order to ensure successful positioning and marketing of BlackRock products
  • Develop a deep knowledge of products, pan European marketing strategies and distribution channels
  • Interaction with senior stakeholders within the business, agency partners and compliance to manage projects from end-to-end
  • Coordinate activities and ideas with marketing colleagues in other countries or on Pan-European level, particularly with marketing colleagues from countries with same language requirements
  • Contribute to the wider Pan European marketing agenda and manage specific projects on a Pan-European basis
  • Liaison with the two other business channels of Retail and Institutional, particularly in Marketing, media-coordination, sponsorships, events and CRM
  • Report on efficiency and effectiveness of the marketing programme
  • Fluency in German (native) and English (excellent spoken and written). French and/or Italian are a plus
  • Proven experience working in the Switzerland financial services market, asset management experience preferred but not essential
  • Extensive experience working in the marketing discipline (at least 5 years); financial services or asset management a plus
  • Strong investment knowledge and understanding of products
  • Strategic and creative thinker with attention to detail and delivery focus
  • Project management skills, including an ability to move projects forward in a complex environment
  • Ability to integrate input from multiple stakeholders while maintaining project schedules
  • Ability to liaise with management on all levels to drive and communicate strategy
  • Ability to work effectively in a team environment – adaptable, reliable with a strong ‘can do attitude&#8217
  • Have a strong attention to detail and be able to multitask
  • Able to operate in a fast-paced environment with flexibility in regards to changes in strategy and project plans
  • A proven track record of professional and personal achievement
  • Marketing degree / qualification
52

Marketing Manager Resume Examples & Samples

  • Previous experience in a TV marketing/media environment essential
  • Previous commercial experience and budget management is essential
  • Proven experience of managing acting talent essential
  • Proven experience of handling and leading MIP/Events is desirable
  • Experience of brand management is desirable
  • Degree level or proven relevant work experience is desirable
  • Proven Creative product knowledge, commercial understanding and business acumen are essential
  • Demonstrable strategic skills and the ability to identify opportunities to maximise value are essential
  • Excellent proven interpersonal skills and a passion for the television industry is essential
  • Superior demonstrable senior stakeholder management skills with evidence of successful relationship building experience
  • Proactively looks for new opportunities
  • Takes risks and manages them intelligently
  • Facilitates the exchange of ideas and creation of new ones
  • Transfers ideas and successes across boundaries
  • Challenges the status quo
  • Conceives creative ideas to solve problems or meet objectives
53

Marketing Manager Resume Examples & Samples

  • 5+ years of related project management and client management experience
  • Mastery of business processes and procedures
  • Project management tools and software
  • Business applications and workflow
  • Customer analytics in a sophisticated high volume analytic setting
  • Planning & budgeting
  • Independent worker with strong communication and relationship skills
  • College degree, advanced degree or equivalent experience preferred
54

Marketing Manager Resume Examples & Samples

  • Initiation / Coordination/ Implementation / Design of strategic / tactical campaigns for Brazil and management of the day-to-day activities around web, email, digital
  • Understanding of local requirements to tailor local solutions to satisfy local needs in order to differentiate ourselves from other competitors
  • Partner on and assist in directing PR and Advertising initiatives for Brazil
  • Coordinate the editing of documents for use in Brazil (customization of documents with local disclaimers, editing of PM videos, etc.) and customization of local documents
  • Liaise with internal business units regarding core and value added materials presentations, factsheets, commentaries etc
  • Provide monthly update to Brazil sales library presentation and ad-hoc presentation requests
  • Direct Social Media and email marketing plans for Brazil
  • Coordination of events and promotional buys for the Brazil Region
  • Work with local compliance for approval on newly developed materials/content
  • Coordinate and interact with Local PM Teams
  • Liaise, QC and assist with translations
  • Supervisory Responsibility - External agencies and vendors
  • Travel Requirements: 3-4 times per year primarily within Brazil
  • Background in marketing and communication with at least 5 years of relevant experience
  • Management graduate from a reputable institute
  • Strong Language skills: Fluent in English (speaking, reading, writing)
  • Strong Computer skills (in particular MS Word, MS Excel, MS Power Point)
  • Excellent communication skills and confidence in dealing with all levels of internal / external clients
  • Strong attention to detail and ability to manage multiple, simultaneous projects
  • Partners well and a strong team player
  • Creative and project management skills
  • Strong copy-writing and proof-reading skills with eye for detail
  • Ability to resolve multiple problems simultaneously
  • Ability to make decisions in a fast pace environment
55

Marketing Manager Resume Examples & Samples

  • Develop channel marketing strategy and input for campaign executions for Disneyland Resort vacations sold through travel agency sales
  • Management of team including work distribution and prioritization, coaching, performance reviews, and other administrative responsibilities
  • Development and execution of marketing tactics in print and electronic formats, ensuring an on-time and on-budget delivery
  • Work with extensive network of cross-functional teams to execute marketing initiatives
  • Develop presentations and represent work to executive leadership and internal stakeholders
  • Management of the team’s budget
  • Oversight of WDTC and Disneyland Resort content on many platforms
  • Minimum 5 years relevant marketing experience
  • A strong strategic thinker with proven understanding of the marketing and sales role in driving business results
  • Ability to interact with and influence executive leadership
  • Demonstrated effective partnering and collaboration skills
  • Demonstrated experience with analyzing marketing campaign effectiveness
  • Experience driving creative and communications processes and output
  • Ability to multi task and handle a fast paced work environment
  • Demonstrated ability to assume the lead role on projects with stakeholders from multiple areas
  • Demonstrated channel marketing experience
  • Proven understanding of brand marketing and/or travel/vacation/theme park marketing
56

Marketing Manager Resume Examples & Samples

  • 5+ years of marketing experience, preferably in the credit card industry or digital marketing
  • Strong Project/Program management skills and ability to execute across complex, matrixed environments
  • Strong leadership skills, communication skills and the ability to work independently as well as lead cross-functional teams is required
  • Demonstrated ability to influence without authority and drive measurable outcomes
  • Strong analytical, process reengineering and problem solving skills
  • Ability to tailor a dialog based upon the audience and depth of discussion
57

LOB Marketing Manager Resume Examples & Samples

  • Manages advisor marketing tools (email marketing program, presentation system, print-on-demand system, and online advisor finder functionality), including content development and functional enhancements
  • Delivers marketing training to advisors (both in-person and virtual) and assists with day-to-day advisor support
  • Uses data and analytics to measure and report on success of marketing programs
  • Manages additional initiatives for Private Wealth Management, the Financial Advisor Channel, and Premier Banking
58

Interactive Marketing Manager Resume Examples & Samples

  • Create interactive and social strategies for artists on WBR
  • Lead the creation and utilization on all artist websites and social networks with updates, posts news, content, etc... Will also be involved in the development of artist websites, including wireframing, user experience design, and feature requisition
  • Heavy research of artist communities and word-of-mouth analysis (Reading and analyzing message boards, blogs, other artist sites, etc.)
  • Contribute to the design and creation of artist digital assets, including photo and video content
  • Quantify success and efficiency of digital promotions, paid media campaigns, e-commerce efforts, social engagement and partnerships via various analytics tools
  • Assess effectiveness of various promotional outlets
  • Manage relationship with top level artists and managers
  • Integrate e-commerce and monetization into campaigns
  • Discover new sites and outlets to promote WBR artists and maintain relationships with key sites and partners
  • Research and discover new sites and platforms to promote artists
  • Coordinate with various departments: radio promotion, publicity, international, marketing, strategic marketing, and Warner Music Group
  • Filter results of online research and achievements to other internal departments
59

Marketing Manager Resume Examples & Samples

  • Manages creative development and implementation of marketing campaigns working closely with Director of Marketing to develop messaging, themes and tangible product selling hooks for each product release as well as for seasonal and thematic campaigns
  • Directs development of media and sales assets working with in-house and external designers to meet communications goals of marketing plans while communicating strategic directives and coordinating overall campaign details
  • Builds & executes media buys with Director of Marketing support and approval
60

Marketing Manager Resume Examples & Samples

  • Work with Director of Essential Worship (EW) to create, drive and implement branding strategy for Essential Worship imprint. Focus on development and implementation of digital marketing strategy to support EW, including publishing initiatives, label product marketing, consumer marketing strategy, special campaigns, and overall growth objectives
  • Direct strategic use of assigned marketing budget
  • Collaborate with internal marketing team to develop and implement church-focused and song specific marketing campaigns for PLG releases
  • Lead tactical implementation of digital marketing plans for EW, in collaboration with other EW staff, PLG sales, marketing, and national promotions staff; artists and managers; and technology partners. Determine optimal digital song/ church marketing mix, including the following
  • Content for Essential Worship site
  • Social media efforts
  • EW YouTube (and other channels) and video uploads, titles, descriptions, keywords, and playlists
  • EW SoundCloud & Topspin audio accounts. Provide appropriate widgets for EW website, Facebook apps, free download campaigns, one-off promotions, and partner promotions
  • Digital advertising campaigns in partnership with social media networks. Manage online advertising accounts and analyze advertising effectiveness
  • Product sampling, online community mobilization, outbound communications, presales, special promos and campaigns, radio tie-ins, and coordination with Christian retail marketing efforts
  • Utilize Google Analytics and other statistical data to guide marketing strategy
  • Manage legal and regulatory compliance for EW marketing efforts
61

Experienced Hire Marketing Manager Resume Examples & Samples

  • Work closely with stakeholders and senior management to understand and develop a comprehensive attraction strategy aligned with the key business drivers and hiring needs
  • Develop and deliver end to end campaigns to ensuring consistency of brand, messaging and quality of candidate experience across multiple channels. Review and measure campaign success, consistency and ROI
  • Manage and evolve the experienced hire digital presence and reach across all owned, earned and paid channels including corporate web, careers microsite, social, media – both advertising and editorial channels
  • Identify and drive new strategic opportunities and partnerships to evolve social presence and reach through innovation and industry best practice
  • Deliver innovative marketing campaigns to build out our talent pipelines and engage and influence a diverse and passive audience
  • Build strong relationships with key stakeholders. Work closely with the wider recruitment team to roll out campaigns, identify priorities and opportunities
  • Build strong relationships and work closely with our comms agency to deliver all campaign projects
  • Identify new and innovative media opportunities based on hiring objectives and needs across the UK
  • External insight to help shape strategy through research, audience understanding, competitor analysis and benchmarking for experienced hires
  • Take responsibility for driving the Recruitment Marketing team’s PR and internal comms agenda. Drive forward employee brand advocacy internally
  • Ensure all brand and risk compliance policies are adhered to
  • Manage a complex budget across all experienced hire marketing, consistently monitoring and negotiating costs to impact ROI
  • Measure and monitor the performance of activity across all channels and audiences. Provide regular campaign metrics and reporting to internal stakeholders
  • Line management for a direct report and counselling responsibilities
  • Manage ad hoc marketing and broader employer branding projects
62

Marketing Manager Resume Examples & Samples

  • Show high levels of organisation, with strong planning skills and the ability to prioritise a large workload according to changing business requirements
  • Be organised and prioritise marketing requirements from a variety of sources and identify potential conflicts
  • Demonstrate excellent project management skills and considerable experience of managing all aspects of large, complex marketing projects
  • Must be able to work under continual deadline constraints
  • Demonstrate that they are organised and have the ability to prioritise marketing requirements from a variety of sources and identify potential conflicts
63

Marketing Manager Resume Examples & Samples

  • Flexibility and resourcefulness to interface and collaborate with internal and external groups
  • Excellent communication skills (both written and verbal)
  • Troubleshooting
  • Investigative skills
  • Team building and interpersonal skills
64

Marketing Manager Resume Examples & Samples

  • 5 Years of related work experience
  • Excellent computer skills (including MS Word, Excel, and Outlook) with ability to quickly learn new programs as needed
  • Superior organizational and administrative skills
  • Ability to work independently with little supervision, handle multiple tasks simultaneously, establish priorities, meet deadlines, and solve problems as they arise
  • Excellent proof reading and editing ability
  • Must be comfortable working under deadlines
  • Must be able to handle confidential matters with absolute discretion
  • Ability to work long and flexible hours
  • Having current relationships with local Bay Area media is preferred but not required
  • Minimum 5 years of comparable marketing experience required
65

Marketing Manager Resume Examples & Samples

  • Oversee the lead generation, direct marketing and sales support strategies of CRM/sales force automation. Provide leadership in the design and production of all aspects of digital marketing
  • Manage relationships with local market employee engagement, communication, external community partners and special events/sponsorships
  • Bachelor Degree (Marketing, Business or Related Field)
66

Vans Senior E-commerce Marketing Manager Resume Examples & Samples

  • Develops marketing strategy and seasonal marketing plans to include all sales channels, product categories and site promotions. Responsible for detailing all aspects of the plan and ensuring smooth and flawless execution that leads to performance driven results. Ensure consistent brand message across all e-commerce channels
  • Develops and manages relationships with third party marketing agencies to drive relevant traffic and maximize ROI, ensuring established sales, expense and profitability goals are reached
  • Budget responsibility for all marketing expenses (including, but not limited to paid search, affiliate, remarketing) and related financial goals
  • Lead a team and collaborate with peers and resources to achieve eCommerce marketing campaign objectives
  • Continually tests, analyzes and optimizes campaigns, promotions and landing pages to increase conversion and drive incremental sales
  • Identifies innovative technology, services and other opportunities for marketing the site; develops roll out strategy for those likely to meet sales and ROI goals
  • Years of Related Professional Experience: 5-7+ years
  • Bachelor’s Degree or equivalent from a four-year college - or 5-7+ years related experience and/or training - or equivalent combination of education and experience
  • 5-7 + yrs experience in e-commerce marketing
  • Prior experience managing Paid Search and Affiliate programs B2C marketing activities in an omnichannel environment is a plus
  • Ability to understand, assess & problem solve by leveraging technical and
  • Self driven and motivated
67

Marketing Manager Resume Examples & Samples

  • Executing the global marketing strategy in all global POS for all brand categories
  • Attend annual retail conference to meet with global retail team and develop marketing plans
  • Monitoring of marketing budget with monthly reviews of spend/projected spend
  • Solid marketing experience ideally gained in the luxury goods sector (minimum of 3 year’s experience)
  • Must have strong computer skills, including excel and power point
  • Must have some exposure to media planning
  • Strong experience working with third party partners to develop marketing plans
  • Goal oriented, result driven individual
  • Commercially minded, quickly responding to business/market needs
  • Strong team player who is able to work across multiple teams
  • High work ethic, integrity and reliability with a “hands on” attitude
  • Experience in working with global markets
  • Second language
68

Marketing Manager Resume Examples & Samples

  • Develop marketing strategy and oversee campaigns for the Disneyland Resort sold in various third-party distribution channels
  • Lead integration, compilation, and distribution of integrated communication plans, roadmaps, and the domestic campaign with key partners that include Marketing Strategy, Alliance Marketing, Digital Marketing, Operations, and Resorts
  • Ideate and collaborate with partners to develop strategic input for Disneyland Resort trade tactics and liaison with internal agencies to ensure work meets objectives and timelines
  • Provide strategic direction and on-going Disney Parks content for tools supporting trade, including online, social media, and trade-specific
  • Identify and analyze industry, consumer, competitive and technology trends applicable to Disneyland Resort and draw marketing implications to help drive Sales revenue
  • Manage budgets and provide strategic recommendations for allocation of incremental funds by campaign
  • Provide sales / client support
  • Proven experience 5+ years developing marketing strategy and managing budgets
  • Proven experience and strong understanding analyzing marketing campaign effectiveness
  • Demonstrated problem solving and decision making skills
  • Demonstrated strong written and verbal communication skills
  • Demonstrates effective partnering and collaboration skills
  • Proven understanding of the marketing and sales role in driving business results
  • Ability to lead and influence leaders in cross-functional projects
  • Proven experience developing programs for both b2b and b2b2c channels
  • Proven experience in marketing within a sales environment
  • Ability to multi-task and handle a fast paced workplace
  • Demonstrated strong organizational skills
  • Bachelor’s degree in business, marketing, communication or equivalent
69

Marketing Manager Resume Examples & Samples

  • Post-Secondary Degree in Marketing/Business
  • 3+ years of credit card marketing or strategy
  • 5+ years strategic marketing and/or Business Management experience
  • Solid understanding of the credit card market in Canada
  • Previous strategic planning experience within financial services
  • Strong strategic and analytical skills
  • In-depth knowledge of marketing channels and implications to marketing programs and communications
  • Ability to direct the development and management of projects at all steps of the marketing communication process
  • In-depth integrated marketing communication and planning skills
  • In-depth strategic, change management communication and creative assessment skills
  • Ability to interact at the senior levels of the organization
  • Ability to work in a matrix environment
  • Collaborative, positive approach
70

Personal Investor Marketing Manager Resume Examples & Samples

  • Email and direct mail marketing: help develop and implement direct marketing campaigns to deliver engaging and actionable content, tracking behaviors to inform future campaigns
  • Digital Advertising: work closely with the advertising, media teams and agencies on creative execution, digital landing pages, reporting and analytics
  • Website management: work with web team to create new web pages, make changes to existing pages, and measure impact / effectiveness
  • Content creation and syndication: identify content needs and develop content by segment (must have the ability to write content that resonates with our audience); leverage content created around the firm as part of our content strategy
  • Event support: create brochures for events and other sales materials as well as event marketing support (e.g., tables, booths, giveaways)
  • Budget and invoice management / reconciliation for the channel
  • Proficiency across a range of marketing disciplines, such as digital advertising, content marketing, email / direct marketing, and social marketing
  • An analytical mindset / ability to work with numbers
  • Ability to operate in a fast-paced environment with flexibility regarding changes in priorities and tasks
  • Excellent Excel and PowerPoint skills
  • Bachelor’s
71

Marketing Manager Resume Examples & Samples

  • Excellent project management, team building and interpersonal communication skills – written and oral
  • Visual and verbal judgment – ability to apply branding guidelines, and develop materials for an international audience where English is not always the first language. High level of judgment on effective communications
  • Skill in researching, writing, editing and judging journalistic content and managing the creative process
  • Ability to specify primary and desk research, analyze results and deliver insights
  • Strong influencing skills at all levels within the business, ability to present at senior level and build relationships with business leaders. Demonstrate ability to effectively manage senior stakeholders - building trust and confidence
  • Experience managing marketing programs targeting senior buyer groups and influencers –specifically board/C suite
  • Knowledge of accounting and auditing fields and 3 – 5 years minimum experience working in financial services; ideally with a global professional services firm
  • Knowledge of the competitive markets in Europe, Middle East, India and Africa (EMEIA) regions
  • Experience deploying marketing projects in multiple countries
  • Ability to develop “virtual” networks
  • Ability to remain calm under pressure and juggle numerous commitments at any one time
  • Energetic, personable and persuasive team player
  • Intellectual curiosity and mindset to look outside the organization for ideas and opportunities
  • Understanding of financial regulation and considerations when operating in a regulated environment
  • Awareness of professional services and how a partnership operates
  • Fluency in English -- (knowledge of other languages advantageous)
  • Experience in producing international publications, with awareness of cultural differences and language
  • Proven ability to manage and translate complex business issues (within a regulatory environment) into compelling and clear messages
  • Experience of working in an international environment or large organization with multiple internal stakeholders, operating in different markets, and time zones
  • Proven ability to persuade, influence and respond to senior leaders and stakeholders, often working remotely
  • Experience of managing freelance journalists, editors and creative agencies
  • Experience of driving effective communication through digital media
  • Able to balance conflicting direction and priorities and work under pressure and operate under own direction productively
  • Experience of media relations for placing content an advantage
72

Marketing Manager Resume Examples & Samples

  • To manage key stakeholders across Energy subsectors including Power & Utilities, Renewables, Oil & Gas and Mining
  • Work collaboratively with Marketing Manager and Executives whose main focus is Oil & Gas
  • Work seamlessly with service line managers to identify and deliver joined up marketing initiatives
  • Work into Energy, Infrastructure & Government Associate Director
  • Position EY as the business advisor of choice in the Energy sector through
  • Development of cohesive point of views on the future issues and opportunities in Energy
  • Maximising networks within the 3rd party ecosystems relevant to the Energy sector
  • Capitalise upon business transformation programme opportunities facing the industry by building our reputation at Executive level
  • Raise value of P&U x- sector and exploit experience/ expertise
  • Maintain/ grow visibility with key governmental stakeholders and reinforce our independent point of views, pushing our expertise on policy, regulations and UK plc investment to enable a low carbon future
  • Demonstrate EY’s proven sector experience by highlighting insight on tomorrow’s issues and opportunities and investment opportunities in UK plc’s sector assets
  • Maximise reputation and advocacy within existing client base
  • Raise profile of key sector leads
  • Raise profile and share insight internally across the business
  • Developing integrated marketing plans that utilise the full marketing mix
  • Designing and ensuring the successful execution of issue based thought leadership and relationship development marketing campaigns
  • Management of third party relationships with suppliers and industry bodies
  • Networking and influencing
  • Reporting on progress and results of marketing plans
  • Managing budgets and resources
  • Managing junior staff either as direct line manager or on a project basis
  • Preferably a marketing/business studies graduate or someone with a professional marketing qualification such as CIM qualified (or equivalent), if not then a greater level of relevant experience would be required
73

Marketing Manager Resume Examples & Samples

  • Bachelor’s degree in Business, Communications, Marketing/Advertising (or related field of study) required
  • Professional services required and consulting industry-related experience preferred
  • 6 - 8 years of integrated B2B marketing experience supporting the following functions: sales and marketing
  • Must have a proven background developing and managing the execution of large-scale integrated marketing programs for B2B clients Experience working with and building relationships with local organizations to drive leads
  • Experience working with multiple vendors – print, online, design
  • Experience building and nurturing relationships with local media to help drive placements
  • Strong understanding of and experience using CRM systems and technology as well as influencing user adoption
  • Analytical experience designing, executing, and measuring results from all marketing initiatives
  • Ability to manage projects from conception through completion with minimal direction from project sponsors
  • Ability to work both independently and within a team environment
  • Strong verbal and written communication skills to be able to plan and strategize with, and influence, C-level executives
  • Experience working under tight deadlines and a fast-paced environment
  • Strong analytical, problem solving, and quality experience
  • Proficient in Adobe Design Suite and an eye for creative design
74

Marketing Manager Resume Examples & Samples

  • 20%: Channel and relationship management
  • 5 years of experience in marketing including experience in the retail and related channels
  • Experience with both traditional and digital marketing channels
  • Sound knowledge of financial services products and competitive environment
  • Sound knowledge of marketing acquisition campaigns
  • Analytical marketer with significant acquisition campaign experience
  • Ability to analyze campaigns and channel effectiveness
  • Well-organized strategic thinker and creative problem solver
  • Well developed project management skills
  • Strong execution capabilities
75

Marketing Manager Resume Examples & Samples

  • Undergraduate University Degree or equivalent with 8 - 10 years marketing / retail merchandising experience, including non-financial services experience
  • Thorough understanding of the physical branch environment and best practice strategies
  • Superior understanding of retail merchandising, POS and marketing principles including digital and physical merchandising practices
  • Sound understanding customer insight research, customer patterns and preferences
  • Excellent knowledge of all merchandising mechanisms including digital vehicles
  • In-depth knowledge and understanding of Sales/Service Operations
  • Knowledge of competitive and innovative merchandising activities
  • Strong visual presentation skills to merchandise financial services products and services
  • Exceptional relationship management skills in a highly matrixed organization
  • Proven planning and organizing skills and ability to successfully prioritize multiple initiatives
  • Ability to judge creative concepts and copy, and clearly communicate creative direction to others
  • Proven project management skills with ability to keep all stakeholders informed and on task
  • Proven leadership and flexible work style with a broad variety of people from different cultures and disciplines
  • Creative problem and resolution skills and solid interpersonal skills are essential
  • Strong vendor management and negotiation skills (including creative agency management)
  • Excellent communication and persuasion skills; ability to “pitch” strategy and new concepts to senior leadership
  • Excellent project management skills including budget and P&L accountability
  • Computer skills including Excel, WordPerfect and the manipulation of graphic programs such as Adobe are required
76

Marketing Manager Resume Examples & Samples

  • Partner with Senior Manager of Retention to build strategies and execute against customer retention initiatives
  • Manage projects as assigned by Senior Manager from brief to execution
  • Develop vehicle (direct mail, statement inserts, in-store signage and email), message and targeting strategies to maximize response and drive sales for assigned projects
  • Partner with the GID circulation team to develop circulation and contact frequency strategies to maximize sales and retention, in partnership with Senior Manager
  • Develop test plans to garner critical customer learnings to support future strategies, in partnership with Senior Manager
  • Manage strategic development and day-to-day operations of our Canadian loyalty program
  • Partner with Old Navy Marketing team to develop marketing collateral; including brief writing, reviewing, submitting to 3rd party for legal review, final creative approval and in-store execution/communication
  • Partner with Finance and Analytics team on promotional offer strategies, including defining business objectives, reviewing proformas, and identifying target audiences, communication vehicles, and appropriate timing
  • Assess information needs and submit requests to 3rd party data scientists; review all analytics and determine key insights; use data to assess program incremental volume, ROI, and overall performance in partnership with ON Finance team to inform hindsights/ recaps
  • Guide store communication, training and incentives in partnership with Store Operations and Store Communications teams
  • Work with various cross-functional HQ business partners to deliver and execute ideas and strategies
  • Work cross-functionally within Old Navy CEM, Central CEM,and the Old Navy brand to assist in the development and execution of retention-focused direct marketing programs
  • Partner with other marketing vehicle owners to develop campaign messaging, drive alignment, and integration to achieve CEM goals
  • Work closely with Creative and Print Production teams from concept through execution to ensure flawless delivery of direct response campaigns and other marketing programs
  • Gain CEM leadership and legal approval during the program development process
  • 5-8 years of relevant work experience in marketing / direct marketing including the development, execution, and analysis of multi-channel marketing programs
  • Retail or agency background appreciated
  • Knowledge, understanding, and hands-on experience with the development and execution of cross-channel loyalty marketing programs and /or CRM
  • Proven skill in leading and working across multiple and distinct functional organizations (e.g., IT, International, Marketing) in support of specific business priorities
  • Demonstrated experience and success in a highly-matrixed, cross functional organization
  • Comfortable working independently, with the ability to develop and manage projects to successful completion
  • Strong analytical and problem solving skills required. Advanced Excel skills desired
  • Ability to prioritize and perform multiple tasks simultaneously, and deliver under tight timelines
  • Ability to quickly adapt solutions to evolving business trends and customer needs
  • Comfort working in and bringing structure to ambiguous situations
  • Exceptional verbal and written communication skills, as well as interpersonal skills
  • Proactive, self-starter with strong project and program management skills, including a keen attention to detail
  • Demonstrates self-confidence, energy and enthusiasm
  • Ability to solve problems quickly, think creatively
  • Team player that works well with counterparts from various functions/departments and has the ability to influence the work of counterparts without direct reporting accountability
  • Results-orientated, with a willingness to shift plans as necessary to meet goals
  • Bachelor’s Degree; MBA a plus
77

Marketing Manager Resume Examples & Samples

  • Minimum of 2 years professional marketing or sales experience
  • Must be bilingual (verbal and written Spanish/English proficiency)
  • Bachelor’s Degree or higher
  • Work well as part of busy team and keep calm under pressure
  • Able to think outside the box
  • Exceptional knowledge of PowerPoint and Keynote with strong presentations skills
  • Must be able to navigate relationships between partners, an agency, clients and internal NBCU Cross-functional teams to ensure excellent execution in a smooth, efficient manner
  • Strong organizational and planning skills and outstanding attention to details under deadline pressure
  • Ability to communicate effectively and diplomatically within all levels of the organization
  • Must be a team player who is able to work in an open and collaborative environment