Digital Strategist Resume Samples

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ET
E Thiel
Edwin
Thiel
3560 Schaefer Ways
Detroit
MI
+1 (555) 891 9197
3560 Schaefer Ways
Detroit
MI
Phone
p +1 (555) 891 9197
Experience Experience
Dallas, TX
Digital Strategist
Dallas, TX
Walker-Schiller
Dallas, TX
Digital Strategist
  • Optimize digital campaign performance for clients and develop and execute recommended improvements throughout the year
  • Work with project management, account and tech development to ensure initiatives are developed and deployed in alignment with strategy
  • Establish a strong working relationship with all Sales Managers to assist in driving Digital revenue
  • Work with stakeholders to plan and execute on-going data requests and workflows to implement new journeys
  • Provide campaign guidance to account executives; develop strategy, create presentations and support the close of sales
  • Manage the delivery of custom solutions, interfaces, and integrations, leading a team and/or working with a Slalom project manager
  • Mentor and develop the Digital Marketing Specialist in our India marketing hub – delegate and manage the digital workflow
Philadelphia, PA
Svod & Digital Strategist
Philadelphia, PA
Ratke Group
Philadelphia, PA
Svod & Digital Strategist
  • Develop SVOD viewing analytics and assumptions
  • Background in online distribution and asset management
  • Create and deliver SVOD presentations
  • Manage App content strategy and layout optimization to increase user subscriptions
  • Find new opportunities to expand the BabyTV digital footprint
  • Liaise with content sales team to help sell in channel assets and support
  • Analyze feedback from the many digital platforms and traditional platforms to help guide digital/SVOD viewing strategy
present
Dallas, TX
Senior Digital Strategist
Dallas, TX
Ondricka LLC
present
Dallas, TX
Senior Digital Strategist
present
  • Oversee and manage complex digital and social media programs and productions, from planning to development to execution to evaluation
  • Support Digital leadership and account teams to infuse existing work and initiate new and innovative digital and social work on time & on budget
  • Manage projects and develop strategic creative solutions for clients
  • Manage internal and external communication and expectations to ensure that work is delivered on time, on budget, and is always of excellent quality
  • Recommend and implement new ideas and innovations to improve and manage all digital channels owned by BIDMC
  • Lead client workshops – customer journey, brainstorming, program development and tactical prioritization sessions
  • Develop strategies involving front-end and back-end development. Set project timelines and milestones
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Kean University
Bachelor’s Degree in Marketing
Skills Skills
  • Highly self-motivated and excellent attention to details
  • Strong follow up, organization and prioritization skills with excellent attention to detail
  • A team player who has the ability to work cross-functionally whilst having a strong sense of ownership and accountability
  • Demonstrated record of success in a goal-oriented, highly accountable sales environment
  • Ability to distill large sets of data into actionable results
  • Ability to combine vision with strong creativity and tactical execution
  • Strong project management skills; excellent communicator and voice for our A/NZ market
  • Excellent attention to detail
  • Strong project management skills with the ability to juggle multiple deadlines and competing priorities
  • Strong communication skills and the capability to effectively respond to questions from managers, colleagues, and customers
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15 Digital Strategist resume templates

1

Digital Strategist Resume Examples & Samples

  • Contributes to the achievement of the sales division revenue goals by developing marketing strategies for clients with the Outside Sales Team
  • This includes, however, not limited to conducting audits for the Digital Team on Search and Social, Developing Power Point sales presentations around customer needs and building proposals
  • Position includes building out "Plug and Play" presentations for several product lines and industries, developling Digital Marekting collateral and working with the marketing team to help us market ourselves as the place for businesses to go for all all their Digital needs
  • Works with Digital Account Executives, Sales Managers, Client Solutions, and/or Market Development to develop custom solutions that provide and deliver ROI to customers
2

Digital Strategist Resume Examples & Samples

  • Lead and train newsroom staff on the benefits of digital media, best multi-platform practices, interactivity and engagement
  • Develop Social Media strategies that can be incorporated into the television newscasts
  • Establish and maintain story timelines on web and social media that follow the creation of television news stories. Supervise the addition of photos, facts and raw video to timelines throughout the day
  • Create and initiate new strategies to better engage viewers with social and broadcast content
  • Participate in traditional newsroom management activities including logistics, reviews, scripts etc
  • Liaison to the web and social media teams
3

Digital Strategist Resume Examples & Samples

  • Bachelor's Degree in Marketing or a related discipline
  • Proficiency with Microsoft Office tools
  • Prior marketing experience
4

Digital Strategist, Senior Resume Examples & Samples

  • 3+ years of experience with business strategy or technology focused on digital issues, including any combination of social media, mobile devices, Cloud computing and 'as a service' business models, e-Commerce and channel strategy, and user experience
  • 1+ years of experience in working with digital and mobile trends and technologies, including products from leading firms in the digital services space, such as Google, Amazon, Apple, and Salesforce
  • Experience with leading small teams of people to accomplish project objectives and providing coaching and career development to staff
  • Ability to communicate complex technical and analytical information through writing, presentations, and speaking in front of large audiences, including conferences
  • 2-3 years of experience with working for a top-tier consultancy or blue-chip technology firm
  • Experience in the federal contracting space, including federal policies and guidelines around open data, Cloud computing, and mobility
  • Knowledge of the US federal government technology landscape, challenges, and initiatives
  • MA, MS, or MBA degree in Information Systems or Business with a focus on technology innovation preferred
5

Digital Strategist Resume Examples & Samples

  • Build and manage a team responsible for interactive design that creates engaging member experiences
  • Synthesize research, analytics, and other cross functional data for holistic understanding of the member user and their experience
  • Work strategically and cross-functionally at all levels to balance user, product, and business goals
  • Oversee strategic processes including customer journey mapping, persona development, individual touchpoint strategies, content, advocacy, and influencer strategies
  • Manage stakeholders – keep them apprised of status and timelines, resolve scheduling conflicts, embed learnings and best practices back into the organization
  • Provide hands-on tool expertise and administration – set up new users, conduct training, create and revise member journeys, identify cross-platform leverage points
  • Measure and report out on journey results
  • Work with stakeholders to plan and execute on-going data requests and workflows to implement new journeys
  • Experience in user-centered design methods including user research & synthesis, exploration, story-telling, detailed design, user testing and prototyping
  • Track record of developing online campaigns that extend across social, web, mobile, online, search, apps, loyalty, etc
  • Developing strategies involving front-end and back-end development for websites, loyalty/CRM, and apps
  • Must be passionate about emerging trends and technology and an early adopter who is digitally involved
  • Empathy and inquisitive nature
  • Ability to define and execute complex projects
  • Highly organized and structured approach to achieving goals
  • Ability to connect the dots and see big picture
  • 5-8 years professional experience in roles of increasing responsibility
  • Previous consulting, Email Marketing, Digital Marketing, eCommerce, Social/Community Management, or Web Product Management experience
  • 3+ years interaction design for consumer products (web, mobile, software)
  • Readiness to travel 10% travel annually
6

Digital Strategist Resume Examples & Samples

  • Build business case for each project based on business and consumer goals
  • Work with digital media planners/analysts to create models to forecast the anticipated return on investment for the project
  • Work with lead planner in defining digital project objectives and requirements
  • Work with the analytics group to analyze data, determine insights, and develop recommendations to optimize the experience/messaging
  • Work with the experience planners and architects in translating business and consumer insights into experience maps and actionable tactics
  • Knowledge driven person who excels at knowing/applying macro business and industry drivers, consumer insights, emerging consumer trends, and gaps within the competitive environment
  • Bachelor’s degree or equivalent experience minimum
  • Minimum 2-plus years within the digital environment
  • Have physical and mental requirements to meet the above listed job responsibilities
7

Digital Strategist Resume Examples & Samples

  • 5+ years creating innovative digital ideas and campaigns
  • Prior agency experience
  • Strong creative skills
  • Strong communication, writing and presentation skills
  • A willingness to pitch in and get the job done, whether it’s yours or not
  • Qualified candidates are required to provide a portfolio that demonstrates examples of interactive work, preferably with high profile clients
  • Stay grounded – harness your creative spirit with business and technology realities
  • Break it down – simplify the complex with your innovative ways
  • Get it together – collaborate with people of different disciplines, internal and external (and possibly extraterrestrial)
  • Strive to thrive – keep up the pace in a high-energy, entrepreneurial environment
  • Take it to the streets – show off your street cred, but impress us with book smarts
  • Explore every angle – ask a different question if you’re not getting the right answers
  • Trust your gut –stand up for your own ideas about what works, what doesn’t and why
  • Stay positive - see a bigger problem as a bigger solution
8

Digital Strategist, Mid Resume Examples & Samples

  • 3+ years of experience with business strategy or technology focused on digital issues, including any combination of social media, mobile devices, Cloud computing and 'as a service' business models, eCommerce and channel strategy, and user experience
  • Ability to communicate complex technical and analytical information through writing, presentations, and speaking in front of large audiences, including at conferences
  • Experience as a management consultant focused on digital issues is a plus
  • Knowledge of the US federal government technology landscape, challenges, and initiatives and in the federal contracting space, including federal policies and guidelines around open data, Cloud computing, and mobility
  • BA or BS degree in Information Systems, Business, or a technology innovation field preferred; MBA, MA, or BS degree with focus on technology innovation a plus
9

Junior Digital Strategist Resume Examples & Samples

  • Manage multiple video uploads across Maker network YouTube channels and proprietary video platform Maker.TV, present results to team
  • Design and implement social video best practices and video SEO into upload workflow. Includes titles, descriptions, tags, links, and thumbnails for specific video and channel launches
  • Analyze data, create weekly reports on upload efforts and present findings
  • Effectively communicate across business units on cross-department initiatives
  • Test and implement new ways to impact viewership and grow audience
  • Work with programming team to implement and catalog optimization campaigns
  • Keep abreast of changes to YouTube platform
  • Bachelor’s degree from 4-year program or equivalent
  • 1 year experience in digital marketing / social media
  • Expert user on YouTube platform (Interview process will include a basic test on YouTube best practices)
  • Specific expert knowledge with YouTube as a Social Ecosystem
  • Detailed familiarity with YouTube Analytics and ability to analyze, prepare and present data
  • Advanced Excel Skills and PowerPoint skills
  • Exceptional organizational and follow through skills
  • Attention to detail and deadlines
  • Ability to manage multiple priorities across teams
  • Exceptional communication skills (both oral and written)
  • Intermediate graphic design skills a plus including Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Dreamweaver, Adobe Flash
10

Digital Strategist Resume Examples & Samples

  • 4+ years of overall Digital Marketing experience; 2+ years of Digital Agency experience working with Fortune 500 companies; and, 2+ years of direct experience with SEO, SEM and metrics-driven display advertising, managing campaigns with $50k+/month in ad spend
  • Working knowledge of Google AdWords or Google Analytics IQ Certified or ablity to obtain as condition of employment
  • Experience with marketing technology and automation platforms
  • Expert understanding of web metrics, digital media testing methodology, and optimization strategies
  • Strong data analysis skills and a passion to drive program performance; fluency with performance metrics and ROI analysis
  • Experience with Social Analytics including Facebook Insights, and other analytics platforms
  • Experience with Social Advertising (Facebook Ads, Twitter Ads, Linked In Ads)
  • Expert knowledge of web analytics
  • Experience in email marketing
  • Experience in A/B testing
  • Degree in Business, Marketing, Communication or related field
  • Experience in eCommerce industries and technologies
11

Digital Strategist Resume Examples & Samples

  • Be confident and capable working collaboratively with many stakeholders from across the organization functions
  • Have a keen understanding of usability and user interface – on the web and more broadly across interactive experiences and applications
  • Possess experience with Web production, particularly within the unique environment of a news/editorial product
  • Be highly skilled at crafting wireframes, storyboards, and other descriptive artifacts of logical design and interactive experiences
  • Be curious, sharp, and aware; steadfast in defense of both the user experience and the editorial brand, but flexible in managing and balancing technical and business requirements
  • Have experience designing and crafting sharp web and mobile sites and software applications, and possess a well-rounded portfolio that includes examples of exceptional UX work
12

Senior Digital Strategist Resume Examples & Samples

  • Experience in selling to a transaction - not digital brand marketing
  • Demonstrated business impact (increased revenue, increased customer loyalty, etc)
  • Possesses market-tested approach - experience succeeding or failing using digital tactics
  • 2) A traditional direct marketer's understanding of 1:1 addressability, data and test & learn philosophy
  • Understanding of how direct targeting impacts results
  • Knowledge of data's impact on digital and direct programs
  • Experience testing & learning real-time
  • 3) A trusted consultant's presence, ability to listen, engage, influence & educate
  • Able to hold a room with General Managers by gaining respect as a Subject Matter Expert
  • Know when to listen. Can understand business problems at granular level to diagnose & build needed
  • Associate's Degree/College Diploma
  • At least 10 years experience in Digital Marketing
13

Digital Strategist Resume Examples & Samples

  • Support the IOT’s for 17 priority products with research, execution, and management of Cloud Marketplace commerce and MCR
  • Handle search referral analytics/insights and referral URL and keyword reporting to highlight trends and make recommendations for actions based on an understanding of the search market and industry
  • Will perform keyword research, page analysis, and other search activities
  • Would also perform external site analysis to determine value of links as well as competition with site and make recommendations for link building for increasing value in Google as well as assist in broken link clean-up on the site
  • Would also run regular and ad-hoc metrics reports to determine areas where we are successful or could see improvements and coordinate with metrics team to consolidate existing reports
  • Should be able to run reports and identify trends in Coremetrics (standard or Explore) and RIOseo Marketing Action Platform as well as have an intermediate understanding of white hat SEO and link building
  • Search Specialists will own External Search Best Practices
  • Would be working across different countries, regions, cultures, business units and time zones. Regardless of how these differences may appear, the objective is the same
  • Support the marketing teams to drive successful marketing plans and execution that will deliver the marketing create revenue MCR contribution results towards our total priority product business revenue objectives
  • At least 6 years experience in Digital marketing and analytics
  • At least 6 years experience in search engine marketing and social campaigns
  • At least 3 years experience in at least one leading Web Analytics tool (Omniture, Web trends etc) Desirable
  • At least 6 years experience in Project management experience
  • At least 6 years experience in advanced analytics – SAS, Predictive analytics, modeling etc
14

Digital Strategist & SEO Resume Examples & Samples

  • Keyword identification, analysis & recommendations -> for paid search, content & web properties. For all five products within the Systems Middleware portfolio; Maintain an updated list of the most relevant / recommended keywords
  • Regular SEO ranking analysis & reports for web properties used by Systems Middleware; ( Service Engage; Cloud Marketplace pages; SM360 blog site; Thoughts on a Cloud blog site; )
  • Competitive viewpoint: understand keywords used by them most often; how we rank vs the competition in some of the key areas
  • Content / SEO recommendations: Work closely with content manager to ensure all content being created (or past content) has the latest up to date keywords and is using SEO best practices
  • SEO Web site analysis: ensuring SEO best practices are being used on ibm web properties for Systems Middleware products to improve ranking -> make recommendations to improve where applicable
  • Evaluate SEO keywords recommended by Ad Agencies (such as Ogilvy) to ensure paid media are using the best keywords for ROI - make alternative recommendations for SEO best practices where applicable
  • Regular & ad hoc SEO analysis -> by Industry / product / country or region / web property / campaign
  • At least 6 years experience in Digital Content & Design and Planning & Execution
  • At least 3 years experience in Implementing Digital Marketing Measurements & Reporting
  • At least 6 years experience in Using Search Engine Marketing & Web Optimisation Techniques
15

Digital Strategist Resume Examples & Samples

  • Develop Digital Analytics reports and dashboards for use in communicating digital performance to stakeholders from marketing managers through to executive level dashboards
  • Deep specialized analysis using IBM Digital Analytics to find insights using attribution models, segmentation, click path analysis, visitor behavior analysis and influence campaign and e-nurture strategies by collaborating with portfolio marketing managers
  • Collaborating with team-mates specialized in Unica 9.1 to ensure Digital Analytics supports marketing automation as well as sales automation / context for sellers
  • Tie data to goals & objectives – assisting the marketing teams in understanding customer segmentation, profiles, behaviors and patterns to develop target KPIs and then evaluate success / results to evolve future strategies
  • Tagging and tracking standards – evolving as necessary; assisting marketing managers to ensure appropriate tagging is used for all campaigns and tracking of all tags
  • Work closely with the web development team as necessary to ensure appropriate page level tagging is in place for new web pages or dedicated campaign landing pages
  • An asset: Certified with IBM Digital Analytics: Either Business Analyst or Implementation Specialist
  • Prior experience or understanding of Google Analytics is an asset but not necessary
  • Experience or understanding of digital marketing campaigns such as Paid Media, banner ads, etc
  • Understanding of data import / export / merging concepts
  • Excellent written and interpersonal skills with commitment to quality, accuracy, and consistency
  • Understanding of how to influence an audience using tone, messaging and delivery
  • Experience effectively collaborating across multiple teams
  • Must be positive and have ability to stay poised under pressure
  • Driven and capable of taking a concept and running with it to execute
  • Minimum two years of experience with IBM Digital Analytics at intermediate to advanced level or experience with comparable enterprise web analytics tools such as Google Analytics Premium
  • Experience using IBM Digital Analytics Explore module; experience with other modules is an asset
  • One year experience working with JavaScript
  • Understanding of website development, cookies and tracking visitors
  • Basic understanding of tagging (web page tag implementation, URL tags, tracking best practices)
  • Strong Excel skills (intermediate)
  • At least 3 years experience in digital marketing campaigns such as Paid Media, banner ads, etc
  • At least 2 years experience in BM Digital Analytics at intermediate to advanced level or experience with comparable enterprise web analytics tools such as Google Analytics Premium
  • At least 2 years experience in IBM Digital Analytics Explore module; experience with other modules is an asset
  • At least 1 year experience in JavaScript, website development, cookies and tracking visitors
  • At least 3 years experience in Solid analysis & data interpretation skills – translating data into business value in visually appealing ways
  • Solid analysis & data interpretation skills – translating data into business value in visually appealing ways
  • Solid understanding of web analytics – terminology & metrics / vocabulary
  • High School Diploma/GED
16

Digital Strategist & Storyteller Resume Examples & Samples

  • BA/BS in Journalism, English, Communications or related area or equivalent experience
  • Minimum 3 years experience in online journalism
  • Work as a highly collaborative member of a digital editorial team
  • Exceptional creative writing and copy editing skills and ability to communicate ideas clearly
  • Self-directed and naturally curious with the commitment to produce results quickly
  • Use existing and emerging digital platforms to tell stories in new and meaningful ways
  • Experience creating and managing content
  • Excellent communication skills, both internal and external, in one-on-one settings or with large groups, and with people at all levels of the organization
  • Demonstrate a deep understanding of the product, target audience and competitor activities
  • Excellent writer able to communicate complex issues in lively, clear, and concise prose
17

Digital Strategist, Des Moines Resume Examples & Samples

  • Work with the best: We’ll surround you with talented leaders driven toward your success and ours
  • Do good here: Further your career while working to serve the greater good in our community
  • Go big: We’ll equip you with the region’s best marketing services and solutions, empowering you to deliver unparalleled results to your customers
  • Ability to think and act strategically
  • Strong two-way communicationskills
  • Aptitude or acumen for digital marketing
18

Digital Strategist Resume Examples & Samples

  • Tertiary Qualifications in Marketing, Business or related discipline and minimum 5 years proven experience in developing go-to-market strategy and implementation of digital marketing campaigns across display, content, social, eDM and mobile
  • Thorough understanding and passion for digital demand generation process and best practices
  • Genuine enthusiast for Big Data and Analytics
  • Ability to understand what drives web traffic and how it relates to the client buyers journey, strong understanding of the web production process, web analytics and reporting
  • Deep understanding of core digital marketing disciplines: Programmatic media, SEO, PPC, A/B Testing, Digital Analytics and social media
  • Strategic thinker with strong stakeholder engagement and presentation skills
  • A team player who has the ability to work cross-functionally whilst having a strong sense of ownership and accountability
  • Strong project management skills; excellent communicator and voice for our A/NZ market
19

Digital Strategist Resume Examples & Samples

  • Support Sales Executives who sell multi-media advertising products to include online, and print
  • Develop deep product knowledge of our products and of our customers products and industries
  • Identify opportunities for incremental revenue generation
  • Research and support sales presentations
  • Leverage internal systems to place orders and record information
20

Digital Strategist Resume Examples & Samples

  • Are you as comfortable presenting to a group of industry leaders as you are ideating with a small group of peers?
  • Do you spot emerging trends before they become unicorns?
  • Can you tackle mountains of data and emerge with the nuggets that count?
  • Do you spend your free time tinkering with new technologies and testing apps/services/products that you think are interesting?
  • Do you want to solve real problems that will flip a multi-Billion dollar industry on its head
  • The Digital Factory is looking for you
  • Experience developing market analysis requirements and executing market scans
  • Ability to distill large sets of data into actionable results
  • Demonstrated capacity to clearly communicate complex analysis and make recommendations
  • Expertise in the financial technology, software and/or banking fields
  • Ability to design, execute and present research initiatives with autonomy
  • Experience in a highly analytical, data driven role
  • Nimble cross functional aptitude
  • Ability to present your findings in creative and compelling ways (beyond ppt)
  • Placed the role of a VC analyst, Strategy Consultant or Market Researcher in a previous life
  • Interested in the impact that financial services technology can have on the world
  • Experienced in user centered design, agile methodology, lean and other start-up-centric work styles
  • Active in the Toronto startup, agile and tech scene
  • Eager to mentor, teach and share
  • Excited about committing a significant chunk of your daily activities to personal innovation projects with your peers
21

Digital Strategist Resume Examples & Samples

  • Online Experience: Activate general principles of digital content and effective UX design with consideration for optimizing the buyer’s digital experience
  • Search: Develop and execute strategy for paid and organic search engine marketing focus on optimizing web pages to drive traffic, engagement, and responses or registrations
  • Email: Work with Campaign Managers to develop the strategy around the use of marketing automation platforms to execute campaigns in market at scale using company standards and industry best practices
  • Performance Media: Coordinate with internal teams and agencies to translate marketing objectives and strategies into integrated media plans with an emphasis on digital and performance-driven media
22

Digital Strategist, Global Consumer Insights Resume Examples & Samples

  • Manage all digital assets/platforms for Facebook IQ communications and develop and execute insightful project briefs
  • Create new processes for digital activation with content team
  • Identify and implement tools that provide a analytics based assessment scorecard
  • Collaborate with GBM Global/Regional Digital teams on ads, website and online community coordination
  • Manage external creative and web development vendors
  • Coordinates promotion and timing of our content on FB4B
  • Direct all of our online ads with a distinct Facebook IQ look and feel and then figure out the right audience and right time
  • Manage on-time delivery and coordination of our weekly digital ads, monthly newsletter, and 5-7 posts a month
  • Plan, organize, and prioritize multiple and ongoing assignments/projects
  • Manages our relationship with Spredfast, our Facebook IQ Facebook page community experience vendor
  • Seek and test out new channels to see how they might benefit and continue to grow awareness among our core audience
23

Digital Strategist Resume Examples & Samples

  • People in this role develop and implement the digital strategy as part of the overall client journey to maximize demand and ensure the highest effectiveness for the Category's digital presence. Responsibilities include identifying priority digital touch points, including mapping of content required for each touch point; defining digital revenue targets for the relevant category and portfolio; designing the digital journey across content, assets and tactics, including paid media, SEO, SEM, on domain and off domain activities; and working with the Campaign Manager to ensure digital touch points are part of the integrated end-to-end planning
  • Perform Digital Planning & Execution
  • Apply Knowledge of Digital Content & Design
  • Apply Knowledge of Agency Operations
  • Implement Digital Marketing Measurements & Reporting
  • Use Search Engine Marketing & Web Optimisation Techniques
  • Perform Social Media Planning & Execution
  • Apply Social Media Listening & Findings
  • Use Journalistic Writing & Editing Style
  • Demonstrate Social Media Advocacy & Use
  • E Commerce
24

Digital Strategist Resume Examples & Samples

  • Collaborating with team leaders to ensure expectations are met
  • Cross-functional collaboration on strategic recommendations
  • Develop effective digital marketing and business strategies for current and potential clients
  • Help conduct work sessions with clients and facilitate quantitative and qualitative research to provide usable insights and future state direction on strategy projects
  • Ability to synthesize insights and research to provide usable recommendations to clients based on their business objectives
  • Work independently on smaller to mid-size projects
  • Collaborate with senior leaders to create new strategy offerings and continued thought leadership
  • 3+ years creating digital ideas and campaigns
  • Prior agency and/or consulting experience
  • Knowledge of various digital platforms and technologies
  • Strong creative, communication, writing and presentation skills
  • A willingness to pitch in and get the job done
  • Qualified candidates are required to provide a portfolio that demonstrates relevant examples of work and thinking
25

Svod & Digital Strategist Resume Examples & Samples

  • Develop SVOD viewing analytics and assumptions
  • Manage Digital asset coordination/deliverables
  • Manage App content strategy and layout optimization to increase user subscriptions
  • Analyze feedback from the many digital platforms and traditional platforms to help guide digital/SVOD viewing strategy
  • Find digital consumption trends and suggest programming around it for digital distribution
  • Ad hoc client and competitive analyses and reports
  • Liaise with content sales team to help sell in channel assets and support
  • Find new opportunities to expand the BabyTV digital footprint
  • Create and deliver SVOD presentations
26

Senior Digital Strategist Resume Examples & Samples

  • Conceive, research, present and implement high-level digital strategies and best practices based on our clients’ objectives and target audience
  • Spearhead digital strategy initiatives by functioning as the coordinator of all involved parties
  • Respond to the client requests and questions as our subject matter expert
  • Build successful relationships and identify new opportunities within existing accounts
  • Collaborate with cross-functional teams, internal and external, to seek creative ideas and provide input
  • Keep up-to-date on the latest trends to bring forward best practices and promote client understanding of emerging technologies and their potential benefit
  • Work independently and collaborate with teams to meet project deadlines
  • Areas of Experience: Social Media engagement strategy, influencer engagement, advocacy programs, interactive video, digital content strategy, and mobile strategy
  • Bachelor’s Degree; 5+ years of related experience (Agency experience preferred)
  • A passion for formulating digital solutions; self-starter who thrives on expanding business opportunities and client success
  • Full understanding of digital capabilities including; interactive design, creative development, online marketing, development, and analytics
  • Exceptional writer and visual storyteller
  • Excellent client management and interpersonal/communication skills
  • Ability to show deep understanding and consistent personal use of social media, mobile apps and other technologies
27

Digital Strategist Director Resume Examples & Samples

  • Experience managing a team within the digital space
  • Solid experience developing a strategy team
  • Strong knowledge of various digital platforms and technologies
  • Experience designing and managing KPI and ROI metrics
28

Digital Strategist Resume Examples & Samples

  • Serve as the definitive agency expert in marketing automation technology, lead nurture strategy and scoring methodology
  • Lead strategy and development of landing page and conversion rate optimization testing
  • Effectively communicate strategy and results directly to clients as needed and work cross-functionally with other agency teams including content, development and client services to meet program objectives and timelines
  • Regularly monitor campaign performance, making optimizations and recommendations for improvement as necessary
  • Provide training and best practices implementation. This includes the documentation and circulation of best practices including group training sessions with internal teams in order to continuously up-level agency game across marketing automation technology and lead nurture strategy
  • Offer a general, strategic perspective on customer acquisition strategies that may include tactics outside of marketing automation
  • Pull performance reporting and share results and recommendations for campaign improvement internally and with clients as needed
  • Proactively leads teams and decision-making across various processes during all phases of campaigns, including pre and post-launch. You are the expert!
  • 5+ years experience in a digital marketing, with a focus on direct response
  • 2-4 years in a marketing automation role with hands on platform experience (SilverPop, Pardot, ExactTarget preferred)
  • Strong communicator with exceptional ability to make complex information digestible
  • You operate with a data-driven approach
  • Self-motivated to learn what you don’t know in order to succeed
  • Great familiarity with email marketing best practices
  • Possesses a strong technical acumen, in particular across the following types of platforms: marketing automation, CRM, tag management, analytics and CMS
  • Ability to work well across functional groups
  • Brings a creative, savvy and sometimes scrappy approach to solving problems
  • Advanced proficiency in MS Excel(Charts, Pivot Tables, Macros) & PowerPoint
  • High-familiarity with site analytics (Google Analytics and Adobe Analytics)
29

Digital Strategist Resume Examples & Samples

  • Lead digital campaign execution and back-end set-up
  • Lead digital metrics reporting and analytics leveraging available tools and dashboards; identify issues and perform root cause analysis
  • Analyze client journey for prioritized campaigns and URLs; recommend optimizations and A/B tests
  • Test and deploy nurture streams and proactive e-mails
  • Verify WW campaign map viability for NA deployment
  • Compare pacing reports to CDPM to discover response flow discrepancies
30

Digital Strategist Resume Examples & Samples

  • Act as strategic lead across digital marketing efforts, ranging from campaigns, building digital experiences, paid media planning, and social media marketing
  • Work closely with the WW Digital Marketing leader on larger initiatives to improve the GBS and Leadership Agenda marketing efforts across multiple teams
  • Demonstrate knowledge of marketing, digital and customer research to become a trusted advisor and strategic resource to stakeholders and GBS team members
  • Contribute to thought-leadership across digital strategy, marketing and communication
  • 5 years of experience leading the development of digital experiences (websites, apps, etc.) from strategy through execution
  • 2 years of experience developing digital campaigns (landing pages, SEM campaigns, paid social campaigns, banner ads, etc.)
  • 2 years experience using IBM marketing tools, systems, processes, analytics tools and processes
  • 1 year of experience in social media marketing; designing campaigns, managing accounts/handles, reporting
  • Experience working with marketing, advertising and digital agency partners
  • Experience implementing digital marketing measurements and reporting
  • 7 years of experience leading the development of digital experiences (websites, apps, etc.) from strategy through execution
  • 3 years of experience developing digital campaigns (landing pages, SEM campaigns, paid social campaigns, banner ads, etc.)
  • 3 years experience using IBM marketing tools, systems, processes, analytics tools and processes
  • 2 years of experience in social media marketing; designing campaigns, managing accounts/handles, reporting
31

Digital Strategist Leadership Agenda Resume Examples & Samples

  • Bachelor in Marketing, Publicity, Communication or related careers
  • Experience with digital marketing, experience with paid media campaigns
  • Media knowledge online media analysis capacity
  • Experience in success fully managing internal and external stakeholders
32

Digital Strategist Resume Examples & Samples

  • People in this role develop and implement the digital strategy as part of the overall client journey to maximize demand and ensure the highest effectiveness for the Category's digital presence
  • Responsibilities include identifying priority digital touch points, including mapping of content required for each touch point; defining digital revenue targets for the relevant category and portfolio
  • Designing the digital journey across content, assets and tactics, including paid media, SEO, SEM, on domain and off domain activities; and working with the Campaign Manager to ensure digital touch points are part of the integrated end-to-end planning
  • Keyword identification, analysis and recommendations for paid search, content & web properties. For all five products within the Systems Middleware portfolio
  • Maintain an updated list of the most relevant / recommended keywords
  • Regular SEO ranking analysis and reports for web properties used by Systems Middleware
  • Understand keywords used by them most often; how we rank v/s the competition in some of the key areas
  • Work closely with content manager to ensure all content being created or past content has the latest up to date keywords and is using SEO best practices
  • Ensuring SEO best practices are being used on IBM web properties for Systems Middleware products to improve ranking and make recommendations to improve where applicable
  • Evaluate SEO keywords recommended by Advertising Agencies to ensure paid media are using the best keywords for ROI - make alternative recommendations for SEO best practices where applicable
  • Perform Digital Planning and Execution
  • Implement Digital Marketing Measurements and Reporting
  • Use Search Engine Marketing and Web Optimisation Techniques
  • Perform Social Media Planning and Execution
  • Apply Social Media Listening and Findings
  • Demonstrate Social Media Advocacy and Use
  • Knowledge of Digital Content and Design
  • Knowledge of Agency Operations
33

Digital Strategist Resume Examples & Samples

  • Participate and contribute to BU digital strategy
  • Implement projects and deliver digital results
  • Partner with Performance marketing to plan, track and deliver digital campaigns results
  • Define and develop KPI’s and dashboards for Business Unit's website launches, campaigns and web initiatives
  • Enable Marketing teams to adopt, operationalize and succeed with analytics
  • Establish Analytics best practices for marketing stakeholders within Business Unit including GEO’s
  • Manage multiple stakeholder expectations and cross-functional projects
  • Identify search optimization opportunities and engineer strategies
  • SEO and page optimization audits
  • Ensure adherence to IBM business guidelines
  • Work with marketing to maximize opportunity with social media tools
  • Establish guidelines, best practices and drive strategies
  • Development eminence and enablement for Business leaders
  • Manage projects across content and web development
  • Understanding of search engine marketing and social campaigns
  • Extensive experience with at least one leading Web Analytics tools
  • Understanding and experience in advanced analytics
34

Digital Strategist Resume Examples & Samples

  • Assist Digital Strategy team in increasing awareness in Digital opportunities to drive revenue
  • Create proactive ideas with Sales & Marketing teams
  • Package proactive ideas so that they are “market ready” and can be easily added to sales pitches
  • Curate information from Tribune Publishing business units that can be aggregated into great sales opportunities
  • Establish a strong working relationship with all Sales Managers to assist in driving Digital revenue
  • Serve as the primary digital liaison with Marketing, and Editorial for all proactive ideas
  • Create innovative packages so that they are easily executable and profitable for all business units
  • Build awareness of LAT’s digital offerings and capabilities and present information to Sales in a clear and concise manner
  • Share successful executions and ideas with all business units
  • Bachelor’s Degree in Advertising, Marketing, Communications or equivalent related experience
  • 3-4 years of digital planning or marketing experience
  • Experience creating packages and / or sponsorships that have generated revenue
  • Strong leadership, managerial, and analytical skills; the ability to analyze situations, create and implement recommendations
  • Show a high degree of self-motivation and work well within an individual and team environment
  • Fluency in digital best practices
35

Digital Strategist, Regional Practice Exec Resume Examples & Samples

  • Define the digital strategy for the business unit and the roadmap to deliver this , in line with the business unit strategic priorities
  • Redesign the digital client experience, improving usability, design, content and adoption of clients across all channels
  • Collaborate with partners across the organization to deliver against the stated roadmap
  • Increase digital client satisfaction from all methods and channels of interaction
  • Collaborate with partners in Enterprise Digital and Marketing to deliver marketing and change management efforts
  • Accountable for monitoring financials and delivering within budget
  • Proven experience in defining and delivering digital campaigns as a Digital Marketing Manager or Digital Strategist
  • Experience in ecommerce, SEO, PPC and social media
  • Strong understanding of current online marketing concepts, strategy and best practice
  • Excellent influencing and stakeholder management skills (at all levels of seniority) with ability to sell a vision
  • Excellent project and organizational skills
  • Ability to quickly understand and assimilate technical products
  • College/ University degree
36

Digital Strategist Resume Examples & Samples

  • Understanding of web forms and ensure best practices
  • Preferred knowledge in Unica and Coremetrics
  • Know LiveChat system
37

Digital Strategist Resume Examples & Samples

  • Web Marketing Demand Programs (4)
  • Project / Job management (4)
  • Web Form Creation (5)
  • Communication skills verbal and written in English (5)
  • Testing and Quality Assurance (5)
  • Working independently and within a team (5)
  • Knowledge of IBM processes (1)
  • Fluent Korean
38

Svod & Digital Strategist Resume Examples & Samples

  • 3-5 years of experience in sales or strategy with digital video and/or apps
  • Background in online distribution and asset management
  • Expert knowledge of digital analytics with YouTube, New Media or Social Media audience data and content strategy
  • Knowledgeable on content development in new media
  • A confident self-starter with excellent communication skills – written and oral
  • Predisposition to data analysis
  • Kids and Entertainment/TV experience a plus
39

Digital Strategist Resume Examples & Samples

  • Firm dedication to the company values (I Am EPIC – Integrity, Agility, Excellence, Passion, Innovation, Community)
  • Appreciates and contributes to an atmosphere of creativity and collaboration among team members
  • Has high standards related to all front-end designs that get created for Launch That brands and businesses
  • Research and compile demographic and other data from qualitative and quantitative website research to build insightful user/customer personas
  • Collaborate with Business Development team during proposal development for unique integration programs
  • Assist in contributing research, insights and marketing strategy recommendations
  • Assist in the workflow process both with clients and internally
  • Assist in the creation of monthly reports and analysis for the marketing department
  • Assist Director of Digital Strategy on any new or needed directives
  • Monthly analytics reporting
  • Research new marketing tactics
  • Testing and evaluate new tactics
  • Build marketing proposals (slide decks)
  • Write blog posts for company Intranet about new strategies and tactics we’re implementing
  • General knowledge of key elements of digital marketing, including Analytics, Paid Advertising, Conversion Rate Optimization, Search Engine Optimization, E-Mail Marketing a bonus
  • Experience with Salesforce or other CRMs
  • A thorough understanding of Google Apps, Microsoft Office or Apple equivalent (Keynote, Numbers etc.)
  • General understanding of front-end programming (HTML5, CSS3)
40

Associate Digital Strategist Resume Examples & Samples

  • Immerse yourself in your respective clients’ brand, consumer insights, and marketing strategy
  • Thrive within a more “entrepreneurial” environment by consistently delivering while helping to build best practices
  • Demonstrate best-in-class visual, verbal, and writing skills. (A lot of what we do is communicating, discussing and defending ideas and decisions.)
  • Resourcefulness and curiosity are key. Proactively figure things out, find the right people to learn from and read/explore what’s happening in the industry
41

Senior Digital Strategist Resume Examples & Samples

  • 6+ years experience working in digital and/or social media marketing
  • Experience in developing RM programs
  • Experience in pharmaceutical or consumer healthcare category a plus
  • Innate curiosity and aptitude to learn about disease conditions, medical treatments, health, wellness and nutrition to help understand patients and what motivates them towards a positive outcome
  • Proven experience turning quantitative and qualitative research into insights and action
  • Ability to read and interpret analytics reports to make strategic optimization recommendations and assess program success
  • Comfortable creating and delivering presentations to senior client teams
  • Capable of building client trust and enhancing Agency/Client relationship
  • A strong collaborator with excellent teamwork skills, able to work both independently and manage up, down and across
42

Senior Digital Strategist Resume Examples & Samples

  • Substantial experience of managing large scale digital communication campaign plans
  • Comfortable leading teams, providing mentorship and coaching team members
  • Enthusiastic and knowledgeable about the latest trends and tools
  • Social media expert with a strong track record of developing best in class strategies and promoting large brands through this channel
  • History of delivering a string of successful and innovative digital campaigns
  • Entrepreneurial flair for spotting new opportunities and ability to see the bigger picture
  • Demonstrate strong new business skills as well as the ability to manage multiple work streams
  • Ability to work strategically and at a senior level with strong influencing and networking skills
43

SVP, Digital Strategist Resume Examples & Samples

  • 15 plus years’ interactive experience; agency or client-side experience
  • Bachelor’s degree with a concentration in journalism/business/marketing preferred
  • Management and leadership experience required; successful track record of building and developing high performing teams
  • Experience generating brand/client awareness through existing and emerging social media and online communities and platforms
  • Creative mindset and solid grasp of social, digital, email, content development and word-of-mouth marketing, personal and professional experience across the digital and social space, and knowledge of emerging trends and technologies
  • Advanced knowledge through experience using social media to use it to drive brand awareness, engagement, and traffic to a website/social media pages in relation to broader media mix
44

Digital Strategist Resume Examples & Samples

  • Understanding of Client’s business and marketing goals
  • Understand and educate team about customer needs, goals, and journey
  • Craft messaging and positioning
  • Develop and present client integrated strategic recommendations & tactical plans
  • Develop content for client workshops – creative ideation, customer experience mapping, tactical planning
  • Competitive and Best Practice Analysis
  • Help with new business pitches when needed
  • Author POVs and white papers on various topics
45

Digital Strategist Resume Examples & Samples

  • Create digital strategies for clients starting with content as the core
  • Think across the digital spectrum and drive conversation with client about long term plans
  • Understand customer journey and touch points and map digital content to those to deliver the right message to the right audience at the right time
  • Lead digital strategy engagements with a strong focus on analytics, meaningful digital experiences and well-coordinated influencer engagement including
  • Minimum 7 years of overall work experience
  • Minimum 5 years' experience in a digital environment in strategy and /or content strategy
  • Must have consulting or digital agency background
  • Exposure to SEO, IA/UX, user insights, analytics, CMS migrations
  • May have experience with technical content object modeling, user testing, or account planning or management
  • Successful track record of delivering strategically thoughtful projects that deliver measurable impact
  • Strong relationship management, organizational and project management skills
  • Excellent communications skills with ability to empathize, observe, and engage a diverse set of stakeholders
  • Agile experience is a plus
46

Digital Strategist Resume Examples & Samples

  • Produce innovative analyses and insightful narratives about our site audience, shopper behavior, advertising products, and the online automotive shopping marketplace
  • On occasion, support sales teams during client visits as research & analysis subject matter expert (including travel up to 20%)
  • Develop unique ways to communicate Cars.com’s differentiated product proposition to key advertiser customers through client-specific analysis and support
  • Work closely with other teams in cross-functional projects. Teams with high contact include Product Marketing, Data Platforms, Account Management and others
  • Effectively answer ad hoc questions or requests with readily available resources using both internal data and 3rd party research tools
  • Create visually compelling and easy-to-understand content for both internal and external audiences
  • Manage time and projects effectively keeping needed parties updated on progress and deliverable timelines
  • Prioritize curiosity and innovation with training, reading marketing and industry news and sharing new ideas with the right audience
  • Be highly collaborative with a focus on driving for results and progress on projects and initiatives
  • Deal well with ambiguity and flexible when priorities and goals shift
  • Strong analytic abilities, including the demonstrated ability to work with large varied data sets to formulate marketing messages and actionable insights, and to effectively communicate these to internal and external stakeholders
  • Adept at learning new software tools and user interfaces quickly, and training others on these as well
  • Must be a comfortable and poised presenter of complex content, providing subject-matter expertise to senior professionals at clients and their media agencies
  • Strong project management skills with the ability to juggle multiple deadlines and competing priorities
  • Advanced proficiency in Excel (everything but Macros), PowerPoint and other Microsoft Office software
  • Tableau Qualified Desktop Associate Certification, preferred
  • 1-3 years of relevant work experience in online media, marketing analysis, preferably with a B2B focus, or product development; agency experience is preferred
  • Knowledge of online media and marketing practices and familiarity with the significant players in the digital automotive marketplace
  • Experience working with tools like Kantar, ComScore, eMarketer and others to glean insights and find relevant data points
  • 2+ years of experience using data to create reporting and insights supporting sales teams
  • Experience working in online media for the automotive industry helpful, but not required
47

Digital Strategist Resume Examples & Samples

  • Strategy: Develops and drives digital strategies on account teams and agency wide. Consultant to internal teams; Creative ability to develop and execute strategic digital initiatives with teams to support our business objectives. Expertly develop & execute digital marketing channel strategies/tactics for content creation, paid search, search engine optimization, social media and more, to grow our community
  • Project/Program Management: Consistently delivers and takes responsibility for success of the digital programs/projects
  • Able to initiate, direct, and execute on projects and initiatives; Strong vendor and developer relations and the ability to manage resources and projects; Strong design aesthetic
  • Content Creation: Partners with key stakeholders on developing creative content to effectively target audience on suggested social/digital platforms
  • Vendor / Partner Interaction: Drives and supports major digital strategies and partnerships; Takes an active role in identifying vendors; Helps support vendor relations during projects as needed
  • Metrics: Manages analytics programs and vendors, partnering with digital team on insights and recommendations
  • Integrated Campaigns: Conceive and develop integrated digital campaigns that touch multiple online platforms for a cohesive digital strategy
  • Able to work with key stakeholders to coordinate efforts across the business on incorporate B-Line series products into major digital initiatives, such as One World Wide Web, My.Eaton.com, eCommerce, Submittal packaging, Software options (CoSPEC and others), EDI & VMI, and others as required
  • Identify opportunities: Collect and analyze data through market research, web analytics and other secondary research sources
  • Maintain fluency in relevant interactive technologies and platforms
  • Bachelor’s degree in Marketing, Communications or Web Development from an accredited institution
  • Minimum 5 years of working on web platform, such as Adobe CQ 5.5 or higher, Oracle or other similar content manager
  • Minimum 5 years of working with social/digital, mobile, search, marketing, online advertising, and integrated campaigns
  • Experience with email marketing automation platform (prefer Eloqua), HTML, CSS, JavaScript
  • Ability to build emails using HTML, and maintain/build contacts and leads
  • No relocation benefit is being offered for this position. Only candidates that currently reside within the immediate geographical area of 50 miles will be considered
  • Must be legally authorized to work in the United States without sponsorship
  • Capable of working through multiple levels and functions within a globally matrixed organization
  • Direct experience developing content, layout, proofing, editing, testing and execution on digital platforms
  • Success in defining and developing online marketing experiences as well as optimizing performance through the effective use of technology, user experience, web analytics and SEO
  • Knowledge of communications theory and practice: Understanding of communications impact on audience behaviors, audience segmentation and use of the craft in influencing perceptions, attitudes, behaviors and actions. Broad exposure to and understanding of the integrated disciplines of the communication function (i.e. branding and corporate identity, financial communications, community relations); ability to provide communications counsel to the company’s leaders
  • Strategic communications planning skills: Ability to define communications objectives that are aligned with business objectives; analyze and interpret information, business conditions, stakeholder positions and other variables in order to develop a framework for strategic communications; define strategic and measurable objectives; adjust the strategy in response to or anticipation of changing conditions; design and deploy quantitative and qualitative research
  • Excellent verbal and written communications skills: Ability to synthesize complex information; understand the needs and interests of target audiences; define and articulate messages; generate effective and compelling content for a variety of vehicles, create and edit copy; develop and deliver effective presentations. Knowledge of new communications technology: Successful experience with new digital media as communications tools and an understanding of their potential role in reaching strategic business objectives
  • Must be resourceful, innovative, creative thinker with strong writing/proofing, project management, and prioritization skills
  • Must be able to manage several high-profile projects independently
  • Must be able to present a strong point of view on key issues and advocate for that with senior management
  • Must be able to work with a wide variety of global internal and external customers and vendors
  • 5 years of experience working on web platform, such as Adobe CQ 5.5 or higher, Oracle or other similar content manager
  • 5 years of experience working with social/digital, mobile, search, marketing, online advertising, and integrated campaigns
  • 5 years of experience leading a team
  • Intermediate to advance knowledge of Adobe CQ 5.5 or similar web content man agent system
48

Digital Strategist Resume Examples & Samples

  • 7+ years of experience with working in social media, digital strategy, or behavioral analytics
  • 2+ years of experience with working on social marketing, gamification, or incentive-based projects
  • Ability to work on multiple projects simultaneously, manage time and tasks efficiently, and communicate availability and status to project leads proactively
  • Ability to work in a fast-paced environment and focus on high-impact activities to keep projects moving forward
  • Experience in UI or UX development with HTML5 or JavaScript
  • Possession of excellent collaboration and presentation skills
  • PMP, Six Sigma, or a similar Certification preferred
49

Digital Strategist, Mid Resume Examples & Samples

  • Ability to work on multiple projects at once, manage time and tasks efficiently, and communicate availability and status to project leads proactively
  • Ability to research and educate others on trending technologies, methods, and opportunities
  • Ability to display a design background, including the ability to use Photoshop
50

Campaign Manager & Digital Strategist Resume Examples & Samples

  • ) Experience building end-to-end demand generation marketing campaigns
  • ) Digital and social marketing skills
  • ) Demonstrated analytics skills with a knowledge of various campaign testing methodologies
  • ) Demonstrated teamwork, project management, and communications skills
  • ) Budget management experience
  • ) 3 years or more executing digital marketing campaigns
  • ) MBA preferred
51

Digital Strategist Resume Examples & Samples

  • Extensive knowledge of digital and new media marketing techniques with experience working in B2B and/or B2C settings in marketing, content or strategy roles
  • Creative thinking and assertive problem solving
  • Experience targeting specific goals, focused metrics and key performance indicators (KPIs) when setting strategy
  • Proficient in search engine optimization, social media, email marketing and blog writing best practices
  • Extensive knowledge of digital / new media marketing techniques
  • Experience working in B2B and/or B2C setting in marketing, content or strategy role
  • Experience targeting specific goals, focused metrics and KPIs when setting strategy
  • Proficient with best practices for SEO, social media, email marketing, and blog writing
  • Active presence in relevant digital strategy communities
  • Experience working with one or more of the following
52

Digital Strategist Resume Examples & Samples

  • 8+ years relevant digital strategy, digital marketing, or media experience
  • 2+ years managing people/teams
  • Creative thinker, who is an assertive problem solver with an analytical mind
  • Maintains active presence in relevant digital strategy communities
53

Digital Strategist, Senior Resume Examples & Samples

  • 3+ years of experience with working in social media, digital strategy, or behavioral analytics
  • 2+ years of experience with working on marketing or project implementation
  • Ability to create quality presentations and briefings for stakeholders
  • Experience with change management communications or communications planning
  • PMP, Six Sigma, or similar certification preferred
54

Digital Strategist Resume Examples & Samples

  • 2+ years experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • 2+ years experience in creatively identifying target audiences and devising digital campaigns that engage, inform and motivate
  • 2+ years experience with A/B and multivariate experiments
  • Degree in Marketing or closely-related field
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Presentation and executive communication skills -- the ability to sell the strategy, ideas and recommendations
55

Digital Strategist Resume Examples & Samples

  • Drive and coordinate integration of digital strategy across all channels
  • Use consultative tactics to understand the needs of multiple business stakeholders and drive consensus behind a long term approach to digital strategy
  • Act as the catalyst for New Relic’s digital transformation, promoting cross-functional focus on customer experience, persona-appropriate content, and multiple types of conversion
  • Act as an advocate for digital as it overlaps with properties and channels outside of the website (physical events, email, social media, print, PR, etc)
  • Stay ahead of emerging digital technologies, media opportunities, approaches and strategies
  • Work closely with Growth Engineering, Marketing Operations and the rest of Growth Marketing to define business requirements for evaluation, acquisition, implementation and integration of digital systems
  • Define a primary set of digital key performance indicators then develop and manage a dashboard reflecting progress toward each KPI – helping to set the focus and priorities for the Storefront
  • Collaborate with and advise other functions
  • Advise Web developers on digital best practices spanning interface design, user experience, new capabilities, privacy laws and regulations, and digital strategy compliance
  • Use analytics and testing tools to continuously improve digital experiences and outcomes
56

Digital Strategist Resume Examples & Samples

  • Architect an integrated prospect experience across content, assets and inbound/outbound tactics, including paid media, SEO, SEM, nurtures, social and syndication
  • Execute, report on and continuously optimize digital marketing campaigns
  • De-construct competitive best practices in digital marketing from leading brands
  • Leverage A/B testing to ensure design decisions are data and market driven
  • Keep up with the latest thinking in Information Architecture and user experience design
  • Define a holistic digital strategy based on portfolio value proposition
  • Partner with teams engaged in creating the future of Oracle through digital innovation
  • Ensure campaign objectives align business priorities across marketing channels and deliver on financial and pipeline growth goals
  • 5+ years experience in digital marketing (prefer a focus on integrated demand generation)
  • Understand Modern Marketing technologies and methodologies including
57

IT Digital Strategist Resume Examples & Samples

  • Provides direction on technical aspects of system development and integration, and ensures that relevant technical strategies, policies and practices are applied correctly
  • Guides designers in planning site architecture, content and user experience for client websites
  • Provides direction and guidance to database designers and others using the data structures and associated components
  • Delivers technical visualization of proposed applications for approval by customer and execution by system developers
  • 8 – 10 years of design and development experience in the digital domain
  • Strong interactive technical experience and proven skill in delivering digital, social and mobile solutions. Omni channel marketing experience including customer journey and customer experience. Working knowledge of web and mobile platforms, APIs and front-end technologies
  • Proven experience and familiarity with integrating large-scale commerce platforms with content management systems
  • Demonstrated experience in response and adaptive design principles, high-performing and scalable web applications
  • 5 – 7 years in Agile Software development experience focused on front-end technologies
  • Proven strong logical reasoning, quantitative and analytical skills, including demonstrated technical experience identifying, defining and resolving moderate to complex problems and collecting or intepreting data to establish facts and draw valid conclusions to provide effective and creative resolutions. Proven experience with sound decision-making and critical thinking skills when dealing with multiple alternatives. Must demonstrate the ability to conceptualize and apply new methodologies. Proven experience in working with complex programs, which require identifying complex data and analyzing the quality of the output provided
  • Proven ability to multi-task and work under multiple deadlines with minimal supervision. Cite examples of successfully organizing and effectively completing projects where little direction was given
  • Demonstrated excellent verbal and written communication skills, interpersonal and collaborative skills with the ability to convey complex concepts and information on both the technical and application facets of the job to internal and external customers (technical and non-technical) at all levels in a clear, accurate, focused and concise manner and presentation style. Verbal and written communications are to conform to proper rules of punctuation, grammar, diction and style
  • Proven strong initiative/self-motivated individual with a strong desire to succeed
  • Demonstrated strong working knowledge of using Web Analytics (Adobe preferred)
  • Proven ability and comfort level leading brainstorms and ideation sessions
  • Working knowledge of web and mobile platforms, APIs and front-end technologies
58

Senior Digital Strategist Resume Examples & Samples

  • Partner with the brand planning team to derive insights from research and identify opportunities for our clients to meet and exceed their competition
  • Work closely with the insights team to design measurement, targeting,testing, and optimization mechanisms to evaluate and drive the success of campaigns
  • Help populate digital/social customer profiles and personas; identify unmet needs, hypothesize key customer problems/digital solutions
  • Participate in client workshops, presentations, and other working sessions as required
  • Develop accurate and insightful conclusions from research data to construct well-informed digital and social creative briefs and valuable direction to the client
  • Develop digital, mobile, e-commerce & social marketing strategies that deliver on clients’ KPIs and business objectives
  • Produce high level communications plans / channel strategies and ideate with creative to conceive solutions for each channel
  • Define impactful content strategies for client’s digital channels
  • Work with activation teams (TV, Audio, Print, OOH, Digital) to socialize all media
  • Collaborate effectively with colleagues from a range of disciplines including Strategy, Media, Creative, & Account Management
  • Monitor trends in content marketing and digital and social media
  • Educate and support client and internal teams on social and marketing channel value, best practices and ongoing evolution implications
  • Lead the client with a vision for how social media should evolve
  • Create clear, compelling content for client presentations, POVs, and other deliverables
  • 5+ years of experience in digital or social strategy
  • A proven track record in developing digital, mobile, website, e-commerce and social strategic plans that benefit the client
  • Expertise in Social Media platforms (Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Vine, LinkedIn, etc.) and how each platform is used by marketers
  • Demonstrated understanding of paid, earned and owned media integration
  • Experience participating from a strategic perspective through a website development
  • The ability to strategize an engaging social/digital experience, utilizing multiple platforms to deliver and engage a compelling brand story
  • Experience developing digital creative briefs, business requirements, and strategic frameworks for digital engagements
  • Research/analysis skills including online listening, competitive/marketplace auditing, trend analyses
  • Passion for and knowledge of current and emerging technologies
  • Entrepreneurial spirit and instinct for creative problem-solving
  • Confident and compelling communicator, presenter and writer
  • The ability to make complex subjects understandable
  • Experience in organizing the strategy to arrive at digital brand guidelines is a plus
59

Digital Strategist Resume Examples & Samples

  • Design the digital journey across content, assets and tactics, including paid medial, SEO, SEM, both on domain and off domain
  • Leverage A/B Testing to ensure design decisions are data and market driven
  • Stay informed on the latest thinking in Information Architecture and user experience design
  • Define a holistic digital strategy based on portfolio value proposition - Power, zSystems or Storage
  • Liaise and partner with disparate teams across the company who are engaged in creating the future of IBM through digital innovations
  • At least 5 years of experience as a Digital Strategist, Information Architect, User Experience Designer or any other role which involves strategizing and architecting user experience design for high-traffic, complex digital properties
  • Strong knowledge of user-centered design and HCI principles
  • Expert understanding of web metrics, digital media testing methodology and optimization strategies
  • Exceptional analytical and creative problem-solving skills
  • Strong written communication and presentation skills
  • Ability to closely collaborate as a part of a team comprised of business, creative and technical types
  • Strong project manager with the ability to meet expectations on time and on budget
  • Ability to articulate and present ideas based on sound user experience and interaction design principles
  • Proficiency in all MS Office applications required
  • Knowledge of Adobe creative software required
  • Digital agency experience is a plus
  • IBM Coremetrics and/or Google Analytics experience
  • Hands-on experience managing paid media campaigns
  • Clear understanding of search engine marketing and applying SEO best practices
  • Experience writing web copy
  • Must be comfortable and very familiar with html and web content management systems
60

Digital Strategist Resume Examples & Samples

  • Must have strong content background with emphasis on digital channels, universal design principles, web & mobile platforms and content management systems
  • Solid understanding of best practices to share with team to drive the corporate strategy forward, as well as strong presentation, written and communication skills
  • Help guide, enhance and implement digital channels. You will work on the overall experience for the web and mobile applications
  • Participate in customer experience mapping to capture and express how end-users currently interact with a brand, and to envision the ideal future state
61

Senior Digital Strategist Resume Examples & Samples

  • Design web pages for marketing campaigns and landing sights as well as managing current content on sights
  • Participate in usability testing
  • Interaction with IT, marketing, product, and compliance groups to create content that supports the overall digital strategy
62

Senior Digital Strategist Resume Examples & Samples

  • Develop CRM/customer experience and engagement strategies that integrate appropriate digital media
  • Build acquisition, nurturing, cross sell, retention, and loyalty programs across a variety of engagements and industries
  • Identify the best digital media to use for the audience/marketing strategy
  • Up to date with modern digital avenues to advertise in, such as snap chat and apps
  • Develop and present strategic recommendations and plans
  • Develop and foster a culture of ideas and innovation within the agency, partner agencies and clients
  • Lead client workshops – customer journey, brainstorming, program development and tactical prioritization sessions
  • Partner with colleagues within other departments including account, planning, data/analytics,and project management
  • An in depth understanding of the digital/CRM marketplace
  • Ability to turn complex ideas in to easily understandable stories
  • Strategically strong. High capacity to listen to clients and understand their business and challenges and translate into strategy and tactics
  • Experience or familiarity with technologies and best practices related to some or most of the following: Customer Lifetime Value, CRM, marketing/sales automation, Content Marketing, Lead Management/Lead Nurture, data driven marketing and experience development
  • Ability to partner and build relationships with clients and agency stake holders
63

Senior Digital Strategist Resume Examples & Samples

  • 6+ years experience in a digital capacity, PR preferred; minimum 3 years supervisory experience
  • Previous online issues management experience a plus
  • Successful track record of helping to build and present strategic digital concepts/programs, recommendations and tactics for clients and effectively executing programs
  • Solid grasp of social, digital, word-of-mouth marketing, online analytics; personal and professional experience across the digital and social space and knowledge of emerging trends and technologies
64

Digital Strategist Resume Examples & Samples

  • Digital strategy - putting together a strategy inclusive of organic, paid and outbound Marketing tactics
  • Building and executing paid media campaigns; paid search, content syndication and re-targeting
  • Design, build and maintain social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with internal teams to improve IBM Web presence and optimize user experience
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • 3+ years of proven working experience in digital marketing
  • Degree in Marketing or closely-related field of study
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience with A/B and multivariate experiments
65

Digital Strategist Resume Examples & Samples

  • Creating and maintaining functional, business and technical requirements
  • Proactively identifying and resolving technical issues
  • Evaluating and selecting 3rd party vendors and playing an active role in the staffing process
  • Providing status updates as well as technology insights and recommendations to clients
66

Senior Digital Strategist Resume Examples & Samples

  • Keeping up with emerging technologies and how they can shape the direction of the business
  • Evaluating and selecting 3rd party vendors and participating in the staffing process
  • Partnering with your technical lead to ensure high quality and timely development and delivery
  • Ensuring that personal utilization and billability meet organization standards
  • Working closely with the project team to determine daily project status
  • Partnering with QA to manage the overall quality assurance execution
  • Provide technology insights and recommendations to clients
  • Clearly and effectively communicating across departments
67

VP Digital Strategist & Account Management Resume Examples & Samples

  • Minimum of 8 years interactive experience; agency or client-side experience
  • Proven expertise in developing creative solutions for industry leading clients and organizations
  • Successful track record of building and presenting strategic digital concepts/programs, recommendations and tactics for clients and effectively executing programs
  • Solid grasp of social, digital, email and word-of-mouth marketing, personal and professional experience across the digital and social space, and knowledge of emerging trends and technologies
  • Experience with search engine marketing and optimization, key word analysis and Google analytic assessments and strategiesStrong understanding of community engagement and online campaign experience
  • Experience developing digital strategies for new website builds and community engagement forums
  • Ability to spot digital trends and insights and share with teams, strong knowledge of SEM and campaign monitoring best practices
  • An individual who thrives in a fast-paced, dynamic environment, working effectively with colleagues and clients across organizations and geographies
  • Excellent communication skills, both written and verbal, across a range of formats and platforms
  • Detail-oriented and highly organized with the ability to manage multiple project deadlines efficiently
68

Digital Strategist Resume Examples & Samples

  • Minimum of 3 to 5 years interactive experience; agency or client-side experience
  • Experience generating brand/client awareness through social media and online communities,
  • Solid grasp of social, digital, word-of-mouth marketing, personal and professional experience across the digital and social space, and knowledge of emerging trends and technologies
  • Ability to provide clear creative conceptual direction and to motivate and inspire client, account, and creative teams
  • Ability to spot digital trends and insights and share with teams in order to mobilize develop and motivate, knowledge of SEM and campaign monitoring best practices preferred
  • Ability to translate social media and digital trends, technologies and metrics into succinct, compelling, conversational language for a variety of audiences
69

Senior Digital Strategist Resume Examples & Samples

  • Own the development and execution of public relations campaigns with a digital emphasis for clients
  • Manage projects and develop strategic creative solutions for clients
  • Understand print and broadcast media and where social media intersects and translate trends, technologies and metrics into conversational English
  • Be flexible as a hands-on team player adding value, creating strategies, programs and instructional guidance
  • Focus on a common goal, working with multiple teams with different core capabilities, and provide clear creative conceptual direction and motivate and inspire client, account, and creative teams
  • Support Digital leadership and account teams to infuse existing work and initiate new and innovative digital and social work on time & on budget
  • Demonstrate professional experience in emerging media, with an understanding of how to apply tools and technology to client work
  • Find opportunities to educate internal peers and external clients of digital PR/Social media trends to drive business
  • Be a strong writer, oral presenter, and counselor; ensure communication within cross-functional teams
  • Assist in identifying and building new service offerings in relation to digital & social media
  • Seek opportunities to prospect for new business; build and present concepts/programs for business opportunities
  • Network, and be resourceful, flexible, self-starting and show a willingness to take initiative
  • Identify approaches to fostering relationships with online influencers
  • 6 + years digital interactive experience
  • Recognized expertise in developing strategic creative solutions for clients
  • Ability to provide clear creative conceptual direction and to motivate cross functional teams
  • Strong personal and professional experience in emerging media content, technologies + services and online community engagement
  • Experience developing and implementing strategies and tactical programs to influence audiences across platforms
  • Relationships with mobile vendors, telecom, and developers preferred
  • An understanding of integrated marketing and traditional public relations
  • Experience with client counsel and relationship management
  • Ability to develop strategic recommendations and program tactics for clients
  • Ability to build presentations for clients and new business opportunities
  • Strong project management, writing and editing skills
  • The ability to focus on a common goal to successfully work with multiple teams with different core capabilities (i.e., design, video, PR, social media, etc.)
  • Current knowledge on technology developments in the digital, social, and mobile space and ability to leverage that knowledge to guide clients
  • Understanding of standard approaches to data analytics, ads implementation, application development and platform integration
70

Digital Strategist Resume Examples & Samples

  • Establish yourself as a thought leader in the digital space through conference talks, webinars, e-books, white papers, blog posts and more
  • Work with the sales team to guide key prospects and customers through the digital transformation of their business by uncovering their business goals and identifying opportunities to apply technology to grow their business
  • Develop, organize, document, and continuously refine the TIBCO digital strategy and analysis process (help build our digital strategy “play book”)
  • Dig in and learn the online businesses of TIBCO prospects and customers, their current and upcoming online initiatives, then align TIBCO programs to increase online growth
  • Strong customer skills and project management skills, ensuring customer satisfaction and retention
  • Strong analytical and presentational skills, looking for patterns in digital models, aligning customer goals, etc
  • Strong communication skills, both written and speaking in front of large groups
  • Flexible, with a “can-do” attitude, someone that communicates well with all types of customers (line managers, C-level executives, developers, etc.) and various internal team members
  • Someone who shares feedback and makes suggestions across internal teams to improve future product functionality, user experience and customer satisfaction
  • 2+ years in a strategy, consulting or digital product role
  • 3+ years in a client facing role developing excellent email, phone etiquette and communication skills
  • Bachelors degree, MBA preferred
  • 3+ years experience with e-commerce, mobile apps, social media
  • Experience in a fast paced environment with strong multitasking and project management experience
  • Strong desire to be part of a passionate team to help grow a business, not punch a clock
  • Someone who will dig in and be hands-on in learning the product and engaging prospects and customers
  • You are the kind of person who customers and colleagues genuinely enjoy working alongside
  • Innate understanding of the importance of customer satisfaction and retention
  • Willingness to travel regularly as needed. Estimated travel is 30-40%
  • API exposure a huge plus
71

Digital Strategist & Development Leader Resume Examples & Samples

  • Serves as the primary contact for the division’s digital platform, provides visible and effective leadership within the division, our global teams, customers and partners
  • Champions the global division marketing strategy with a digital integrated focus leveraging core components of Digital and eCommerce best practices
  • Drives key enablers to accelerate our online sales growth
  • Conducts and monitors the digital situational analysis by region to assess content readiness and to develop a competitive scorecard and action plan globally
  • Influences budget creating and execution for digital tools working with internal partners and funding mechanisms as appropriate
  • Provides guidance for the requirements of digital education and training materials, to include content recommendations and input for tools selection and development
  • Advocate for CHC’s digital capability and leadership across the brand platforms and with Key Accounts including sharing region/country wins
  • Effectively influences up, down, across to build diverse networks to enable effective program support, resourcing and execution
  • Bachelor’s degree or higher from an accredited university
  • Minimum of three (3) years of combined experience in digital marketing, strategy and execution
  • Experience with web analytics tools
  • Experience using data sets to create insights
  • MBA or Master’s degree in marketing from an accredited university
  • Experienced in managing external agencies and partners from briefing to execution
  • Experience making actionable recommendations to teams and organizations based on analytics
  • Experience creating executive reports and dashboards
72

Digital Strategist Resume Examples & Samples

  • Selecting Talent (Be a Recruiter) – You’re a guardian and an ambassador for selecting talent at Adobe! You recommend and recruit only the best. You embrace diversity of ideas, experiences and working styles because you know that diverse teams drive better business results
  • Role Modeling Check-In (Be a Coach) – We don’t believe in annual reviews and rankings. That’s why, feedback flows constantly at Adobe. To succeed, you’ll meet frequently with your manager to receive ongoing feedback, set challenging performance expectations, and pursuevcontinuous development opportunities
  • Scaling the Business (Be an Owner) – You approach your role as if you own the business. The buck stops with you. Your goal is to always deliver an exceptional customer experience by listening to feedback and continuously looking to improve efficiencies
73

Digital Strategist, Senior Account Executive Resume Examples & Samples

  • Execute digital and social media campaigns to help achieve clients’ marketing and communications objectives
  • Act as a liaison between the client and our in-house creative and development teams, subcontractors, outside suppliers, and, other internal and external audiences
  • Independently handle several small or major projects, performing much of the day-to-day work with support of both junior and senior staff as appropriate
  • Employ a variety of research techniques to understand and analyze online data and provide insight about relevant online conversations and voices in those conversations
  • Play a key role with clients and account teams to apply insights from research to digital and social media strategies
  • Identify opportunities to help clients achieve their objectives in general business strategy, industry issues, products and services offered, customers and competitors in the marketplace
  • Participate in the firm’s new business and proposal efforts, as needed
74

Associate Director, Digital Strategist Resume Examples & Samples

  • Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing, or a related field. Master’s degree in a communications field desirable
  • 8+ years experience in a digital capacity, PR preferred; minimum 3 years supervisory experience
  • Detail-oriented and highly organized with the ability to manage multiple deadlines efficiently
75

Digital Strategist Resume Examples & Samples

  • Development of creative strategies/solutions to achieve measurable results
  • Hands-on experience researching, generating and delivering high-impact presentations
  • Requirements Gathering
  • Focus Group/Usability Testing
  • Competitive Analysis
  • Site Audit
  • UX Brainstorm
  • Feature Matrix
  • Content Strategy
  • SEO
  • Solutions/Recommendations
  • Independently find insightful data and research from free and paid resources
  • Conceive, research, present and implement digital strategies and best practices based on our clients’ objectives and target audience
  • Willing to participate and help in the creation of UI layouts, concepts and designs
  • Keep abreast of the latest industry trends to implement best practices
76

Digital Strategist Resume Examples & Samples

  • Knowledge of the principles of advertising, marketing and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism
  • Interest in the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
  • Exhibit proficiency with MicroSoft Office
  • Ability to use Brainbox tools and software
  • Ability to write clearly and concisely
  • Ability to effectively and comfortably communicate and interact with clients and vendors
77

Senior Digital Strategist Resume Examples & Samples

  • Oversee and manage complex digital and social media programs and productions, from planning to development to execution to evaluation
  • Serve as day-to-day client contact, using excellent communication and organizational skills
  • Counsel clients on strategic business opportunities, providing strong recommendations on project and partnership priorities
  • Lead and collaborate with a team of digital specialists across production, creative, analytics, community management, planning and paid disciplines
  • Manage internal and external communication and expectations to ensure that work is delivered on time, on budget, and is always of excellent quality
  • Demonstrate a solid understanding of client business strategy, products, competitors and industry standards
  • Develop relationships with internal and external stakeholders with a constant eye towards up-leveling work quality and seeking incremental business opportunities
  • Display strong presentation skills internally and with clients of all levels
  • Demonstrate tactical proficiency in on-set video production and post-production practices
  • Oversee brand partnerships with influencers and talent of various levels of celebrity
  • Supervise staff by motivating, mentoring, prioritizing appropriate skill development, consistently providing feedback, holding team members accountable, and conducting their formal reviews
  • Exhibit strong understanding of digital and social media platforms, trends, and measurement approaches
  • Bachelor’s or Master’s degree in a related field
  • Proven ability to manage large projects—often two or more simultaneously—under extremely tight timelines
  • Demonstrated track record of managing projects where client expectations and deliverables may be unclear and/or change at a moment’s notice
  • Ability to prioritize, problem solve, and stay calm, positive, and productive in high-pressure situations
  • A deep understanding of the role that social and digital media plays in client’s communication mix, and working back from that to develop programs that meet business needs
  • Experience leading accounts focused on content strategy and content production, with an emphasis on social media channels
  • Someone who has a concrete history of taking visible action to provide high-quality, strategic creative outcomes and customer service to clients
  • Expertise in digital media influencer engagement across platforms
  • Creative thinking and analytical problem solving skills
  • Strong interpersonal and communication skills, with a track record of great leadership and coaching abilities
  • Sound business acumen; ability to think and negotiate strategically
  • Fun and collaborative, looking to help lead and develop a great team of passionate digital marketers Consumer technology experience a plus
78

Digital Strategist Resume Examples & Samples

  • Recommend and prioritize an appropriate mix of communications strategies and tactics in the digital space to drive brand awareness, engagement, and traffic
  • Partner with the brand planning team to derive insights from research (primary and secondary) and identify opportunities for our clients to engage customers and outpace the competition
  • Work closely with the analytics team to design measurement, testing, and optimization mechanisms to evaluate and drive the success of campaigns
  • Interface effectively with account, media, and creative teams to seek creative ideas and provide input
  • Work with project management, account and tech development to ensure initiatives are developed and deployed in alignment with strategy
  • A bachelor’s degree in business, marketing, or related field; 7+ years of digital strategy experience or equivalent, ideally in an agency environment, pharmaceutical or healthcare experience a plus
  • The successful candidate will have experience in digital marketing, including
  • Constructing digital strategies that leverage and build purposeful marketing ecosystems for a brand, engaging customers with high value content that creates brand affinity
  • Developing online campaigns that extend across social, web, mobile, online advertising, search (SEO), apps, loyalty, etc. and seamlessly integrate with offline communication touch points
  • Developing strategies involving front-end and back-end development for websites, loyalty/CRM programs, and apps including personal selling/edetail apps
  • Global marketing and regulatory challenges, opportunities and best practices
  • Understanding of SEO implications, best practices and strategies
  • Developing comprehensive CRM multi-channel strategies and programs for both HCP and Patient/Caregiver audiences including recommendations on segmentation, cadence and customization of communications across all appropriate channels
  • Understanding of paid digital strategies (OLA, blogger programs, SEM, Social Paid Media)
  • Basic understanding of analytical tools used for listening, ad tracking, website, and app statistics helpful (e.g., Google Analytics, Omniture, NetBase, Crimson Hexagon, comScore, etc.)
  • Must not only be passionate about emerging trends and technology and be able to apply them to our clients' businesses, but must also be an early adopter who is digitally involved and hungry
79

Digital Strategist Resume Examples & Samples

  • Thirst for the latest social, digital innovation and healthcare trends
  • Data first approach – mine for and use data as much as possible in order to back recommendations
  • Research - ability to conduct / interpret primary and secondary research and use this data to populate insights
  • Proven collaborator who doesn’t need/want to be the smartest person in the room, check your ego at the door
  • Outstanding public speaking ability
  • PPT and/or Keynote proficiency
  • Agency experience – 3-5+ years within an agency that focuses on consumer advertising, media, public relations and/or digital marketing
  • Digital marketing range - experience in as many of the following areas as possible: social (media & listening), SEO & SEM, user-generated content, CRM, video, website development and mobile marketing
80

Digital Strategist Resume Examples & Samples

  • Term strategies, design engagements, lead and launch engagement programs, monitor and evolve existing programs, and help to evolve the digital strategy practice. Work within a motivated Multi-disciplinary team with backgrounds in gamification, social media, collaboration, mobile, innovation, user experience, human
  • Centered design, and enterprise IT strategy. Use excellent writing and communication skills to author client deliverables, strategy documents, presentations, and whitepapers. Leverage excellent listening and analytic skills to break down complex concepts into clear, approachable steps. Work collaboratively, lead tasks, think outside of the box, and display enthusiasm regarding the end user
  • 2+ years of experience with working in social media, digital strategy, or behavioral analytics
  • Ability to work in a Fast-paced environment and focus on high
  • Impact activities to keep projects moving forward
81

Digital Strategist Resume Examples & Samples

  • Devising digital strategy for each festival with the Marketing Manager
  • Implementing and optimising digital advertising for each festival
  • Building audiences and optimising data usage for promotion across all digital platforms
  • Weekly reports on digital ad campaigns, website traffic and e-shots
  • Collating weekly Google Analytics reports and feeding results into strategy
  • Experience in working with different brands and different tones with very different target audiences
  • Overseeing budgets for each festival for digital spend and working with the Marketing Manager on a set strategy to reach weekly targets
  • Working on site at each festival overseeing the website and socials strategy
  • Assisting the Marketing Manager
82

Digital Strategist Resume Examples & Samples

  • MBA or Master’s Degree in related discipline
  • Experience in the discipline and execution of enterprise Change Management
  • Mobile strategy expertise
  • Mobile Digital Marketing execution
83

Digital Strategist Resume Examples & Samples

  • Demonstrated digital leadership and strategic development related to major company and brand initiatives
  • Experience overseeing comprehensive digital programming and engagement, as well as creating efficient digital processes to improve communication to organization
  • Demonstrated experience managing and measuring integrated marketing programs. Ability to report on results and set organizational KPIs
  • Ability to measure and interpret data and analytics in order to translate insight into effective digital strategies and tactics
  • Ability to drive new leads via online channels and demonstration or evidence of ROI
  • Experience maintaining and updating websites with in-house marketing teams and external agencies, including optimization of web pages, landing pages, conversion strategies and technical requirements
  • Able to operate effectively in a complex environment with occasional competing priorities across multiple projects, process owners, users’ and clients’ expectations, and IT roadmaps. Ability to gain key stakeholder alignment
  • Effectively manage multiple concurrent projects including requirements gathering, design and project planning/management in a dynamic, high pressure environment
  • A track record of managing innovation, developing and applying creative solutions to business problems, anticipating situations and needs, and finding flexible answers to new situations
  • Highly collaborative across departments, this individual will bring excellent relationship-building skills, both internally and externally. Must be able to interact effectively with senior leaders
  • Persistent yet flexible; pragmatic; capable of dealing with ambiguity and uncertainty while remaining focused on results and speed
  • Working knowledge and experience in agency/vendor management
  • Readily adaptable to changing market and organizational need
  • Motivated self-starter that keeps up with new digital trends and tools
  • Excellent interpersonal skills, verbal and written communication
  • At least 8 years related experience in digital marketing
  • BA/BS or equivalent preferred but not required
84

Digital Strategist Resume Examples & Samples

  • Works with business leadership to develop digital strategies in order to meet organizational strategic objectives
  • Facilitates development of new initiatives and monitors progress against initiative plans
  • Find effective ways to integrate and extend both common and new digital technologies
  • Drives strategy and planning by working cross-functionally with stakeholders
  • Research competitors’ digital capabilities and customer needs, assesses competitive advantages
  • Proactively keeps abreast of industry trends and communicates briefs to the broader team
  • Communicates digital strategy across the organization
  • A first-hand working knowledge of digital solutions and best practices
  • Experience managing efforts with distributed systems and/or developing large scale web applications
  • 7+ years of experience in digital marketing, ebusiness, digital strategy or related field
  • Bachelor's degree in Business, communications or or equivalent education/experience
  • Ability to communicate effectively with both technical and non-technical individuals
  • Excellent oral and written communication skills, fluent in business applications such as Word, Excel, and Powerpoint
  • Track record for being detail-oriented with a demonstrated ability to self-motivate and follow-through on projects
85

Digital Strategist Resume Examples & Samples

  • Aptitude for digital publishing, including a working knowledge of WordPress, SailThru (or other Email Service Providers), Google Analytics, AdWords, PPC, and DoubleClick
  • Capacity to create and carryout digital marketing strategies
  • Ability to report on digital metrics and demonstrate success
  • Mastery of social media channels
  • Proficiency in ad platforms such as Google AdWords, Bing Ads, LinkedIn Ads, Facebook Ads, and Twitter Sponsored Tweets a plus
  • Commitment to deadlines and time management
  • A collaborative, enthusiastic spirit, and determination to create inspired, groundbreaking work
  • Research and apply best practices on all aspects of digital strategy through all available resources
  • 3 to 5 years experience
86

Digital Strategist Resume Examples & Samples

  • Bachelor's Degree in Marketing, Communications, Journalism or Public Relations or a
  • Excellent written, verbal & interpersonal communication skills
  • Experience in using website content management systems & basic HTML coding as
87

Senior Digital Strategist Resume Examples & Samples

  • Demonstrated ability to work with senior-level clients
  • Ability to work collaboratively across disciplines (creative, technology, account, project management, etc.)
  • Ability working for large-multinational corporations with a high-degree of innovation
  • Ability to communicate in a compelling and above-average fashion
  • Over two years of experience in IT strategy or similar discipline
88

Associate Digital Strategist Resume Examples & Samples

  • Minimum of 1-3 yearsprofessional interactive work experience; agency or client-side experience
  • Bachelor’s degree with a concentration in marketing/business/PR/Communications or related field preferred
  • Experience running paid advertising campaigns on Google AdWords, YouTube, Facebook, Twitter, Taboola, Outbrain and more
  • Successful track record of building and presenting strategic paid media programs, recommendations and tactics for clients and effectively executing programs
  • Strong understanding of community engagement and online campaign experience
  • Ability to translate paid media platforms, technologies and metrics into succinct, compelling, conversational language for a variety of audiences
  • Certified in Google AdWords Search Advertising is preferred
89

Digital Strategist Resume Examples & Samples

  • Provide guidance and training on selling designated products to include: SEO/SEM, Scripps Targeted Network (STN), Yahoo!, etc
  • Monitors market trends and clients' industries to identify opportunities to increase market share
  • Attend and participate in planning and training sessions
  • Full understanding of entire digital portfolio of products
  • Successfully sell designated digital products
  • The ability to read, analyze, and interpret sales demographics to develop creative sales solutions
  • Strong communication skills and the capability to effectively respond to questions from managers, colleagues, and customers
  • Must have the ability to calculate figures related to advertising rates, discounts, packages, ad sizes, commissions, and mileage
  • Three (3) to five (5) years sales experiences, closing business and managing clients
  • One (1) to two (2) years digital advertising sales experience
  • Demonstrated record of success in a goal-oriented, highly accountable sales environment
  • Must have proven prospecting and closing capabilities
  • Must possess a valid driver's license
90

Digital Strategist Resume Examples & Samples

  • The Digital Strategist works directly with clients to define and distill their goals, create success metrics, and communicate those to all supporting teams at TMP
  • You will lead the integration or sale of our proprietary career site software as a central part of your clients’ digital strategy, and will ensure our software platform is a productive part of that strategy
  • You will provide thought leadership in the development, management, training, measurement and presentation of multi-platform digital strategies aligned to client goals
  • As the client advocate, you will ensure our digital strategy delivery and support teams are working together to prevent or resolve support issues quickly
  • The Digital Strategist is responsible for interpreting and presenting data analytics for media and digital properties, as well as using the learnings to make adjustments
  • You'll be responsible for ownership of client presentations, as well as coordinating agendas aimed at efficient and productive meetings
  • As a senior member of Account Services, you'll be expected to mentor Account Executives and Account Directors, and lead exercises designed to connect with and educate members of other teams throughout TMP
91

Digital Strategist Resume Examples & Samples

  • Define & lead Ubisoft Digital workplace strategy : vision, maturity model, frameworks and projects roadmap
  • Monitor the quality and consistency of the internal user experience and perform regular Intranets audits
  • Serve as a lead User Experience Architect including: research, persona development, competitive analysis, current-state assessment, customer journey mapping, site map and wireframe development
  • Support digital project managers to perform user research, wireframes and prototypes
  • Partnering with cross-disciplinary strategic teams — of Content strategist, community managers, SEO specialist, project manager — to constantly improve digital workplace
  • Ensure constant communication within the digital workplace taskforce
  • 5 to 7 years of experience in the digital space, in an agency environment, or in-house for a start-up, established brand or otherwise (preferred candidates have held a previous title of strategist, UX strategist, business strategist, digital strategist, UX researcher, digital project manager or similar)
  • Experiences across a broad array of digital projects, with a particular focus on social media, enterprise search, and online video
  • Experience delivering presentations and guiding meetings with senior leaders
  • Experience with UX prototyping tools (Sketch, Invision, Adobe XD, etc.)
  • Experiences in managing and leading teams
  • Curiosity about and a deep interest in how digital technology and systems are powering the way users interact & collaborate with each other’s
  • Deep knowledge of user experience best practices, analytics, and/or Content Strategy
  • Quality driven by asking the right questions, thinking critically about users problems, and relentlessly pursuing quality in everything he/she does
  • Must be able to juggle multiple projects simultaneously in a fast-paced environment, while meeting deadlines with frequent interruptions and redefined priorities
  • Strong written and oral communications skills with the ability to present and work with senior leaders
  • Ability to gather information; extract relevant data and apply knowledge to develop and create communications
  • Strong follow up, organization and prioritization skills with excellent attention to detail
  • Relentlessly inquisitive and curious. Perpetual learner
  • Must be a team player and be able to interact with staff at all levels of the company
  • Exudes enthusiasm, passion and fun
92

Digital Strategist Resume Examples & Samples

  • Http://www.ibm.com/ibm/responsibility/initiatives.html
  • Http://www.ibm.com/ibm/responsibility/corporateservicecorps
  • 5 Experience in business process documentation and optimization
  • 5 years of knowledge management theories and concepts
  • 5 yearsExperience in using workflow tools and techniques
  • 8 years of general consulting or other equivalent business experience
  • 2+ years of experience working in a large-scale enterprise-level digital transformation that includes business modeling, digital marketing, operation automation, etc.)
  • Demonstrated capability to lead teams and engage executives
  • Ability to work with ambiguous client issues. Including the experience to structure and solve for complex issues leveraging strategic consulting methods within the context of customer experience and digital transformation projects
  • 7 Experience in business process documentation and optimization
  • 7 years of knowledge management theories and concepts
  • 7 yearsExperience in using workflow tools and techniques
93

Digital Strategist Resume Examples & Samples

  • Facilitate client meetings, understand client objectives/needs and lead development of digital marketing strategy to meet client needs
  • Develop comprehensive digital marketing solutions, ensuring that recommendations are in line with best practices
  • Research customer behavior in order to recommend which combination of channels, messages, creative, delivery methods and timing work best
  • Develop strategy for marketing automation campaigns, emails, landing pages, and forms/form processing, including plans for optimizing and reporting for success
  • Present strategy recommendations to clients on a regular basis
  • Work hand-in-hand with our marketing automation technical expert to ensure high quality marketing automation programs are developed for all clients
  • Optimize digital campaign performance for clients and develop and execute recommended improvements throughout the year
  • Serve as subject matter expert on best practices in each digital marketing channel, offering advice and ideas to internal team and clients
  • Explore new digital trends in the areas of website development, user experience, SEO, SEM, marketing automation and social media
  • Bachelors degree preferably in Business, Marketing, Marketing communications or related business/digital field
  • Minimum 5 years experience in digital marketing and strategy development
  • Minimum 2+ years experience developing marketing automation campaign strategies
  • Knowledge of best practices for a range of digital marketing communication channels and techniques including
  • Experience leveraging marketing automation and CRM tools (I.E. Eloqua, Marketo etc)
  • Strong analytical skills and experience with web and email analytic programs (I.E. Google Analytics)
  • Exceptional client services, project management/support skills
  • Ability to articulate and convey technical concepts to a mixed audience
  • Proven success in driving results-oriented marketing programs/strategies and the ability to proactively identify opportunities for improvement and optimization
94

Digital Strategist Resume Examples & Samples

  • 7+ years digital marketing strategy experience
  • Proven writing and editing skills
  • Experience defining content KPIs and measurement
  • SEO knowledge
  • Social media marketing savvy
  • Outstanding communication and interpersonal skills; ability to influence and work collaboratively across organizations
  • Proven ability to thrive in a fast-paced, dynamic environment while juggling priorities and tight deadlines
95

Digital Strategist Resume Examples & Samples

  • Demonstrate knowledge of marketing, digital and customer research to become a trusted advisors and strategic resources to stakeholders and GBS team members
  • BA or BS degree, or equivalent experience
  • 5-7 years of experience leading the development of digital experiences (websites, apps, etc.) from strategy through execution
  • 2-3 years of experience developing digital campaigns (landing pages, SEM campaigns, paid social campaigns, banner ads, etc.)
  • 2-3 years experience using IBM marketing tools, systems, processes, analytics tools and processes
  • 1-2 years of experience in social media marketing; designing campaigns, managing accounts/handles, reporting
  • Experience implement digital marketing measurements & reporting
96

Digital Strategist Resume Examples & Samples

  • Reviews of Monthly Digital Scorecard
  • Leveraging key reports to share insights about activities within the area of responsibility
  • Status updates on projects/works in progress in support of the focus area
  • Highlights of successes and areas that need work
  • Social activity highlights
  • Summarizing progress reports/audit findings from the Digital Optimization team in your area of responsibility
  • Defining global web architecture detailing what sites and social assets the brand will maintain globally in various versions and languages
  • Working closely with the various digital specialists involved with the implementation and management of our digital strategies
  • At least 3 years experience in a strategic marketing role
  • Mastery of basic marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy
  • Proficiency with Unica 9.1, SEO, Analytics, and social platforms
  • Basic knowledge of website design, html, search and social advertising, URL architecting, email marketing, and e-commerce
97

Digital Strategist Resume Examples & Samples

  • Business Problem Solving – Working directly with clients to understand and help shape ambiguous and complex business problems into actionable strategies
  • Solution Planning – Defining, scoping and planning new solutions for clients. This includes: determining how to measure business results, modeling current/future business processes, gather business requirements and identifying the organizational changes required to successfully realize the benefits of the solution
  • Delivering Strategic Solutions – Working with clients and the core agency team to help deliver, measure and optimize the solutions we propose. This generally includes: new digital and social channels such as messaging or peer to peer communities, design and integration of chatbot and selfcare interfaces
  • Candidates with Strategic Planning experience, Social Media expertise, Marketing Technology, Analytics, and / or Customer Experience and Journey Development are strongly preferred
  • Strategic Thinker
  • Experience in the US market. Experience in LATAM is a plus. Nearest Major Market is Miami
  • Highly proficient in Word, Excel, PowerPoint
  • Bachelor’s degree in Marketing, Business development, or Technology. Master’s degree is preferred
  • A portfolio, business cases of your work or presentation of personal digital or social project will be requested
98

Janssen CE Digital Strategist Resume Examples & Samples

  • Develops unique strategies and builds upon current BU strategies within the digital arena to meet/exceed objectives
  • Executes projects to be high quality, on time and cost-effective/on budget
  • Fosters timeline development and monitors progress, ensuring deadlines are met
  • Develops strong, trusting relationships with BUs and vendors, providing leadership and support during strategy, ideation, and execution
  • Manages BU expectations, bringing issues/concerns to BU's attention before they become problems, offering potential solutions, and advising of potential delivery delays
  • Manages work and professional development of assigned team
  • Works with project managers to ensure team is aligned to BUs’ requirements
  • Proactively keeps abreast of BUs’ marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc
  • Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior
  • Develops a total understanding of online target audience and mindset modes
  • Provides campaign performance reporting and analysis to BU with collabrative work of digital and IT teams
  • Min 3 to 5 years of full-time experience in digital marketing or advertising (digital experience required)
  • Medical marketing experience and monetizing online assets a plus
  • Superior communication skills, both internal and Client / BU-facing
  • Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
  • Ability to identify opportunities for growth and incremental opportunities with client partners
  • Strong interest in technology or digital marketing
  • Bachelor’s degree or equivalent in a related field1700145086W
99

Digital Strategist Resume Examples & Samples

  • Owning the digital transformation roadmap and collaborate with the various internal stakeholders in implementation and driving work plans
  • Partnering with IT to inspire and move AFI towards a more digital mindset
  • Developing a total understanding of online target audience and mindset modes
  • Researching products, develop unique strategies and build upon current strategies, identify new opportunities within the digital arena to meet/exceed objectives
  • Executing high quality projects on-time and cost-effective/on-budget
  • Analyzing web traffic metrics and suggest solutions to boost web presence
  • Monitoring SEO/SEM, marketing and sales performance metrics to forecast trends and define opportunities
  • Keeping up-to-date with target audience preferences and recommend improvements/ activity
  • Liaising with IT, marketing, sales, product and marketing teams to optimize customer experience and ensure brand consistency
  • Leveraging appropriate external resources and experts to establish and drive the adoption of best practices in digital marketing
  • Leveraging relationships with key stakeholders to ensure alignment with their strategies or objectives for achieving business success
  • Developing strong, trusting relationships between internal stakeholders and external partners/agencies, providing leadership and support during strategy, ideation, and execution
  • Staying current on digital technologies developments
  • Bachelor’s Degree in Marketing, Advertising, Business, or other degree combined with relevant experience
  • 5+ years of experience in a similar role
  • Hands on experience with on-line marketing tools and practices
  • Solid background in digital work with consumer brands, both strategic and tactical
  • Exceptional management and presentation skills
  • Entrepreneurial attitude coupled with strong business acumen
  • Project management skills with the ability to handle multiple projects within targeted deadlines
  • Experience working in a dual / multi-brand environment
100

Digital Strategist Resume Examples & Samples

  • Research current digital strategies and performance to identify opportunities
  • Development of the digital components of long and short term marketing campaigns and plans
  • Align digital marketing strategies using websites, email, social media, blogs
  • Analyze web traffic metrics and suggest solutions to boost online presence
  • Provide assistance and guideance on SEO/SEM marketing, sales performance and online lead generation process
  • Collaborate with marketing, consumer/renewal sales and IT to execute on deliverables
  • Analysis of market trends and competitor offerings
  • Establish best practices in digital marketing & stay up to date with digital technology developments
101

Ebusiness Digital Strategist Resume Examples & Samples

  • Supports the planning and execution of digital customer experience products to support the business growth plans of Emerson and which complement current best-in-class sales channels
  • Manages the development roadmap, both new and enhancements, for industry leading digital customer experiences
  • Ensures consistent customer experiences across digital touch points for Emerson Automation Solutions using Human Centered Design principles
  • Participate on and sometimes leads cross-functional project teams to deliver necessary inputs to digital projects
  • Actively monitors the users, usage, conversions, interactions, business outcomes, health and security of the digital products and develops plans to continuously improve
  • Drives marketing plans to engage customers with the digital customer experience products, supported by the Marketing organization
  • Influences and advises Emerson Automation Solutions Business Units and World Areas in the adoption and use of the digital customer experience products
  • Supports the strategic planning process, and assists in developing global digital and IT priorities and roadmaps
  • Demonstrates an entrepreneurial and innovative spirit, and a passion in building new programs organically
  • Demonstrates passion in driving eCommerce growth through impactful marketing programs and tactical enhancements on our businesses’ websites and on external marketplaces
  • Participate in the development of e-commerce/digital/social strategy within an integrated marketing planning process (strong collaboration with Brand Marketing, Sales, Integrated, Digital/Media Services to ensure strategic linkage)
  • Keep abreast of industry news, technologies, trends and opportunities, piloting and implementing emerging technologies for shopper marketing and e-commerce
  • Ability to quickly adapt into a new organization and make immediate impact through positive and proactive nature, high energy level and credible experience
102

Digital Strategist Resume Examples & Samples

  • Partner with AB Labs founders to create and execute the strategy for AB Labs
  • Monitor the external environment for new innovations and to ensure relevant and differentiated products and proposed to interested parties
  • Research competitive landscape to determine how to create a differentiated product within the marketplace
  • Develop financial models and conduct financial analyses to understand company success and/or potential revenue opportunities
  • Conduct user interviews, user testing and analyze existing product analytics
  • Define key business goals of a given project by conducting stakeholder interviews and communicate goals clearly to project teams
  • Conduct research on various digital tools and fintech providers
  • Support the development of strategies that incorporate digital innovations in existing business
  • Partner with the business and digital innovation team to support execution efforts and ensure connectivity across the various teams supporting development
  • Create a feedback process and identify continuous improvements for launched products
  • Five or more years of experience in a digital environment and implementing digital projects
  • Bachelor’s Degree, MBA preferred
  • Ability to work with clients to understand detailed requirements and design complete digital experiences
  • Ability to clearly and effectively communicate design processes, ideas, and solutions to teams and clients
  • A clear understanding of the importance of user-centered design
  • Be excited about collaborating and communicating closely with teams and other stakeholders via a distributed model to regularly deliver design solutions for approval
  • Research and showcase knowledge in the industry’s latest trends and technologies
  • Financial modeling experience
  • Experience with MS Office Suite, intermediate to advanced skills in Excel
103

Digital Strategist Resume Examples & Samples

  • Translate business objectives and marketing plans into well-designed solutions that best leverage digital platform capabilities
  • Provide hands-on, expert-level assistance to analysts, configurators, and other team members
  • Demonstrate digital platform thought leadership
  • Conduct solution reviews to ensure the solution is best meeting customer needs during design and build phases. Adjust team direction as necessary in a collaborative fashion
  • Provide detailed estimates and participate in sales solutioning and proposal creation
  • Coach and mentor junior consultants; own responsibility for ongoing development of team capabilities in the digital space
  • Interview potential candidates as needed and as time permits
  • Minimum of 3 years of digital or marketing platform experience (5+ years preferred)
  • Strong background in CMS, analytics, CRM, marketing automation, SEO
  • Excellent client-facing written and oral communications skills
104

Account Director, Digital Strategist Resume Examples & Samples

  • Work in partnership with the team to develop strategic programming and oversee successful execution of digital projects
  • Directly supervise account staff, including performance appraisals, hiring, coaching and feedback and providing career development opportunities
  • Set the tone for staff in terms of providing exceptional client service, developing strong client relationships and exceeding client needs and expectations
  • Bridge integrated planning insights and digital production with sound digital strategic thinking and connections planning
  • Develop channel strategies and content strategies for your clients with a team of paid media, analytics, technology and creative specialists
  • Manage and coordinate team budget and finances, including billing and reconciliations
  • Work as part of the senior leadership team in the Toronto Digital practice
  • Play a lead role in driving a continued culture and climate of excellence and high-achievement throughout the team
  • Live the Edelman values (the relentless pursuit of excellence, freedom to be constantly curious and courage to do the right thing)
  • A thorough understanding and extensive experience in all facets of digital and social media marketing/communications for consumer clients, notably
105

Digital Strategist Resume Examples & Samples

  • Collaborate with E-Commerce and Sales teams to develop, execute, and analyze results for effective online sales and promotional campaigns
  • Work with company directors and leadership teams to define requirements & KPIs that align with business goals
  • Help plan and implement all SEO/SEM, display advertising, Email, Influencer and Social media ROI campaigns to work in concert with our overall business objectives and sales goals
  • Perform data analysis of web and email based A/B testing and multivariate campaigns and document a summary of findings to help improve our ROI on our sends
  • Able to implement new digital advertising strategies across multiple online channels and determine best ROI/KPI’s and metrics to monitor their effectiveness
  • Implement campaigns designed to increase brand awareness, customer engagement and consumer direct sales
  • Work closely with creative team to ensure all digital assets such as, images, videos, and content is staged and ready to be used in our digital advertising campaigns
  • Manage all digital campaigns and initiatives while coordinating with our core sales & ecommerce team to make sure we maintain a consistent message across all web, email and social media platforms
  • Make effective data-driven decisions and implement changes quickly to improve the effectiveness of all digital advertising initiatives
  • Research and identify new online growth opportunities which offer the potential of increased sales or drive more traffic to our brand
  • Track and report on effectiveness of all digital campaigns and make recommendations for improvements and increased ROI
  • Collaborate with outside agencies and various online marketing technology partners to improve our digital outreach
  • Keep current with emerging digital advertising technologies through relevant blogs, community forums, industry events, conferences
  • Effectively integrate and analyze data from a variety of sources
  • Additional responsibilities may be needed and assigned due to a dynamic, agile environment
  • 3-5 years of experience working with a web and digital analytics platforms with at least 2 years of direct-to-consumer eCommerce experience
  • Excellent oral/written communication and organizational skills
  • Experience creating polished, repeatable and actionable dashboards and reports
  • Ability to convey complex information simply and clearly to directors and company leadership teams
  • Digital analytics and advertising experience and familiarity with lead generation strategies, conducting A/B and multivariant testing, and web site optimization use such tools as Optimizely, CrazyEgg, etc…)
  • Highly creative with experience in identifying target audiences and devising digital campaigns which engage, inform and motivate consumers to consider purchasing our products
  • Demonstrated experience analyzing data, drawing conclusions and making recommendations to improve marketing performance
  • Google AdWords/Analytics Certification (Recommended)
  • Expert knowledge web marketing analytics capture and reporting
  • Experience with site optimization and developing user funnels which drive conversions
  • Experienced in setting up and optimizing various paid campaigns through Google Adwords, Criteo, Social Media and various other paid and display advertising platforms
  • Up-to-date with the latest trends and best practices in digital & mobile platform advertising
  • Ability to track and analyze data from Google Analytics, Facebook, Twitter, YouTube and Email marketing platforms
  • Experience managing marketing spends, evaluating true ROI and building custom spreadsheet reports for tracking sales trends
  • Possess a creative mind with the ability to think outside of the box
  • Ability to work with various content management systems, shopping cart and blog platforms
  • Direct hands on experience with the management of SEM/SEO, Display, Content and Social Media campaigns
  • Able to manage multiple projects in a fast-paced environment
  • Proven ability to build consensus and work effectively with other employees as well as manage projects independently
106

Chief Digital Strategist Resume Examples & Samples

  • Bachelor’s degree and minimum 10 years of professional experience serving in a leadership capacity managing digital strategy in a complex organization
  • Digital product executive with a proven track record of successfully developing and launching experiences and products that engage users and produce measureable results
  • Demonstrated knowledge of existing and emerging digital tools, technologies and platforms, and accompanying understanding of how to drive content through digital channels
  • Operating experience, management skills and a strategic mindset to lead complex initiatives involving multiple, diverse stakeholders that achieve long-term strategic goals and return on investment
  • Very strong communication and interpersonal skills and an ability to constructively influence others and align disparate interests in a consensus-driven organization
  • Proven experience as an effective communicator and partner with both highly technical staff and executive management
  • Expertise in guiding data infrastructure, reporting and systems integration
  • History of strategic leadership with strong analytical skills coupled with a demonstrated ability to collaboratively solve complex issues
107

Digital Strategist, Wxyz / Wmyd Resume Examples & Samples

  • Drive digital market revenue by increasing digital product campaigns
  • Provide campaign guidance to account executives; develop strategy, create presentations and support the close of sales
  • Make 4-legged calls
  • Generate and interpret analytics to determine digital sales campaign effectiveness
  • Identify additional digital sales opportunities such as website development, etc
  • Ability to craft solutions quickly based on needs assessment
  • Excellent presentation, public speaking, interpersonal and communication skills
  • Ability to develop campaigns, communicate effectiveness and make recommendations that result in effective advertiser solutions
  • Ability to generate reports, business correspondence, and deliver internal and/or client-facing presentations
  • Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers
  • Must have the ability to calculate figures related to advertising rates, discounts, packages, ad sizes, commissions and mileage
  • Proficient use of Microsoft Office (Excel, Word, Outlook) and other programs such as customer relationship management software (salesforce.com, WideOrbit, AdBook)
  • Must have good organizational skills and ability to meet deadlines
  • Bachelor's degree in related discipline or equivalent experience
  • Prefer experience in a sales leadership, advisory, or supervisory capacity
  • Travel required, minimal overnight travel
108

Digital Strategist Resume Examples & Samples

  • 4+ years of experience in digital strategy
  • Turn ideas based on digital performance into actionable, progressive and innovative initiatives
  • Work with creative, user experience, content and development partners on design and development of websites and apps
  • Collaborate with media partners to establish communication goals and help shepherd the development of creative assets for media placement
  • Collaborate with the analytics team to evaluate the effectiveness of social, content, and digital programs, and recommend optimizations
  • Keep track of emerging technologies that are shaping technological direction
  • Keep Creative and Account teams up to date on digital trends, social platforms changes, and relevant new features and technologies
  • Research, evaluate and recommend 3rd party vendors
  • Keep your finger on the pulse of competitive and marketplace activities to identify and communicate implications for client
  • Assist in Crafting POVs and recommendations to arm internal teams and clients with the necessary information to make informed decisions
109

Senior Digital Strategist Resume Examples & Samples

  • Advise, prioritize, and execute appropriate strategies and tactics in the digital space to drive brand awareness, engagement, and traffic
  • Recommend and implement new ideas and innovations to improve and manage all digital channels owned by BIDMC
  • Partner with the marketing team to derive insights from analytics, identify opportunities to engage consumers and set UX standards
  • Organize and prioritize projects for the web team and act as main contact for departments and service lines
  • Develop strategies involving front-end and back-end development. Set project timelines and milestones
  • Bachelor's degree in Business, Marketing, Digital Media/Web Technology or related field required
  • 5-8 years related work experience required in Digital Marketing Strategies, Content Strategy, SEM and User experience
  • Experience with HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, Access, mySQL, javascript; Demonstrated expertise in user experience architecture; Adobe suite: Photoshop, Illustrator, InDesign, Flash; Knowledge of content management systems
  • Track record in development and execution of successful digital programs
  • Deep understanding of opportunities and best practices in the digital space
  • Advanced skills with Microsoft applications which may include Outlook, Word, Excel, PowerPoint or Access and other web-based applications. May produce complex documents, perform analysis and maintain databases
  • Ability to utilize data and analytics to derive actionable recommendations
  • Must be passionate about emerging trends and technologies and be able to apply them in the hospital setting
  • Problem Solving:Ability to address problems that are varied, requiring analysis or interpretation of the situation using direct observation, knowledge and skills based on general precedents
  • Independence of Action:Ability to follow precedents and procedures. May set priorities and organize work within general guidelines. Seeks assistance when confronted with difficult and/or unpredictable situations. Work progress is monitored by supervisor/manager
  • Written Communications:Ability to summarize and communicate in English moderately complex information in varied written formats to internal and external customers
  • Oral Communications:Ability to comprehend and communicate complex verbal information in English to medical center staff, patients, families and external customers
  • Team Work:Ability to act as a team leader for small projects or work groups, creating a collaborative and respectful team environment and improving workflows. Results may impact the operations of one or more departments
  • Customer Service:Ability to provide a high level of customer service and staff training to meet customer service standards and expectations for the assigned unit(s). Resolves service issues in the assigned unit(s) in a timely and respectful manner
110

Senior Digital Strategist Resume Examples & Samples

  • Acts as the primary day-to-day client contact for digital performance media work
  • Participates in regular client meetings and leads client presentations
  • Educates client on the synergy of paid, owned and earned media
  • Integrates and leads teams across channels to bring strategies to life
  • Is an expert for the client and a go-to resource for all things digital media- Search (Paid/Organic), Display, Remarketing, Social, SEO/Content, User Experience/web design, email marketing, knowledge of web analytics/attribution methodologies
  • Helps client establish goals and objectives and create clever to meet them
  • Maintains an in-depth understanding of client’s overall business and marketing objectives
  • Uses data to inform decisions on strategic direction and plans
  • Recognizes on-going optimizations to achieve bottom line results
  • Analyzes campaign performance (through web analytics and statistical reports) against goals and provides recommendations for change as needed
  • Constantly identifies opportunities and offers strategic solutions to the client
  • Collaborates with the internal Wunderman teams to develop and sell strategies that drive business results
  • History of producing effective digital marketing strategies
  • Strategic thinker that can offer creative solutions and ideas
  • Knowledge of the interaction of paid, owned and earned media
  • Ability to translate and communicate data into actionable items
  • Agency or consulting experience a plus
  • Travel 10-15% expected
111

Senior Digital Strategist Resume Examples & Samples

  • Excellent verbal, written, and visual presentation skills
  • Background in marketing, digital marketing, and/or account planning
  • Experience in healthcare is a plus· Packaging thinking – both visual and written
  • Self-direction
  • Know how agency works, billing, time sheets, other department functions
  • Basics of planning and experience strategy
112

Senior Digital Strategist Resume Examples & Samples

  • Support new business development efforts with digital strategies and insights
  • Contribute articles and POV on digital (best practices, trends, etc.) for FCB thought leadership programs
  • Forge a close (attached-at-the-hip) relationship with brand planners
  • Use client, primary and 3rd party research data and a variety of internal tools (i.e. social media listening, Google Analytics, etc.) to source consumer insights
113

Digital Strategist Resume Examples & Samples

  • The strategy and execution of the end-to-end digital experience both on and off domain. The strategist will act as the steward of GTS's digital ecosystem and will focus on increasing search ranking, traffic, engaged traffic, and digital pipeline and revenue
  • Drive continuous innovation to deliver a best in class experience for our users grounded in a deep understanding of the market and client, superior design and the latest technology
  • Understanding and continuously monitoring search, competitive activity, digital KPIs and data from testing, to take action and drive continuous optimization
  • Strategize and execute in tight partnership with SEM, Social Media, Content Marketing, Paid Media and Campaign Management to increase traffic, engagement and conversion
  • Partner with Offering Management, Digital Sales, and IBM Digital Marketplace to create and deliver an effective commerce engine
  • Stay informed on the latest digital marketing strategy and trends, user experience design, and digital tooling to continuously inform and update GTS's experience
  • Liaise and partner with other Business Units across IBM to ensure the appropriate linkage happens, and that the customer experiences a seamless ecosystem
  • At least 5 years of experience as a Digital Strategist, Information Architect, User Experience Designer or any other role which involves strategizing and architecting user experience for high-traffic, complex digital properties
  • Strong knowledge of user-centered design
  • Expert understanding of web analytics, digital metrics, digital media testing methodology and optimization strategies
  • Ability to closely collaborate as a part of a team comprised of business, creative and technical types in a highly matrixed environment
  • Ability to articulate and present ideas based on insights, sound user experience and interaction design principles
  • Demonstrated track record of having successfully managed digital marketing experiences in a leading technology company is a plus
  • Messaging, design and content creation expertise in a technology services company
  • Successful experience in marketing to IT and business professionals
114

Senior Digital Strategist Resume Examples & Samples

  • Develop content for client workshops – creative ideation, customer experience mapping, tactical planning· Competitive and Best Practice Analysis
  • Marketplace and general digital trends
  • Craft messaging and positioning· Develop and present client integrated strategic recommendations & tactical plans
  • Bachelor’s degree with 5+ years of experience in marketing strategy or planning in advertising or marketing field
  • Pharmaceutical /health care client experience (DTC/HCP) a huge ++, while also open to retail/services, high-tech, and financial services
  • Experience with different channels (e.g., B2B or Broad Consumer programs)
  • Excellent knowledge of online research techniques
  • Advanced competencies in Microsoft Office and Internet environments
  • Ability to scope projects accurately, prioritize time well and juggle multiple projects effectively
  • Ability to communicate coherently and sensitively with clients, vendors and staff members
  • Excellent writing, verbal, presentation and consensus-building skills
  • Intuitive and analytical approach to problem solving· Ability to organize people, projects and information
  • Ability to offer proactive solutions and ensure successful progression without guidance
  • Ability to mentor and provide leadership across departments in a team and matrix environment
  • Ability to exhibit client service approach with results driven performance
115

Digital Strategist Resume Examples & Samples

  • 6+ years experience with a background in digital marketing and business analytics
  • MBA degree strongly preferred
  • Experience setting up and managing infrastructure for digital marketing, including web analytics and CRMs
  • Strong communication and interpersonal skills as well as good judgment
  • Great facility with Microsoft Excel
  • Experience with data analytics tools and techniques
  • Experience with hypothesis-driven analytics and independent project execution
116

Digital Strategist Resume Examples & Samples

  • 4+ years of full-time experience in an advertising, marketing or consulting environment (2+ years primarily digital)
  • Proven track record of delivering insight-driven digital solutions that lead to client results
  • Experience working on diverse web projects, including familiarity with UX principles and research practices
  • Experience developing digital experiences that tell a compelling brand story
  • Experience managing and building long-term client relationships
  • Ability to manage multiple projects simultaneously while ensuring all timelines and deliverables are met
  • Excellent presentation skills. Ability to communicate complex ideas in a simple, compelling way
  • Familiarity with software for social analysis, content planning and cross-platform reporting
  • Google AdWords/Analytics Certifications an asset
  • Completion of relevant degree
117

Digital Strategist Resume Examples & Samples

  • Develop and implement strategic initiatives in paid and unpaid channels for our top clients by understanding clients’ goals, channel ROI, business and marketing objectives with an eye towards revenue growth and optimization
  • Develop and own a performance testing calendar for our top clients to ensure we are continually finding and implementing new ways to drive better results
  • Use data-driven research to design strategies, tactics, tests and recommendations that benefit our top clients & entire WBN organization
  • Performance owner of paid and unpaid channels including, PPC, SEO, Social, Display, Reviews, etc
  • Performance owner of new channels
  • Subject matter expert and research lead for digital channels
  • Streamline and implement processes to create efficiencies within the Performance team
  • Help train team on new tactics and strategies through testing and new applications for current products
  • Partner with other teams to manage large, complex projects with for strategy and testing
  • Keep abreast of latest PPC and SEO products, services, information and trends
  • Experience with large regional and national franchise networks a plus
  • Exceptionally organized self-starter who can work independently, execute quickly and move to the next task
  • Certified Google Advertising Professional (basic and advanced) is a strong plus
  • SQL experience a plus
  • 4-6 years experience in PPC, SEO & Display
118

Digital Strategist, Brand Practice Resume Examples & Samples

  • Develop and deliver social and digital strategies across corporate programs: CSR/ESG/Diversity initiatives; client-led or client-sponsored national/global corporate events and conferences; corporate influencer engagement and thought leadership; executive/C-suite social channel strategy and deployment
  • Ideate, produce and oversee content across all social formats including but not limited to: video/streaming video; gifs and animations; impactful static imagery; written posts; infographics etc
  • Recommend and implement strategic digital programs; managing multiple programs at once
  • Accountability for highest levels of quality control; developing on-brand, error-free social content
  • Track measurement and effectiveness of content, ensuring key learnings are incorporated and applied to future programs
  • Ideate and collaborate with traditional PR teams to develop proposals integrating strategic digital and social thinking
  • Educate traditional PR colleagues on digital approaches to increase understanding of the space; develop digital skills especially among junior team members
  • Develop and deliver presentations to clients for digital/social programs
  • Participate in problem solving and provide input to define processes; assist with making social/digital programming in the practice more efficient and have a voice with agency senior leaders
  • Manage colleagues effectively across various levels
  • 6-10 years’ previous digital experience or equivalent career path in a traditional or social/digital agency
  • A passion for and strong knowledge of best practice approaches in all social channels especially Twitter, Facebook, Instagram
  • Must show evidence of delivering successful social strategies for major organizations and is constantly encouraging greater innovation with internal teams and clients
  • Experience delivering corporate social programs is essential, preferably on large and complex clients
  • Expert project management skills and a proven ability to manage multiple projects at once
  • Exceptional client management skills and a track record of being client facing for complex programs and projects
  • Seasoned writing and presentation skills including the ability to articulate ideas succinctly and confidently, both internally and externally
  • Ability to supervise, motivate and mentor junior colleagues; must have prior experience managing junior and senior colleagues
  • Strong strategic-thinking skills; the ability to handle and manage complex situations
  • Experience working with other specialist digital teams and partner agencies required; e.g. Creative/Production; Analytics; Paid
  • Agency experience required
119

Digital Strategist Resume Examples & Samples

  • Extensive knowledge of digital and new media marketing techniques
  • Experience working in a B2B or B2C setting in marketing, content or strategy roles
  • Experience targeting specific goals and focused metrics and KPIs when setting strategy
  • Proficient with best practices for search engine optimization, social media, email marketing and blog writing
  • Maintaining an active presence in relevant digital strategy communities
  • Ability to create globally relevant solutions
  • 7+ years relevant digital strategy, digital marketing, or media experience
  • Capable of thinking globally and proposing globally-applicable solutions
120

Digital Strategist Resume Examples & Samples

  • Bachelor’s degree required; a Master’s degree preferred
  • Eight (8) years of product, process and/or project management experience required
  • Four (4) years of management experience required
  • Experience authoring and documenting business requirements and/or product requirement documents preferred
  • Demonstrated ability managing initiatives through all phases of a project/development lifecycle (Initiation/Analysis through Implementation) required
  • Demonstrated ability to lead business initiatives to a successful outcome at a senior level.Ability to lead multiple cross-functional teams on complex projects simultaneously
  • Demonstrated skills in organizing resources and establishing priorities
  • Experience working with, and especially managing, third party vendors who provide applications or support services
  • Demonstrated experience initiating new ideas and influencing partners or clients to pursue those ideas
  • Prior experience developing solutions to drive user engagement, customer experience, and/or customer acquisition, especially in a Web context
  • Demonstrated business acumen, to include understanding of business concepts, philosophies, functions, terminology, and relationships
  • Strong verbal, written and interpersonal communication skills with proven ability to build relationships and work with associates across multiple business areas
  • Proven examples of displaying the IH values: Passion, Caring, Trustworthy, Collaborative, Respectful and Accountable
121

Digital Strategist Resume Examples & Samples

  • Under guidance of management and/or lead strategist, serve as a member of a digital center of excellence, responsible for providing input to the development of integrated digital marketing plans and capabilities that leverage web, social, mobile, SMS, email, search, and more to achieve business goals
  • Provide input to the creation of new, innovative, high-value digital experiences to solve a variety of problems and analyzing possible solutions. Work closely with a segment of internal stakeholders and gather external feedback to inform a digital roadmap that will satisfy business objectives, exceed customer needs, and deliver a clear Return on Investment (ROI)
  • Assist in managing digital channels, ensuring that we prioritize the maintenance of high-quality experiences, content, design, and ROI. Contribute to the execution of digital programs that put the customer at the center, analyzing consumer insights and research, including competitive analysis, emerging trends, direct consumer and market research, user feedback, voice of customer surveys, digital and healthcare utilization metrics
  • Inform, track, and monitor digital Key Performance Indicators (KPIs) for all new capabilities and existing digital experiences as assigned. Communicate success clearly to stakeholders and analyze recommended enhancements or changes that could improve outcomes
  • Leverage design thinking and collaboration techniques to collaborate with a subset of stakeholders, gain consensus, deliver execution on the roadmap, and socialize progress
  • Serve as a resource on a range of current and future state digital capabilities, making independent contributions to projects
  • Work closely with technology partners to provide requirements, analyze potential vendor capabilities, collaborate on production and maintenance activities and digital platform performance, and participate in software development sprint reviews
  • Assist in evaluating, procuring, and support managing vendor partners
  • Other duties as assigned or requested
  • 6 years relevant digital marketing experience
  • Excellent written, interpersonal, communication, and presentation skills
  • Advanced skills with Microsoft Office, including Word, PowerPoint and Excel
  • Highly motivated with exceptional organizational skills, including the ability to effectively and competently handle multiple projects simultaneously and the flexibility and ability to quickly adapt to changes in work objectives, promotions, and available technologies
  • Knowledge of evolving best practices, web trends, UX design, and digital marketing best practices
  • In-depth knowledge of software development lifecycle, from planning to delivery
  • Experience developing business cases, building ROI, and managing digital marketing programs from planning through execution
  • Knowledge of the human-centered design approach
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122

Digital Strategist Resume Examples & Samples

  • Develop, manage and prioritize content for client websites, social media and eNewsletters
  • Identify, analyze and interpret trends or patterns in data sets
  • Support the management of CRMs, content management systems and other digital tools
  • Manage strategy and development for stakeholder mapping, advocate building and list management
  • Analyze results and provide ongoing reports
  • Work directly with the client and build relationships with them and their teams
  • Manage projects, locate and define new process improvement opportunities
  • Proactively identify industry and competitive trends for digital engagement
  • Minimum of a 4-year college degree, preferably in a related field of study
  • 6-9 years work experience in political campaigns, marketing, public relations, public affairs and/or a related field
  • Organization and attention to detail are essential in this role
  • Candidate should be comfortable approaching a project both creatively and analytically
  • Candidate must have the ability to prioritize and manage tasks across multiple campaigns
  • Strong writing and presentation skills, with an ability to be communicative, flexible and precise under aggressive deadlines and during high-pressure situations
  • Familiarity with Google Analytics, data analytics systems, social media, email marketing platforms and tools (Facebook, Twitter, Instagram, YouTube, Sprout Social, etc.)
  • Leadership, problem solving, organizational and communication skills
  • Ability to work well and collaborate with colleagues and clients required
123

Assistant Digital Strategist Resume Examples & Samples

  • Possess a strong understanding of social media communities and marketing approaches, and strong working knowledge of social media platforms
  • Be able to organize, plan and prioritize daily activities while a lot of different things are trying to grab your attention
  • Demonstrate best-in-class visual, verbal and writing skills. (A lot of what we do is communicating, discussing and defending ideas and decisions.)
124

Digital Strategist Resume Examples & Samples

  • 5+ years’ experience in a digital marketing role or equivalent
  • This role is located in Armonk, NY
  • 10+ years’ experience in a digital marketing role
  • Deep understanding of digital marketing and digital production
  • Proven experience delivering effective, innovative digital campaigns
  • Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications
  • Solid understanding of web metrics, digital analytics, and A/B testing with the ability to generate, analyze and interpret data
  • Experience with data-driven SEO analysis and optimization
  • Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business
  • Strong management skills, excellent oral and written communication skills
  • Proficient with Adobe Photoshop, Illustrator, HTML, CSS
125

Digital Strategist Resume Examples & Samples

  • Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
  • Build and maintain an effective web presence targeting defined audience segments
  • Optimize, innovate and experiment to improve key performance indicators
  • Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies
  • Conduct web asset audits to map a brand’s global web presence and assess the effectiveness of each asset
  • Support global integrated campaigns with landing pages, SEO, SEM, programmatic advertising and reporting
  • Lead SEO strategy and execution, including technical SEO, site architecture optimization and on-page and off-page optimization using analytics for continuous improvement
  • Create, manage and execute account-based marketing and audience targeting programs, designed to grow and accelerate pipeline, ultimately driving revenue
  • Complete end-to-end coordination and management of paid lead generation programs, including planning, promotion, execution, optimization, and reporting
  • Stay up-to-date with the latest trends and changes in digital marketing
  • Manage digital projects from conception through launch and optimization
  • Assist local country teams in adopting campaigns and programs
  • 2+ years experience in a digital marketing role or equivalent
  • 5+ years experience in a digital marketing role
  • Understanding of digital marketing and digital production
  • Experience delivering effective and innovative digital campaigns
  • Strong project management skills, excellent oral and written communication skills
  • Familiarity with Adobe Photoshop, Illustrator, HTML, CSS
126

Digital Strategist Resume Examples & Samples

  • Bachelor's degree, or equivalent and 1+ years of relevant work experience required
  • Strong planning/organizational, problem solving, presentation, and analytical skills are required
  • Basic decision-making skills and knowledge of company products preferred
  • Requires strong oral and written communication and listening skills
  • Strong detail and time management skills required
  • Advanced computer skills, along with interactive design, usability and accessibility preferred
  • Must be able to maintain a high degree of accuracy
  • Ability to maintain confidentiality is essential
  • Previous experience in an Agile environment strongly preferred
  • Certified Usability Analyst (CUA) or Scrum Certified Product Owner (SCPO) a plus
127

Digital Strategist Resume Examples & Samples

  • 5-8 years of experience as a Digital Strategist and implementation of Ad buying strategies. Candidates should have experience with three (3) or more following solutions: Web Analytics, Search Engine Marketing, Display Marketing, Data Management Platforms, Mobile Analytics, Web Site Personalization
  • Stay abreast of emerging digital technologies, media opportunities, approaches and strategies
  • Work closely with IT and marketing operations to define business requirements for evaluation, acquisition, implementation and integration of digital systems
  • Act as the catalyst for digital transformation, promoting cross-functional focus on customer experience
  • Define a primary set of digital key performance indicators (KPIs), and develop and manage a dashboard reflecting progress toward each KPI
  • Collaborate with and advise other functions (e.g. portfolio marketing, communications, demand centers, sales, customer service, investor relations) to define the nature of, and desired outcomes from, digital experiences for primary audience categories (e.g. customers, prospects, partners, sales, investors)
  • Advise other functions, especially digital marketers and Web developers, on digital best practices spanning interface design, user experience, new capabilities, privacy laws and regulations, and digital strategy compliance
  • Create and maintain maps and use cases of digital activities and touchpoints for primary audience categories
  • Use analytics – often in partnership with marketing operations – to continuously audit and improve digital experiences and outcomes
  • Oversee testing of digital user interfaces (e.g. landing pages, microsites, portal pages)
  • Conduct internal and external stakeholder sentiment studies to improve digital experiences
  • 3 to 5 years in roles of increasing responsibility in digital marketing, with a strong focus on digital go-to-market strategies, Web design, digital media and analytics
  • More than three years of experience with b-to-b social media
  • Ability to define and socialize digital strategies that extend across business and geographic segments
  • Hands-on experience implementing or running a Data Management Platform (BlueKai an advantage)
  • Significant, verifiable experience optimizing digital interfaces to drive deeper engagement and positive user experiences
  • Development of strategic KPIs and comprehensive supporting metrics to guide optimization and report results
  • Experience working with, and successfully managing, digital agencies
  • Depth of technical understanding necessary to understand what is currently possible and what is emerging
  • Evaluation and use of Web content management, social media, marketing automation, digital media and search engine optimization platforms
  • Strong experience developing high-yield digital inbound strategies from search engine marketing to social media
  • Experience with A/B, multivariate and usability testing
  • Experience managing outside resources and agencies
128

VP Digital Strategist & Account Management Resume Examples & Samples

  • Minimum of 8-10 years interactive experience; agency or client-side experience
  • Ability to spot digital trends and insights to inform agile content development and programming
  • Experience with influencer marketing
  • Experience developing digital strategies for new website builds and community engagement channels
  • Experience with search engine marketing and optimization, key word analysis and Google analytic assessments and strategies
129

Digital Strategist Resume Examples & Samples

  • Work with strategist, creative and media teams to ensure understanding of brand objectives, research, and creative platform
  • Create inspiring digital and social creative briefs that translate insight into ideas that work across communications channels
  • Develop digital, social, and online video content strategies and campaign executions
  • Collaborate with media partners to establish communication goals and help develop creative assets for media placement
  • Keep your finger on the pulse of competitive and marketplace activities
130

VP, Senior Digital Strategist Resume Examples & Samples

  • 8+ years experience working in digital and/or social media marketing
  • Experience in pharmaceutical, consumer healthcare, or similar
  • Experience planning integrated marketing campaigns
  • Ability to read and interpret analytics reports to turn research into insights and action
  • Familiarity with social media platforms and best practices
  • Capable of building client trust and enhancing agency/client relationship
  • A strong collaborator with excellent teamwork skills, experience managing teams, and ability to work both independently and manage up, down and across