Product Marketer Job Description
Product marketer
provides product management support for assigned product areas and initiate product recommendations based on needs analysis, customer/market trends, technology trends, and forecasts from both primary and secondary market research.
Product Marketer Duties & Responsibilities
To write an effective product marketer job description, begin by listing detailed duties, responsibilities and expectations. We have included product marketer job description templates that you can modify and use.
Sample responsibilities for this position include:
Supporting the definition and delivery of sales tools
Develop and roll out sales enablement materials
May be assigned to research specific business segments, customer types, or product segments to supply the Product Manager with background to help prioritize key product development projects, or to support ongoing sales initiatives
Deliver targets to drive additional value for ASD through global product management
Completes ad-hoc projects as necessary
Communicate and differentiate the value proposition of our products and solutions in an effective manner
Generate demand for our offerings among current and prospective clients
Create opportunities for meaningful dialogue with clients and prospects
Develop and showcase the strength of our thought leadership
Establishes customer profiles and buyers journey mapping in order to align existing assets and identify creation of new tools
Product Marketer Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Product Marketer
Typically a job would require a certain level of education.
Employers hiring for the product marketer job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Technical, Communications, Communication, Project Management, Business/Administration, Computer Science, Engineering
Skills for Product Marketer
Desired skills for product marketer include:
Client support and finance
Database
Modern product marketing concepts and techniques
Multiple functional areas
Oracle products
Product management
Sales
Training
UI/UX
Cloud market and cloud technology trends
Desired experience for product marketer includes:
Experience in investment products (mutual funds, unit trusts, exchange-traded funds)
We are passionate about our clients’ success
We believe in the continuous pursuit of performance excellence
We earn trust by acting with integrity
People are the foundation of our success
MBA or graduate level degree
Product Marketer Examples
1
Product Marketer Job Description
Job Description Example
Our innovative and growing company is hiring for a product marketer. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for product marketer
- Support the sales team in providing them with product and pricing information, brochures, presentations, workshop materials
- Campaign management, sales promotions, advertising
- Leads seeding efforts on key titles to clearly defined market segments through focus groups, reviews, events, and customer contact
- May lead multi-disciplinary change projects in product marketing, managing a number of people
- Introduces methods/procedures that are new for the organisation
- Proficient in area of specialization and contributes in other disciplines
- Develop product positioning, value propositions, and claims that differentiates your products in the market
- Leads and implements the go-to-market Strategy and channel enablement
- Build positioning and messaging for our suite of CRM products
- Conduct competitor analysis and market research
Qualifications for product marketer
- Your nature is proactive
- 5+ years Excellent communication skills are crucial – verbal skills (one-on-one presentation skills) writing skills with the ability to tailor marketing content to different audiences
- Bachelor's Degree in Science, Technical, Engineering or a related discipline
- Strong ability to collect data and analyze results for impactful changes to product and marketing strategy
- Desire to work with customers and listen to their insights and needs, translating that back to product requirements and market positioning
- Creative, hard-worker with the ability to work effectively with cross-functional teams
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Product Marketer Job Description
Job Description Example
Our innovative and growing company is looking for a product marketer. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for product marketer
- Developing and sharing thought leadership and product content for marketing websites, sales enablement, events and social channels
- Help execute marketing programs across the appropriate mix of channels
- Partner with colleagues from the CIB Marketing & Communications team and other areas of the firm
- Measure activity impact and effectiveness
- Build decks, spreadsheets and other program presentation material
- Create holistic client experiences that are innovative, meaningful and impactful through deep understanding of client motivations and buying behaviors, competitor landscape industry trends
- Translate TS value proposition into integrated marketing programs with a digital-first approach and eye for compelling visuals
- Curate, create, distribute and track thought leadership content that strengthens our positioning and highlights unique differentiators
- Identify and act on targeted opportunities to support front line in increasing wallet share of existing clients and win new business
- Ensure all marketing programs are managed within budget and on time, optimize return on marketing investments track and report KPIs
Qualifications for product marketer
- Requires proficiency w/Microsoft Office (Excel, PowerBI, PPT, and Word)
- Must be a self-starter and have the ability to work with little daily supervision
- Able to provide direction to product managers, suppliers and outsourced provider
- Can work across a cross functional team and outsourced content provider
- Experience with IBM Websphere Commerce Management Center is a plus
- 5+ years of total technology experience
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Product Marketer Job Description
Job Description Example
Our company is growing rapidly and is hiring for a product marketer. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for product marketer
- Manage agency/vendor selection process and relationships
- Manage some custom hard goods, such as back mounted SRLs and the Flexiguard range of products
- Supports the Product Manager with gathering all pertinent information for the evaluation and management of new product projects for the assigned product category
- Development, advocacy and execution of an operational go-to-market strategy integrating all elements of the marketing and distribution mix
- Product Expert/Evangelist
- Development of market Characterization/Targeting
- And communication of an actionable segmentation and positioning strategy to guide development and marketing of their product line
- Manage the global P&L for ASD product categories, beginning with Standard Abrasives™ branded products
- Own SA product portfolio prioritization with input from marketing, portfolio, lab, and manufacturing teams
- Develop brand strategy and guidelines for SA
Qualifications for product marketer
- Good understanding of software development and open source worlds
- Experience collaborating with teams from across the organization
- Engaged with the open source community
- Typically requires a Bachelor’s degree with > 5 years of related experience
- Minimum of 8 years experience in the application, in marketing or project management
- Experience in the Automotive vertical or in Data Analytics/Services a major plus
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Product Marketer Job Description
Job Description Example
Our growing company is hiring for a product marketer. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for product marketer
- Identify and define significant new market/product opportunities to meet sales and growth objectives
- Lead / participate in cross-functional sales, marketing, technical and business teams tasked with creating and driving new product plans to completion, ensuring the team delivers on market-driven requirements
- Develop and implement on-line and off-line literature / content, tools and training to successfully launch new products
- Assess opportunities for repositioning with other brands based on value proposition and performance
- Collaborate with manufacturing and finance to model the P&L impact of recommendations in order to optimize division results across product portfolios
- Identify opportunities for extension, consolidation, or phasing out products
- Identify product portfolio gaps and other portfolio optimization opportunities to meet customer requirements for growth
- Drive, coordinate, and ensure timely and effective completion of all program deliverables
- Collaborate with business management, portfolio and segment leaders, stakeholders and project team members
- Work globally and cross functionally as part of the Coated Abrasives Business Team to grow the portfolio using a Customer First approach to drive decisions and create solutions
Qualifications for product marketer
- Able to travel as necessary, or frequently, by car or airplane with occasional overnight stays required
- Able to stand/sit/walk up for long periods, up to 8 hours or greater per day
- Will be involved in moving positions such as bend/stoop/kneel to perform duties of the job
- Persons holding these positions must have strong problem-solving and organizational skills
- Pragmatic and results-focused
- Understanding of wholesale financial products, preferably with knowledge of Treasury Services
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Product Marketer Job Description
Job Description Example
Our company is looking to fill the role of product marketer. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for product marketer
- Actively participate in sales enablement by training teams globally on key features and benefits of product
- Deliver powerful sales materials — presentations, sell sheets, case studies, – to enable the business development team
- Work with the portfolio manager to maximize financial performance (P&L) attainment and accelerated growth strategies for aggressive market penetration
- Establish and execute global strategies to optimize and grow the global portfolio in alignment with customer focused attributes
- Collaborate with ASD Segment Teams ASD’s franchise partners to grow this important product line globally, across division and businesses
- Gather global VOC and VOM for the portfolio
- Assess global price/value to establish global pricing guidelines
- Gather global competitive intelligence and other relevant insights for the Portfolio
- Provide customer input to global manufacturing and supply chain organization to optimize product quality and service to meet growth targets
- Deliver targets to drive additional value for ASD through portfolio management
Qualifications for product marketer
- Able to independently plan and execute
- Series 7 or willingness to obtain within 6 months
- Bachelor’s degree required - Marketing, Business or Communications, preferred
- Series 7 license helpful, but not required
- Excellent written and verbal communication skills, including copywriting, editing and proofing
- Expertise in Microsoft Office and Outlook required