Lead Brand Job Description
Lead brand
provides external talent / market insight and relevant compensation data to develop search strategy and to support the business to make an informed hiring decision.
Lead Brand Duties & Responsibilities
To write an effective lead brand job description, begin by listing detailed duties, responsibilities and expectations. We have included lead brand job description templates that you can modify and use.
Sample responsibilities for this position include:
Collaborating with the External Relations team to develop and implement social media strategies that support and amplify key marketing and communications activities
Leading the strategic client reference programme for NZ, working closely with the A/NZ programme owner
Fostering relationships with key agency partners
Provide broad oversight of all Brand Studio-related campaigns regular pacing, process, and product overview to department leadership
Marketing Planning – Based on critical success factors identified, development of the annual marketing plan outlining key activities and marketing programmes to address the CSFs and implement approved strategies within agreed budgets
Develop brand and communications concept and ensure implementation across all marketing channels
Create and tell our brand story
Understand key pharmaceutical market segments
Review data models, queries, and ad hoc data analysis to keep the nerve center of our Brand Safety program running at full speed
Proactively develop new KPIs/metrics to identify trends across our Incident Response, Social Operations and Response, Account Security and Risk, and Executive Customer Relations teams
Lead Brand Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Lead Brand
List any licenses or certifications required by the position: HR, IPHA, ABPI, PMP
Education for Lead Brand
Typically a job would require a certain level of education.
Employers hiring for the lead brand job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Science, Education, Communications, Design, Medical, Statistics, Graduate
Skills for Lead Brand
Desired skills for lead brand include:
English language and grammar
Store layout in order to direct members to specific departments
Internal and external customers and /
Market to develop business
Current trends
Methods and has ability to develop and share tools and frameworks with global colleagues
Shopping funnel and site technologies to optimize the search and browse experience for assigned brand
Shopping funnel and site technologies to optimize the search and browse experience for assigned
Client offerings
Elements of the marketing mix
Desired experience for lead brand includes:
Experience in Facebook Marketing Solutions, performance marketing, growth tactics strong understanding of mobile and the broader media landscape is a distinct plus
Appreciation & passion for creativity
Ability to build strong relationships with executive level marketing decision makers with direct clients, or agencies
Strong creative background, specifically in photography or art direction
10+ years of marketing experience, including brand strategy/positioning/planning, new product launch and product commercialization, and consumer marketing across the marketing mix
Experience working on global marketing programs and within a global marketing organization, with an understanding of international markets / regions
Lead Brand Examples
1
Lead Brand Job Description
Job Description Example
Our company is growing rapidly and is looking for a lead brand. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for lead brand
- Defining the comprehensive Pricing Strategy apnning from list price to net booked for products in collaboration with Global Market Access and Health Economics
- Ensure the corporate character is foundational and guides all brand implementations across all constituencies
- Act as an integration mechanism for high-visibility opportunities ensuring alignment with current strategies and messaging
- Report to the VP, Global Brand Protection (GBP), and is primarily responsible for managing centralized operations, programs, processes and initiatives in support of the GBP organization’s strategic goals and objectives
- Drive the development of core capabilities and organizational efficiency and effectiveness, developing and implementing global standards and practices, supporting the integration across the business of GBP’s safe and secure supply chain best practices, and improving delivery of GBP services worldwide
- Develop, implement, and manage essential programs and processes including strategy and business planning, communications, budget, operating model and governance, project portfolio and workflow, performance metrics/tracking/reporting, incident response, revenue recovery, risk segmentation and analysis, training programs, meetings and events, policies and standards, hiring and recruiting, and any other operational support needs as may be determined by the VP, GBP
- Work closely with GBP Segment and Regional Directors and cross-functional stakeholders to ensure understanding and alignment around business objectives and support program/project implementation globally
- Work with external agencies and partners to collect market intelligence, assess threats and vulnerabilities to J&J’s supply chain, and generally improve its ability to detect, deter and prevent counterfeit and illicit trade
- Lead the UK Employer Brand team to deliver internal HR and Recruitment communications and external employer brand marketing strategy ensuring brand values are properly reflected at all touchpoints
- Drive employer brand presence across Digital and Social Media channels with associated reporting
Qualifications for lead brand
- Experience of cause marketing, including negotiating partnerships and contracts
- 10+ years experience in defining and executing brand strategy for consumer power brands
- Growth-oriented mindset
- Remarkable work ethic
- Familiarity with online native advertising
- Experience trafficking to (blank) environments is a plus
2
Lead Brand Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of lead brand. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for lead brand
- Active participant in all meetings to align cross-channel marketing efforts, leading the communications portions of those meetings
- Manages messaging planning/strategy while partnering closely with internal media team to ensure alignment on messaging/media strategy
- Partners with Director, Brand Communications and INCITE (Discovers internal creative agency) in distribution of Brand Communications Guidelines including on-going management
- Monitors post-buy stewardship and optimization and develops scorecard updates with integrated teams
- Managing research agency to achieve the achieve current tactical objectives, while developing it to increase its scope to a more strategic level
- A conversation partner concerning international brand research for both internal and external partners
- Aligning research processes in markets across the world with the global brand strategy
- Initiation and execution of international research in the field of Branding, industry trends and target audience
- Taking the lead on the team
- Developing and leading a high performance team of marketing communications (incl
Qualifications for lead brand
- Broader commercial experience including in-line brand management, sales, preferred
- Travel up to approximately 25% of the time
- You are eager for new challenges and want to play an influential role in a growing digital entertainment business
- At least 5 years of experience of developing or optimizing brand and communications strategies and/or concepts for digital businesses
- You have led or cooperated closely with agencies and external creative teams
- Able to create visionary ideas while at the same time handle daily business
3
Lead Brand Job Description
Job Description Example
Our growing company is hiring for a lead brand. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for lead brand
- Bringing the positioning to life with integrated, cohesive and holistic 360° communications campaigns (strategy, planning, creative development, content creation and support activation)
- Budget responsibility - prioritize marketing investments over the different categories / campaigns
- Representing the brand creation team in all decision-making platforms to ensure optimal project planning & resource allocation
- Working closely with the Male Grooming Business Leader and report into the Global Marketing Leader Personal Care
- Managing the relationship of global advertising and media agency networks for Male Grooming in order to unlock its full potential
- Establish the world's most admired creative agenda
- Drive internal collaboration and work with Sales, Marketing, Commercial Planning & Solutions, Insights & Analytics and Operations teams to maximize client contact
- Engage with consumers
- Act as point of contact for BA
- Portray product knowledge and deliver key messaging points
Qualifications for lead brand
- Basic knowledge of design tools & process and digital media
- Open-minded, optimistic, can-do attitude, and want to have fun while working
- Country level experience in both Europe and the U.S. is a plus
- At least Degree qualification preferably in Communications
- Minimum 10 years of working experiences with 5 years of managerial or supervisory role
- Understanding of Advertising Production processes across multiple channels (TV/Video, Audio and Digital)
4
Lead Brand Job Description
Job Description Example
Our innovative and growing company is hiring for a lead brand. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for lead brand
- Maintain open communication with GMR team
- Act as point of contact for BA on site
- Complete walk-through the day before the activation
- Deliver product samples
- Contributes to the creation of innovative sampling and activation plans
- Captures activity, event and team through pictures, videos, and reporting
- Assists MM with logistics and implementation of an experiential marketing - including footprint setup/teardown, event execution and on-site staff check-ins
- Partner with external agencies and LOC Marketing Teams to develop marketing programs to deliver agreed branding, positioning and messaging
- Liaise with the GBLT/GCT and external agencies to implement a clear and consistent Opinion Leader development strategy
- Provide high level guidance, iterative review and approval of Overwatch related materials in all franchise extensions – ranging from traditional marketing promotional material (both print and digital), to eSports stage design and broadcast graphics, with additional components of web and mobile design as well
Qualifications for lead brand
- At least 7 years’ experience in market research
- Management and leadership skills and abilities
- You work independently but stay strongly connected with your team and network
- Strong analytical skills and a proven track record in using quantitative methods and data analysis to derive research insights and messages
- Comfortable with working in an agile environment
- Strong advisory and communication skills
5
Lead Brand Job Description
Job Description Example
Our company is looking for a lead brand. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for lead brand
- Build strong relationships with support group partners (marketing communications, eSports, web / mobile, events, broadcast, and consumer products), identify key creative leaders and instill shared creative values and goals around Overwatch projects
- Collaborate with cross functional / cross department teams to ensure consistency and quality of brand representation
- Manage multiple projects from start to finish with limited direct supervision while keeping multiple stakeholders both in and out of the organization appropriately informed and engaged
- Collaborate closely with the game Art Director to maintain alignment as the franchise evolves visually and thematically
- Develop and deliver global HyQvia in CIDP marketing strategies, plans and budget recommendations
- Lead project to understand HyQvia patient experience and drop off points and develop solutions
- Collaborate with appropriate cross functional teams and countries to assess adherence and compliance and lead development of solutions
- Ensure deep customer insights are incorporated into branding materials
- Influence key stakeholders on rational for strategy based on deep customer insights and ensure pull through at country level and cross functional teams
- Lead HyQvia geographic expansion
Qualifications for lead brand
- R experience preferred
- Research experience on both agency and client side
- Strong strategic marketing and conceptual skills, brand building experience
- Bachelor’s degree or higher in design, design strategy, graphic design, sociology or brand management from an accredited university
- Minimum of seven (7) years of experience with identifying and tackling business challenges, bringing design-driven solutions to market
- University Degree in Business, Science or similar fields