Advertising Marketing Manager Job Description
Advertising marketing manager
provides support for advertising tools, including Krux, Google Analytics, Tableau, R, SAS ,SSPS , DoubleClick , Adobe Analytics , Ad Tech (DSP, SSP, Ad Exchange & Ad network DMP, Programmatic ), SQL, Java, jQuery, charts.js, data mining.
Advertising Marketing Manager Duties & Responsibilities
To write an effective advertising marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included advertising marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Take a leadership role in cultivating and executing digital creative concepts with the internal Marketing team the interaction with external agency partners to ensure complementary integration with all other mediums
Work closely with the internal and external production counterparts to ensure the creative ambitions are feasible and fully functional
Drive great digital creative to allow for scalability across multiple platforms
Represent the creative in conversations with other departments, working closely with PR, Content Licensing, and Consumer Insights groups
Oversees lead generation, direct marketing and sales support strategies of CRM/sales force automation
Manage business-to-business social media strategies to support and evaluate local market's marketing efforts, service issues, content engagement and overall messaging
Develop supply agreements with suppliers to meet the short, mid, and long- term needs of the business
Develops baseline and annual targets, and track savings
Interface with internal clients/regional leadership to strategize and build integrated, creative marketing solutions to meet the strategic plan and resolve business challenges
Assist with development of annual marketing plans and associated budgets for the region
Advertising Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Advertising Marketing Manager
List any licenses or certifications required by the position: PMP, CPM, CIPS, APICS
Education for Advertising Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the advertising marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Advertising, Economics, Finance, Management, Computer Science, Education
Skills for Advertising Marketing Manager
Desired skills for advertising marketing manager include:
/B testing
Ad Exchanges
Adobe
Advanced analytics
DSPs
Google analytics
SSPs
Ability to manage multiple cross-channel campaigns
Banking operations
Both traditional and digital advertising channels
Desired experience for advertising marketing manager includes:
Minimum of 5 years related strategic sourcing, procurement, marketing or equivalent experience
Must have extremely strong Advertising and Marketing Sourcing experience in all subcategories (media, agency, market research, digital media etc), at least 10 years experience in this space
Must possess excellent communication skills, both verbal and written, to enable effective communication and influencing at the most senior levels
Knowledge of Ariba sourcing tool preferred
Must have a clear vision with a representative track record of sourcing in an extended enterprise environment
Working knowledge in the continuous improvement process
Advertising Marketing Manager Examples
1
Advertising Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of advertising marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for advertising marketing manager
- Supports cross-organizational integration of advertising and marketing plan execution - bringing together key channels (digital, content, brand, advertising and consumer insights) to ensure alignment and collaboration
- Manages the day-to-day relationship with agency partners
- Manages product partner integration (AWM, AWM Auto & Home, RiverSource and Columbia Threadneedle Investments)
- Creative development process SME
- Lead advertising production across all channels
- Oversee professional development of Advertising & Integrated Marketing Coordinator
- Customize proposals outlining the benefits of Performance Advertising products such as Display and Search advertising, including bid/budget/targeting strategies to increase advertising revenue
- The candidate will act as a representative in dealing with Senior Management, key internal stakeholders, Campbell’s business units, and external Marketing suppliers
- This role is responsible for the success of the Advertising Agency and Media category, while collaborating with key stakeholders to achieve all organizational goals and business imperatives
- This position is accountable for driving revenue enablement through leading the development of Marketing supplier enabled innovation (SEI) program, strategic Marketing category development, supply market business intelligence, and functional needs and requirements
Qualifications for advertising marketing manager
- Business degree and/or recognized professional designation
- Advanced proficient in the use of the Microsoft Office Suite (especially advanced Excel) Ariba analysis
- Superior procurement and vendor management skills
- Keep current on best practices and innovations
- Strong commercial and analytical skills
- Proven knowledge of suppliers, marketplaces and commercial models relating to the Marketing goods and services
2
Advertising Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of advertising marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for advertising marketing manager
- Develop and champion Advertising Agency and Media strategies that will drive measurable improvements in the areas of customer satisfaction, compliance and cost benefits
- Negotiate critical Marketing Agreements and annual Statements of Work/Staffing Plans through collaboration with Campbell’s Legal Counsel, Global Advertising and Marketing
- This position is responsible for Marketing Procurement performance metrics related to the Advertising Agency and Market Research Category, including CIP’s, Supplier Diversity spend, total value, supplier enabled innovation (SEI), spend under contract
- This position will lead the Marketing strategic “Supplier Relationship Management” program for the Advertising Agency and Media Category, including, opportunity assessment, external supply intelligence, negotiation, development of program, and top to top strategic relationship management
- This position will lead Supplier Diversity strategies and initiatives for the Advertising Agency and Media Category, assist in the awareness of Supplier Diversity across the Marketing organizations
- This position will lead the development of procurement resources, champion integration of strategic procurement practices supported by training and development activities
- The incumbent must have the ability to interact with team members at all levels in the organization, senior leadership across multiple functions
- The incumbent must have solid coaching and influencing skills to ensure team success
- The incumbent must demonstrate strategic thought leadership in moving Procurement strategies forward with respect to indirect category
- Conceptualize, develop, and oversee the activation of advertiser-specific marketing platforms, such as in-book advertorials and native executions, digital campaigns, and customized experiences and events
Qualifications for advertising marketing manager
- Dynamic and open-minded personality
- Understanding of and commitment to client service – both internal and external
- Knowledgeable of media and production required
- 4+ years of previous management experience and knowledge of publishing (print or digital) and/or media industry preferred
- Exposure to marketing planning, brand marketing, advertising (TV/entertainment focused clients a plus), print production, broadcast promotion/production, television industry, and media planning is required
- Managerial experience is preferred but not required
3
Advertising Marketing Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of advertising marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for advertising marketing manager
- Work directly with clients to execute activated integrated marketing programs
- Run meetings to review performance, progress, and innovate on existing approach
- Troubleshooting issues that arise in technologies and integration points to create better outcomes
- Work with the Corporate Development team to manage the approval process for materials developed by sponsors
- Helps to collect/provide all information including data, content, images, to develop the post-analysis executive summary
- Strives to be an expert in the television landscape and is aware of industry trends
- Manages the preparation of Business sales aids and advertising and public relations projects recommends the media best suited to sell specific Business products or services
- Interfaces with multiple senior-level partners across the organization including Marketing business units, Legal, Brand, Product
- Participate as a key leader in launch team – not just from communications perspective
- Manage development of competitive insights and consumer insights
Qualifications for advertising marketing manager
- Lead and manage a multi-media marketing solutions outside account executive team for the Milwaukee Metro market focusing on the very critical large local business sector with local or regional decision makers, often with multiple decision makers and influencers
- Work directly with sales team including Multimedia/Digital Account Executives and Account Managers to provide leadership in the development and closing of sales opportunities, providing expertise to directly drive revenue
- Identifies complex customer needs and builds custom client solutions that differentiate Journal Sentinel and the USA TODAY NETWORK from competitors
- Leverages multiple Journal Sentinel/USA TODAY NETWORK resources and partners to develop optimal client solutions including print and digital products
- Articulates Journal Sentinel's and USA TODAY NETWORK’s value proposition and prove ROI with data
- Proven fluency in both Chinese and English
4
Advertising Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for an advertising marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for advertising marketing manager
- Collaborate with the NAMA and order fulfillment teams to understand, anticipate and drive creative resolution to production and forecasting issues
- Lead the development of monthly go-to-market plan recommendations including sales forecast, competitive/market intelligence, production recommendations, and incentive requirements in the Sales/Marketing/Scheduling (SMS) process
- Collaborate within Chevrolet/GM to ensure plans can be effectively executed at retail
- Identify customer needs, develop model/content strategy, and identify product wins for communications
- Develop pricing and incentives strategy
- Leads effort to track marketing performance, gather consumer insights and analyze or evaluate program effectiveness
- Takes initiative to identify client needs and develops custom solutions
- Knowledge and experience with Data Visualization software (Tableau) and statistical analysis tools (SPSS) preferred
- Lead associates by example, exhibit professional hands-on leadership abilities, and offer solutions as a credible resource to the firm and direct reports
- Maintain frequent contact with multiple business units and field offices- collaborating with teams for ongoing projects as regulations change, implement changes, and train associates on how to carry through new procedures
Qualifications for advertising marketing manager
- Work without direction and determine own methods to accomplish work
- Thrives in a matrix environment
- Define clear program success criteria
- Strong creative skills and experience in developing compelling integrated marketing programs
- Ability to thrive in an environment that adjusts to changes in priorities in deadlines
- At least five (5) years experience with social media and community management experience
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Advertising Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of advertising marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for advertising marketing manager
- Performs supervisory activities including identifying performance problems, seeking guidance for remedial action, reviewing performance, and participating in interviewing and selecting staff
- Oversee sales management processes (New Account approval, Supervision, Correspondence review, Product Review, OBA approval, ) and if directed, takes corrective action
- Monitors activities of associates under heightened supervision and reports to designated senior management
- Identifies, recommends and works with other areas of the firm to automate and streamline functions that improve operational efficiencies of compliance systems
- Reports to Director of Advertising Finance with exposure to Senior Director and Vice President of Finance for Brand Shared Services
- Assist in monthly close process, perform monthly billings and allocations, prepare journal entries, and validate charges are properly coded to correct accounts
- Participate in the build of bottom-up operating budgets and forecasts for the Marketing
- Advertising and Public Relations teams
- Serve as primary, day-to-day Finance contact person for the teams noted above
- Development of clear and concise customer communications based on a deep understanding of the customer and the products and services we sell
Qualifications for advertising marketing manager
- Minimum of 5-7 years related experience in Procurement of Marketing Services
- Demonstrated track record of talent management, people development and resources management
- Effective communications skills both internally and externally, to all levels
- At least three (3) years of paid digital advertising campaign development, deployment and evaluation
- Web content/HTML management experience
- MS PowerPoint knowledge and presentation skills