Senior Product Marketing Cover Letter

I would like to submit my application for the senior product marketing opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for strong product and marketing positioning and idea generation for the company’s marketing efforts measured against sales goals.

Please consider my qualifications and experience:

• Be the resident expert on our Windows field OEM Pro scorecard metrics, accountabilities, measurement plan and progress against goals
• Develop core outbound marketing materials for Windows Pro and business-grade devices, including messaging, customer-facing copy, promotional videos, and others
• Build and promote customer evidence including written case studies, product testimonials, and business makeover stories
• Experience partnering with OEM, channel, and/or retail marketing organizations
• Support marketing aspects of product creation including defining requirements definitions, MVP roadmap, marketing claims etc
• Lead the upstream market introduction globally
• Deep subject matter expertise in advanced analytics, technologies and competitive landscape
• Strong domain expertise in cloud technologies, datacenter virtualization, networking or a closely adjacent technology

Please consider me for the senior product marketing opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for internal support to the Marketing and Sales Support team for ongoing marketing/communication projects and Company initiatives.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Has a passion for Marketing and the impact it can have to the bottom line
• Anticipate well in advance the retail demo needs that map to future hero features of the Windows’ experience
• Work across a wide v-team across disciplines to create an effective retail demo plan and work back schedule that maps in a timely fashion into engineering schedules
• Be the main pivot point between marketing teams and engineering
• Be an incredibly strong communicator and coordinate on a regular cadence with transparency and clear schedules, creating necessary mechanisms to communicate (regular v-team mails, using Teams)
• Develop requirements briefs with inputs across disciplines to frame what core messages/stories need to land with the consumer, what aspects of features to showcase, what technical considerations / limitations about the feature/experience need to be accounted for
• Shepherding the creative content development where outbound marketing and channel marketing connect for storytelling and retail floor experiences
• Advance the retail demo platform to meet the business needs of internal and external partners, leveraging telemetry and experiments to assess the performance of the retail demo

In response to your job posting for senior product marketing, I am including this letter and my resume for your review.

In the previous role, I was responsible for marketing and technical collaterals to product marketing, product development, marketing communication and sales.

Please consider my qualifications and experience:

• Experience developing sell-through programs with service providers and working to drive results in the field
• Able to manage the collateral development process from opening purchase orders to posting materials to reporting usage and effectiveness
• Experience presenting to sales teams, customers, and other external groups
• Demonstrate knowledge of sales tools and how they apply to the buying cycle
• Prior success with project and logistics management
• Proven track record of on-time deliverables
• Preference for working in a strategic thinking and fast paced environment with changing workloads
• Create a positive, fun, team oriented, hardworking, and balanced environment

In response to your job posting for senior product marketing, I am including this letter and my resume for your review.

In the previous role, I was responsible for product related content like customer benefits, competitive differentiators and value of the product roadmap to all marketing activities, including those owned by Segment marketing, Audience marketing.

Please consider my experience and qualifications for this position:

• Innate bias for action in developing awesome marketing assets (product videos, web content)
• Experience in product marketing in a B to B or high tech environment
• Experience launching new products and project management
• Experience in content marketing and creating product narratives
• Experience with digital marketing, customer and experiential marketing
• Experience in customer research, experience and journeys
• Deep knowledge of sales and field process in international environments
• Strong knowledge of demand response marketing and sales

I would like to submit my application for the senior product marketing opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for an outside-in view of the HCM world to ADP and weaves competitive awareness/differentiation into product marketing deliverables.

Please consider my qualifications and experience:

• Self-propelled curiosity in learning new technologies and market dynamics
• Exceptional communication skills that can be applied and adapted across traditional and digital mediums, such as sales documents, web copy, video presentations, product documentation for both technical and non-technical audiences
• Experience in building and/or optimizing end-to-end Sales Enablement frameworks and processes that put right message, right time materials at salespeople’s fingertips
• Personable, positive can do attitude ready to help shape the marketing culture
• Flexible with demands and changes in extremely fast-moving business environment
• Developing business strategies, models, and frameworks to help address key business opportunities and challenges
• Building deep understanding of the core business drivers and seek data driven insights to drive strategic decisions
• Providing analytical leadership and promote data-driven decision making