Marketing Manager, SMB Cover Letter

Please consider me for the marketing manager, SMB opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for compelling, market leading marketing activity to drive sales across all direct sales channels Contribute to the development of the direct B2B mobile strategy.

Please consider my experience and qualifications for this position:

• Staying up to date and educating the organization on the cutting edge of software applications and cloud technologies
• Building and maintaining relationships with external industry leaders, evangelizing innovation initiatives at conferences and technology forums
• Strong management experience with running direct/virtual/cross-functional teams focused on specific goals/outcomes, able to be effective in a highly matrixed environment
• Strong focus on marketing metrics and continuous learning/improvement
• Excellent digital marketing skills and experience with building digital teams
• Strong working knowledge of industry and customer trends
• Experience with defining and shaping a nurturing strategy for B2B led generation and delivering proven results of program/campaign implementation using platforms such as Marketo, Eloqua, Hubspot, are preferred
• Manager has experience with leveraging digital advertising and developing content pieces such as infographics, whitepapers, webinars as part of a successful led generation campaign effort

In response to your job posting for marketing manager, SMB, I am including this letter and my resume for your review.

In my previous role, I was responsible for governance support and meeting coordination to Sales & Marketing Leadership Council (SMLC), Demand Creation Team and Foodservice Customer Marketing team.

My experience is an excellent fit for the list of requirements in this job:

• Demonstrated track record of successful defining, launching and executing demand generation strategies with excellent results
• Experience with, knowledge of and passion for SMB, marketing and technology
• Strong affinity for learning and using enterprise software at scale to run programs using various Spreadsheet, Presentation and Creative software
• Experience working closely with sales teams to hit shared revenue targets
• Execution oriented, creative, and able to bring innovative ideas of how to engage a fast paced, high growth market segment to build awareness and demand
• Proven success (pipeline & revenue generation) of multi-channel demand generation campaigns, including digital, events and ABM execution
• Logical creativity’ – to be able to create technically accurate messaging that appeals to IT decision makers
• Demonstrated knowledge of end computing technology and the IT ecosystem

In response to your job posting for marketing manager, SMB, I am including this letter and my resume for your review.

Previously, I was responsible for marketing support to B2B sales to drive engagement with B2B customers with EDM’s, demo kits and other collaterals.

Please consider my qualifications and experience:

• Has implemented marketing strategies and produced the associated marketing programs &
• Materials with proven results
• Provide ongoing feedback to the regional Marketing team to continually improve campaign assets
• Work closely with regional colleagues and Sales teams to drive strategic initiatives as needed
• Communicate new processes and procedures including training to necessary groups on strategic projects (including regional teams internally and potentially partners)
• Works effectively in a complex matrix environment of high-level professionals
• Utilizes his/her strong interpersonal, verbal, presentation and writing skills in English to successfully interact with colleagues, partners and executive management
• Proven success in developing thought leadership content in multiple formats

I am excited to be applying for the position of marketing manager, SMB. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for timely marketing materials and programs to the Sales Force and all channel partners in support of demand creation efforts.

Please consider my experience and qualifications for this position:

• Multicultural awareness in a matrixed organization an advantage
• Experience in Hardware/software, cloud services and SaaS environment
• Exceptional writing and communication skills with hyper attention to detail
• Strong executive maturity and influence
• Experienced in developing holistic, integrated marketing plans, strategies, KPIs and learning plan
• Data-driven, customer-centric, and objective focused
• Experience and passion to leverage data to inform lifecycle strategy and ongoing optimizations, with creativity that is informed by data but not constrained by it
• Self-motivated and able to push forward in ambiguous situations

Please consider me for the marketing manager, SMB opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for strategic planning insight to Sales on the appropriate marketing activities for the progressive stages of the sales cycle: lead generation, opportunity creation and deal movement, and deal close.

Please consider my qualifications and experience:

• Event marketing/sales support
• Experience with B2B
• Experience with creating, coordinating and executing lead generation and marketing campaigns
• Proficiency in marketing automation in order to generate traffic, convert visitors into leads and nurture them (using dynamic workflows) into converted customers
• Experience with producing data analysis and return on investment reports
• Experience with content creation and/or graphic design
• Experience with SEO strategy management
• Proficiency in Cvent