Director, Marketing Analytics Cover Letter

In response to your job posting for director, marketing analytics, I am including this letter and my resume for your review.

In the previous role, I was responsible for spotify’s Econometrics vendor with data that drives Media Mix Modeling to measure and optimize our marketing activities.

Please consider my experience and qualifications for this position:

• Self-starter who enjoys working in a fast-paced, collaborative, and innovative hi-growth environment
• Client relationship management expertise
• Solid background in processing and analyzing information using statistical and econometric modeling
• Primary research with digital and traditional experience
• Experience in gathering insights from data, and making informed decisions
• Expert in Excel, SQL and web analytics tools/platforms (Google Analytics, etc)
• Experience with multi-touch attribution for digital acquisition channels
• Strong leadership qualities including managing and developing high potential employees

I would like to submit my application for the director, marketing analytics opening. Please accept this letter and the attached resume.

Previously, I was responsible for information services and marketing analytics; specifically:  marketing mix modeling, multi-touch attribution, data management platforms, customer identity management, predictive analytics, segmentation, targeting, and SaaS solutions, so knowledge of one discipline would be extremely useful.

My experience is an excellent fit for the list of requirements in this job:

• Capacity to develop a clear understanding of the business needs and translate them into relevant tasks to support strategy and decision making
• Entrepreneurial mind-set, good sense of humor and strong personality
• Proven communication-, presentation skills and intercultural competence
• Tested leader who can inspire teams to action
• Data Science/ Analytics Rigour – Develop market leading analytics capabilities ranging from organization BI to advanced models, deploy leading edge analytics techniques /tools to improve ongoing insight generation process
• CRM & Channel Strategy – Collaborate with CRM, Digital/Customer Marketing team to leverage data from multiple sources to generate insights under a customer-centric, need-based context, by proposing segmentation/contact strategy / product /channel analytics solutions appropriate for the respective business lines and distribution models
• Talent Management – Recruiting, training, developing, coaching and retaining best-in-class analytics talent for HK Operations
• HK Datawarehouse – Owner of the infrastructure

Please consider me for the director, marketing analytics opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for thought leadership on advertising analytics including media mix modeling and attribution and work in conjunction with agency partners to define analytics frameworks.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• A deep understanding of and extensive background in online marketing
• A strong work ethic, self-motivation and the capacity to work under pressure and to tight deadlines
• Good stakeholder management and interpersonal skills, with experience managing projects with stakeholders based in multiple countries and time zones
• Deep knowledge of analytical and BI tools and familiarity with working with large datasets
• Background in travel and/or internet industries preferred
• Experience with SQL, Tableau, SAS, R, MicroStrategy, and Cognos is preferred
• Experience presenting analysis and recommendations to senior level executives, with a demonstrated track record of generating insight through analysis and presenting the information in a manner which impacts key strategy or investment decisions
• Collaborate across Customer Experience and Brand, Marketing, Sales, and Consumer Services (BMSC) Discipline and Continent Teams

Please consider me for the director, marketing analytics opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for subject matter expertise in several of following analytic areas: ad tech, proximity marketing, marketing analytics, predictive modeling, recommendation engines for next best offer modeling, web/app analytics, A/B testing, customer lifetime value, customer profiling and segmentation, machine learning and search algorithms, and data visualization.

Please consider my experience and qualifications for this position:

• Solid understanding of advanced analytics and familiarity with working with large datasets
• Excellent multi-tasker, extremely detail oriented and able to thrive in an entrepreneurial environment characterized by constant growth and change
• Deep knowledge of the television landscape and working knowledge of current and emerging trends and technologies
• Advanced Excel skills and strong quantitative skills
• Experience with large, active data sets in multiple environments
• Experience with predictive modeling preferred
• Good understanding of SQL and statistical data analysis software
• Outstanding analytical, quantitative and problem-solving capabilities

Please consider me for the director, marketing analytics opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for strategic market Insight, deliver Marketing Mix Modeling, A&P optimization, Price and Promotion Analytics, and in-market tests leveraging methodology developed by agencies and advanced analytics team.

My experience is an excellent fit for the list of requirements in this job:

• Quantitative major (math, stats, econ, finance, ) strongly preferred
• High proficiency in at least two of the following languages
• Expert data wrangler
• BS/BA in Business, Life Sciences, or a closely related discipline
• Understanding of adjacent White space categories
• Knowledge of the Diabetes care market
• Experience with leading/managing market research
• Superb executive leadership skills