Consumer Insight Manager Cover Letter

I submit this application to express my sincere interest in the consumer insight manager position.

In my previous role, I was responsible for regular updates to senior management on CPG industry trends in Egypt to help in shaping Nielsen portfolio of solutions.

Please consider my experience and qualifications for this position:

• Takes a lead role for the insight function on key work streams across brands
• Entrepreneurial spirit – interested in creating a step change in a business
• Strong process management skills - able to move seamlessly from strategy to detailed implementation
• Able to generate enthusiasm and commitment in a team
• Experience working in a virtual, cross-cultural team environment
• Strong presence, interpersonal, leadership and credibility skills with business sensibility
• Strong preference for customer insights experience
• CMI Business Partner on Global Big Bet Tiger 2 (global countries in scope)

Please consider me for the consumer insight manager opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for cutting edge thought leadership lead cross Unilever Content workstreams and ensure every part of the Content Team is linked to every other part beyond any category/working group silo.

My experience is an excellent fit for the list of requirements in this job:

• Driving the development and refinement of all brand and category insight
• Supporting marketing managers, brand managers and assistant brand managers in the development and annual review of key consumer tools for each brand
• Leading opportunity platform development whilst supporting key stakeholders across the brand teams to generate new ideas and concept developments by playing a key role in crafting, storytelling and validating theories
• Developing and managing the annual research plan within budget and the timeframes needed to provide optimum value for the business
• Supporting the brand teams in understanding and resolving business problems through the use of data and insight (with a particular focus on Insight Building Blocks - Segmentation, Shopper and Trends) including playing an integral role in commercial planning and championing the connection of consumer and shopper data
• Challenging plans and strategies, ensuring brand teams are aligning their strategy to reflect the consumers point of view
• Identifying new and continuous ways to understand and engage the business with the consumer and shopper
• Forging strong internal and external relationships with brand and category teams whilst working closely with creative and research agencies

I submit this application to express my sincere interest in the consumer insight manager position.

Previously, I was responsible for thought-leadership for holistic experience initiatives and keep abreast of changes in the industry space / best practices to ensure that Experian’s focus on client engagement is driven towards a best in class concept.

Please consider my qualifications and experience:

• Provide key insight and POV to help shape the regional growth agenda including strategy, innovation, consumer understanding, brand and category performance and drivers, brand health, category trends, growth opportunity identification, communication deployment and marketing investment spends, NRM
• Understanding what the future of Foods will look like in Asia including competitor and trend monitoring
• Lead consumer guidance for ‘60/20/20 Innovation’
• Interface with CMI Centres of Excellence to bring agile answers to business questions
• Strong communication and storytelling skills both written and verbal are needed to work with different functions and land insights and messages in a compelling way
• Good communication, analysis & planning and problem-solving skill
• Capable of doing multi tasks in various fields
• Fast learning & able to adapt to changes

I submit this application to express my sincere interest in the consumer insight manager position.

Previously, I was responsible for context on industry and consumer trends by monitoring, interpreting, and distributing findings from syndicated, social listening platforms, and first party and syndicated resources.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Fluent in writing and speaking in English
• Familiarity with Strategic and Operational Marketing processes, how brands and business is developed and managed on a regular basis
• Should be comfortable in presenting business ideas to the managers of the company
• Management consulting preferred
• Proficiency with financial statement analysis
• Experience with Tableau and big data analytics (SAS) strongly preferred
• Organizational skills to coordinate action plans and implement actionable strategies
• Proficiency with Microsoft Office Suite with advanced-level skills in Excel and PowerPoint

Please consider me for the consumer insight manager opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for analytical support to the Marketing Team to ensure that the right decisions are being made in terms of targeting and that a profitable book of business is being recruited and retained.

Please consider my qualifications and experience:

• Takes a lead role for the insight function on key work streams across a whole host of Confectionery brands
• Able to work well independently and manage multiple projects, as line manager does not sit locally
• General research, data, and software expertise o Knowledge of key media research currency methodologies (Nielsen NPM, comScore, TRA, MonitorPlus, etc)
• Exposure to both qualitative and quantitative methodologies
• Well-versed in latest television series/viewing trends/platforms/technologies General knowledge of how tv shows are evolving the places people can watch them
• General understanding of television consumption behaviors and what impacts them
• General understanding of television / video ecosystems that people are choosing amongst to access content
• Exceptional organizational and/or project management skills