Brand Development Manager Cover Letter

Please consider me for the brand development manager opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for recommendations to client leadership teams and product management teams, on matters such as category management and strategic brand management based on market research analysis.

Please consider my experience and qualifications for this position:

• A self-starter who is resourceful and inquisitive
• Strong comfort-level using PowerPoint & Excel
• Expertise in managing external agencies
• Passion for La Mer and the global beauty industry
• Gallo Winery or Gallo affiliated or non-affiliated distributor district manager experience
• Gallo affiliated or non-affiliated distributor experience during the holiday selling season
• Experience selling or marketing to a target demographic
• Experience executing duties as part of a team

I am excited to be applying for the position of brand development manager. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for support to Vendor Managers and Vendor Management Team in domain management, category management and support the development and implementation of vendor management strategies through research and analysis.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Strong knowledgeable of Champagne – Qualified in WSET, CSW desirable
• PR/Media savvy
• Provide strategic and analytical support on existing and current stills business models to create competitive advantage and to capture existing opportunities
• Work in close partnership with Ireland Country Manager to function together as franchise leaders with Bottler as we rapidly expand our Stills portfolio
• Develop and recommend relevant operational & commercial strategies for Stills brands & the Stills portfolio that are aligned with the Bottler strategic objectives and through coordinating actions to influence the market in challenging and changing business environments
• Deliver business development leadership for Stills
• Update & influence system stakeholders to jointly develop impactful vision, business cases and strategies that will lead achieve ambitious beverages for life ambition in Ireland
• Achieve volume, revenue and market share objectives as per plan on existing Stills business and on portfolio development

Please consider me for the brand development manager opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for domain expertise in the area of market research design, data collection and analysis.

My experience is an excellent fit for the list of requirements in this job:

• Skilled in the use of MS Word, Excel and PowerPoint
• Knowledge of the concepts of basic algebra and geometry
• Experience with solving practical problems and dealing with a variety of concrete variables in situations where only limited standardization exists
• Experience in developing co-op funded marketing plans in the retail space
• Experience in working with senior merchant leaders
• Proficient in the Microsoft Office (Excel, Word, PowerPoint, ) environment
• Strong communication skills (oral and written) and fluent in English with above average presentation skills
• Stellar interpersonal, analytical, and problem solving skills

Please consider me for the brand development manager opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for input and data analysis in support of ingredient category efforts including overall spend data and re-assigning suppliers by category as necessary.

Please consider my experience and qualifications for this position:

• Participates on a cross-functional team to help develop new product launch programs from concept to launch ensuring we are meeting defined timelines and launch goals
• Analyzes historical product launches, noting brand share gains and important lessons learned for the company to improve the innovation process
• Performs in-market competitive audits to understand trends and company goals to help identify product categories to enter as future sources of growth
• Delivers product launch assets to brand managers which could include, but is not limited to, website assets, ingredient and NFP statements, artwork renderings and go-to-market launch plans
• Conducts analysis and periodical reviews of brands, competitor, category, consumer and diner trends to enhance the brand’s portfolio equity
• Leads new packaging design with agency partner ensuring packaging is on brand
• Works with creative agency to create launch messaging that aligns with brand strategy and company business goals
• Evaluates product/category portfolio and advises on changes (updates, additions and deletions) to the overall portfolio

Please consider me for the brand development manager opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for in-depth analysis of the marketplace through operator and consumer research/data and competitive activity.

Please consider my qualifications and experience:

• Approve and ensure execution of annual Customer Business Plans for Stills portfolio
• Develop business cases & new operational & commercial models in Ireland for expansion of Stills portfolio in line with Total Beverage Company vision
• Agree overall brand / price / pack / channel plans with System RGM associates and ensure inclusion of RGM strategies and programs in the plan to maximize revenue generation from existing & expanding Stills Portfolio
• Work with the bottler to ensure pricing strategy is executed according to brand / package contribution priorities
• Extensive commercial and marketing experience, preferably FMCG environment
• Identify and summarize key issues and gain alignment with the Bottler during the execution phase of agreed programs
• Conceptual thinker – able to develop and articulate a vision of a future state
• Interest in and knowledge of innovation techniques and practice