AD Product Manager Cover Letter

I am excited to be applying for the position of AD product manager. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for expertise on advertising technologies such as ad servers, mobile ad servers, video ad servers, RTB platforms, ad exchanges, cross-device tracking technologies, site optimization platforms, website analytics systems, dynamic creative optimizers, data modelers, browsers, etc.

My experience is an excellent fit for the list of requirements in this job:

• Experience supporting and working in organizations with globally diverse cultures and geographically dispersed colleagues
• Some understanding of SQL preferred
• Experience understanding the needs of programmatic buyers and what types of products they have interest in
• May interact with clients depending on skill and experience
• Works well within an Agile product development environment with an emphasis on continuous improvement
• Strong experience working with VAST, VPAID standards and site served media
• Expertise, both technical and marketplace, with online media buying and selling, advertising technology, solutions, and ad network business models with digital video
• Fluency in working with technology and digital media

I am excited to be applying for the position of AD product manager. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for ad ops tech guidance & support for launching all Programmatic vendors · Ensure all Publisher ad specs rules are adhered to.

My experience is an excellent fit for the list of requirements in this job:

• Highly motivated Ad Serving expert who understands the unique issues media organizations face
• Deep understanding of Ad Serving both for Display and Video
• An understanding of connectedTV, MVPD and VMVPD different AdServing requirements
• Work with Design and Operations team to maintain clear documentation around the entire ad product catalog
• Support Ad Product marketing efforts in the creation of marketing materials for new ad products and own updates to existing materials
• Support Ad Product owners in the execution of sponsorship opportunities
• Create media plans and suggest complementary product pairings
• Project manage communication to the department about ad products, helping to team organize messages and their timing across all channels (e.g., department meetings, emails)

In response to your job posting for AD product manager, I am including this letter and my resume for your review.

Previously, I was responsible for training and technical support to account management teams for our in-house ad serving and analytics systems.

Please consider my qualifications and experience:

• Experience in managing customer facing applications for both web and mobile
• Online display advertising industry experience
• Demonstrated record of launching successful enterprise level products for desktop and mobile
• Knowledge of digital marketing tactics and analytics
• Strong analytical mind and interest in interpreting data
• Working knowledge of HTML, Javascript, and other web technologies
• A proven track record project managing complex processes involving multiple parties
• A solid technical understanding of advertising technologies and how they work, including SSPs/DSPs, Ad Mediation, RTB, Rewarded Video, and Ad Targeting

I would like to submit my application for the AD product manager opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for leadership to identify new ad products, enhance current ad products and communicate across the organization the importance of revenue-generating projects.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Extremely organized and an excellent communicator
• Strong understanding of the programmatic advertising landscape
• Strong understanding of header-bidding, SSPs, PMP Deals, VAST Video, Rich Media, and any ad tech at the forefront of the programmatic space
• Proficient computer skills including solid knowledge of Excel, Word, Power Point, and CRM systems
• Experience with ad tech/programmatic advertising/header bidding is strongly preferred
• Expertise with agile, scrum, project management, story-drafting
• Demonstrated skill in writing concise and clear definitions of prioritized features for the technical teams to implement
• Experience in Product hugely beneficial

I would like to submit my application for the AD product manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for technical assessment, analysis and evaluation of new ad products, custom ad units and partners in addition to leading the implementation of such products;.

My experience is an excellent fit for the list of requirements in this job:

• Experience using Google Analytics and making analytical judgements based on data
• Extremely strong and clear communicator, both written and verbal
• Experience in a newsroom, project management, and/or sales planning beneficial
• Solid knowledge of current ad tech, ad serving, and ad operations best practices
• Strong working knowledge of HTML, CSS, JavaScript, Flash and Video Ad Serving protocols (VAST,VPAID)
• Experience with and a deep understanding of ad serving
• Expertise in Microsoft applications such as Excel and PowerPoint
• Gather and create market data and requirements to support the strategy for enhanced versions of existing products and new products