Web Specialist Job Description
Web specialist
provides digital thought leadership and unique strategies for Stantec’s social media channels including Facebook, LinkedIn, Twitter, and YouTube.
Web Specialist Duties & Responsibilities
To write an effective web specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included web specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
Conceptualize and collaborate with Marketing and Merchandising teams to determine online merchandising, email marketing trends, and promotional strategies
Perform image manipulation using image software such as Quark, Photoshop, Scene 7/IPS and Media Bank
Edit and proofread for errors with a sharp attention to detail and format
Communicate with various business contacts in a courteous and professional manner
Enforce site standards around design, brand, accessibility
Perform image manipulation using image software such as, Adobe Photoshop, Adobe Scene7 SPS, Adobe InDesign and Media Bank
Interfaces with customers and management as primary point of contact regarding production schedules
Develops scheduling resolution/analysis skills and software knowledge
Performs all module migrations
Must be able to submit and pass government security clearance
Web Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Web Specialist
List any licenses or certifications required by the position: SSL, HDI, DNS, SCA, OIT, CPACC, ITIL, PKI, PMP, CSTE
Education for Web Specialist
Typically a job would require a certain level of education.
Employers hiring for the web specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Associate Degree in Marketing, Education, Computer Science, Communications, Business, Management, Journalism, Design, Communication, Graphic Design
Skills for Web Specialist
Desired skills for web specialist include:
HTML
GIT as the source code version control systems
Social media
Child welfare issues and services
Email marketing
Flickr
LinkedIn
YouTube
Adobe Creative Suite
CSS
Desired experience for web specialist includes:
Understand business priorities
Expert knowledge of Google Analytics and Web analytics products Hit Wise, including a strong understanding of how to create, test and debug tags
Excellent writing and editing skills with the ability to contribute content for site working with outside content providers
Experience with broader web design trends in a global environment
0 to 2+ Years College degree in computer science, graphic arts, journalism or marketing
Must be able to perform SQL queries in database
Web Specialist Examples
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Web Specialist Job Description
Job Description Example
Our growing company is looking to fill the role of web specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for web specialist
- Manages social media pages such as Twitter, Facebook, LinkedIn, Instagram and Snapchat, producing optimized content to drive interaction and engagement that supports Cronkite School and Arizona PBS goals
- Advises and executes the creation of projects for a wide variety of marketing and communications content and materials, including social media, articles/press releases, website copy, emails, advertising, and collateral materials to drive new leads for student recruitment and station viewership
- Assists in identifying opportunities and leverages research and content to develop marketing content into multi-touch, multi-channel plans, including paid search, display advertising, email advertising, PR and social media
- Knowledge of basic Internet Information Server (IIS) and web site setup desired but not required
- Implement effective web merchandising strategies, including product categorization, home page promotions, on-site search results, product page optimization and cross-sell/up-sell strategies
- Plan and execute ongoing tests to improve conversion, engagement and loyalty through A/B testing, customer segmentation, cart abandonment strategies, remarketing
- Conduct daily audits of the site to check the depth and product exposure is being surfaced and attractively presented via product collections, product positioning, and cross sell and upsell opportunities to maximize conversion and AOV
- Review and analyze daily reports as it pertains to sales and web metrics to connect web behavioral profiles to customer, sales, and merchandising data
- Create and present weekly, monthly, and seasonal analyses of overall web performance to Marketing, Merchandising, and Product Development teams to drive necessary improvements
- Make recommendations to optimize site navigation and product page templates based on site metrics and industry best practices
Qualifications for web specialist
- Must have strong, proven communication and interpersonal skills, including ability to translate complex, technical information and terms in a clear, understandable way
- BA or BS degree – Marketing, information systems, web design, business, is preferred
- Experience working with Basecamp is a plus
- Must have experience in web metrics reporting and troubleshooting
- Must have experience in metrics platform governance
- Experience in website maintenance and content management preferred
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Web Specialist Job Description
Job Description Example
Our innovative and growing company is hiring for a web specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for web specialist
- CS email support
- Must be passionate about writing and digital media.Use data-driven methodologies to make informed decisions
- Provide support on new functionality and build release for all websites
- Serve as a task lead
- Manage marketing requirements of new marketing landing pages or page templates and components
- Manage content management system requirements from business
- Monitor and analyse online traffic and conversion of users
- Assisting clients with hosting online web events
- Work with the customer to understand their conferencing business objectives and assist them with any issues that arise
- Document and understand customer requirements while communicating to appropriate internal teams
Qualifications for web specialist
- Strong knowledge of typical web editing software
- Experience capturing requirements and moving work ahead using various tools (SOPs, wireframes, comps, workflow/bug tracking)
- Strong experience with web traffic monitoring/analytics
- Bachelor’s degree (Computer Science, English, Journalism, Marketing, Communications) or relevant experience
- Photoshop and web graphic design experience is a strong plus
- Strong, professional team player who must be able to collaborate with groups at all levels of an organization
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Web Specialist Job Description
Job Description Example
Our growing company is hiring for a web specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for web specialist
- Compile and organize information for reporting to customers which may include generating any new reports based on customer request
- Respond to customer requests and concerns in a timely and accurate manner
- Rapidly absorbs new information
- Call inbound web leads in a timely manner to qualify
- Convert leads to opportunities or closed won business by taking orders, routing to our Sales teams or the e-store
- Call and qualify outbound marketing campaign generated leads
- Partner with the Revenue Marketing team to improve marketing operations lead qualification and routing processes
- Collaborate with senior business leaders to set and execute web leads sales strategy to grow sales pipeline
- Support the Sales team in closing new opportunities
- Potential for outbound calling campaigns for prospecting, upselling or cross selling opportunities
Qualifications for web specialist
- Use an enterprise CMS for web publishing
- Google Analytics experience (from an implementation perspective, being able to assess data and generate recommendations)
- Experience working with AdWords, Google Analytics and specific Search tools such as BrightEdge, Conductor, required
- Proven experience within multi-disciplinary team
- Post-Secondary education in Computer Sciences or Engineering or another suitable combination of education and experience
- Minimum 3 years’ experience managing web content
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Web Specialist Job Description
Job Description Example
Our company is hiring for a web specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for web specialist
- Work in collaboration with the Marketing/Communications team on lead generation campaigns
- Manage email nurture program leads across the business portfolio
- Build, deploy and maintain web pages for the College of Engineering Office of Communications & Marketing, both for the Michigan Engineering website and other websites and projects produced by C&M
- Regularly post content to College of Engineering websites and products, including news, stories, events and other information
- Contribute to the web group's efforts to specify, improve, and implement the look, feel, and function of online projects
- Interface directly with users, in-house web project managers, editors and application developers, writers, graphic artists, engineers, with outside freelancers/contractors along with project stakeholders
- Test web products, functionality and features in development, and help troubleshoot issues that arise
- Assist with documentation of the web products in use in the CMS, ensuring that these remain up-to-date as products change
- Conduct training with web editors on how to correctly use products within the CMS
- Troubleshoot issues with web editors experiencing difficulties within the CMS
Qualifications for web specialist
- Profound experience in HR processes and procedures
- Basic website design and development
- Knowledge of project management tools (RTC, RQM)
- Bachelor’s degree from an accredited college or university with major course work in marketing, business administration, or a related field preferred
- Additional education may be required based on individual projects and/or location
- Demonstrated fluency in English and/or other specified language (e.g., Spanish, French, ) depending on the position
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Web Specialist Job Description
Job Description Example
Our innovative and growing company is looking for a web specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for web specialist
- Maintain website quality by finding and correcting errors to content, broken links or other needed maintenance
- Analyze, compare and evaluate various courses of action and have the authority to make independent decisions within the scope of their responsibilities
- Use intelligence, diligence and accuracy to develop original work products
- Take initiative to solve problems, troubleshoot and collaborate with others to accomplish projects
- Will work within a team environment
- Provide website maintenance and enhancement
- Assists in managing content for the websites, ensuring timeliness of all information
- Assists with and conducts interviews with faculty, alumni, key stakeholders, project leads/managers, and team members in order to develop stories for publication and market content
- Develops and maintains collaborative working relationships with team members and project managers across multiple departments, including development, events and student recruitment
- Coordinate cross-functional projects with a broad range of business and technical stakeholders.such as merchandisers, engineers, designers and other groups
Qualifications for web specialist
- Experience with web site creation using content management systems such as Drupal, Wordpress
- Demonstrated knowledge of understanding web application and relational database design concepts, principles, practices and methods
- Demonstrated knowledge of layout aesthetics and a rigor for programming
- Demonstrated knowledge of the entire web development process, including design, development and deployment, with some back-end knowledge
- Experience with responsive and adaptive design is also a big plus
- Experience in print journalism and copy editing