Web Analyst Job Description
Web analyst
provides insights and deliver results Experience with web analytics tools such as Omniture (preferred) and Google Analytics.
Web Analyst Duties & Responsibilities
To write an effective web analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included web analyst job description templates that you can modify and use.
Sample responsibilities for this position include:
Support the analytic needs of ISM-Online team by analyzing web traffic using Google Analytics, Adobe SiteCatalyst, and web log files
Analyze web usage trends including visitor and purchaser behaviors
Continuously test Adobe code implementation, advising issues and suggesting improvements
Act as a liaison between business, marketing and technology teams to ensure all stakeholder requirements are adequately captured and inform implementation roadmap
Analyzing multichannel campaigns across e-mail, web, mobile, and social media
Drive project test strategy and test plan,utilizing various testing methodologies and web automation tools covering end-to-end player experience for EA’s web properties
Apply web technical knowledge and deploy various technical tools to streamline web test strategies, creating and executing quality plans for Web Services, APIs, backend components and continuous integration scripts
Conduct UX/UI Design Qualitative Feedback and Requirements Analysis, partnering with various internal stakeholders to gather requirements, conduct gap analysis and maintain a thorough understanding of scope, functional/usability impact and risk of existing and new features for EA’s web properties
Analyze KPIs and various reports to take a data-driven approach to managing Quality,identifying and recommending new and streamlined integrated quality and testing tools and processes into EA’s web testing framework
Support process improvement,representing Quality and continuously seeking and providing recommendations to drive quality upstream with development and project stakeholders in an Agile environment
Web Analyst Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Web Analyst
List any licenses or certifications required by the position: ISC2, ASM, F5, MVP, ITIL, CE, CSSLP, CISSP, CASP, ISTQB
Education for Web Analyst
Typically a job would require a certain level of education.
Employers hiring for the web analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Computer Science, Marketing, Statistics, Business, Economics, Mathematics, Education, Engineering, Information Technology, Math
Skills for Web Analyst
Desired skills for web analyst include:
Google Analytics
SQL
HTML
Omniture
IBM Coremetrics
Javascript
Like web analytic tools
Web Trends
Excel
Tableau
Desired experience for web analyst includes:
Master’s degree in a technical discipline preferred
Ability to work cross functionally with all parts of the organization- product, marketing, engineering, UX
Experience with Tealeaf from an analyst or event-creation perspective a plus
Exceptional interpersonal, organizational and problem-solving abilities, effective listening, written and verbal communication skills
5 years experience of real world web analytics experience
Bachelor of Arts/Sciences Degree (4-year) in Business, Economics, Math, Accounting, Computer Science, or related field, is preferred
Web Analyst Examples
1
Web Analyst Job Description
Job Description Example
Our growing company is looking for a web analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for web analyst
- Determines the strategy and tagging schema for new responsive website reporting in Google Analytics/GTM enterprise wide
- Configure and validate access management solutions in the test environments and integrate with the client teams
- Efficiently manage time and successfully engage in multiple initiatives simultaneously
- Work independently with the client technical teams to define and integrate solutions and under direction of Access Management Architects
- Develop Access Control and Identity Management technical procedures and standards
- Provide hands-on integration leadership to technical support teams
- Analyzes customer usage and conversion related to existing attributes
- Provide insights to regularly test and improve online creative content (including web pages, micro-sites, advertising copy, e-mail messages, ) and products using multivariate testing
- Utilize analytical methods to provide all stakeholders with analysis, insight and direction
- Understand data and media in various forms and channels - community, web data and press
Qualifications for web analyst
- Functional understanding of Javascript and ability to read standard code (C, Java) preferred
- Understanding of JavaScript and server side development such as ASP, JSP, PHP
- Ability to analyze metrics and create reports for both internal and external facing clients
- Strong understanding of e-commerce and multi-variate testing
- Experience with wireframe & process/page flow tools desired
- BA required in related field
2
Web Analyst Job Description
Job Description Example
Our company is looking for a web analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for web analyst
- Present complex solutions at the appropriate levels depending upon the audience in question
- Participate in requirement reviews, incorporating feedback, joint analysis of requirements with internal and external teams
- Put together document requirements in form of briefs, user cases, flowcharts
- Support operations management in identifying and evaluating core operations projects and/or process improvements
- Bachelor’s degree in media communications, marketing, statistics, business or related field is preferred
- Experience in digital/traditional media analysis management
- English (written and spoken) language (other language a plus)
- Ability to facilitate continuous improvement and change management efforts
- Ability to communicate, interact and influence effectively at all levels
- Partner with internal and external creative and development teams to build and execute tests
Qualifications for web analyst
- Expert proficiency in developing automated reporting
- Must have experience of using web analytics and a good understanding of digital all channels (mobile, social, email, affiliates, search, retargeting)
- Must have experience of creating and/or refining customer segmentation strategies resulting in improved KPIs
- Knowledge of ecommerce operations (D2C) both front-end and back-end
- Attention to detail with the capacity to learn technical systems and functionality
- Basic knowledge of standard inventory control methods advantageous
3
Web Analyst Job Description
Job Description Example
Our innovative and growing company is hiring for a web analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for web analyst
- Ensure correct definition and implementation of tagging and instrumentation for marketing campaigns, email, display, live chat tools, to ensure continuity and quality of reporting
- Optimising and increasing conversion on the websites
- Identifying opportunities and bottlenecks on the websites and feeding them back into the appropriate teams
- Providing insight into customer behaviours that provide a commercial benefit
- Saving stakeholders time by introducing new ways of working and additional functionality
- Improving reporting within the team, both in terms of insight and quality
- Enjoy the ability to influence how we do our work
- Partner with talented developers that appreciate your passion for high quality work
- Ensure optimization of the platform and improve stability
- Control and maintain architecture compliance to roadmap
Qualifications for web analyst
- Education or experience equivalent to a 4-year university degree with an emphasis in a STEM or quantitative field
- Additional 3 years of experience in digital measurement and web analytics in a high-tech organization
- Demonstrated competency with digital & CRM analytics tools including Adobe Marketing Cloud (SiteCatalyst, Test & Target, Discover), Google Analytics, Radian6, Brightcove, Ooyala, Marketo, Eloqua, & SalesForce
- Experience in using web analytic tools
- A Bachelor's degree in Business or Economics or equivalent combination of education/experience
- Must have a strong academic record from a 4-year college or university
4
Web Analyst Job Description
Job Description Example
Our company is hiring for a web analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for web analyst
- Investigate incidents and define corrective actions
- Provide technical support for advanced users
- Participate in project implementation activities (design, development, test and deployment, documentation)
- Ensure that proper documentation , knowledge transfer to offshore development team and governance of deployment process are applied throughout the deployment process and life cycle of applications
- Prepare detailed technical designs for various templates, components services layer
- Spearheads implementation & migration of existing tags on legacy sites to Google Tag Manager (GTM)
- Evaluates web campaigns against KPI measures related to acquisition volume
- Responsible for inclusion of social media tracking pixels in website tagging
- Investigates known or suspected issues from outside sources, including voice of customer data, notes, bug reports, site outages, research, and internal observations
- Provides regular analytics reports to support website design changes to Director and/or Regional Digital Manager
Qualifications for web analyst
- Comfortable working with multiple databases and sources including SQL Server, Oracle, Access, flat data files, proprietary databases, web-based interfaces
- Minimum 1-year experience in an analyst role with experience in project planning and performance is preferred
- Must have a Bachelor’s degree in marketing or equivalent work experience
- 3-5 year’s experience in E-Commerce websites and mobile technologies
- Retail or Retail Financial reporting experience is a plus
- Team player with an ability to motivate and work independently with limited supervision
5
Web Analyst Job Description
Job Description Example
Our growing company is looking to fill the role of web analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for web analyst
- Partners with Regional Digital Manager, Director and properties as a tagging/analytics expert/consultant
- Maintain daily assigned workflow and follow through with analytics tagging implementations on time
- Define, produce, and maintain relevant, timely, consistent metrics across divisions and geographies
- Partner with business stakeholders to refine the digital marketing experience informed by data insights
- Identify, evaluate, and recommend tools and technology to optimize web results and user experience
- Show evidence of the gains from data collection standardisation and governance
- Advocate digital analytics best practices
- Contribute to the overall analytics vision and roadmap
- Support line manager and team in delivering the analytics vision and roadmap
- Delivery of accurate data, analysis and reporting to achieve agreed project deadlines
Qualifications for web analyst
- Ability to multi-task to meet strict deadlines while maintain high quality campaign launch
- Familiarity with multi-variant testing strategies and concepts
- One who is a problem solver and constantly able to think outside-the-box
- BS or equivalent education/experience in information management, database marketing or other data analysis fields
- Highly detail oriented, has the discipline to follow process, and can work under pressure to meet tight deadline
- A good understanding of online shopping behavior, and have the ability to clearly communicate pricing information to customers