Senior Manager, Market Research Job Description
Senior manager, market research
provides strategic direction for the primary market research team and drives innovation to find new primary market research methods and techniques.
Senior Manager, Market Research Duties & Responsibilities
To write an effective senior manager, market research job description, begin by listing detailed duties, responsibilities and expectations. We have included senior manager, market research job description templates that you can modify and use.
Sample responsibilities for this position include:
Ensure high quality deliverables are met in a timely manner
Manage various programs, which will include on-going activities
Support both the U.S. business international tests
Develop insights to guide business decision-making
Manage research budgets
Partner effectively with external partners and internal teams
Track competitive activities and share implications
Effectively collaborate with all key internal operations groups (data collection, data processing and results reporting) to ensure that reliable results are delivered to client in a timely, cost-efficient manner
Manages product cost estimates and client invoicing
Receive requests from key client contacts to initiate product tests
Senior Manager, Market Research Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Senior Manager, Market Research
List any licenses or certifications required by the position: BHBIA, AER
Education for Senior Manager, Market Research
Typically a job would require a certain level of education.
Employers hiring for the senior manager, market research job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Economics, Statistics, Education, Management, Psychology, Social Sciences, Business/Administration
Skills for Senior Manager, Market Research
Desired skills for senior manager, market research include:
Bank’s business objectives
Both quantitative and qualitative
Design and conduct of a broad array of primary market research approaches
Emerging market research techniques
Findings
Industry data sources & techniques that could be used to improve Allergan’s commercial analysis
Internal operating environment
Microsoft Excel and Powerpoint
Microsoft Office
Multi-variant statistical techniques
Desired experience for senior manager, market research includes:
Consult with client team to understand objectives, products to include, respondent screening criteria, key measures and success hurdles, desired timing
Develop research design recommendation
Deliver in depth primary market research, analysis and insights across multiple
Project Execution - Coordinate with various team members within Client Solutions, Operations and Tech Solutions, external vendors to ensure accurate and timely completion of projects
Lead the development and implementation of primary research plan for professional, patients and payers including developmental research
Inform the brand planning process based on a deep understanding of all stages of the patient journey, stakeholder influences throughout the journey
Senior Manager, Market Research Examples
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Senior Manager, Market Research Job Description
Job Description Example
Our growing company is looking to fill the role of senior manager, market research. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior manager, market research
- Coordinate and manage all internal data collection activities to client timelines and budget, including questionnaire review, programming, sample management, data collection, tabulation, analysis and reporting
- Proactively contact clients by phone and email to finalize project specifications and to provide consultative updates throughout the project life cycle
- Maintain and manage individual project budgets in conjunction with Account Lead
- Identify and communicate potential problems to appropriate colleagues to drive a resolution
- Manage third-party partners and outsourcing vendors to deliver the highest levels of client satisfaction
- Strong strategic thinker who understands the critical role of market research in developing commercial strategy in support of both in-line products and product launch
- Strong interpersonal skills with ability to lead, interact with, influence others, focus, resolve conflict and drive consensus among individuals from a variety of cultures and disciplines
- Strong communication and presentation skills with an ability to efficiently and productively communicate both orally and in writing both to peers and senior management are required
- In-depth experience designing and conducting quantitative and qualitative primary and secondary market research
- Proven experience with global Sales and Marketing organizations and experience with pharmaceutical data sources , IMS, WKH and Ipsos (Synovate) Chart Audits are required
Qualifications for senior manager, market research
- Excellent project management skills and the ability to meet tight deadlines in an environment of competing and changing priorities
- Demonstrated excellence in project management and effectively managing multiple projects / priorities, with ability to collaborate with and influence cross functional stakeholders, executive management
- Experience in pharmaceutical pricing analysis, product launch pricing experience is a plus
- Experience conducting primary market research especially among payers, secondary data and benchmarking analyses
- Strong communication skills with the ability to distill and efficiently communicate complex analytics both orally and in writing across all levels of management
- Knowledge of payer and provider reimbursement environments and the current policies and guidelines that affect pricing, government & commercial payer access
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Senior Manager, Market Research Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of senior manager, market research. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior manager, market research
- Strong analytical capabilities, proficiency with Microsoft Excel, Word, PowerPoint
- Lead cross functional projects from planning and design to turning insights into strategy with business partners.Then partnering in taking strategy to tactical design
- Serve as a leader in integrating primary research insights with secondary data and advanced analytical model results developed by peers across the Commercial Insights & Strategy team (forecasting, business intelligence, integrated analytics and advanced analytics/commercial mix modeling/ROI)) for (relevant TAe.g., Brand or Franchise) and translating into strategies and organizational actions that drive tangible growth in revenue or profit
- Focus on key business questions and frame business problems into research plans
- Manage market research team of professionals with oversight of all projects and deliverables
- Lead talent strategy which includes acquisition, development and overall employee performance management and talent management activities
- Accurately assesses business issues faced by the diabetes and oncology brands and be the trusted partner in customer insights
- Provides inputs into the design of forecast models, the interpretation of revenue forecasts, and assessment of associated risks and opportunities, including sensitivity and/or alternate scenarios
- Ensures compliance with internal process and policies
- Monitor all assumptions vs
Qualifications for senior manager, market research
- Technically capable, excellent written and verbal communicator, and a desire to improve processes
- Prefer working in a collaborative, cross-team capacity
- Great track record of working cross functionally with engineers, sales, developer evangelists, business development, and communications
- Minimum of 5 years of research experience (e.g., market research, customer insights, competitive research, experience design research)
- Proven experience at a Senior Market Research Manager level in a commercial retail context
- A deep understanding of both qualitative and quantitative research, including a range of advanced research techniques
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Senior Manager, Market Research Job Description
Job Description Example
Our growing company is looking to fill the role of senior manager, market research. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior manager, market research
- Develop research methodologies to solve unusually complex business challenges including but not limited to go-to-market strategy
- Lead the ongoing design and implementation of the enterprise VOC program on the MaritzCX platform, serving as the point person for all internal and external stakeholders
- Lead the formulation of VOC survey program requirements for all GRC businesses, providing expert consultation and sharing best practices based on prior experience
- Lead and manage the enterprise VOC/Net Promoter® program, one that incorporates both competitive benchmark and customer experience elements with a heavy emphasis on close-the-loop and action
- Provide actionable market intelligence to product managers for greater visibility/insights into what customers' requests and needs are to support a customer centric culture and to enhance product development efforts and roadmaps, improve product positioning, and help create greater differentiation in our offerings
- Serve as the primary consultant and trusted advisor to senior leaders within the GRC business units to influence how the BUs develop their strategic business decisions
- Provides insight on financial trends, pain points, and opportunities
- Responsibility for market research projects to address key business questions– understanding the business need
- Initiate RFPs with multiple vendors and management of vendor selection process
- Review and assess market research agencies and data suppliers
Qualifications for senior manager, market research
- First-hand knowledge of the benefits and limitations of online research
- Numeracy, analytical flair and a talent for generating incisive insights
- The confidence and credibility to deliver convincing presentations to senior people
- A record of promoting customer-centric change
- Experience of tracking customer satisfaction or NPS (Net Promoter Score) and knowing what drives it
- The know-how to measure above-the-line campaigns and manage research agencies
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Senior Manager, Market Research Job Description
Job Description Example
Our company is looking to fill the role of senior manager, market research. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior manager, market research
- Draft statement of work documentation to support engagement with healthcare practitioners and patients to insure projects meet compliance and legal requirements
- Manage vendor interactions to insure insights meet mission critical timelines
- Push the limits to conduct market research and analytics that exemplify best practices and build enhanced value for commercial partners
- Develop strong partnerships with cross-functional teams – marketing, medical, sales, business analytics, commercial operations and new products groups
- Ensure relevant team members are engaged at key stages of project to insure that critical business questions are adequately addressed
- Insure full team buy-in on the project and its deliverables
- Incorporate future business needs in scope and design of projects
- Go beyond a project-based mindset and be a strategic partner
- Leverage partnerships with regional affiliates to identify best practices in market research and share these with global affiliates
- Develop productive relationships with the Enbrel Consumer marketing teams to define BAI objectives, priorities and work plans for the successful development, launch and tracking of consumer tactics (such as DTC TV and Digital initiatives)
Qualifications for senior manager, market research
- The proven ability to influence others and adapt your style to your audience and your goal
- The ability to work effectively under pressure, to deadline and while juggling multiple complex projects
- A retail marketing background that’s helped you develop proven commercial acumen
- Bachelor's Degree in Business, Marketing, Market Research, Finance, or related discipline
- 8+ years of experience in primary market research with a minimum of 2 years of experience implementing and managing an enterprise voice-of-customer/Net Promoter® program
- Expertise in questionnaire design
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Senior Manager, Market Research Job Description
Job Description Example
Our growing company is hiring for a senior manager, market research. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior manager, market research
- Demonstrate skills in coaching and development of staff
- Able to achieve client comfort as an expert in data analytics or primary market research
- Able to generate new or follow on business with clients with help from senior ICO management
- Serve as strategic partner for CMD organization by conducting analysis of customer segments, competitor analysis, business trends, and market opportunities
- Provide business intelligence to Senior Leaders across the organization, which enable the targeting of strategic investments
- Focus on tracking and reporting out on competitive differentiation across a complex portfolio
- Contribute and maintain business relevant input into business analysis processes such as CRM, data integration, operational reporting, building ad-hoc reports & data mining exercises
- Support and manage a wide variety of market research studies and initiatives
- Develop actionable insights based on synthesis of multiple research and analytic learnings
- Build relationships with business partners and cross-functional support resources to gain alignment across stakeholders and fully maximize resources to support a fact-driven and “through clients’ eyes” decision-making culture
Qualifications for senior manager, market research
- Past experience conducting market research, competitive intelligence or similar activities
- Proven ability to lead large transformational projects across a multi-business unit enterprise
- Excellent communication and influence skills, with a proven track record of collaborating with stakeholders to get buy-in and in driving action and tangible business value from programs
- Highly effective at stakeholder management in highly matrixed environment, and in building and maintaining strong working relationships with employees and third-parties at all levels, globally
- Proven ability to produce highly effective results with minimal direction
- Ability to formulate RFPs when working with 3rd party research vendors not required, but a plus