SEM Manager Job Description
SEM manager
provides ad hoc SQL, Excel, and Power BI analysis, synthesizing data across multiple disparate systems.
SEM Manager Duties & Responsibilities
To write an effective SEM manager job description, begin by listing detailed duties, responsibilities and expectations. We have included SEM manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Executes search engine marketing tactics, including keyword research and expansion, ad copy creation, campaign performance tracking, testing and landing page optimization
Key contributor to new and existing client pitches
Manage daily execution and optimization of paid search campaigns including bid management, budget allocation, performance monitoring, keyword expansion, ad copy development and testing, engine beta testing
Develop creative strategies to further enhance conversion and drive revenue on a mature paid search campaign
Partner closely with SEM agency to ensure success of executions, programs, and strategies
1-2 years paid search (SEM) experience required
Google Adwords & Microsoft AdCenter proficiency
Experience working collaboratively with cross functional partners at all levels and ability to clearly communicating technical messages to non-technical audience
Creates Search / Display / Video / Mobile campaigns around keywords / interest and terms that relate to our games on Google, Facebook, Bing and YouTube
Produces and delivers highly effective campaigns that have a direct and measurable effect on bottom line sales figures
SEM Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for SEM Manager
List any licenses or certifications required by the position: SA360, PMI, SEM, SEO, MBSE, CFA
Education for SEM Manager
Typically a job would require a certain level of education.
Employers hiring for the SEM manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Economics, Education, Mathematics, Advertising, Communications, Engineering, Business/Administration, MBA
Skills for SEM Manager
Desired skills for SEM manager include:
Visual Basic macros
PPC programs and data optimization through paid media systems
Search Engine Marketing
Data Studio
Web development & JavaScript is an asset
CSS
HTML
Excel
SQL
Excel & Powerpoint
Desired experience for SEM manager includes:
Engages in all facets of our search media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting
Develops international campaign strategies for (USA, UK, Germany, France, Poland, …)
Works closely with Google/Facebook/Microsoft Accounting Managers on our campaigns
Since we value health, you’ll have access to private medical system
Manage a team of Internet Marketing Analysts
Analyze and assess the performance of online advertising campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy
SEM Manager Examples
1
SEM Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of SEM manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for SEM manager
- Work cross-functionally with other departments (engineering, business development, product development, data science)
- Manage the strategy and setup of all paid campaigns to optimize bidding and buying of hundreds of thousands of keywords
- Run campaign analyses, projections and reporting
- Designing and analyzing experiments to test optimization theories
- Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
- Active knowledge sharing with capability and broader agency
- Represent the SEM organization in cross-functional projects with Marketing, BI, Product, Technology, and working closely with all other functions to ensure that SEM campaigns are fully integrated and running to their full potential
- You will own the client account and are completely responsible for delivery of great SEO and PPC service
- Manage PPC campaigns and set up reporting and ROI tracking in Google Analytics, Raventools, and Wordstream
- Develops and presents weekly performance analysis, quarterly business reviews, while proactively addressing concerns and recommending next steps
Qualifications for SEM manager
- Programming or database skills a plus, but not required
- Experience in e-commerce, travel, consumer, or retail is a plus, but not required
- Exposure to search marketing is a plus, but not required
- Bachelor’s degree, Quantitative/Business field (Math, Stat, Econ etc) a plus
- Strong organizational skills analytic
- Experience managing Facebook Lead Ads is a plus
2
SEM Manager Job Description
Job Description Example
Our company is hiring for a SEM manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for SEM manager
- Work collaboratively with sales, marketing, and ad operations to enable multi-functional go-to market training, execution and sales success
- Partner with HR to help develop training and certification materials for sales activation
- Coordinate with Finance team and sales to support budget development, long and short term sales planning, forecasts, tracking and operating metrics
- The SE Manager is expected to coach business leaders and managers on aspects of sales planning and execution
- The SE Manager is expected to continue to evolve the business into a fact-based decision making culture, evolving the business from lagging indicators and reactive state to leading indicators and proactive state
- The SE Manager is expected to drive predictable business performed through a rigorous ROB process, to drive efficiencies within SMB and to look for opportunities to drive scale in the SMB business for greater productivity improvements, and to continually drive standardization and simplification across SMB business operating models and processes
- Manages a sizable online advertising budget with a significant emphasis on performance-based campaigns including paid search marketing (SEM, PPC) display advertising, and re-marketing campaigns
- Develop effective hypothesis for A/B tests by conducting ad copy testing and landing page optimizations
- Collaborate with marketing team to develop and support a variety of campaigns
- Works closely with creative services, product development, and the call center to ensure maximum sales and a seamless and productive user experience
Qualifications for SEM manager
- Expertise in paid search a must
- Knowledge of 3rd party tracking and serving technology related to SEM (Marin, Kenshoo, DoubleClick Search, IgnitionOne)
- Experience working with third-party bid management tools (Kenshoo preferred)
- Self-motivated tam player with positive attitude
- Previous experience in an SEO / PPC Account Management role preferred
- Knowledge of PPC platforms such as Google AdWords, Yahoo Search Marketing, and Microsoft adCenter
3
SEM Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a SEM manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for SEM manager
- Tracks, measures, and reports on site and program performance
- Manages outside consultants and/or agencies as needed
- Keeping up to date with market developments and identifying new tactics to improve our ongoing campaigns
- ROI analysis and Constant exploration of new platforms and traffic opportunities
- Working with our design team on creating segmented landing pages & testing their performance over the sales funnel
- Generate periodic reporting to SEM team leader
- Actively engage, build and help execute business plans/strategy to grow our business in Kansas City, Iowa and Nebraska areas
- Oversee client accounts with the goal of building long-term relationships and achieving client KPI’s
- Manage customer and stakeholder relationships with confidence and ease
- Develop and execute key account plans and strategy for your clients
Qualifications for SEM manager
- Prior experience managing SEO campaigns, and/or Webmaster Tools a bonus
- Experience with 3rd party SEM campaign management platforms
- Experience with internal site visitor reporting/tracking programs or software
- Confidence with analyzing large data sets and making recommendations/ developing and executing strategies from findings to all levels of management working with Sr
- Bachelor’s degree in an analytical field from a strong university
- Demonstrated excellent oral and written communication skills, with the ability to interact effectively at all levels of internal and external clients
4
SEM Manager Job Description
Job Description Example
Our growing company is looking for a SEM manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for SEM manager
- Implement and manage the effective delivery of key customer programs including communication strategies, customer training, reporting and analysis
- Maintain thorough understanding of the clients’ industry, their customers and their main competitors
- Investigate, track and resolve client concerns
- Understand your client’s business goals, identify trends, anticipate future needs and help determine ideal solutions
- Partner with Product, Sales and Solutions Engineering to drive platform innovation and capture market opportunity
- Building strong partnerships with retail business groups to understand stakeholder objectives that can be supported via SEM programs
- Leading execution planning processes to ensure timely implementation of projects
- Generating and distributing reports detailing channel performance for each experiment/initiative
- Working closely with Paid Search vendors to manage account setups, account QA, and billing
- Planning the Annual Paid Search Summit and other events
Qualifications for SEM manager
- Demonstrated success of leading both a cross-functional and direct report team
- Solid understanding of SEO and PPC best practices and execution
- 4+ years of paid search preferred
- Expert on Google, Yahoo & Bing
- Expert on at least one bidding platform such as Marin, Kenshoo or Doubleclick
- Have basic story-telling ability ability to lead virtual and in-person presentations
5
SEM Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of SEM manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for SEM manager
- System analysis using simulation tools
- Develop optimization suggestions and implementation strategies, including performing keyword research
- Develop and analyzing detailed KPIs/reporting to support objectives/goals
- Work with agency internal teams to optimize product feed for use in search engine shopping campaigns, CSE, marketplace accommodate needs for other teams
- Assist in the management of the P/L of the SEM channel by tracking, reporting, and analyzing all SEM initiatives and campaigns
- Work closely with key cross-functional partners (Marketing Strategy, Product Management, Analytics, IT, ) to ensure seamless deployment of paid search campaigns and effectively report results to all stakeholders
- Development and creation of Value Prop, messaging architectures, and buyer personas for solutions and offers messaged to Small Business
- Development of all buyer resources and content marketing across mediums (video, blog, collateral, ebooks, Infographics, etc)
- Responsible for development of segment Social media messaging and calendar (organic and paid)
- Develop and manage SEM, Digital advertising campaigns, and other programs targeting Small Business buyers
Qualifications for SEM manager
- Provides full execution of all core SEM/SEO skills and tactics (keyword research, technical audits, link building, bid management )
- Plans and implements digital acquisition strategy, lead generation tactics, A/B and multivariate testing, ad copy writing, keyword builds
- Determines fiscal year and project specific budget requirements with projected results, for client digital marketing strategies
- Performs ongoing keyword discovery, expansion optimize ad copy and landing page functionality
- Schedules, monitors and optimizes all SEM, display and SEO performance around devices
- Analyzes performance data daily to find trends and opportunities for improvement and areas of weakness with accounts and campaigns