Principal Designer Job Description

Principal Designer Job Description

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Principal designer provides a high degree of production knowledge that adheres to and supports the Sun Life brand, visual identity, and user experience guidelines.

Principal Designer Duties & Responsibilities

To write an effective principal designer job description, begin by listing detailed duties, responsibilities and expectations. We have included principal designer job description templates that you can modify and use.

Sample responsibilities for this position include:

Provide input into the setting of the Design team strategy – developing and refining how we engage and inspire the business, setting the overall creative direction, establishing the set-up and workflow of the team
Communicate design intent verbally and visually
Direct work of in-house design team and external consultants
Specializes in user experience strategy and design
Work with the Head of eCommerce, Product owners, UX team and developers to create clear and compelling interfaces which meet the requirements of the user story
To solve current and future creative challenges, with the aim of cementing MR PORTER as the leader in both Ecommerce and digital design
To design mobile first followed by tablet through to desktop
Have extensive understanding of interactions per device
To be the champion of new and up and coming design, innovation and interactive trends
Share knowledge to the wider design team, POs, Head of eCommerce, UX and Tech

Principal Designer Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Principal Designer

List any licenses or certifications required by the position: IPC, AWS, CS, NEC, RAVE, NEBOSH, ITIL, H&S, UAS, NCARB

Education for Principal Designer

Typically a job would require a certain level of education.

Employers hiring for the principal designer job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Associate Degree in Design, Technical, Engineering, Graphic Design, Interaction Design, Education, Human-Computer Interaction, Industrial Design, Computer, Graduate

Skills for Principal Designer

Desired skills for principal designer include:

Applicable local
Commercial availability and cost of materials
State/province
Federal/national statutes and guidelines
Experience within the construction industry
Microsoft Office and other software packages
4G and 5G Radio
Implementation and ecosystem
Subsystems architecture
Brand identity management

Desired experience for principal designer includes:

Of designing product, services and experiences across multiple touch points
Deep understanding of and technical ability in discipline UI, IA, Visual, Product, Service, Interaction design
Ability to be hands on if required, communicate ideas through drawing, digital tools, prototyping, model making
Two years of your experience must be as a Lead Designer or Creative Director in a multifunctional organization
5+ years design on interactive experiences (TV interface experience is a plus)
A great portfolio that showcases interactive and product design

Principal Designer Examples

1

Principal Designer Job Description

Job Description Example
Our growing company is looking for a principal designer. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for principal designer
  • Preparation / creation of high quality presentation materials through different media
  • Accountable for the successful design implementation of a major product from concept to completion
  • Lead external vendors to accelerate idea generation
  • Mentor for Segment Design teams and serves as a trusted advisor to the Segment business teams on Design Process and Techniques
  • Product Design Guide Champion
  • Conceptualization and embedment of technology and innovation platforms leveraging new and existing VBL
  • Proven track record of converting broader consumer insights into innovative design solutions
  • Ability to develop programs that require direct contact with consumers and end users via interviews and observational studies
  • Advanced knowledge of competitive product, retail environments and market influences
  • Design and create storyboards
Qualifications for principal designer
  • Understanding of gesture-enabled UI
  • Passion for seeing designs go live
  • Pro-active with an ability to show initiative and generate ideas to constantly improve the quality of the site
  • Flexible working attitude, someone who is willing to go the extra mile to contribute to great teamwork
  • A forward thinker with a passion for design, emerging technologies and all things interactive
  • Ability to take direction initiate new designs and concepts independently
2

Principal Designer Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of principal designer. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for principal designer
  • Maintain ID standards such as cosmetic and color specifications using CIELab measuring system
  • Perform customer/user research to help define
  • The passion and ability to divert between tactical and strategic efforts
  • Test and Production support
  • Use your innate curiosity to constantly learn, challenge assumptions and uncover new insights
  • Participate in all aspects of the design process by creating compelling visions, framing problems, defining insights, and making concepts and prototypes
  • Perform service design research and create service design artifacts, such as journey maps and service blueprints
  • Bring your ideas to life, creating flows, sketches, wireframes, prototypes and other design artifacts to define and communicate end-to-end user experiences
  • Sweat the details, focusing on quality of craft within your work
  • Tell compelling stories to share your work with designers and stakeholders
Qualifications for principal designer
  • Demonstrated drive and confidence
  • Mechanically inclined with strong aesthetic sensitivity
  • Advanced sketching, vector, and raster artwork
  • Advanced 3D-CAD development and rendering
  • Advanced conceptual, creative and analytical skills
  • Adobe Creative Suite, Solidworks / Pro E and Keyshot
3

Principal Designer Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of principal designer. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for principal designer
  • Maintains accurate lists of parts created
  • Keeps supervisor informed of project status and issues that may require assistance
  • Collaborate with designers with different backgrounds such as interaction designers, engineers, design researchers and other industrial designers to develop a holistic design for our business group
  • Design and craft thoughtful solutions to human problems across a range of product experiences
  • You will play an active role in our internal Design Team and be part of an eclectic mix of great designers and craftspeople in an international environment
  • Partner with senior members of Product, Marketing, Engineering and other internal stakeholders to ideate the next generation of our multi-channel products and services
  • Evangelize and lead design thinking via design sprints and other collaborative activities
  • Articulate, inspire and lead agile teams with a directional yet pragmatic design strategy
  • Deliver wireframes using and augmenting our pattern library
  • Create visual assets using our style guide
Qualifications for principal designer
  • Are creatively oriented and driven, with a keen desire to ship world-class work
  • Exposure to tools such as Principle, Swift, Pixate, Origami, Form
  • Excellent collaboration ability, able to work across different disciplines
  • 5+ years of experience in technical solutioning for HPE tools viz
  • Minimum 10 years’ Experience in a consulting environment
  • You love ambiguous problems and are able to make the complex simple and digestible, translate insights into actionable design solutions
4

Principal Designer Job Description

Job Description Example
Our company is hiring for a principal designer. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for principal designer
  • Use your experience to collaboratively create and communicate emotionally engaging POVs that inform the direction of projects
  • Create iterative prototypes to test ideas with customers during the project
  • Present and communicate ideas to C-level executives
  • Working closely with the HUE Director for HBT Connected Building Software Solutions to implement an overall design strategy
  • Participating as the principal design leader at project reviews and phase gates
  • Design game puzzles within project guidelines of the subject matter
  • Expert level knowledge of BIM process and technologies, especially Revit MEP
  • Advanced knowledge working with federated models
  • Ability to coordinate and execute Navisworks model walkthroughs during design workshops
  • Provide REVIT Structure and MEP desktop support
Qualifications for principal designer
  • Minimum of 5 years’ applicable work experience with proven ability to perform design related tasks
  • Strong interpersonal communication and presentation skills (verbal and visual)
  • Experience conducting focus group, in-depth interview, contextual inquiry or design research activities
  • Demonstrated track record utilizing a user-centered design process
  • Demonstrated expertise using standard design software tools including
  • Strong mechanical aptitude, understanding of rapid-prototyping techniques, and manufacturing processes
5

Principal Designer Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of principal designer. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for principal designer
  • Develops ideas, suggests new or modifies existing ideas
  • May provide technical computer support and install software programs
  • May assist in the design and implementation of internal and external web pages and applications
  • May prepare manpower estimates, as required
  • Collaborate with other product design team members to help guide them to the best possible decisions
  • Work on projects touching web, mobile, tablet, and living room devices (roku, appletv, game consoles, etc)
  • Act as an advocate for design to the rest of the company
  • Work closely with our San Francisco-based and Europe-based team members to ensure all work meets our levels of quality and craftsmanship
  • Help establish product and brand guidelines, and ensure all design work adheres to these guidelines
  • Complement and improve upon our existing product design workflow to optimize delivery to engineering
Qualifications for principal designer
  • Possesses the ability to achieve results by motivating others in a hands-on and engaged manner, while also operating as a change-agent within the organization
  • The ability to be detail-oriented while maintaining a broad and long-term perspective
  • A team player with the ability to function in a dynamic, fast-paced environment, dependent on cross-functional cooperation
  • Address multiple and complex priorities, while maximizing the use of existing resources
  • Strong Human Factor and user interface experience
  • This role is seen as a key differentiator within the development of our products

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