Market Strategy Job Description
Market strategy
provides data analyses using tools including SPSS, Excel, Tableau and others as required.
Market Strategy Duties & Responsibilities
To write an effective market strategy job description, begin by listing detailed duties, responsibilities and expectations. We have included market strategy job description templates that you can modify and use.
Sample responsibilities for this position include:
Leverage research, analysis, external market perspectives, and internal data to inform market, product and offering strategy
Responsible for driving market and product offering strategy and design in support of profitable growth in increasingly challenging competitive environments
Drive thinking and recommendations for current and future offering and delivery capabilities required to meet the market and strategic actions necessary for achieving long term growth
Develop deeper relationships and share ideas with Philadelphia based multi-market business at the client level
Create additional revenue opportunities by developing deeper local relationships with high level market based client and agency contacts
Work collaboratively with MMS partners in securing and executing client and agency sales calls to develop ideas and market specific opportunities (Mostly NYC office)
Liaison with local team to ensure proper execution & activation of all MMS programs at local market level
Focus on main local potential activators such as local driven events, TTWN, endorsements and digital opportunities with market based client partners
Drive regional business review and reporting cadence by tracking periodic performance of market KPIs
Driveproblem solving and strategic projects by evaluating and executing (ad-hoc) strategic market opportunities that may arise
Market Strategy Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Market Strategy
List any licenses or certifications required by the position: PMP, PMI
Education for Market Strategy
Typically a job would require a certain level of education.
Employers hiring for the market strategy job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Finance, Marketing, Economics, Business/Administration, Engineering, MBA, Education, Accounting, Statistics
Skills for Market Strategy
Desired skills for market strategy include:
Policies
Practices and systems
SPSS
Industry practices
Quantitative reporting tools
Related fields
Excel
Market
PowerPoint
Office and especially Excel
Desired experience for market strategy includes:
Partner with the business units, marketing and corporate strategy to assist in driving the relevant changes to strategy and tactics through regular communication and reporting, in special projects
Financial industry certifications are a plus
Create an overall vision that optimizes opportunities for growing sales, including articulation of segmentation priorities, distribution and partnership strategies necessary to achieve marketshare objectives
Develop annual and long-term marketing and competitive offering portfolio to achieve financial and growth objectives
Assess and identify ongoing competitive advantages of our product offering within the context of a rapidly changing marketplace that includes intense competition, rapid technological advancement and an evolving regulatory environment
Partner with Marketing Analytics to transform data into actionable strategic objectives and plans
Market Strategy Examples
1
Market Strategy Job Description
Job Description Example
Our innovative and growing company is hiring for a market strategy. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for market strategy
- Continuously challenge the status quo of go-to-market approach for different segment groups (distributor and farmer) and develop implementation plans (Sales excellence, CRM, Organization work streams) towards desired go-to-market approach
- The primary focus of this role is to support the Vice President, Market Access in planning and executing key strategic operational business initiatives
- Project manage and co-lead initiatives that drive Market Access organizational growth
- Ensures documentation of internal projects, external bench marks to success and on-going Market Access business needs
- Supports management of Market Access collaborations through implementation of communications plan with external partners
- Drive implementation process and plans of go-to-market approach, focus on change management guidance and, content implementation, considering legal aspects / compliance with clear KPIs for measurement under the guidance of APE/R MAS & SE
- Support development of clear Distributor Strategy under desired go-to-market strategy
- Contribute to the development of joint principles of commercial policies fostering best practice exchange
- Develop and execute advanced proactive sales strategies with key and target National clients locally to tap into entire marketing budget and maximize share
- Work collaboratively with DORM and to execute pricing and share goals for key pieces of transactional and developed business
Qualifications for market strategy
- Minimum 7+ years experience in consulting or business
- Native language level in Spanish, business level in English
- Corporate strategy ideally completed by some operational or business development position
- Own the strategic planning process to further evolve the Brazil business strategy including partnerships, evolution of inventory, community and business development
- Support the Brazil GM in presentations and updates given to San Francisco and leadership teams
- Native language level in Portuguese, fluency level in English
2
Market Strategy Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of market strategy. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for market strategy
- Recommend and manage various market access research initiatives, collect and integrate payer/market insights to inform brand strategy
- Define pricing and packaging strategies for new products and features in development to maximize revenue opportunity across customer segments by working with product management / product marketing to understand product goals and strategies and, performing customer, partner and market research
- You will drive and perform day-to-day operations of assigned projects to ensure that policies and procedures are followed
- High level of competency with Excel
- Develop the U.S. market access strategy for I&I assigned assets which may include indications for Rheumatoid Arthritis, Atopic Dermatitis or Asthma
- Lead the development and implementation of pre-launch and launch initiatives including the value and access dossier, field training, customer promotional material, pull through programs, and other market access support tactics
- Work closely with MMS offices and MMS sellers in each of the national rep offices to support entire MMS client list affecting PHL
- Quarterly travel to visit clients and agencies in NYC or as determined by senior management
- Effectively provide communication between MMS and local team (ie- programming, promotions, ) on any activations or programs
- Develop and execute a strategy for PHL MMS Key clients to improve revenue share, garner potential local budgets and become part of their long-term planning process
Qualifications for market strategy
- Minimum of 5 Years of experience in sales, marketing, advertising
- Superior leadership, organization, negotiation and communication skills
- Able to build and grow strong client relationships
- Ability to motivate and lead team a local support team
- Computer skills including but not limited to extensive knowledge of Microsoft Office, email communication, social media and the ability to adapt to proprietary computer systems
- Strong strategic and business sense as demonstrated by the ability to translate insights into action for the business
3
Market Strategy Job Description
Job Description Example
Our company is looking for a market strategy. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for market strategy
- Support visualizing Market Intelligence analysis and improving
- Research and report on selected market trends for the commercial and product development teams
- Support the VP in researching, planning and developing marketing tactics to support the strategies developed to promote the businesses and facilitate stronger client relationships
- Coordinate award and advertisement submissions, producing collateral, developing business presentations, managing conference sponsorships, and helping to coordinate external client events
- Execute marketing material from concept stage to final delivery
- Create and track marketing metrics in Capital Markets through research and analysis
- Develop financial reports and interpretations to be communicated to senior Capital Markets’ employees and external clients
- Assist in executing tactics that leverage industry conferences, sponsorships, trade shows & events to maximize our exposure
- Develop and lead strategic business planning processes in the United Kingdom, including working closely with key stakeholders to identify and execute on opportunities for ongoing incremental improvement opportunities in existing revenue-generating operations and ensuring that the regular cadence is upheld
- Own competitive intelligence, including monitoring key activities/new product development/new entrants, of companies in target markets
Qualifications for market strategy
- Passion and deep understanding of the technology and music spaces
- Advanced degree or MBA required
- Experience in a strategy / management consulting firm or corporate development / strategy division of a multi-national company
- Superior analytical and problem solving skills, ability to “deep dive” into the details with the highest degree of accuracy, while staying focused on the big picture
- Capacity to work collaboratively independently with cross-functional teams
- Experience working with speed models
4
Market Strategy Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of market strategy. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for market strategy
- Update and improve IT based tools to visualize vertical Market Intelligence products
- Improve and update internal market intelligence databases
- Research and report on selected market trends for the vertical teams
- Assist in the deployment of Access Command Center (transfer center and bed management) operations for the market
- Engage and coordinate the development of a Market Growth Council in key markets to foster a system approach to service line development, outreach strategy, EMS relations and mitigating outmigration
- Assist in the mentoring of local service line, outreach and EMS champions to improve in-migration of patients and leverage the size and scale of CHS in the market
- Use strong relationship and communication skills to collaborate with diverse teams and senior leaders possess an ability to synthesize large amounts of qualitative and quantitative data to identify critical insights
- Strong understanding of the health care ecosystem and latest developments across the industry and markets high level of intellectual curiosity
- Develop understanding of key planning, ad serving & ad management platforms (Salesforce, Operative, Cloud9, DoubleClick, FreeWheel, Krux, YieldEx, ) and implications for various strategic decisions
- Conducts external and internal operation analysis identifying strategic opportunities, challenges, risk, threats
Qualifications for market strategy
- Experience or understanding of inventory planning from demand and supply perspective
- Experienced in project management and project planning
- Ability to perform process analysis, documentation, mapping and optimization
- Change management - ability to steer a business in a new direction
- Strong understanding of the whole value chain from sourcing to consumer
- Intellectually curious with a bias for action
5
Market Strategy Job Description
Job Description Example
Our company is hiring for a market strategy. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for market strategy
- Establish a consistent, repeatable process for tracking strategy execution progress
- Ensures that collaborations & overall business is in accordance with regulation
- Driving competitive analysis to evaluate competitors' approaches to the markets and what makes them successful, and, develop strategies that establish lasting basis for differentiation in the marketplace
- Influence senior executives to gain alignment on all key recommendations
- Work closely with product operations, product management, sales strategy, enablement finance, legal, marketing and sales to develop new product GTM strategy and launch SKUs
- You will perform project management and coordination tasks, assigning and coordinating project activities for cross-functional teams, developing project plans and status reports and serving as the communications point for the project
- You will prepare for and facilitate meetings and presentations, managing the pace and topics covered and summarizing and documenting meeting results
- Bachelor’s degree in finance, accounting, mathematics, engineering, or one of the hard sciences
- MBA from a top-tier university highly desired (but not required)
- 6-8 years professional experience in an analytical and quantitative position
Qualifications for market strategy
- Influences without authority and drives actionable results
- Deeply experienced in developing fact based, market driven insights and building internal alignment
- Experienced in global organization working with highly technical team members
- Comfortable in fluid environment and navigating through ambiguity
- Highly proficient in MS Office, leveraging secondary research and conducting primary research
- Primarily focused in business to business