Market Intelligence Job Description
Market Intelligence Duties & Responsibilities
To write an effective market intelligence job description, begin by listing detailed duties, responsibilities and expectations. We have included market intelligence job description templates that you can modify and use.
Sample responsibilities for this position include:
Market Intelligence Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Market Intelligence
List any licenses or certifications required by the position: ML, AI, PMP, ESRI, FISD, CET
Education for Market Intelligence
Typically a job would require a certain level of education.
Employers hiring for the market intelligence job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Economics, MBA, Engineering, Finance, Statistics, Business/Administration, Education, Computer Science
Skills for Market Intelligence
Desired skills for market intelligence include:
Desired experience for market intelligence includes:
Market Intelligence Examples
Market Intelligence Job Description
- Manage market intelligence throughout the organization, including coordination of research efforts with Chief Marketing Office, product management, and FuelEd marketing
- Lead responsibility for conducting market and competitive intelligence for identified inorganic growth categories
- Gather and evaluate relevant market and competitor information to review market position and determine threats and opportunities
- Review and summarize industry reports
- Conduct primary research including direct contact with customers, industry stakeholders, and competitive market
- Maintain an advanced knowledge of trends affecting the industry in all relevant areas including political and legal
- Work as an internal consultant to senior leadership of Capital Markets division
- Identify and recommend strategic solutions to support future growth and product plans
- Standardize existing databases to improve levels of value, service and efficiencies
- Serve as a relationship manager for Salesforce.com
- 8+ years experience in developing competitive and market insights to inform strategies
- Extensive experience developing competitive and market insights for the millennial (including teen) audience is highly preferred
- Growth-oriented mindset with a natural curiosity regarding brands and business
- Experience in the Competitive Intelligence industry – preferably in house and/or management consulting
- Deep interest in learning about automotive, technology and consumer electric products
- Manage the testing and implementation of new data files and reports, and ensure the overall data integrity in Salesforce.com
Market Intelligence Job Description
- The Manager will perform market research on the following topics, with a special focus on a number of countries in EMEA
- Manage internal team and offshore team of analysts and support staff
- On-going business decision support
- M&A activity and/or organic investments
- Determine priority areas for primary research
- Comprehensive market analytics for both current and identified new development markets including market share and market growth rates
- Ongoing competitive intelligence gathering including risks and opportunities for growth in various markets
- Utilizing applicable market analysis, identify new development projects nationally, with focus on select markets as directed
- Being a subject matter expert in national residential development, market conditions, industry trends, historical performance and future prospects
- Complete market assessments of various medical specialties on a request basis in order to create basic market information
- Bachelors Degree in Business Administration (Finance, Economics, Statistics, or related field) preferred
- Familiarity with MicroStrategy, Tableau, Access and databases a plus
- Professional experience in analytical/quantitative business, go-to-market analytics, operations, science, or engineering
- Intellectual curiosity and analytical skills in areas of high complexity
- Ongoing self-education and staying abreast of key regulations and industry trends to ensure appropriate context is applied to analyses
- Ability to collaborate and develop/maintain relationships within the organization
Market Intelligence Job Description
- Compile and deliver business intelligence reports to end users on a regular basis
- Understand & develop consumer’s insights
- Manage third parties
- Develop the business holistic analysis
- Fuel manager with insights in order to fine-tune company’s vision
- Understand the Market, the tobacco commercialization strategies and be able to articulate its business issues
- Provide the company with a competitive insights through presentations and reports to internal teams and allow an effective strategic and tactical decision-making and implementation
- Create and update comprehensive industry, market and customer based plans for Commercial business issues/opportunities
- Develop thorough and systematic analysis of key industry trends the general social economic and political environment, legal and regulatory issues, and customers
- Manage the NPS program day to day – vendor management, data management, analytics, reporting and support deeper dives of NPS data
- Experience in developing segmentation models, and intelligent decision models that analyze customer response information to assist the development of targeted offerings for all customers/segments
- Experience with computer languages (e.g, SQL, C, SAS)
- Strong statistical background with experience mining and analyzing data sets to extract meaningful insights and presenting them in intuitive ways
- Strong knowledge of and experience with databases (SQL) and ETL frameworks
- Proficient with R, Python
- Technical expertise with database design and development, data mining and segmentation techniques, and data modeling and analysis
Market Intelligence Job Description
- Collaborate with key internal customers and stakeholders to create recommendations based on data from our programs
- Participate in development and tracking of specific key satisfaction metrics, and provide an executive summary to management on a proactive basis
- Initiate and lead the Mercedes-Benz Passenger Cars price positioning process
- Developing of GCC-standard vehicle executions together with product management
- Propose first pricing positioning of new launched vehicles in the market in cooperation with product management
- Ensure the generating of the Corporate Identity-Retail price lists, customs lists, safety list and all further pricing related documents which are needed within the region
- Agreed price positioning has to be processed within the confirmed deadlines to DCAA
- Ensure the support of GDs (General Distributor) and RSMs (Regional Sales Managers) in all pricing related topics from a sales perspective
- Further develop and improve the DMEL pricing approach to GDs
- Drive MAD/OP Planning process for all pricing related issues
- Ability to create rich and intuitive visual displays of quantitative information, including through Tableau
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of complex information with attention to detail and accuracy
- Strong problem solving ability combined with the ability to think creatively
- Ability to explain process and findings to both technical and non-technical persons
- MS or PhD in Mathematics, Economics, Computer Science, Information Management or Statistics
- Bachelor’s degree in marketing, business, or related field with 14+years’ related experience or Master’s/Doctoral degree with 12+years’related experience
Market Intelligence Job Description
- Perform analysis of the data provided by syndicated market research companies (product shipments, purchase/usage behavior, ) to identify trends and insights that can affect company planning and decision making
- Within the DMEL 2020 Strategy evaluate the future pricing opportunities within the region to ensure that aspirational sales volumes can be achieved
- Lead the pricing study process in cooperation with the respective service provider
- Ensure and control that pricing executives evaluate the data
- Prepare management information and presentation
- Ensure that pricing information is available and analysed in a timely manner for all newly launched competitor vehicles
- GD orderings / Take-Rate Analysis
- Initiate the regular creation of Take-Rate Analysis on qualitative and quantitative basis
- Presentation of results to DMEL Senior Management and Director
- Support with recommendations potentials and necessary action plans
- Requires demonstrated experience in preparing and participating in materials for senior leaders on strategy and matters of significance
- Deeply analytical with quantitative and qualitative data – framing and conducting analysis, market modeling
- Bachelor’s Degree in Technology or Finance is required
- Monitor, acquire, analyze, develop and distribute information about the industry and our competitors, and their actions, through a variety of weekly, monthly, semi-annual, annual and one-off publications and presentations
- Manage the acquisition and upkeep of both internal and external information resources, and a historical library of industry and competitive data, for use by company employees
- 5+ years’ experience in field of Consumer Research