Engagement Marketing Manager Job Description
Engagement marketing manager
provides operational oversight of SalonCentric social media platforms: Facebook, Instagram, Twitter, Pinterest and Periscope.
Engagement Marketing Manager Duties & Responsibilities
To write an effective engagement marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included engagement marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Work across the Society to develop new and unique product value propositions, using a creative combination of content (product), experience, and access
Develop a variety of products and marketing programs that can be used to target different customer types, offer varied levels of interaction, thus allowing the maximum numbers of consumers to experience and be exposed to the Society
Oversee team responsible for executing the program
Develop annual field engagement plan to drive GapCard enrollment
Present weekly, monthly, quarterly and annual performance reports for GapCard
Work with GF operations and central team to set, allocate,and distribute quarterly GapCard and email field goals
Collaborate with field organization on the creation and execution of field engagement and incentive structure to drive the card program
Solicit ongoing field feedback from field partners to improve the card program
Conduct visits and/or workshops to educate and train the field
Collaborate with Store Ops on managing the GF card website for store employees and managing ongoing content updates post-launch
Engagement Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Engagement Marketing Manager
List any licenses or certifications required by the position: PMI, PBA, UML, PMP, SSL
Education for Engagement Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the engagement marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Education, Public Relations, Business/Administration, Economics, Journalism, Communication
Skills for Engagement Marketing Manager
Desired skills for engagement marketing manager include:
Current trends and history in music
Digital music
Excel and demonstrated experience using data and metrics to measure performance and determine improvements
Music industry
Social media platforms
Especially Facebook
HTML
Instagram
Pinterest
Twitter
Desired experience for engagement marketing manager includes:
Partner with Old Navy Marketing team to develop marketing collateral
Assess information needs and submit requests to 3rd party data scientists
6+ years analytics experience within marketing, finance or risk analysis
Support strategic consumer engagement programs for consumer marketing including but not limited to Insider
Experience of Product, Customer or Channel Marketing
Knowledge and understanding of systems and processes which support the marketing and sales functions
Engagement Marketing Manager Examples
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Engagement Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of engagement marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for engagement marketing manager
- Development of training and conference content focused on tools that drive referrals & networking through digital and local marketing strategies
- Drive usage of resources that support a number of initiatives for field leadership and corporate business partners
- Act as 8 Key Marketing Activities subject matter expert (with a Referrals & Networking focus) for Advisor Business Development Group, Franchise Consultants, field leaders and advisors
- Drive key projects from concept to launch including working cross organizationally, ensuring timelines, budgets and commitments are met, while providing exceptional communication to team members, leaders and stakeholders throughout the process
- Assist in creation of strategies that drive increased advisor referral activity and lead conversion including alignment with key enterprise initiatives, collaboration with business partners, and field leadership
- Execute the influencer outreach strategy
- Manage day to day liaison with influencer activation agency
- Lead onsite execution of influencer events
- Create product seeding strategy and lead product seeding efforts globally
- Own Limited Edition product development
Qualifications for engagement marketing manager
- Good business acumen and an ability to keep focused on achieving KPIs
- Ability to engage positively with customers
- Experience with best practices in sales and marketing content
- Experience adjusting plans to capitalize on changing circumstances and opportunities
- Superior communication skills, including writing and presentation skills
- 3+ years’ experience effectively managing people and building a team
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Engagement Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of engagement marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for engagement marketing manager
- Create campaign communication plan that drives consistency across touchpoints and meets health literacy guidelines
- Create campaign tracking plan and tools to evaluate results, identify best performing marketing activities, refine plan and implement improvements into future marketing initiatives
- Drive customer engagement through targeted marketing and merchandising to increase order frequency and volume
- Leverage A/B experimentation to manage performance, drive channel and campaign optimization and identify key drivers of trends in the customer behavior
- Develop and execute customer retention and churn management strategies
- Liaise closely with the product development teams to drive innovation aimed at improving customer experience
- Closely monitor customer feedback/needs through surveys and research
- Develop foundational member engagement vision, strategies and initiatives that make it easy for members to use their health plan and meet consumer Net Promoter Score® goals
- Build enterprise awareness of the member experience and influence senior management to adopt new ideas, technologies and solutions to meet emerging consumer needs
- Map the member journey to inventory communications, determine gaps and prioritize solutions for a simpler, more personalized member experience
Qualifications for engagement marketing manager
- A positive and collaborative working style
- Strong foundation in data analysis through Excel and presentation development in PowerPoint
- Ability to develop marketing strategies based on deep-dive analysis and present finding to leadership
- Experience driving engagement through a field or advisor organization
- Minimum of 3+ years experience in event activation development and plan execution including digital and social activation
- Experience driving projects within defined schedules with the ability to resolve issues and gates while maintaining schedules
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Engagement Marketing Manager Job Description
Job Description Example
Our company is looking for an engagement marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for engagement marketing manager
- Develop and lead organizational wide communication and touch - point governance and oversight process
- Develop member personas to segment communications with personalization that improves the consumer experience
- Develop member engagement social strategy linked to business goals
- Implement consumer research plan, assessing proprietary and third - party data, to develop deep consumer empathy, identify member pain points, solutions and segmentation insights
- Customer-first obsession that drives development of global program objectives, contact strategy, communication channels and content that benefits and enhances customers’ reading experience
- Establish a high bar for marketing creative and copy
- Drive implementation of new technical capabilities (in our product, the marketing infrastructure) by working with a broad cross-section of engineering, finance, product management, customer experience, and operations teams
- Building end-user engagement and developing our social media channel strategy to deliver against appropriate KPIs
- Planning and implementing Nature’s social media strategy in collaboration with editorial teams
- Providing regular reporting (including recommendations) on audience engagement and provide data-driven market intelligence into editorial and product teams
Qualifications for engagement marketing manager
- Experience working in a marketing automation platform is required
- Project management capabilities - driving projects from inception to completion
- Experience building consensus with cross-functional teams
- Excellent teamwork skills, time management skills, organization and project management skills (with attention to detail from inception through execution), and communication skills are a must
- Customer Satisfaction experience
- Experience marketing a firm with multiple locations
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Engagement Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of engagement marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for engagement marketing manager
- Develop shoot briefs, shot lists and asset specs/requirements in collaboration with global cross-functional departments and regional marketers
- Manage usage rights process, budget, briefing and trackers for global and regional usage needs
- Conceptualize new content programs and manage activations as it relates to fashion house approvals, tracking, art deadlines, and feedback loop on local execution
- Liaise with regional teams and Creative to ensure programs are modified or developed with for local market relevancy
- Lead owned social media strategy
- Stay abreast and report back to executive teams on global competitive content activity, engagements rates, and global trends
- Oversee social media content calendar with consumer associate
- Partner with Creative Operations on production prioritization, management of timelines, and requirements for shoots—assist in keeping cross-functional departments regularly updated on timing for briefs, shoots, post-production, asset delivery
- Adapt benchmarks, report on program performance, best practices and make actionable recommendations on optimization and future programs
- Liaise with Global communications on content needs for press events and lead adaptations for consumers executions in-store and online
Qualifications for engagement marketing manager
- Bachelor’s Degree in Marketing, Computer Science or a relevant field
- Experience in executing strategic marketing plans tied to business goals and deployment of innovative integrated marketing campaigns
- Experience managing multiple agency and external vendor relationships
- Marketing or Business communications degree
- 5+ years of relevant work experience in online B-to-C marketing, and online merchandising
- Demonstrated history of success in data intensive quantitative analysis and ability to use metrics to back up assumptions/concepts
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Engagement Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of engagement marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for engagement marketing manager
- Supervise and develop Consumer Associate, consumer marketing
- Lead the deployment of a complex, multi-market marketing value proposition for a select group of our top-performing small merchants, in close partnership with internal stakeholders and external business partners
- Ensure successful delivery and reinforcement of the program through alignment with and training of merchant-facing teams especially Global Servicing Network, One Phone Channel, and external field marketing agents
- Partner with Business Insights, and local Marketing and business teams, and other central teams
- Evolve value proposition strategy and roadmap for our small merchants, especially Top Small
- Lead/support ad-hoc projects to deepen engagement or drive digitization with our existing base
- Develop expertise and keep pulse on competitive landscape and marketing or business development opportunities and best practices
- Advance merchant engagement strategy with focus on increasing scale and effectiveness of Card Member marketing and insights
- Lead strategic discussions with C-level merchants to inform merchants’ marketing strategy with AXP business insights
- Partner with internal partners and external agencies to develop an in-depth understanding of customer needs, industry trends, and market requirements to inform future B2B Marketing strategies
Qualifications for engagement marketing manager
- 3+ years experience having analytical proficiency in CRM and web metrics from acquisition to retention marketing
- Demonstrated ability to translate customer wants/needs into actionable, financially viable programs and features
- Mobile retention, social media expertise, loyalty program experience
- Business and technical savvy that drives collaboration with all levels and disciplines within the organization
- Comfortable/experienced working with global teams
- Track record of implementing new marketing tools and technologies