CRM Coordinator Job Description
CRM coordinator
provides technical expertise in a CRM such as Microsoft Dynamics CRM and related technologies to support business requirements and use of the CRM application. Manages and drives the email customer plan using relevant brand and market insight via in-house and agency analytics tools or information to ensure customers are receiving the right communication based on purchase behavior, brand behavior and topicality.
CRM Coordinator Duties & Responsibilities
To write an effective CRM coordinator job description, begin by listing detailed duties, responsibilities and expectations. We have included CRM coordinator job description templates that you can modify and use.
Sample responsibilities for this position include:
Create or enhance existing HTML for mobile-responsive emails
Develop and execute app marketing technical and operational strategies in support of broader company objectives
Manage & execute in store beacon marketing and testing strategies to grow overall program
Monitor and track app key performance indicators by campaign, segment, and season compared to plan and year-over-year results
Work closely with business intelligence and CRM to provide analyses of CRM campaigns and trends, and make recommendations to the business for enhancing campaign effectiveness through audience segmentation, messaging direction, and contact frequency
Work with internal departments to understand their business objectives
Manage the data collection and integration with CRM group in Greensboro
Work directly with the email and direct mail groups for audience selection
Work directly with GBT to ensure data flow from POS, ECOM, Social and Events to and from the CRM database
Project manage the development of collateral to support online and in-store VIPeak campaigns
CRM Coordinator Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for CRM Coordinator
Typically a job would require a certain level of education.
Employers hiring for the CRM coordinator job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Education, Computer Science, Business/Administration, Communications, Management, Economics, Technology, Information Technology
Skills for CRM Coordinator
Desired skills for CRM coordinator include:
HTML
Excel
CRM technologies
CRM tools and techniques
Especially Veritix
HTML and CSS
Illustrator and InDesign
Polish
PowerPoint
Salesforce CRM
Desired experience for CRM coordinator includes:
Strong understanding of technology and standard business software like Microsoft Office, Outlook
Attend and promote VIPeak at key store events
Project manage the development of collateral to support other online and in-store customer acquisition campaigns
Project manage special campaign collateral and tactics for Big Data projects and season Retail projects
Create reports to track VIPeak and other campaign performance
Coordinate with Loyalty Lab to ensure points and promotional campaigns are developed for key initiatives
CRM Coordinator Examples
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CRM Coordinator Job Description
Job Description Example
Our company is looking for a CRM coordinator. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for CRM coordinator
- Maintain VIPeak newsletter schedule and develop monthly communication to VIPeak members
- Monitor VIPeak Customer Service issues as needed
- Work with Marketing Director on the execution of seasonal marketing programs to support key selling periods in all outlet doors (including Ecom)
- Assist with program recaps and reports for corporate projects
- Edit and distribute weekly dashboard promotion reports and work with sales team to ensure all reporting is included
- Execute factory store promotions and provide detailed recaps on program ROI Manage DTC- Outlet budget
- Build and maintain relationships with outlet center management and marketing contacts
- Work with Regional Managers to streamline and manage marketing requests
- Create, maintain, and distribute Policy and Procedures for all outlet division advertising and marketing
- Participate in and execute center-specific promotional opportunities
Qualifications for CRM coordinator
- Minimum 3 years experience with digital communication
- Minimum 2 years experience with CRM integration
- Experience with email marketing and loyalty programs preferred
- Must have project management experience – ideally working working with multiple agency partners
- Must have a passion for, and understanding of key The North Face experiences and its unique culture
- Position is based in Bay Area, but will require travel to key events
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CRM Coordinator Job Description
Job Description Example
Our growing company is hiring for a CRM coordinator. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for CRM coordinator
- Coordinate with vendors and printers (graphic/print/visual) for cost estimates, project reviews, and project completion
- Provide quarterly Brand Marketing updates to stores including PR clips, sponsorship updates, advertising campaign information
- Initiate new programs to support CRM, create new sales drivers, and explore new digital marketing opportunities to keep Nautica relevant for both Factory and Full price
- Ensure accuracy of Ad Sales data (accounts, contacts, opportunities)
- Modify documentation as needed for supported properties
- Field process questions and research issues like client/agency reassignments, deal/opportunity ownership changes, incentive compensation issues, invoice assignment
- Support of ongoing transitions by presenting KPIs dashboards to Markets' key stakeholders
- Management of SLAs (Service Level Agreements), coordination of periodical reviews with each market (telcos and telepresences)
- Adhoc analyses and periodic reports dissemination to the Operations and IBPs
- UK/International Emails communications
Qualifications for CRM coordinator
- Possess relevant experience executing digital/social promotions, including basic understanding of business requirements and approval cycles
- User of popular social publishing, reporting, and listening tools
- Must be hyper-enthusiastic about ever-evolving social media trends, and the digital landscape at large
- Diligent work ethic a must
- Studying for a Customer/Public Relations and/or Marketing degree or related business degree
- Coordinate day to day delivery of the UK/International emails including briefing, amends/sign off/QA and correct scheduling of campaigns
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CRM Coordinator Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of CRM coordinator. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for CRM coordinator
- Optimise performance by A/B testing
- Coordination and delivery of multi-channel promotion codes
- Implementing the segmentation of the Brand database to drive customer programmes and improve long term quality and profitability of the customer file
- Implementation of campaigns from the consumer communications plan, including creative execution, customer selection, test activity and results in order to drive the required sales plan
- Working closely with other internal teams to ensure all communications follow the brand guidelines
- Implementation and analysis of the discount strategy and plan for the brand
- Working within the investment plan for retention activity ensuring budgets are kept to plan
- Supporting the CRM Manager on administration and co-ordination around half yearly budgets
- Launch innovative, best in class CRM programmes for Topshop, to acquire new and retain / reward customers across channels
- Support CRM Manager with email contact calendar, aligning with other departments including Social, Retail and VM
Qualifications for CRM coordinator
- Passionate about fan community management
- Lead the design, copy-writing, creative briefing and approval of all email communications with the Graphics Team
- Upload images, build and test emails in Adobe Campaign Manager managing the end to end process, including email broadcast and data workflow
- Develop a robust email testing strategy to include tests across all aspects
- Work alongside marketing to support with store-level email marketing including localised event invites
- First point of contact for stores and field based teams regarding e-receipts including
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CRM Coordinator Job Description
Job Description Example
Our growing company is hiring for a CRM coordinator. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for CRM coordinator
- Maintain content calendar to ensure timeline and process adherence
- Actively engage and work closely with key cross-functional stakeholders to ensure effective end-to-end execution of marketing activities
- Manage content requests from Europe and APAC marketing teams
- Rigorously test and proofread each email, verifying copy, layout, links, and dynamic content assessing and addressing any deliverability and/or spam risks
- Document processes and provide optimization recommendations
- Maintain awareness of email marketing trends, best practices, technologies and CAN-SPAM laws
- Coordination of copy and images communication to markets
- Oversee day to day execution of all pre-/post-appointment patient communications (email, SMS, robo call, DM)
- Work with the Associate Director – CRM and support vendors to implement pre-/post-appointment communication tests (ex
- Responsible for developing and executing the email marketing plan in line with the Digital marketing strategy, developing creative briefs, testing and tracking for UK and international territories
Qualifications for CRM coordinator
- 1-3 years of experience in email, lifecycle or digital marketing and project management
- Excellent time and project management skills with exceptional attention to detail
- Work well in a collaborative, team environment and cross-functional team
- Solid email best practice knowledge
- 3 - 5 years of progressive levels of responsibility
- Experience and working knowledge of CRM applications that utilize predictive analytics for segmentation and targeting
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CRM Coordinator Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of CRM coordinator. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for CRM coordinator
- Deliver weekly analysis of email campaigns reporting on key KPI’s
- Set up automatic triggered email programmes to allow us to maintain the quality of our database
- Supports the operations of the CRM channel
- Build, test, and deploy robust CRM campaigns using an Enterprise ESP and CRM solution and internal tools
- Build audience targeting drawing from database using in-depth SQL queries
- Support campaign managers in identifying potential audience segments and pulling initial sizing to help finalize campaign targeting specs
- Establish and execute an efficient deployment process to ensure campaign launches are on-time and with quality
- Manage relationship with campaign leads from our Canadian and Latin America teams to ensure coordination and correct development and execution of cross-regional campaign activity
- Assists in the development of the monthly e-mail calendar, developing strategies and objectives for each individual communication
Qualifications for CRM coordinator
- Established social media and community background including proven experience for a major brand managing Facebook fan pages, Twitter profiles, forums, image-sharing platforms (Instagram), and blogging platforms (Tumblr)
- A demonstrated understanding of direct marketing
- Tracking and measuring multichannel campaigns, including email, search, social media, telephone and direct mail (metrics monitored include clicks, responses, leads, deals, and revenue)
- Experience in working with industry CRM tools such as salesforce, Microsoft dynamics, remedy, telephony systems, such as Avaya, Genesys
- 2-3 years of experience working in an email marketing
- Project management oriented, strong process skills