Consumer Analyst Job Description
Consumer Analyst Duties & Responsibilities
To write an effective consumer analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included consumer analyst job description templates that you can modify and use.
Sample responsibilities for this position include:
Consumer Analyst Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Consumer Analyst
List any licenses or certifications required by the position: PMP, CPA, CMA, MBA, CCB, SAS, DFSS, CBAP, SQL, IIBA
Education for Consumer Analyst
Typically a job would require a certain level of education.
Employers hiring for the consumer analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Marketing, Statistics, Economics, Finance, Mathematics, Education, Psychology, Engineering, Computer Science
Skills for Consumer Analyst
Desired skills for consumer analyst include:
Desired experience for consumer analyst includes:
Consumer Analyst Examples
Consumer Analyst Job Description
- Staying abreast of project status, both from a financial and delivery/execution perspective
- Providing regular and ad hoc reporting to business executives
- Undertake specific pricing/product analysis requests from Sales, Direct, Underwriting and Actuarial
- Carry out market research into growth opportunities, analysis of market and demand
- Assist in carrying out market research with both our customers and competitor customers
- Ensure detailed analysis to prepare monthly finance report and forecast
- Lead monthly closing and annual operation plan
- Provide solutions for business planning and performance analysis
- Conduct addition analysis requirements such as ROI, KPI, financial and strategic analysis
- Identify improvements in business process and implementation
- Comprehensive knowledge of all Microsoft Office applications, including Word, PowerPoint, & Excel
- An aPh.D
- Must have a minimum of 2 to 4 years of relevant consumer research experience
- Global experience not required but considered a big plus
- Experience must include custom research techniques including a general understanding of both quantitative and qualitative approaches
- Experience should include consumer packaged goods research or related field
Consumer Analyst Job Description
- Develops, NPV, break-even and ROI analysis information on various merchandise projects
- Designs and implements data integration solutions across data management systems
- Responsible for and “owner” of data feeding into data platforms
- Works with the business and marketing teams to define the data flows in and out of the system
- Contribute to the consumer knowledge diffusion within the studio, feed and inspire the studio teams’ thinking with market and consumer studies
- Cope with the studio and gate constraints, and capitalize on the internal resources to propose innovative, timing- and cost-efficient solutions for the studio
- Agency assessment - working with agency to complete the assessment form upon completion of projects
- Communication platform - assists in updating and maintaining the online Market Research share point
- Global dashboard - Check and approve Consumer and Segment Tracking Study (CAST)data uploaded by Research Agency
- New Product Launch Tracker - Update data from different sources (CAST, Retail Audit) into the portal
- Strong SQL, Access, and Excel skillset required
- Proficient with Excel, Google Analytics, and SiteCatalyst or other web analytics software
- Ability to juggle multiple tasks and projects and meet deadlines
- Keen interest and understanding of market research techniques
- Excellent attention to detail, highly organised with the ability to work on own initiative, meet deadlines and deliver accurate and concise analysis
- Willingness and ability to make decisions
Consumer Analyst Job Description
- Assists Analysts and Consultants in developing detailed documentation and specifications
- Assists Analysts and Consultants in design and structures of presentations that are appropriate to the characteristics or needs of the audience
- Build data visualizations that supports the required knowledge for business decisions
- Ensure quality of data by completing work accurately, identifying issues, offering recommendations and implementing plans for improvement
- Continuously evaluate and improve current data processes
- Provide support to cross-functional teams across the organization to understand overall business goals, improve reporting, and assist with larger scale projects as needed
- Normalize and consolidate a variety of disparate performance reports (licensing royalty reports, online/events sales reports, sales invoices) to compile comprehensive business reporting data
- Provide consolidated data to business leads in a user friendly way, enabling self-service access to product level performance data
- Layer expert analysis and industry insight on top of data to create recommendations and be able to relate them to business or franchise strategy
- Prepare category specific, channel specific, and executive level monthly financial performance reports
- Good MS Excel / PowerPoint skills
- Masters Degree or CPA is a plus
- Strong technology comfort level and experience with different data analysis/data mining tools
- Willingness to learn new internal databases/data mining techniques
- Familiarity with tableau or similar product
- Excellent written communication skills as demonstrated by writing project documentation, Monthly Review reports etc
Consumer Analyst Job Description
- Closely interact and consult with relevant business teams to ensure objectives and support key responsibilities
- Conduct user validation testing on data accuracy software enhancements
- Identify process improvements opportunities
- Provide adequate coverage for escalations, must be able to work a flexible 8hr schedule 5 days per week normally between the hours of 7am-6pm EST Mon-Fri
- Support on-call 24x7 coverage a minimum of 4 rotations a year
- Support special Live coverage hours for Thanksgiving through New Years to align with Retailer specific needs
- Acting as a liaison between the Consumer Insights department and key brand partners through relationship building, anticipating consumer research needs and representing the ‘voice of the consumer’ during brand meetings
- Sit on the Trading desk and work closely with Consumer traders, salesforce, and research analysts to provide morning content, intraday trading color, and some fundamental analysis
- Need pre-existing Research/modeling experience of at least 4-5 years in the sector
- Identify trade ideas and other alpha generating opportunities within the Consumer Sectors
- Work in conjunction with other local and global Finance teams to drive best practice and consistent processes
- Identify and communicating issues to senior management regular reporting
- Provide leadership and direction to ensure the development of relevant business information, and timely financial, budgeting, long term modelling, business and operational analysis, and reporting
- Provide leadership in improving data structures and business process to provide decision quality analysis
- Provide analysis of financial results and KPI’s to management to support timely decision making
- Ensure appropriate financial systems, reporting and analysis to support business growth and objectives, developing the systems roadmap for process improvements and efficiencies including providing automated management information
Consumer Analyst Job Description
- Track and analyze the performance of Showtime programming On Demand and via streaming platforms
- Designs qualitative and quantitative research plans based upon business objectives and then makes a recommendation on which research technique(s) will best meet objectives
- Reviews trends and collects data from both primary and secondary sources to draw conclusions and make recommendations to their business partner
- Support the Fair Lending BISG Dealer and Portfolio monitoring process
- Conduct analysis on probability of default and statistical modeling
- Lead and manage international research projects that will enable brand growth across several key markets
- Serve as the corporate compliance subject matter expert to the BancMall/Screener line of business
- Turning data into insights and share with relevant stakeholders
- Setting up reporting functions and dashboards to monitor important data such as NPS, web traffic and conversion, digital engagement and social media metrics and contact center data
- Input to production of test cases to ensure development of new features/services
- Business leadership experience with a demonstrated and proven ability to take on and create new solutions achieving effective results in a fast-paced, growing and ambiguous environment
- Demonstrated problem solving and root cause analysis skills, combined with proven ability to communicate those analysis
- The ability to deal with adversity and rapidly changing operating conditions while successfully driving complex and milestone driven projects
- A highly collaborative work style and the ability to work in a team environment
- The highest level of professionalism and personal integrity
- Exceptional skills in communication, motivation, and interpersonal relations