Commercial Marketing Manager Job Description
Commercial Marketing Manager Duties & Responsibilities
To write an effective commercial marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included commercial marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Commercial Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Commercial Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the commercial marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Business/Administration, Engineering, Science, Communications, Education, Management, Technical
Skills for Commercial Marketing Manager
Desired skills for commercial marketing manager include:
Desired experience for commercial marketing manager includes:
Commercial Marketing Manager Examples
Commercial Marketing Manager Job Description
- Identify the competitor and business trends of the business
- Develop thought leadership content sharing opportunities and manage streamlined distribution
- Engage with other lines of business and firm partners
- Execute the Retail & Trade marketing strategy for Sportstyle (Teamsport, Running/Training, etc)
- Define marketing strategy and develop a customer-centric, multi-channel marketing plan that influences customers and prospects along the sales cycle and drives business results
- Work closely with business leaders and leverage market, competitive and customer intelligence to develop a deep understanding of market opportunities, customer insights and business drivers
- Lead development of a content strategy and editorial calendar in collaboration with business, PR and channel marketing partners in order to enhance our brand position and thought leadership and awareness as a market leader
- Provide strategic direction to marketing channel partners for the development of advertising campaigns, web site enhancements, email marketing, and social marketing, along with industry and customer-centric events to support key business priorities
- Collaborate with business and channel marketing partners to refine our value proposition and messaging platform to effectively influence prospects to drive consideration
- Partner with sales and horizontal marketing teams to develop core sales support materials including collateral and pitch book templates, brochures, to ensure salient, customer-focused and brand compliant communications
- Retail or marketing/DM experience, having held a commercial finance role previously
- Currently operating at manager level
- Experience of working with non-financial teams or colleagues and communicating analysis on a regular basis
- CIMA (or equivalent) qualified
- Work closely with the Head of Acquisition to help align and deliver the strategic objectives of both departments
- Extract and interpret data to measure the success of DM spend on localised and global campaigns, establishing returns on investment from various DM channels
Commercial Marketing Manager Job Description
- Proven track record of navigating through complex processes to achieve results
- Ability to clearly and concisely convey ideas to senior leadership, simplify complex issues into actionable strategies and deliver strong communications solutions
- A flexible team player attitude with ability to work independently and manage multiple projects in a fast-paced, high-energy environment
- Experience in providing sound, strategic recommendations
- A self-starter with exceptional attention to detail and follow-up
- Execute the Retail & Trade marketing strategy for Sportstyle
- Increased growth and scale of SEM acquisition through delivery of analytics, insights and testing innovation
- Local project management lead and influencer for internationally-led testing roadmap, capability and channel enhancement
- Strong partnership with the wider acquisition team, internal stakeholders, central teams and agencies and consultancy with small business services product and marketing teams
- Maintaining market awareness of competitor activity, industry and technological advances to analyse and develop future plans for search acquisition
- Work with various departments across the business external agencies on attribution modelling and incrementality testing to ensure reporting and ROI models are as relevant as possible
- Provide regular ad hoc analysis and support on DM campaigns including ‘what if’ scenario planning, working closely with other departments across the business
- Carry out ad-hoc deep dives
- Minimum Bachelors Degree in English, Journalism, Marketing or Communications or related field required
- At least 5 years of marketing experience or at least 5 years of advertising experience or at least 5 years of public relations experience
- 1-2 years of business-to-business (B2B) marketing experience
Commercial Marketing Manager Job Description
- Plan and record all advertising with selected trade press to advise on future campaigns
- Work with the Head of Brand Strategy & Planning & Commercial Director on the trade PR strategy with MWW
- Serve as strong marketing advocate and advisor to the business, proactively raising ideas and executing against priorities
- Grow strong relationships with local market leadership to be seen as value-added partner
- Identify competitor and business trends and develop appropriate responses
- Develop thought leadership content, leverage content from across the firm, and manage streamlined distribution
- Collaborate with the various functional areas of Commercial Banking Marketing (Creative Services, Digital, Communications, ) to manage invitations, ad requests, collateral
- Engage with other lines of business and firm partners (i.e., Private Banking, Market Leadership Teams, Government Relations, Philanthropy, ) to ensure market connectivity and coordination
- Provide direct management for several national initiatives and programs
- Manage marketing team member(s) aligned to segments and industries
- Ability to lead cross-functional teams and facilitate alignment throughout the Commercial and Strategic Marketing & Innovation organizations
- Track record of excellent communication and interpersonal skills
- Ability to prioritize activities which drive measurable business impact
- Self-driven and efficient in a fast-paced, multitasking environment
- Creative thinker with a strong customer focus who is comfortable with ambiguity and evolving strategies
- Strong working knowledge of PPC and related technology Marin Software
Commercial Marketing Manager Job Description
- Develop and articulate the vision for how data and marketing technologies can support and enable customer engagement and revenue growth
- Support the GCMM to create and leverage external trade body relationships to the benefit of 4Sales
- Defining, implementing and monitoring marketing strategy and plan for the assigned products and new products in liaison with sales and the product creation groups
- Translating the marketing strategy and plan into a business plan, with supporting launch plans and other required actions to meet the planned results
- Defining with the Business Leaders, or region, the product portfolio, the product positioning, pricing, distribution, service and promotion plan, which should contribute to optimized sales value, product mix and volume to deliver the agreed targets
- Setting and managing margin and pricing policies, ensuring effective implementation in the sales plans
- Initiating (corrective) actions and formulates marketing support requirements, validated by sales management in order to improve on business objectives
- Defining the distribution and channel mix according to criteria set by General management
- Co-working with and managing Distributors together with the sales team
- Partner with the events team to coordinate event programs, including speaker procurement, invite process, target list development, post event follow-ups, internal communications with sales
- Report measurement of marketing campaign, program, project, asset effectiveness and adoption, and required improvements
- Bachelor's degree required and 8+ years’ marketing experience
- Management experience, with experience overseeing employees in multiple locations
- Demonstrated ability to execute with urgency
- Understanding of industry trends and ability to develop ideas for thought leadership content
- Ideal candidate will have proven success in markting with a technical background and should have experience in detailed analysis strategy development
Commercial Marketing Manager Job Description
- Co-ordinate product launches, ensuring all marketing materials are in place and conduct training sessions and workshops
- Assist with the design and development of the necessary sales tools as competitor benchmarking, presentations, literature
- Work with Marketing Manager and Executive to ensure website and local marketing materials are kept up-to-date
- Be local expert on domestic products and applications and liaison with Product Lines (PL08, 28, 32 and 35)
- Plan, implement and manage new product and campaign launches
- Manage competitor intelligence and benchmarking of own products against competitors and develop relevant Value Propositions
- Contribute to price setting and maintenance of relevant price lists
- Monitor sales development and provide input for sales forecasts
- Assist external and internal sales and marketing teams with production of sales tools/marketing materials
- Provide product training to local sales people and internal technicians
- Work with the DM team to plan and manage weekly budgets, including a monthly reforecast
- Demonstrated leadership skills -Intimate knowledge of construction market, key channel influential needs
- Experience with international product set/programs
- Ideal candidate will have experience in marketing of treasury services and specialized credit solutions
- Some travel required for internal sales conferences, external client events, and possibly International marketing coverage
- Three to five years of marketing and/or consulting experience and a proven track record developing and implementing complex cross-functional strategies