Branding Manager Job Description
Branding Manager Duties & Responsibilities
To write an effective branding manager job description, begin by listing detailed duties, responsibilities and expectations. We have included branding manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Branding Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Branding Manager
List any licenses or certifications required by the position: AIRS, PHR, PMP
Education for Branding Manager
Typically a job would require a certain level of education.
Employers hiring for the branding manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, Business/Administration, MBA, Education, Design, Public Relations, Journalism, Advertising
Skills for Branding Manager
Desired skills for branding manager include:
Desired experience for branding manager includes:
Branding Manager Examples
Branding Manager Job Description
- Managing, implementing and tracking e-Marketing campaigns and tools (Google Adwords campaigns, employer branding videos, Search Engine Optimisation, Geotargeting, Google Analytics reports, blog posts )
- Will establish IT communication guidelines, standards and process in alignment with the Edwards Global Communications
- Will help IT leadership and management to drive improvements in communications around IT Strategy & Key Initiatives
- Help to enhance IT’s brand and image
- Work in conjunction with and provide guidance to the IT OCM and project teams on Communications Strategies and Plans for IT Projects
- Work closely with PAs to ensure the brand architecture and its visual language is understood, adopted and implemented in all communication elements used for internal affiliation purposes – on- and offline –, and is ultimately reflected in our external communication channels – bcg.com
- Orchestrate the launch of new entities by coordinating with all internal functions – production, digital, platforms – and external vendors (when relevant) to ensure that all elements needed (eg
- Serve as primary point of contact for all internal and external communications, including account team messages, robust PR plan, case study generation, and web / social media presence
- Develops brand guidelines and ensure branding is integrated into all SCG activities
- Creates digital shelf content and leads the creation and maintenance of all brand pages and digital assets, including but not limited to packaging images, product lists, style guides and owned content
- Employment branding and recruiting experience
- Highly skilled in managing technology vendors with demonstrated strength in delivering ROI from technology investments
- Experience successfully leading cross brand or cross function business initiatives
- Degree holder in Communications, Journalism, Marketing, Language or related disciplines
- Minimum 8 years experience in brand management, external communications and PR, ideally for international / JV financial company
- In Depth Knowledge of recruiting metrics, assessment tools and techniques
Branding Manager Job Description
- Initiates or suggests analysis (financial, consumer engagement, or brand equity) to influence strategic plans
- Develops and manages digital programs to support brand business plans
- Analyzes program effectiveness using ROI and marketing mix analysis to provide strategic recommendations on marketing programs to deliver on business objectives
- Oversee planning, production and execution of a wide variety of offline marketing activities for China to build brand and awareness for Global Selling and generate leads
- Build and distribute regular reports with individual campaign performance update, post-campaign summary highlights
- Define, plan, coordinate and execute employer branding activities and long-term relations with universities and other educational institutions of relevance on country level in close cooperation with the local TD/BA’s and HR Services
- Establish a way of working that supports TD/BA’s in their direct interaction with students and other prioritized target groups without losing the one voice approach and to avoid confusion in the external talent market
- Drive Academic Preferred Partner Program (APP) agenda for Talent in the country in close cooperation with the TD/BA’s
- Develop training and apprenticeship programs, policies, guidelines and tools
- Vendor selection and supplier relations at country level
- Experience working with current best practices and industry trends in recruiting
- Creative or advertising agency experience strongly preferred
- Bachelor’s degree in an applicable discipline (marketing, business, communications)
- 10+ years of experience in content management
- Experience with video storytelling
- Experience writing, editing and managing a library of written and multimedia content
Branding Manager Job Description
- Leading and coordinating design efforts with internal teams and outside vendors
- Developing optimal product packaging, leveraging the unique opportunities being an online brand can provide
- Developing outer packaging and shippable containers appropriate for the e-Commerce – continuously reducing related costs, ensuring undamaged product delivery, and minimizing waste for consumers
- Developing packaging innovations that unlock new areas of opportunity
- Being counterpart of our US colleagues, building global strategies and approaches
- Developing and delivering the Global DEP Marketing Communications strategy, in line with DSM’s marketing strategy, to support DSM in realizing its business strategy and objectives and to enhance and protect the DSM reputation
- Developing and delivering the digital communication strategy for DSM Engineering plastics, in line with DSM’s digital marketing strategy, to support customer engagement and lead management
- Making activation plans and steering impactful results through working with your own team with the support of the Global Business Partner In- and External communications and relevant external agencies
- Leading and coaching a diverse and international team of seven professionals to the next level in their career and in marketing communications
- Planning and budgeting annual operating plans and ensure buy-in with business management
- Systems Thinking - holistic approach and thinking as to how things work are connected and interrelated
- Technical Acumen - high level understanding of technical skills to enable leading the management of technology vendors and IT projects
- Experience producing a diverse range of materials such as white papers, newsletters, presentations, educational materials, tutorials, scripts, blogs, and wikis
- Basic programming experience (HTML, JavaScript, CSS)
- Minimum 5 years of design and branding experience in corporate and/or agency settings
- Promote innovation and creativity throughout design while balancing the business needs
Branding Manager Job Description
- Maintain the brand & trademark assets
- Leads planning, production and distribution of marketing assets to promote TA&O globally
- Assists in the review of project proposals to determine goals, time frame, funding limitations and procedures for accomplishing project
- Reports on project activities, changes in scope, challenges and requirements between our team and internal stakeholders as a strategic tool in keeping implementers and decision makers moving toward consistent, business- or mission-focused goals and objectives
- Communicate with team on ongoing status, milestones, and project risks
- Audit processes & procedures in order to find opportunities for improvement and increased efficiencies
- Establish a clear content strategy, creating and curating authentic, compelling content and messaging (landing pages, videos, blogs, career sites)
- Define methodologies for the collection of quantitative and qualitative customer insights, project-manage the fielding activities (potentially via third-parties) and support the analysis and interpretation of results
- Support the development of a coherent brand strategy, architecture and positioning, in order to build a credible and successful offers for customers
- Set guidelines for the development of product-specific packaging, designed to consistently communicate the brand story, solve customer pain points, ensure products get delivered without damages, and minimize packaging materials/waste
- Clear understanding of the role of brand identity, experience working to implement, activate and extend brand systems
- Must have strong partnering skills and be able to work across all levels of the organization and across multiple countries, effectively collaborating with multiple stakeholders
- Able to work to tight deadlines, manage through ambiguity, manage multiple projects at once, be willing to challenge the status quo and maintain professionalism under pressure
- Skilled in influence management and effectively gaining consensus for new approaches
- Strong understanding of – and ability to articulate – organizational goals and objectives
- Minimum of 10 years’ experience in a communications role or related field
Branding Manager Job Description
- Lead and art direct the visual articulation of branded packaging graphics
- Actively envision and drive solutions while energizing and enabling resources
- Present ‘win-at-shelf’ solutions using best practice design management and strategic design leadership skills
- Design and develop primary and secondary packaging for new and existing products and promotional SKUs for multiple channels
- Maintain projects and assets in web-based, digital workflow, routing and asset management tools
- Manage assigned projects to meet deadlines
- Contribute to, attend and understand all relevant project information and consumer market research
- Stay abreast of developments and trends in design and packaging
- Maintain awareness of external design suppliers, trends, portfolios, personnel and core competencies
- Understand and utilize in-house and external manufacturing and print processes, plastics and substrates
- Bachelor’s degree in communications, public relations or a related field preferred
- Proven track record of initiating and leading corporate communications, public relations campaigns and marketing communications programs that enhance corporate visibility and reputation, increase employee engagement and build enterprise value
- Ability to use and leverage a variety of communication modes such as social media, websites, blogs, online surveys
- A broad set of consumer, commercial marketing & negotiation skills and inspiring leadership style is required together with a working understanding of all business functions and key business processes
- Six or more years in a professional level marketing program or product development position, or equivalent
- Strong analytical, research and organization skills