Brand Specialist Job Description

Brand Specialist Job Description

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Brand specialist provides requested reports on project support activities and website usage utilizing tools such as Excel and Tableau.

Brand Specialist Duties & Responsibilities

To write an effective brand specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included brand specialist job description templates that you can modify and use.

Sample responsibilities for this position include:

Lead JORDAN brand huddles and educate JORDAN brand retail sales associates
Help to manage creative agencies to develop strategy and marketing plans and in the development of creative work that supports overall brand and corporate
Manage Brand and Corporate Identity standards
Achieve sales goals through selling primarily JORDAN brand products and other merchandise
Manage, monitor, create and execute all display and social media messaging for seasonal brand media campaigns
Support international partners on localized brand media plans
Actively communicates with Ralph Lauren Brand Managers
Create, select, prepare and manage the roll-out of content for digital media across all platforms
Generate your own leads and opportunities using tried and true classic sales methods
Must have the ability to confirm a customer’s pains and the negative business impact that results, and gain agreement that if those pains are eliminated and thus the negative business impact, the result would be worth investing in

Brand Specialist Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Brand Specialist

List any licenses or certifications required by the position: FS, CP, AED, CPR, MECP, RSA, QA, ITIL, L', SEO

Education for Brand Specialist

Typically a job would require a certain level of education.

Employers hiring for the brand specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, Advertising, Journalism, Engineering, MBA, Education, Communication, Management

Skills for Brand Specialist

Desired skills for brand specialist include:

Excel
HTML
Features and functionality to ensure superior customer service
Vendor products
Excel and PowerPoint
MS Office programs as Outlook
Website content management systems design tools
Word
Brand
Category

Desired experience for brand specialist includes:

Flexible attitude in negative situations, ability to learn from failure, showing improvement in future situations
Ability to influence others through strong relationships
Must have 5+ more years of sales experience and show a solid track record of quota attainment
Must have a track record of new account acquisition, management of existing accounts
Must be comfortable in both a technical dialogue (understanding the customer’s IT infrastructure and technical objectives) business dialogue (explaining the TCO reductions or ROI benefits of our solutions)
Familiarity with High Performance Computing (HPC) environments is a strong plus (computing infrastructure, Hadoop infrastructure, high performance storage, distributed applications environments)

Brand Specialist Examples

1

Brand Specialist Job Description

Job Description Example
Our growing company is hiring for a brand specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for brand specialist
  • Assist with the identification and training of, and communication with Regional Employer Brand Ambassadors
  • Serve as liaison to the global Employer Brand Champion community
  • Track, manage and optimize regional employer brand touch points
  • Must be comfortable in both a technical dialogue with customers and prospects delivering a value-based business proposition
  • Consistently identify all constituents, the required sequence of events, and contain the customer’s buying process, to drive deals to closure
  • Analyze and provide product feedback to creative teams
  • Execution of customer meetings
  • Trend analysis and competitive analysis
  • Offer creative solutions for business needs
  • Responsible for photo imaging of products
Qualifications for brand specialist
  • Relevant sales experience of 6-8 Years in IT solution sales
  • Detailed Knowledge of Storage Industry and technologies is a plus
  • Experience of working with large/Enterprise customers at the CXO level
  • Experience in working on large and complex deals in competitive scenarios
  • Need to be Self driven, Go-getter, Target Oriented, Pleasing Personality and thought oriented
  • Preference in Knowledge in IT Technologies (Storage/Server/VMware/Networking products)
2

Brand Specialist Job Description

Job Description Example
Our growing company is looking to fill the role of brand specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand specialist
  • Point person for all media relations execution from product request fulfillments to image requests and all logistics to gain editorial coverage for the brand
  • Help coordinate brand, PR, athlete photo shoots as outlined in the strategic plan
  • Assist in managing marketing initiatives and projects to comply with strategic, creative, budget and timing parameters
  • Help to manage production across all VCI marketing channels – Digital, Print, and CRM
  • Work with Creative Agencies to ensure objectives are met
  • Help to manage project budgets, project timing, and ensure all internal stakeholders’ approvals are met
  • Help to manage the administrative, scope, and budget of advertising
  • Coordination of advertising materials with other internal teams and positions – Sales Ops, Product, The Brands
  • This position is a key point of contact for the internal teams and the various marketing teams and agencies
  • An extensive amount of time will be spent on constant communication and coordination with purchasing teams – briefing, administration and paperwork, approval process
Qualifications for brand specialist
  • Minimum 10-12 years of experience with 4-5 years of relevant Unix Sales/Pre Sales Experience
  • The location will be based out of Delhi and will be responsible for sales of Power & Mainframe in NCR region in Corporate Accounts
  • You should possess proven soft sales skills and also proven Server Sales Skills either in Unix or Linux
  • You would need possess the skills of working closely with Business Partners and ISVs in the region
  • At least 8 years experience in Power Systems or High End Server Solutions
  • Collaborate with Senior Marketing Manager to identify areas of efficiency within the budget
3

Brand Specialist Job Description

Job Description Example
Our growing company is hiring for a brand specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand specialist
  • Provides guidance to businesses in developing and executing the brand through marketing programs
  • Determines and uses the most effective marketing tools and communication routes to enforce a consistent brand experience across the business
  • Coordinates with vendors to produce promotional materials, marketing collateral, brand templates and other marketing communications materials
  • Supports additional marcom brand efforts as identified
  • Assist with project briefs for AFS
  • Assist with writing strategic briefs for the development of marketing strategy and creative work / marketing communications
  • Develop clear KPI's for each project brief and work with analytics team to track success or improvements
  • Collaborate with Senior Marketing Manager and General Manager on executive level presentations detailing current and future marketing plans
  • Provide project management support for the production, distribution and shipment of campaign kits to stores
  • Initiate, follow up and completion of projects
Qualifications for brand specialist
  • Experience is selling sales of Power Systems or Server Solutions in North Region in Corporate accounts in Delhi and would need to engage closely with the account and pre sales teams for driving business in the assigned territory
  • Experience of advertising agencies processes is also desired
  • Budget management and financial acumen
  • Ability to manage timelines and deadline driven
  • Strong Powerpoint skills - presentation development and coordination
  • Innovative and focus on continuous improvement
4

Brand Specialist Job Description

Job Description Example
Our growing company is hiring for a brand specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand specialist
  • Advises Manager, Brand Equity in development of brand guidelines and communicates to stakeholders and approves assets to ensure on-brand executions
  • Support the creation of campaign recaps, updates and brand reporting with accuracy and on time
  • Manage non-merchandise inventory (fixtures, packaging)
  • Execute customer meetings
  • Manage team calendars, templates, and deliverables
  • Work with Social Media, PR, Direct-to-Consumer (DTC), and Creative teams on seasonal campaign plans
  • Build and maintain relationships with media agency, social media platform representatives and media partners
  • Act as an expert in social media by staying knowledgeable of trends, strategies, platforms, tools, best practices, competition
  • Troubleshoot and resolve complex issues and provide outstanding support across our platform technologies for advertisers and agencies using reserve and engagement products
  • Achieve sales goals through selling primarily POLO SPORT merchandise
Qualifications for brand specialist
  • Fluency in Brazilian Portuguese (in addition to English) is a plus
  • Fashion retail experience required
  • At least 5 years experience in and a verifiable track record selling enterprise software technology solutions in Fortune 150 accounts
  • At least 2 years experience in and a verifiable track record of closing new accounts (not just repeated selling into the installed base) and achieving annual targets (quota)
  • Team orientated but self-motivate
  • Associate or Undergraduate degree or educational equivalent
5

Brand Specialist Job Description

Job Description Example
Our company is hiring for a brand specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand specialist
  • Elaborate Brand Partnership campaigns in a precise, high standard manner from scratch to product
  • Reviews, interprets, and administration of multiple US-Based retail brand programs and support functions listed below
  • Leads POLO SPORT training sessions to ensure Apparel Department associates are properly trained
  • Consistently promotes company programs including Scorecard, private label credit card, and MORE on-line ordering options
  • Help gather, create and edit content for a new external Careers website and, once launched, help ensure that content on the site is up-to-date, relevant and compelling
  • Engage with candidates and all stakeholders through the company's North American careers social media accounts
  • Assist with the management of specific social media and targeted branding campaigns
  • Monitor and respond to inquiries received via public websites that are recruiting, hiring related (email)
  • Assist with the creation of regional recruitment marketing material and manage printing and distribution
  • Share and adopt best practices from global counterparts by connecting regularly
Qualifications for brand specialist
  • Sales experience with maintenance service
  • Verbal and written communications skills in English and mandarin
  • Make revenue plan
  • Maintain and build a strong pipeline
  • Engage with C-level executives build trustful relationship, engage with LOB IT executives
  • At least 5 years experience in SW/Solution Sales experience

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