Brand Marketing Coordinator Job Description
Brand Marketing Coordinator Duties & Responsibilities
To write an effective brand marketing coordinator job description, begin by listing detailed duties, responsibilities and expectations. We have included brand marketing coordinator job description templates that you can modify and use.
Sample responsibilities for this position include:
Brand Marketing Coordinator Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Brand Marketing Coordinator
List any licenses or certifications required by the position: CET
Education for Brand Marketing Coordinator
Typically a job would require a certain level of education.
Employers hiring for the brand marketing coordinator job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, Education, Advertising, Communication, Management, Graduate, Technology, Public Relations
Skills for Brand Marketing Coordinator
Desired skills for brand marketing coordinator include:
Desired experience for brand marketing coordinator includes:
Brand Marketing Coordinator Examples
Brand Marketing Coordinator Job Description
- Assists with development of marketing creative briefs and campaign recap decks
- Provide administrative support for the Brand Marketing team as needed (Schedule meetings/calls, book travel, submit expense reports)
- Work closely with the Brand Management team to coordinate GTM seasonal project implementation
- Partner with Marketing Operations on management of all calendars and timelines for all brand marketing initiatives
- Acts as go-to cross-functional resource within respected territory to ensure category vision execution and product marketing execution across all consumer touchpoints
- Manages communication between 3rd party technology partnerships
- Manage marketed technology and product naming and trademark search and clearance process with naming agency, internal teams and legal
- Manage budget & invoicing process for Brand Marketing team, ensuring all spending is in line with budget frameworks
- Key Marketing contact for budgeting in collaboration with Finance
- Manage all media activity administration including artwork requirements, media agency processes, payments and liaison with global HQ in New York- manage media calendar to ensure all deadlines are met
- Excellent organizational and written/oral communication skills with the ability to be proactive, and think strategically and creatively
- The ability to juggle multiple projects simultaneously, perform under pressure and maintain a highly-organized and detailed workflow
- Must be able to work a maximum of 20 hours a week
- Comfortable with social media – Hootsuite, Bitly, LI, Instagram, Facebook
- Basic Adobe Creative Suite skills (preferred), PhotoShop and InDesign
- Highly motivated and creative self-starter with strong project management skills and the ability to work independently
Brand Marketing Coordinator Job Description
- Partner with third party agencies to execute seasonal marketing initiatives
- Coordinate and active Retail and Outlet in-store tactical events plans
- Work closely with Retail and Concession partners for all marketing plans, while maintaining and fostering strong working relationships and best in class practices
- Coordinate art work and images for Retail and Outlet partners across both print and digital platforms
- Brand guardianship for Retail and distribution partners Europe wide and across Middle East and India, ensuring the Coach footprint is consistent at every level
- Manage and coordinate all printed collateral within the European region across Catalogue, Magazine and Outdoor advertising
- Key contact for marketing activity in Middle Easter & India (experience in markets would be beneficial)
- Minimum 2 years marketing coordination experience, focused on Brand marketing initiatives
- Demonstrated experience coordinating marketing activities in support of a heavy seasonal/holiday calendar
- Previous experience within a fashion/ luxury goods brand, a plus
- A strong background knowledge of the retail fashion or luxury accessories market
- A strong, confident communicator
- Have a ‘can do’ attitude, with the ability to manage projects with minimum supervision
- Experience of working with U.S based head office
- Additional European language skills and/or Arabic, a plus
- Experience with Middle Eastern & Indian markets, a plus
Brand Marketing Coordinator Job Description
- Assist in development and implementation of monthly promotional messaging across all communication touchpoints, in-club, in-store, traditional and digital
- Maintain accurate timelines across all touchpoints, in-club, in-store, traditional and digital
- Work closely with the sales and operations teams to identify promotional offerings, holiday communications and urgent online, offline and in-club communication touchpoints brand initiative overviews
- Maintain weekly tracking and analysis of new member driving initiatives of all paid media channels, working closely to share-out with Brand Comms and Regional teams
- Assist with team budgets and billing
- Implement email strategies including segmentation, A/B testing, optimization, messaging, and design
- Coordinate needs and serve as a point of contact for other team members
- Coordinate every step of project delivery and dissemination, working directly with Brand leaders
- Play an active role in the team's annual planning process and project needs
- Help document the various projects
- Travel required between 5-10% of the time
- Assists the brand management team with day-to-day tactical support and communication
- Supports supervisor with the execution of communications plans for local sites products and with brand development across several communications channels--in-paper, direct mail, partnerships, events, external media, and online
- Marketing coordinator experience in lieu of degree
- High degree of computer literacy, including demonstrated ability to manage web/social media and email communications
- Knowledge of design applications (Adobe Creative Suite, Photoshop, InDesign, Prezi, ) preferred
Brand Marketing Coordinator Job Description
- Monitor the marketplace and track key trend info that is pertinent to our brand/category
- Track the financial performance of our core Private Brands and report on their performance monthly
- Recommend and influence the development of strategic blog content
- Supports the creation of overarching strategies and briefs
- Acts as point of contact for marketing partners through marketing plan development and execution against strategy
- Understands and articulates business, competitive, and consumer insights
- Articulates and enforces adherence to strategy with key omni-channel partners
- Innovate and challenges the status quo
- Helps identify measurement to track effectiveness, supports hindsight development, leads recap distribution to cross-functional teams
- Schedule, coordinate and execute messages for Brand promotions and partnerships to ensure they are communicated to internal stakeholders and Guests via appropriate Brand channels
- Understanding of creative strategy and design/advertising trends
- Associate or Bachelor Degree required, knowledge of commercial real estate industry preferred
- Minimum of 2+ years of writing, marketing, or desktop publishing experience
- Ideal candidate will be detail oriented with an eye for design
- Ideally the candidate will have some experience in marketing at a major consumer publication, website, agency, or via an internship/fellowship
- Minimum of 2 years of marketing consumer products, event marketing or relevant and related experience required
Brand Marketing Coordinator Job Description
- Coordinate details of hotel-level activation of key initiatives such as movie partnerships
- Manage the team budget and monthly reporting
- Provide deadline-driven support for weekly and monthly communications and reporting
- Create and develop visual presentations for the Brand Marketing team
- Support hotels and other teams in the use of marketing tools, including HiltonART/MarKIT
- Assist in providing brand approval of submitted collateral and artwork
- Work independently or with a team on special and/or recurring department projects, such as annual brand strategy plans
- Provide logistical support for brand events, including meeting coordination and event planning
- Maintain the Brand Marketing pages of the intranet site
- Participate in Marketing team and agency strategy sessions
- Large brand or event experience is preferred
- Fully Bilingual (Spanish-English), Portuguese is a plus
- Availability to travel for business purposes and to work on weekends as needed
- Provide minor administrative assistance for the department Senior Director and Senior Manager including, some travel arrangements, meeting coordination, preparing expense reports and assisting with tasks as directed
- Detail-oriented and highly organized self-starter
- A healthy appreciation of the role sports play in pop culture