Brand Executive Job Description
Brand Executive Duties & Responsibilities
To write an effective brand executive job description, begin by listing detailed duties, responsibilities and expectations. We have included brand executive job description templates that you can modify and use.
Sample responsibilities for this position include:
Brand Executive Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Brand Executive
List any licenses or certifications required by the position: IAB, TR
Education for Brand Executive
Typically a job would require a certain level of education.
Employers hiring for the brand executive job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Business, Public Relations, Writing, Business/Administration, MBA, Editing, English, Journalism
Skills for Brand Executive
Desired skills for brand executive include:
Desired experience for brand executive includes:
Brand Executive Examples
Brand Executive Job Description
- Serve as the toy category expert (across Core, E&E, Seasonal, and Learning) for Marketing and prioritize merchandising initiatives (in partnership with GMM), serve as the key marketing contact for cross functional teams
- Manage agency and cross functional teams (across Marketing, Merchandising, PR, Store Ops) the ability to interact effectively with senior levels at TRU and with our partners
- Proactively identify and highlight issues, threats and opportunities
- Effectively communicate outputs to engage audiences and enable the organisation to derive maximum benefit and ensure actions are taken
- Develop and manage a quarterly & yearly plan for brand & campaign tracking to meet the organisation’s needs and ensure rigorous evaluation of brand and campaign performance
- Manage research agencies for brand and campaign tracking
- Review agency performance periodically, giving constructive feedback to build and maintain high standards
- Produce and distribute departmental communications, correspondence memos, letters and forms take and publish notes as required
- Coordinate printing, review and mailing of quarterly board books to our Audit and Finance Committee
- Process, prioritize and distribute daily mail, email
- Ability to interact with staff at all levels under pressure, proactive, resourceful and efficiently, with a high level of professionalism and sense of confidentiality
- Assigned Agencies results and YTY growth
- Assigned clients results and YTY growth
- These assignments done at start of the year may change
- Obtain President signature as needed and approves invoices
- Manage the appointment calendar, corporate calendar and department calendar
Brand Executive Job Description
- Ordering/distributing office supplies
- Develop and maintain filing systems
- Annual Budget Coordination-Compilation, management and control of annual budgets for International affiliates and NY Int’l departments, Global Support departments, Global Consolidation and analyses of Income Statements
- Monthly P&L Management / Financial Estimate Process-Management, Control, Reporting and Analysis of affiliate Sales, Spending and NOP including the NY International and Global Support departments
- Provide all administrative support including calendar management, telephone coverage, coordinating travel and hotel accommodations and preparing expense reports
- Prioritize and manage demanding schedules based on knowledge of corporate objectives
- Assist with staffing-related issues, details and communication for internal and external projects
- Help department efficiency by making sure that projects are on schedule by optimizing travel, enabling remote decision-making, and filtering distractions
- Regularly work with information that is highly confidential, strategic and critical in nature
- Potential to work on presentations, marketing campaigns and new business development activities
- Outgoing, organized, dependable, detail oriented having the ability to manage multiple high priorities and have the ability to appropriately prioritize work and proactively anticipate and manage time punctually
- Bachelor's degree preferred and at least 1 year administrative or related internship experience
- Familiarity with Outlook, Calendar and Database programs is a plus
- Strong understanding of television production, marketing and distribution with up-to-date knowledge of new media / models
- And the value proposition
- Talent to generate and implement unique, innovative sales and marketing ideas
Brand Executive Job Description
- Fostering and maintaining relationships with retailers and clients
- Developing the business through outreach and marketing
- Providing shipping updates and follow-up to clients
- Projecting seasonal business trends and evaluating departmental performance
- Motivating and leading sales teams
- Oversee the creation of on-air environments that reflect the brand image and help build strong brand franchises
- Ensure VH1/Logo’s marketing operation is run efficiently and effectively
- Collaborate with VH1/Logo program suppliers and show creators to develop marketing strategies designed to gain maximum exposure and promotional value for VH1/Logo's programs
- Establish relationships with key stakeholders, vendors, and clients and maintain regular contact
- Play key role in account activities including special events, media events, media relations, social media, desk-side briefings, program implementation
- Strategic and inventive thinker
- Familiarity with the latest trends, technologies, and methodologies relevant to branding
- Assigned Agencies & direct clients results and YTY growth
- Previous brand experience and/ or experience in kids product category is a plus
- Strong analytical skills, fluent in retail math and business plan review
- Existing relationships with department and specialty stores such as Target, Kohl’s, and off-price retailers a huge plus
Brand Executive Job Description
- Sourcing and researching new businesses in the on premise channel which includes bars, nightclubs and restaurants
- Deliver brand building training to the on premise staff
- You develop new client relationships, account strategies and tactical penetration plans
- You embrace Esko’s enterprise sales process to meet/exceed sales and margin targets
- You coordinate the sales process towards project closing
- You sell Esko Brand Management solutions, increasing awareness of latest technologies and best practices around artwork management, pre-production and processes
- You work closely with other global brand owner sales associates to coordinate and effectively approach global accounts
- You expand your network and relationships towards a defined group of 250 Brand Owners - purchasing and process decision makers
- Lead cross-functionally the creative teams to deliver the communications/creative needs of our Consumer Revenue business, globally
- Monitor operational brand plans and recommend changes to brand programmes
- Confidence when exposed to senior stakeholders
- At least 10 years experience Software sales
- Experience selling into the Financial Services market
- Experience selling Fraud related products
- At least 4 years of high level sales experience and success in selling enterprise solution software plus implementation services, preferable within brand owner environment
- Industry knowledge of packaging design and pre-production., experience in related domains is an asset
Brand Executive Job Description
- You’ll work flexibly with colleagues in the Marketing & Commercial Insight team to deliver the group objectives, particularly in relation to brand and marketing decisions
- Works effectively with the Brand Partnership Manager CEE, primarily in a support role and also has an active sales initiative
- Play an active role in the Ad Sales team by developing effective relationships by phone or face to face meetings, making, closing and managing deals with agencies/clients/reps for Discovery Channels
- Shares client conversations with the Brand Partnership Manager CEE, to help overall knowledge and client understanding
- Has a professional impact on clients so they have a positive impression of working with Discovery, which favorably influences future deals
- Works effectively with the Brand Partnership Project Manager in order to assure that the BP projects are successfully implemented according to what was agreed with the client during the sales process
- Meets the timings and deadlines of deliverables
- Supports the brand partnership sales execution
- Actively interacts with possible new business in order to deliver sales for CEE, standard and brand partnership sales
- Monitor the general calendar of ongoing and future proposals
- Ability to independently drive and take leadership of assigned projects
- Diploma or degree in Graphics Communication, Packaging or Marketing, or related field
- Highly developed team selling skills
- Strong account management organization to leverage customer growth in addition to new business
- Work with Top Gear television production on forthcoming content
- Main point of contact for all brand approvals coming in to department including escalating for further approval where appropriate with other stakeholders