Web Analytics Manager Cover Letter

I submit this application to express my sincere interest in the web analytics manager position.

In the previous role, I was responsible for analytics that support the continuous optimization of our targeting, marketing, and initiative executions, including audience segmentation, linear, digital and social media, search, coupons, shopper marketing, website optimization, etc.

My experience is an excellent fit for the list of requirements in this job:

• Experience with forecasting, market analysis, regression, sensitivity and cohort analysis
• Creative problem-solving and analytical thinking
• Strong attention to detail without losing sight of the bigger picture
• Productive individual contributor who works well as part of a tightly knit team
• Practical experience of technical data analysis projects Dashboard creation, data visualisation, integration of offline data sources, using additional languages for data manipulation & analysis
• Technical Analytics – good working knowledge of HTML, Javascript/ JQuery, Chrome Developer Tools
• Previous experience in running on-line campaigns
• Experienced use of MS Excel

Please consider me for the web analytics manager opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for analysis for digital marketing dashboards (Google Analytics, WebTrends, Eloqua, Foresee, etc).

Please consider my qualifications and experience:

• Translating business goals into a web analysis measurement strategy with associated data analysis and reporting
• Developing, implementing and managing online reporting tools, tracking key metrics and formulating dashboard analysis to publish to key stakeholders through performing traffic analysis and identifying customer journeys, trends and opportunities
• Staying abreast of current trends and best practices in marketing and digital analysis tools and techniques and demonstrates continual improvement through implementation and embedding of evolving practices within the digital strategy
• Preparing regular competitor and market analysis and influencing senior stakeholders to use the analysis to drive strategy and commercial decision making
• Strong hands-on experience with Adobe Analytics and Adobe Marketing Cloud
• Proven record of success managing and implementing web insights, analysis and trending
• Knowledge of and experience with digital marketing, web technologies, marketing automation, analysis/business intelligence, and B2B marketing tactics preferred
• Knowledge of website optimization strategies

Please consider me for the web analytics manager opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for dashboards and insights from web analytics (Google Analytics).

Please consider my experience and qualifications for this position:

• A strong arithmetic, strategic and analytical mind-set
• Assist with the development of FindLaw's long term strategy and vision for web analytics performance platforms and digital marketing data delivered through them
• Partner with Product and Marketing on articulation of FindLaw's overarching value and how specific products and services contribute
• Closely monitor projects, report status to management and act quickly to address issues
• Strong presentation and data visualization capabilities with excellent written and verbal communication and interpersonal skills
• Current on industry trends and best practices
• SEO, HTML/CSS and web CMS knowledge a nice-to-have
• Passion for the online marketing space with a solid understanding of interactive marketing channels (search, online media, website development, ) & vehicle-level attribution

I would like to submit my application for the web analytics manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for metrics to support the setup and management of onsite and offsite marketing such as internal search, AG site banner ads, and channel marketing through web analytics.

Please consider my qualifications and experience:

• Providing actionable recommendations and insight that assist in increasing conversion rates, average order values and maximization of other ecommerce metrics
• Identifying opportunities and driving strategic and tactical change
• Delivering continuous improvement in web performance through the design and use of testing strategies
• Ensuring the reporting infrastructure and attribution models are fit for purpose, continually redeveloping in accordance with ecommerce changes - managing third parties to implement the infrastructure
• Leading research and delivering strategic insight back to the business from analysis campaigns and development across website, customer experience, customer journeys, sources, sign ups, transactions and digital marketing campaigns
• Preparing marketing campaign analysis and return on investment appraisals for all digital media investment providing recommendations on how to optimize ROI and drive customer acquisition and conversion based on the findings
• Developing online customer analyses, such as Customer Segmentation, Retention Analysis and Lifetime Value Analysis
• Managing digital audits, driving optimisation and ensuring effectiveness controls are in place

In response to your job posting for web analytics manager, I am including this letter and my resume for your review.

In my previous role, I was responsible for channel analytic leadership, insights and optimization best practices within the Analytics and Targeting Team and across the marketing organization.

My experience is an excellent fit for the list of requirements in this job:

• Experience in Adobe Sitecatalyst and its sister tools (mini
• Web/Marketing Analytics / data modeling / experience with core analytics tool sets
• Understanding of data nuances and focus on quality
• Demonstrated experience and in-depth knowledge with web analytics and measurement tools such as Omniture and Gomez
• Familiarity with web technologies and web content development procedures, preferably in an ecommerce environment
• Flexible, able to respond immediately to often changing business priorities
• Understanding of digital marketing principles with an emphasis on measurement of PPC and SEO campaigns
• Familiarity with emerging media and other web 2.0 elements