VP, Analytics Cover Letter

I would like to submit my application for the VP, analytics opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for data & analytics expertise utilizing data management, technology and modeling (such as market mix modeling) to address client business issues regarding advertising, media, competitive and new products.

My experience is an excellent fit for the list of requirements in this job:

• Comfort working on Unix/Linux systems using Python and scripting languages with SQL relational databases
• Subject matter expertise in retail pricing decisions including markdown optimization, promotional pricing, loyalty programs, competitive elasticity modeling, and targeted offers
• Familiarity with existing and emerging pricing trends in data science, analysis, and visualization to drive business decisions
• Broad knowledge at an advanced level of quantitative models for Interest Rates, including term structure models
• Good understanding of Interest Rate and Fixed Income products
• Software development experience (.NET, C++)
• Knowledge of Excel, including scripting and efficient spreadsheet design
• Knowledge of SQL, programming skills, relational database and financial analysis skills

I submit this application to express my sincere interest in the VP, analytics position.

In the previous role, I was responsible for on-going analytical support in regards to media/marketing mix modeling, attribution, and experiments for clients.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Working knowledge of statistical analysis, marketing mathematical rigor, test and learn plans and ROI
• Strong knowledge of direct marketing principles and best in class methodologies
• Working knowledge of digital measurement technologies (tagging, web services, digital tools)
• Working knowledge of social/digital listening tools
• Understanding of emerging research methodologies and technologies
• Proven analytical skills including interpretation of data and translation into actionable insights
• Experience in working with and presenting ideas on derivatives to senior stakeholders
• Supervisory experience of managing members of staff

I submit this application to express my sincere interest in the VP, analytics position.

In the previous role, I was responsible for on-going analytical leadership in regards to media/marketing mix modeling, attribution, and media optimization for clients.

Please consider my experience and qualifications for this position:

• Define and adjust to changing business priorities and strategically focus team resources
• Working knowledge of capital markets cross-border transfer of reinsurance and potential capital, legal and tax pitfalls
• MBA in management information systems, math, computer science, natural sciences, or equivalent experience
• Strong strategic analysis and problem solving skills
• Advanced Excel financial model development skills to understand modeling
• Possesses and demonstrates strong leadership skills
• Manage the encounter process for the health plan, ensuring that all encounters are successfully submitted and that errors are resolved
• Strong SQL, Excel, VBA

In response to your job posting for VP, analytics, I am including this letter and my resume for your review.

In the previous role, I was responsible for on-going analytical support in regards to media/marketing mix modeling and attribution analysis for clients.

Please consider my experience and qualifications for this position:

• Professional experience in a programming language for data analytics (Python/R/Matlab)
• Experience in an equity trading, strategist or analytics role
• Good understanding of Asian equity market microstructure
• Good understanding of technology development methods and strong working relationships with technology teams in delivering large scale projects
• Provide strategic leadership to senior client stakeholders and partners to design, prioritize and execute strategic projects to improve marketing investment and improvement of analytical maturity
• Lead development of analytics solutions to address prospects business and marketing needs
• Knowledge of IOT Platforms is strongly preferred
• Extensive working background in digital analytics (site analytics, social, EM, online)

I am excited to be applying for the position of VP, analytics. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for leadership and direction to their Data, Analytics and Modeling team, setting strategic direction and executing on the business priorities for gaining data insights.

Please consider my experience and qualifications for this position:

• Background in advertising, media or multichannel performance
• Have worked with Pharmaceutical prescription data (IMS), and other syndicated data sources relevant to Life Sciences
• Knowledge of Search Engine Optimization and Search Engine Marketing
• Basic knowledge of Ad Servers
• Effectively managing all aspects of the product management organization, including strategy, budget and operations
• Scale and lead an innovative and best-in-class global product management organization
• Develop appropriate go-to-market routes for the company and its products/solutions
• Research and analyze target markets, competitors and customer groups to enable short and long term product development planning