SEM Analyst Cover Letter

I would like to submit my application for the SEM analyst opening. Please accept this letter and the attached resume.

Previously, I was responsible for analysis; knowledge of reporting & analytics tools (e.g., Looker, SQL, Google Analytics) is ideal.

Please consider my experience and qualifications for this position:

• Experienced in data analysis and driving impact from this
• Comfortable with uncertainty and ambiguity
• Familiarity with Search Marketing
• Experience with web analytics tools such as Omniture and Google Analytics is preferred
• Knowledge of Python, R or similar statistical packages is preferred
• Experience with advanced analytics reporting
• Google Adwords or Bing AdCenter certification
• Experience leveraging social media as part of an overall Ad strategy

I would like to submit my application for the SEM analyst opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for technical support to our Google Analytics client base.

Please consider my experience and qualifications for this position:

• Exceptional communication skills both internally and externally, to effectively message findings verbally and in writing, to both technical and non-technical audiences
• Google Analytics and Google Webmaster tools experience preferred
• Google Analytics/Adwords Certification, Microsoft AdCenter Certification
• Solid understanding of HTML and CSS concepts
• Develop, execute, and assist in managing SEM and Paid Social (Facebook) campaigns
• Report/Analyze current campaigns and provide suggestions on improvements
• Set up campaigns on Search and Social network on a regular basis
• Develop and execute Bidding Strategies

I would like to submit my application for the SEM analyst opening. Please accept this letter and the attached resume.

Previously, I was responsible for reporting and strategic analytical support for Singtel Wellness team using analytical tools including SQL and Google Analytics, and work closely with another key stakeholders including analytics teams and IT to deliver the above.

My experience is an excellent fit for the list of requirements in this job:

• Comprehension of content categorization, technical optimization, and link building concepts
• Innovative thinker and intuitive learner
• Excellent research and writing skills with an attention to detail
• Knowledge of social media, mobile, and search engine marketing (SEM)
• Understanding of relational databases and ETL concepts
• Experience with SQL, Python, JSON, XML, text processing techniques
• Experience with Windows operating system and script automation
• Familiarity with time series data sets

I submit this application to express my sincere interest in the SEM analyst position.

In my previous role, I was responsible for support to deploy digital metrics reporting by using tools like Google Analytics and Splunk/Appdynamics.

My experience is an excellent fit for the list of requirements in this job:

• Familiarity with Oracle BI, asset management and inventory
• Knowledge of advanced Excel capabilities
• SQL, RStudio and data mining experience are preferred
• General online marketing experience in the following channels
• Strong logic skills to critique data gathering, data analyses, and research methodologies
• Proficiency in web analytic tools (Google Analytics, Omniture)
• Strong computer skills in Word, Excel, Outlook, and analytics tools
• Proven success at building complex yet flexible systems which allow for and recognize the constant changing nature of online business

In response to your job posting for SEM analyst, I am including this letter and my resume for your review.

In the previous role, I was responsible for input and drive strategic direction of Google Analytics capability.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Share tips to optimize the Ad Campaigns, Insertion Orders, Line Items, Exchange Deals and Creatives based on client’s requirement
• Experience leveraging site analytics programs for SEM analysis / insights (Google Analytics, Omniture, CoreMetrics, Unica)
• Detail-oriented with exceptional analytical skills to measure the success of the SEM programs and to expand upon that success
• Exceptional quantitative skills and aptitude including advanced Excel skills (pivot tables, charts, vlookup)
• Manage internal relationships with buying/merchandising teams external relationships with agency and search engines
• In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (LinkedIn, Facebook, Twitter)
• Create, test, and improve advertising campaigns on Google, Linkedin, Bing, Connextity, Nextag, Facebook and other platforms
• Experience with Google Shopping and Dynamic Search Ads