PPC Manager Cover Letter

I would like to submit my application for the PPC manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google and Facebook channels.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Work closely with the team members to ensure budget is appropriately distributed
• Keep updated on new search products and make recommendations on their use
• Provide regular weekly reporting on the performance of the search accounts
• Present in depth quarterly analysis of Account Performance to Senior Management
• Work internal teams to ensure campaigns are being represented in all channels globally
• Monitor and report on Brand/Trademark infringements within the search space
• Higher Education in Industrial Engineering (Mechanical or Electrical or Instrumentation/Automation)
• Intermediate English Language Level (speaking, reading and writing)

I submit this application to express my sincere interest in the PPC manager position.

In the previous role, I was responsible for detailed account analyses and ensure that customers are satisfied with their use of Google Analytics.

Please consider my qualifications and experience:

• Exceptional communication skills interpersonal skills
• An eagerness to work as a member of a fast-growing team
• Success executing complex, large scale, fast moving campaigns
• Able to identify growth opportunities within current accounts
• Work closely with the other members of the search team ensuring budget is appropriately distributed across accounts
• Continuously optimize and build out search accounts to improve performance
• Keep updated on new search products and make recommendations
• Balance the priorities of both the regional and Global internal stakeholders

I submit this application to express my sincere interest in the PPC manager position.

Previously, I was responsible for oversight and manage new paid search campaigns, ad groups, and accounts and support the creation of paid search marketing initiatives.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Proven experience as a Brand Manager/Marketing Manager, specifically within the e-commerce domain
• Track record of leading Marketing activity that drive e-commerce sales
• Understands and has previously managed paid search and affiliate channels
• Influencer – able to work in matrix organisation to successfully grow our PPC and affiliates lead generation with Online Marketing
• Understanding of emerging biddable trends
• Strong communication skills, including grammar and spelling, in order to skillfully write creative PPC Ad copy, keyword research, and reporting
• Exhibit superior customer skills in order to develop a relationship with the client, understand the client’s needs, craft PPC deliverables based on those needs, and help the client understand the results of their PPC campaign
• Strong marketing acumen across digital marketing platforms (Facebook, Social Media, SEO)

Please consider me for the PPC manager opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Has partnered with clients to uncover business needs, leading to the identification of areas of opportunity to grow the account and increase revenue
• Experience in the Retail vertical would be great but not absolutely necessary
• Base knowledge of web analytics, test & learn strategies
• Knowledge of 3rd party tracking and serving technology related to SEM (Marin, Kenshoo)
• Knack for data analytics and strategy, including experience using Google Analytics
• Comfortable optimizing toward back-end metrics from a CRM such as Salesforce
• High-level proficiency in Excel, Google AdWords, Analytics with a preference of expertise in Bing, Yahoo and/or Kenshoo and Marin
• Not afraid to get in the weeds, but still able to see the trees, forest, and ecosystem

I submit this application to express my sincere interest in the PPC manager position.

Previously, I was responsible for google Analytics summary review to management monthly.

Please consider my qualifications and experience:

• Keep up to date on developments and trends in online advertising
• Work as a team to ensure campaigns are being represented in all channels globally
• Knowledge of 3rd party tracking and ad serving technology related to SEM (DS3, AMO, Kenshoo, Marin, etc)
• An experienced SEO champion with proven hands-on experience in transforming SEO in large company
• International PPC experience
• Thorough knowledge of Search Engine Advertising/Search Engine Marketing including campaign creation and optimization and campaign management tools, including AdWords, Bing Ads
• Proficiency in Microsoft Office, Google Docs, Google Analytics, Google Tag Manager, Google Webmaster Tools and HTML
• Experience with Adobe Experience Manager, Intershop or similar CMS with WYSIWYG functionality