External Communications Cover Letter

I am excited to be applying for the position of external communications. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for guidance on digital communications strategy and engagement including customer e-newsletters, social media and websites for the Southern Company Gas and its subsidiaries.

Please consider my qualifications and experience:

• Skill in evaluating newsworthiness, messages, target audiences and dissemination strategies
• Knowledge of effective (written and oral) communication methods and techniques, and skill in applying this knowledge to disseminate scientific information
• Experience managing, maintaining, and updating a public-facing website
• Understanding of societal issues related to genetic engineering
• Unparalleled verbal and written communication skills
• Payments and FinTech industry expertise
• Crisis communication management experience
• C-suite leadership interaction and communication coaching

I submit this application to express my sincere interest in the external communications position.

Previously, I was responsible for external communications support to the Chief Financial Officer, Chief Human Resources Officer and President & CEO, Manulife Investment Management, including arranging media interviews, briefing documents, conference support and social media content.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Perseverance - skills in driving outcomes to meet customer needs, with an understanding of how to overcome challenges to meet tight schedules
• Adept at storytelling using the full complement of communications tools to achieve measurable results
• Driven, energetic with excellent customer service and interpersonal skills to effectively relate to customer needs
• Working knowledge or background in IT, big data or cyber security is preferred
• Key messages for use in all external communication channels in conjunction with relevant corporate departments, in line with the defined external communications strategy and consistent with internal communications
• Resources and action plans to implement (appropriate communication targets and channels) to achieve defined strategic objectives
• Manage productive relationships within the team and with clients in a professional, collaborative manner
• Working closely with global Corporate Communications team to ensure alignment on PR and media tactics and implementation

I submit this application to express my sincere interest in the external communications position.

In my previous role, I was responsible for local input and support to other Marketing teams for adaptation of our marketing communications and advertising, social media marketing, store messaging and décor, etc., to maximize community relevancy and exposure.

Please consider my qualifications and experience:

• Media training experience
• Substantial relevant experience on a global level, Board Communication, Public Relations, Crisis Management
• Experience working at an Executive Management/Board Level
• Deep understanding of working in a multi-national and multi-cultural matrix organization
• Existing media relationships and network of contacts
• Experience in leading a team and building strong client relationships
• Post-secondary education in media relations, communications, public relations, or journalism
• A results-driven strategic communications professional able to demonstrate creativity and drive thought leadership in a global company operating in a highly competitive and complex field

I would like to submit my application for the external communications opening. Please accept this letter and the attached resume.

Previously, I was responsible for regular and on-demand coverage of international media regarding mentions of Laureate, its institutions, members and directors, and any relevant social or political events particularly in our key markets.

My experience is an excellent fit for the list of requirements in this job:

• Excellent written and verbal presentation and communication skills in English (and ideally other languages, Spanish, French and Portuguese)
• Creativity and flexibility positive, professional attitude
• Knowledge in designing, implementing and managing integrated strategic communications programs
• Excellent interpersonal and written communications skills in English
• Computer literacy with experience using Microsoft and Adobe applications, and image editing software
• Knowledge and interest in e-communications, multimedia platforms, social media and future trends
• Business innovation - actively contributes to efforts for continuous improvement
• Customer focus - ensures that customer commitments (internal and external) are met by offering quality services and products

I submit this application to express my sincere interest in the external communications position.

In the previous role, I was responsible for the AMR Regional Team, the SBU and Corporate Function business partner with media plan development support, including opportunity identification.

Please consider my experience and qualifications for this position:

• Software knowledge of the Microsoft Office suite, including SharePoint
• A high level of self-motivation and independence will be critical
• Demonstrated business acumen and skills in translating business strategies to comprehensive external communication strategies
• Exceptional written and spoken communication skills and experience serving as the chief spokesperson for a public company
• Comprehensive understanding of current methods and technology
• S/he will have a track record of creative programs executed to meet business objectives
• Experience advising corporate leaders
• Identify industry and market trends to understand key perceptions, motivations and drivers related to payments, technology and security