Director, Marketing Strategy Cover Letter

I submit this application to express my sincere interest in the director, marketing strategy position.

In the previous role, I was responsible for key learnings and best practices to other markets – acting as a global performance marketing leader.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Deep passion and understanding of Consumer Research methodologies
• Solid analytical and strategic development skills
• Good project and agency management skills
• Customer-relationship background
• KO System knowledge and understanding of the industry dynamics for soft drinks / QSR
• Can drive program execution within a context of constant change and some ambiguity
• Customer centric, growth driven
• Strong interpersonal and communication skills, both listening and presentation

I submit this application to express my sincere interest in the director, marketing strategy position.

In the previous role, I was responsible for ongoing reporting to Director of Marketing and Enrollment Management showing marketing performance by program and analysis of trends with an emphasis on ideas for innovation and improvement.

Please consider my experience and qualifications for this position:

• Industry knowledge and experience in manufacturing, industrial and/or resources, aerospace, automotive, electronics and/or chemicals sectors
• Experience beyond strategy, prior roles in product marketing, sales, business development, and other client-facing organizations would be strongly preferred
• Strong quantitative analysis skills, including financial modeling, scenario planning and assessment, value analysis, and customer segmentation
• Comfortable managing multiple, complex projects and changing priorities, while making sound decisions in a highly dynamic environment
• Highly motivated, assertive, energetic, with superior communication skills
• Demonstrated understanding of western business practices/organizational dynamics local business practices in emerging markets, including cultural and societal dynamics
• Experience with process and performance management
• Able to operate cellular telephone and office machines including telephone, photocopier, fax machine, calculator

I would like to submit my application for the director, marketing strategy opening. Please accept this letter and the attached resume.

Previously, I was responsible for support for business cases and other financial analytics to facilitate decision making in Sales and Marketing.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• In-depth knowledge and passion for all forms of traditional paid, owned & earned digital media
• Advanced knowledge of performance measurement methods such as marketing mix, closed-loop and multi-touch attribution
• Integrate GHH commercial strategies with the MRL scientific and medical teams (Clinical, Regulatory, Labeling)
• Lead Scientific Leader strategy and engagement
• Lead scientific congress meeting strategy & implementation
• Serve as a liaison with key MSD subsidiaries (countries TBD)
• Strong collaboration skills across divisions and cultures
• Prior experience working directly with partners across industries, retail partner experience preferred

I submit this application to express my sincere interest in the director, marketing strategy position.

Previously, I was responsible for guidance and expertise when applying best practice; ensures marketing activities are aligned with best practice and current trends, making modifications as necessary.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Create a highly-engaging startup engagement narrative highlighting our global startup experiences and programs
• Partner with internal business units to plan and execute the strategy for Investor Community Meetings, conferences and media experiences featuring showcase exhibits
• Provide thought leadership on competitive trends and the evolution of tools and strategies to engage and delight customers with highly-experiential exhibits spanning variety of customer segments
• Event-development and production experience
• Experience in managing, collaborating and developing positive business relationships with all cross-functional peers and stakeholders in a highly matrixed and global environment
• HCM product knowledge beneficial and is a longer-term requirement for the role
• Other content development and programming experience (such as proven success managing tradeshow programs or curriculum design/development) preferred and will be helpful in this role
• Values having FUN, while being DISRUPTIVE, INNOVATIVE, PASSIONATE and OPEN

I submit this application to express my sincere interest in the director, marketing strategy position.

Previously, I was responsible for marketing input into decision-making; including proposed markets, positioning, forecasting, , life-cycle management and scientific / promotional communications.

Please consider my experience and qualifications for this position:

• Track record of designing marketing programs that drive revenue growth within the B2B service environment, healthcare/ complex products, or technology
• Experience as senior management in a tech company or agency environment
• Expertise in Marketing ROI and how to drive measurement-systems between all relevant stakeholders
• Marketing measurement analysis and delivery using data from Marketo, SalesForce, Web analytics and finance systems
• Proven decision-making and problem-solving
• Demonstrated leadership skills (either leading a team with direct reports, and/or significant enterprise/matrix leadership)
• Experience defining and interpreting market research
• Prioritizes well across short and long-term needs, recognizes trade-offs and make necessary adjustments