Director, Digital Analytics Cover Letter

In response to your job posting for director, digital analytics, I am including this letter and my resume for your review.

In the previous role, I was responsible for actionable digital recommendations on how to optimize engagement and ad conversion funnels to drive measurable increases in conversion rates and revenue.

My experience is an excellent fit for the list of requirements in this job:

• In-depth experience using Omniture, Google Analytics, Chartbeat
• Mastery of MS Excel, Word, PowerPoint, Keynote
• Entrepreneurial and creative mind-set – leads business, always pushing and innovating to drive growth
• Strong proficiency with Adobe Analytics, Google Analytics, Tableau and SQL Server
• Experience working with and setting up databases/understanding of API environments preferred
• Comfortable leading a small team
• Knowledgeable in the latest analytical tools and concepts (financial analysis and financial modeling skills)
• Experience partnering with business owners to drive strategies (communication / interpersonal / strategic influencing skills)

I submit this application to express my sincere interest in the director, digital analytics position.

In my previous role, I was responsible for thought leadership on how digital technologies can transform OMSAR’s work including policy, programming, operations, advocacy, and external relations.

My experience is an excellent fit for the list of requirements in this job:

• Deep knowledge of digital ecosystem & POV on evolution of the Mar-tech stack
• Strong in financial ROI and Business Impact modeling
• Pragmatic, practical & results-driven
• Capable of working in a large corporate environment without full guidance
• Demonstrated experience functioning efficiently in an environment with multiple and shifting priorities and deadlines
• Understanding of direct marketing, customer relationship management, eCRM, digital marketing and campaign management
• Proven delivery of data strategy including test and learn and measurement and evaluation
• Solid experience in either a data planning role or digital media orientated environment, or both, would be desirable

I would like to submit my application for the director, digital analytics opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for data and digital leadership to develop and explore new digital technologies / methodologies to bring insights to our clients and internal partners.

My experience is an excellent fit for the list of requirements in this job:

• MBA or CFA is an asset
• Provide sustained leadership activities that encourage self-awareness and personal development and career development amongst the teams
• Lead the team in accordance with Bank human resources policies and overall guidelines for business conduct ensuring the team shares and demonstrates the Bank's core values
• Empower and enable the team to achieve their business objectives by creating a workplace environment that is open with frequent lines of communication between superiors and subordinates and amongst peers
• Actively participate in overall employee development and provide valuable and supportive input
• Experience with SQL, HTML, Shell Scripting, Databases, Reporting Systems and Programming
• Experience with Excel, PowerPoint, Graphing Toolsets
• Interest or background in library or archival sciences

I am excited to be applying for the position of director, digital analytics. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for feedback to vendors on how to improve their products and meet Digital Research team needs.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Strong knowledge of digital landscapes and ecosystems
• Expertise in analytics tools - Adobe and Adobe DMP
• Experience managing budgets, forecasting and metrics
• Demonstrated solid understanding of digital tagging, tracking, QA, and maintenance
• Possesses understanding of digital data technologies and measurement approaches, such as Marketing clouds, APIs, DMPs, Google 360 Suite, digital attribution, digital pixel tracking, mobile app measurement technologies, Social, Video, Search, Display, Website, Mobile, QR codes, Beacons
• Highly analytical and strategic with market facing experience in developing KPI frameworks, and tracking/measuring the consumer journey touchpoints from awareness to purchase and loyalty - both Online & Offline
• Digital marketing native, media-mix modeling proficient, Programmatic and DMP addressable marketing experience
• Strong experience supporting CRM/Media/Social analytics with a proven track record in measuring impact of Omni-channel campaigns

I would like to submit my application for the director, digital analytics opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for recommendations on how to structure statistical analysis and how to leverage Machine Learning.

Please consider my qualifications and experience:

• Working knowledge of digital channels, Display and Media purchase
• Confidence when talking about overall analytics including tracking and measurement of campaigns
• Confidence when talking about overall UCP analytics including tracking and measurement of campaigns, proactively look for solutions to deliver more robust reporting and insights
• Experience working with Marketing Services Providers
• Excellent presenting and literacy skills
• Comfortable with complex data solutions and metrics
• Previous experience of both B2B, B2C and 3rd party data would be desirable
• Calm, assured, friendly with excellent interpersonal skills