Digital Manager Cover Letter

Please consider me for the digital manager opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for analytics/insights-driven development of Xerox’s digital presence to best meet self-directed primary prospects’ needs in the social web.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• AA (MIS/Automation Systems) / BA Info Systems/Comp Sci (Preffered
• Working knowledge of Digital Asset Management COTS/GOTS
• Extensive knowledge and understanding of advertising, marketing and branding principles
• Experience in, and a strong understanding of, digital consumer marketing, search engine optimization and social media strategies
• Understanding of how to use online platforms to improve the effectiveness of digital media campaigns
• Own and implement Social Media Strategy
• Plan, develop, and publish content for brands’ social platforms
• Ongoing community management with assistance from Digital Intern

I would like to submit my application for the digital manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for regular Web analytics reports to the Senior Director of Digital Marketing & Engagement.

Please consider my experience and qualifications for this position:

• Comply with and ensure department compliance with Company health
• Experience acting as a Digital leader influencing senior executives and building support for initiatives
• Knowledge of email marketing best practices and customer journey strategy
• Solid knowledge of website analytics tools (e.g., Google Analytics, Mixpanel)
• Understanding of email marketing operations, technologies, testing techniques and platforms
• Strong financial and strategic acumen, analytical abilities, and capable of independent decision making and setting business vision
• Experience managing and negotiating with agencies/vendors
• Track record of handling multiple tasks in a fast-paced environment and prioritizing efforts

I would like to submit my application for the digital manager opening. Please accept this letter and the attached resume.

Previously, I was responsible for consultancy to markets on assigned fields (social media, web analytics, market trend research and reporting).

Please consider my qualifications and experience:

• Passionate about digital innovation and beauty
• Comfortable working with all levels in the organization
• Intellectual Curiosity – drive to understand the unknown
• Highly analytical, data-driven decision-maker
• Instinct for Design
• Hyper analytical and passionate about data, metrics and testing
• Expertise with Excel, Google Analytics, Google AdWords and WordPress
• Experience with and a passion for understanding and influencing customer behavior via digital marketing

I am excited to be applying for the position of digital manager. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for active voice in communication optimization strategies, proactively communicating challenges and opportunities across display, mobile, social and video.

My experience is an excellent fit for the list of requirements in this job:

• Strong communication and teamwork skill
• Experience with Appian, Metastorm BPM, IBM (Lombardi), or Pegasystems
• Leads the planning and management of campaigns across a number of products and services for British Gas
• Manage agency partners (creative, technology and media) to ensure campaigns are delivered against pre-agreed objectives, budgets, KPI’s and against agreed timing
• Develop and maintain a KPI dashboard for Digital Marketing
• Collaborate with teams across the business to advocate SEO and ensure strong performance and work closely with the Content & SEO team to optimise the PPC and SEO mix
• Works with internal business stakeholders to understand requirements and targets to design briefs for new campaigns
• Develop an on-going overall search acquisition strategy

I would like to submit my application for the digital manager opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for in-depth digital/social analytics not limited to H5, websites, digital media tracking, DMP and social accounts.

Please consider my experience and qualifications for this position:

• Capable of championing new directions and driving change to deliver successful outcomes
• Experience leading virtual & cross-functional teams
• Martech enthusiast and Marketo expertise
• Expert level knowledge of digital marketing practices (SEM/Display/Paid Social)
• Proven track record of building leads and pipeline from digital marketing programs
• Experience leading digital marketing for B2B is a bonus
• Product Marketing and/or Digital Channel experience
• Experience in building effective digital plans against measurable brand & commercial targets