Analyst, Digital Marketing Cover Letter

I submit this application to express my sincere interest in the analyst, digital marketing position.

In the previous role, I was responsible for guidance and best practices on digital marketing optimization experiments (e.g., multivariate testing or A/B testing) to increase targeting efforts and improve conversions.

Please consider my qualifications and experience:

• Working knowledge of performance marketing activities such as SEM/SEO, remarketing/retention, targeted display, affiliates
• Experience with dashboard creation through BI tools such as Tableau or MS Power BI preferred
• Working experience in DMP & DSP execution, Social media advertising, Google Analytics (or other analytic platforms), and social listening tools
• Fast learner with a passion for new digital marketing tools and technology
• Effective communication and organization skills to support cross functional teams at all levels
• Experience with digital activity analyses, including financial and product portfolio
• Experience using Omniture/SiteCatalyst
• Work with the head of attribution to develop a detailed understanding of our attribution methodology and help develop new measurements of incrementality

I am excited to be applying for the position of analyst, digital marketing. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for financial support to Snacks marketing team and work on business cases and P/L to drive profitability.

Please consider my qualifications and experience:

• Prefer understanding of and experience with relational databases
• Working knowledge of Microsoft Office (Word, Excel, PowerPoint) preferred
• Experience in business to business software or software-as-a-service (SaaS) preferred
• Expertise in web analytics tools (Omniture SiteCatalyst and Discover, Google Analytics 360) strongly preferred
• Experienced using SEO management software such as SEMRush, Moz, Conductor
• Fundamental understanding of SEO best practices, indexing, crawling and ranking
• Functional understanding of HTML and CSS
• Familiar with content management systems such as WordPress, Sitecore

I am excited to be applying for the position of analyst, digital marketing. Please accept this letter and the attached resume as my interest in this position.

In the previous role, I was responsible for server side application installation, interface, maintenance and monitoring (basic html experience).

My experience is an excellent fit for the list of requirements in this job:

• Experience and preferably certifications in Adobe Analytics, Dynamic Tag Manager, Google Analytics and Google Tag Manager
• Open and dynamic personality and an excellent team player
• Demonstrated experience in B2C and B2B digital marketing activities including search engine marketing (SEO and PPC), permissions-based e-mail marketing, social media, banner advertising, wire framing, content syndication and affiliate marketing
• Google Analytics and Google Adwords certified
• Experience with analysis of reporting through web analytics programs
• Eagerness to continue to learn best practices and be current with industry trends
• Working knowledge of HTML, basic CSS and JavaScript
• Experience with ratings & reviews platforms, social media monitoring software and CRM

Please consider me for the analyst, digital marketing opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for guidance and best practices on digital marketing optimization experiments including Engagement Value Scoring (EVS), multivariate testing and A/B testing to increase targeting efforts and improve conversions.

Please consider my experience and qualifications for this position:

• Provides any necessary clarifications to agency partners
• Experience with Microsoft PowerPoint and Word, and understanding of database joins
• Experience with analytics software including Google Analytics, Adobe Omniture, Appature, Webtrends or others
• Experience working with IT and other teams to manage data capture from other source systems
• Understanding best practices in data analytics
• Comfort pulling data from external sources using APIs
• Broad exposure to Social Listening Tools (i.e.-Radian6, Hootsuite)
• Experience building dashboards in Qlikview or Tableau

I would like to submit my application for the analyst, digital marketing opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for data analysis and strategic insights to marketing team members on campaign changes needed to increase lead generations, engagement levels, and other College marketing goals.

Please consider my experience and qualifications for this position:

• Deep expertise in digital marketing best practices, techniques, and tools
• Experience with marketing measurement and analysis
• Strong technical skills in web analytics, data governance and tag management
• Understanding of basic website development and design
• Understanding of business and system process within knowledge areas
• Highly detail oriented with a passion for organization and high value deliverables
• Working knowledge of paid and social acquisition channels
• Expert in research tools such as Nielsen SMS, Spyfu, Kantar, Lotame, etc