Kate Busby

Kate Busby

Social media lead

Barcelona, Spain
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Summary

SKILLS

Intercultural sensibilities

Strategic vision

Strong communication skills

Results-oriented

Experience

2020 Oct - Present
HEAD OF SOCIAL
IWG PLC / Barcelona
2017 Jan - 2018 Jan
Content Marketing Manager Europe
PAGEGROUP / Barcelona

Delivered four end-to-end B2C and B2B campaigns for 14 markets and managed in-house team of 5 professionals.

  • Tracked and optimised content to drive growth in organic followed acquisition, reach, traffic and conversions.
2016 Jan - 2017 Jan
Content Marketing Manager
IBUS MEDIA / Barcelona
  • Led an organic search strategy of 700 articles in 11 languages per month.
  • Recruited and trained in-house editorial team and global network of freelancers.
  • Delivered campaign results and recommendations to key accounts.
2014 Jan - 2015 Jan
COPYWRITER
VICE MEDIA / Barcelona

Education

2019 - 2022
EAE BUSINESS SCHOOL
Master in Business Administration
2002 - 2007
University of Oxford
MA / English Literature, French Literature & Translation

Skills